From Campaign to Award-Winning Success
Exabytes Commerce is proud to receive Bronze in the Most Effective Use – Omnichannel category at the MARKies Awards Malaysia 2026 for our work with Sunlight Galaxy Sdn. Bhd. on the Li-Ning Malaysia Tiga Saga Cup 2025 campaign, supported by Sportsclick.
The recognition celebrates what can happen when customer experience, technology and commerce work together as one connected journey.
Beyond the Tournament: Connecting Every Customer Touchpoint
Tiga Saga Cup 2025 brought together Malaysia’s sporting community, but its value extended beyond the tournament.
Together with Sunlight Galaxy, Exabytes Commerce transformed the campaign into a connected customer journey across digital and physical touchpoints. Powered by 91APP, it linked Li-Ning Malaysia’s webstore, mobile app, CRM, membership programme, retail stores and Sportsclick.
This allowed customers to move more naturally between online engagement and in-store experiences, turning campaign participation into membership, commerce and longer-term customer relationships.
The Results
During the six-month campaign period, the initiative contributed:
These results show how a connected omnichannel approach can extend a campaign’s value beyond awareness—supporting customer acquisition, engagement and long-term growth.
A Recognition Shared with Our Partners
This achievement reflects the trust and collaboration of Sunlight Galaxy Sdn. Bhd., the dedication of the Li-Ning Malaysia team and the support of Sportsclick.
Congratulations to everyone involved in bringing this award-winning campaign to life.
Build a More Connected Commerce Journey
At Exabytes Commerce, we help brands connect digital commerce, CRM, membership, retail operations and customer data into one integrated ecosystem.
👉 Learn more about Exabytes Commerce: https://www.exabytes.my/commerce
