How to promote affiliate products on your platforms effectively without sounding salesy and made your audience feel annoying?
Affiliate marketing is one of the best ways for bloggers to turn their content into a source of passive income. By joining a high-paying affiliate program, and maximizing the efficiency of affiliate links, you will get more income from every click.
Affiliate marketing programs account for 15% of total online digital media revenue and are expected to grow by 10% annually through 2021.
So, how do you enter the world of affiliate marketing, create a successful blog and use affiliate links to generate stable income?
In this guide, you’ll learn how to use the high-converting strategy to promote affiliate products and increase website traffic – and of course, become successful in affiliate marketing.
1. Product Reviews
Product reviews are the most read posts on any website, online store or blog. When a potential buyer is interested in a product, he/she will search for reviews. This is very common.
Ask yourself. What do you do before making an online purchase?
For me, I read reviews before buying clothes, vacuum cleaners, digital tools, or web hosting plans.
Your first focus should be on keyword research and creating a title that best matches the searcher’s intent prior to writing the review.
Also, don’t forget to include the affiliate link in your review as well.
2. Banners Placement
Many bloggers do not use affiliate banners on their websites. They don’t want visitors to browse other websites. Slogans of the affiliate program may also distract visitors from the actual purpose of the content.
In fact, it’s a good idea to place these clickable banner ads in multiple locations on your website:
- The sidebar of your blog
- The header and footer of the website
- Embed blog content
- In email marketing messages
To use the affiliate banners, first, check whether your respective affiliate program provides banners. Then, copy and paste the provided HTML links to the desired location on your website.
For example, here are some banner ads you can copy and paste into your website using the Exabytes affiliate plan:
Remember not to make your blog appear confusing. Your website design should not turn into an e-commerce store with various product displays.
3. Newsletters/Welcome Emails
As an affiliate marketer and blogger, building a loyal readership is essential to long-term success. Email marketing is a winning strategy that can be used to attract visitors to your website, distribute your content, and manage relationships with readers.
After readers subscribe to your blog, send them a series of automatic welcome emails. In the emails, share related content. You can place the affiliate links in the shared content. However, don’t spam them with links.
For example, in your 7-part welcome email series, don’t place too many affiliate links in a single email. Instead, place them evenly in each email.
First, win the trust of your readers by telling your unique story, and then provide them with the most helpful information. Your affiliate income should come second. By thinking this way, you will be truly motivated to provide content that is valuable to your readers.
4. “How-to” Tutorials
Most of us are a fan of the “how-to” blog post. For example, if you have a craft blog, technical blog, beauty blog, health blog or workout blog, it’s a good idea to create “how-to” guides. These blog posts get most of the traffic.
The “how-to” guides can be something like:
- How to connect MI weight-scale with mobile app.
- How to get a refund of payment from Shopee.
- The advantages and disadvantages of WordPress.
- Where to find the cheapest hosting plan.
- How to install Google Analytics on your WordPress correctly.
The whole idea is that you can’t just tell visitors to buy products. Instead, tell them the story or idea of using the product.
Using affiliate links on Twitter will involve some word games. Since you only have 280 characters (the maximum length of text content of a Tweet) to convince someone to click on your affiliate link, you need to be creative.
You are encouraged to run A/B testing, to see which copywriting style brings the most affiliate link clicks.
You can also pair social media copies and links with images or videos to create more engaging content for your target audience.
However, most affiliate marketers use Twitter to generate traffic to their website and blog content. From there, they use other strategies, such as the ones mentioned earlier to entice users to click on the embedded affiliate link.
Another place to promote affiliate products is through your profile or company page on Facebook.
Make sure you do not spam your followers’ Facebook feeds using affiliate link posts. Your goal is to convince someone to click on your affiliate link and make a purchase. So, it is wise to publish entertaining, educational and interesting content that includes affiliate links.
7. Tools and Resources page
Here is another good idea to promote affiliate products: create resource pages.
Basically, the goal is to let your visitors know which products you like. You can include your personal products and affiliate products. Even if you are not an affiliate of certain products, you can add these products to help your readers. All this is to add value to your visitors.
It can be something like:
- favourite web-hosts
- favourite website builders
- social media tools
- blogging tools
- leads generation tools
8. Digital products or offers
Today, as everyone is going online, you could create and provide readers with exclusive digital products, such as e-books and online courses. Of course, these digital products provide an excellent opportunity to embed your affiliate link.
Make sure to include these links organically in your content. Your digital product shouldn’t be something like sales materials. Instead, it should be content that lets your readers learn about a specific topic.
For example, if you are offering an online course on starting a blog, in part 1 of your course, you could include an affiliate link to register with Exabytes as a hosting provider. This way, it is perfectly natural to place your affiliate link in your online course.
9. Youtube / Video Tutorials
Video tutorials are a powerful marketing tool, especially for affiliate marketers. In fact, posting videos on social media can gain new and quality customers.
As an affiliate marketer, you could create video content around various topics and include affiliate links in the process. There are 2 methods to embed affiliate links in your video content.
First, the easiest way to use a YouTube affiliate link is to include it in the video description. If you use this strategy, make sure to verbally and visually label the instructions in the video. Most YouTubers use phrases such as “click the link in the description below” to direct viewers to the right place.
The second strategy is to use YouTube cards. These cards will pop up at a preselected time and location in the YouTube video, usually with a call-to-action.
For best results, use both YouTube affiliate link strategies at the same time.
10. Compare different products and features
First, choose two products. If you use the product yourself, it can bring you more results. It will definitely help you write detailed comparison articles on your affiliate products.
Choose two products and compare them. Mention all the features of the products. Include negative information about the products.
For example, it’s rather expensive, without a clearly written return policy, etc. Include custom pictures. Add your personal opinion at the end. Adding affiliate links is a good way, but don’t overuse them.
If you add too many affiliate links (for example, more than 10) to an article, the effect will be worst already.
Comparing posts provides visitors with a clear idea. They will find out the pros and cons of using online tools or any product.
Key Takeaways to Promote Affiliate Products
Affiliate marketing requires effort to make it work. But don’t worry. Use the tips in this post, keep practice until you find the ways that are suit you the most, and you can proceed to boost your affiliate conversions.
First, find high-paying affiliate programs, get the links, place them in the most suitable location for your audience, and start monetizing your blog.
Soon, you will get enough affiliate commissions to help you bear other marketing and operating costs–all in autonomous mode.