Google AdWords – Much More Powerful than You Might Think (Part 2)

Did you know mobile users can call your business DIRECTLY via your ads on Google?

Now imagine this:

Your car breaks down in a foreign town, you need help. But, what can you do to get instant help?

Most people would take out their phone and start Googling, in this case, using keywords such as ‘roadside assistance’, ‘car break down’, etc.

So what if your company show up in Google search results at this very moment?

If your business aims to get more phone inquiries, Google AdWords can definitely help!

Google AdWords can offer you CALL-ONLY CAMPAIGNS that are specially designed to show on smartphone so that your potential customers can reach you immediately!

Pretty simple and effective, right?

5. Drive Brand Awareness

Your brand is the single most important investment you make in your business. – Steve Forbes

When it comes to business sustainability and long-term success, branding decides everything.

Source: BRAND FINANCE MALAYSIA 100 2015

The above table shows the most valuable Malaysian brands of 2015.

Since these brands are so highly regarded, why they are still spending hundred and million of Ringgit to promote themselves?

It’s because they understand the importance of “branding”.

When users remember your brand and associate it with certain products or services, repeat customers and customer loyalty will increase, and your business will grow at a steady pace.

With customized Google ads focusing on brand-engagement campaigns, your business can:

• Enhance customer brand engagement
• Build positive brand associations
• Increase brand loyalty by connecting with your target audience
• Motivate customers to engage with your brand and its associated products

Source: https://support.google.com/adwords/answer/1722100?hl=en

Before the internet and the introduction of Google Ads, branding is something reserved to big corporations ONLY.

But times have changed. With the power of Google, NOW EVEN SMALL BUSINESSES CAN AFFORD BRANDING!

Unlike running a product promotion, branding takes time for us to see results. But ignoring branding it’s like ignoring customer loyalty, repeat sales and even business sustainability.

Thus it’s really essential to ensure your brand reach a wider audience and grow exponentially.

6. Drive App Downloads

According to the reports of ‘We Are Social 2016’, 71% of Malaysian adults have a smartphone and 18M Malaysians are active internet users.

If you wish to promote your app, standing out in the online market (18M is big number) is a challenge.

You already developed a fantastic app, passed all the debugging process and adjusted it till perfect.

The next step, how to drive more traffic to increase more downloads?

SOLUTION:

Google as the largest search engine in the world provides the biggest channel to promote your app.

Google AdWords allows you to create a campaign dedicated to boosting your app downloads.

It can reach multiple targets and locations via traditional Search Network, Display Network such as YouTube or even re-targeting for Android apps.

Conclusion

People always think that Google Advertising only focuses on search advertising, but it is way more powerful than you might think.

At the end of the day, you might need to rethink the primary marketing objective of your business. Making the right decisions according to your business nature not only save money but also time!

Affordable Price, Managed by SEM Specialists

We have managed more than hundreds of accounts ranging from 3 digits budget per month to 5 digits.

Keen to learn more? You could attend our FREE Google Workshop by signing up HERE.

Have more questions about Google Advertising? Reach us to have a one-to-one FREE consultation. We are more than happy to assist you to grow your business!