To all business founders out there, are you ready to implement your marketing strategies to spike your income multiple times during this festive season? This is the best time to push for sales.
Ramadan, also known as the “holy month of fasting,” is a time of spiritual reflection and renewal for Muslims worldwide. For businesses, it is one of the best opportunities to tap into a market that is looking to spend during this time.
Ramadan 2023 in Malaysia is expected to begin on the evening of Wednesday, March 22, 2023, and end on the evening of Friday, April 21, 2023. However, please note that the exact dates may vary slightly depending on the sighting of the moon.
As Ramadan 2023 approaches, it is crucial for businesses to have a well-planned advertising strategy that aligns with the cultural and religious values of the holy month.
According to some interesting findings from Meta’s Ramadan marketing insights, 58% of people surveyed felt a stronger connection to a brand after seeing Ramadan-related content on Facebook or Instagram.
Also, 66% of respondents reported feeling a stronger bond with brands and businesses during Ramadan and Eid through instant messaging.
In this article, we will explore some effective sales and advertising strategies that can be used during the Ramadan fasting month.
1. Know Your Target Audience
When looking for effective sales and advertising strategies, it’s important to know who your target audience is, especially when it comes to the Muslim community.
Understanding the needs, wants, and preferences of Muslim consumers will help marketers design messages that are tailored to individuals within this audience segment.
Tailoring messages with words, colours and images that resonate with your target audience can help boost engagement levels for marketing campaigns as well as product or service sales.
By getting acquainted with the habits, market trends, and influencers popular within this demographic, you can better create marketing plans based on the needs of your target consumer base.
2. Raya Products & Demand
To celebrate Raya with a full pocket this year, you need to have a side hustle. But to start a business, you must have something to sell. How do you choose a product that will sell during Ramadan?
Before deciding on a product to sell, use the 4W method to determine your product (What, When, Where, Who). Make sure the product or item you want to market meets the demand before and after Raya and helps solve consumer problems.
Some popular products during Ramadan are:
- Ramadan Lanterns – Ramadan decorations such as lanterns, lights, and other embellishments create a sense of proximity to home during the holy month. According to data from 2022, there was a 20% increase in the search interest for Ramadan decorations compared to the previous year.
- Kitchen Assistant – Prior to Ramadan, there is usually an approximately 25% surge in the search interest for air fryers, which suggests a heightened interest in seeking some kitchen assistance.
- One week before Ramadan last year, there is a noticeable increase in search interest for gaming products. Consumers tend to search for gaming monitors, wireless gaming mice, gaming keyboards, gaming chairs, and laptops in particular.
3. Timeline Strategy
It is crucial to set a timeline for promoting your products if you want to increase your sales during Ramadan.
Plan your timeline, materials, products, costs, free gifts, and other things carefully to stay on the right track. Write down your sales target for the month and also your target for marketing campaigns.
Be ready with Plan B to achieve a high return on investment from your marketing strategies.
4. Increase Engagement with Ramadan Greetings and Wishes
Build relationships and trust with your customers by sending them Ramadan greetings and wishes. Find the right time to share during Ramadan. You can start sharing as early as 4 a.m.
As a business, it is important to show respect and understanding of the religious and cultural values of Ramadan. One way to do this is by offering Ramadan wishes to your customers.
This gesture of goodwill can help create a positive impression and build trust with your audience.
5. Create Relevant and Engaging Content
Writing content that speaks to target audiences is important in any sales strategy.
In order to capture the attention of your target audience, it is important to create relevant and engaging content.
This can include social media posts, blog articles, and email marketing campaigns. Your content should be informative, helpful, and relevant to the Ramadan fasting month.
6. Use Social Media Marketing
Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for advertising during Ramadan. Make sure that your social media posts are relevant and engaging, and use hashtags to increase visibility.
Use hashtags such as #RamadanMubarak and #RamadanKareem to reach a wider audience. Post images and videos of your products and services in the context of Ramadan.
Make the most of the festive Ramadan season by leveraging TikTok and memorable moments to create engaging content that resonates with your target audience.
A study by TikTok in September 2022 reported that 65% of TikTok users in Malaysia tend to shop more during the Ramadan period. Additionally, during Ramadan 2022, 73% of TikTok users in Malaysia used the platform for entertainment and inspiration.
With the right TikTok marketing strategy in place, you can capture the hearts and shopping carts of consumers and elevate your brand’s campaign to new heights this Ramadan.
For instance, YSL Beauté Malaysia utilized TikTok to inspire Malaysians to look their best for Raya, the biggest celebration of the year.
According to a TikTok study, Beauty & Personal Care is a top category for shopping during Ramadan, with 77% of Malaysians starting their shopping a few weeks before Ramadan.
To increase engagement, YSL Beauté collaborated with the right creators and ran a TopView-to-LIVE campaign, which resulted in more than 569K 6-second video views and over 1.5k unique LIVE views.
The LIVE session had an impressive performance, with 13.6k+ unique views and 950+ peak concurrent users.
7. Offer Special Discounts and Packages
Launch a promotion that is only available during Ramadan. For example, buy two headscarves and get one free.
Have you started following up with your existing customers yet? Start promoting your Ramadan promotion to them.
If you have a collection that you have done a live session with before, have a contest for Raya money to attract customers to your live session while promoting your product at a discounted price.
Use your existing customer database correctly, as they already know you. Why bother looking for new customers when you can focus on your existing ones?
Promote your promotion to your customer database first to make them feel appreciated and become your gold mine.
Offering special discounts and packages during Ramadan can be a great way to incentivize your customers.
Consider creating a Ramadan-themed package that includes your products or services at a discounted rate. You can also offer free shipping or delivery for orders placed during Ramadan.
However, it is important to make sure that the discounts and deals are genuine and not just a marketing ploy.
8. Product Bundles & Collaboration
Collaborate to sell more. For example, if you sell headscarves, collaborate with a beauty product. With the purchase of your product, customers can get a discount on lipstick product X.
Not only does it increase your brand’s awareness among existing customers, but customers of the beauty product will also know about your product. Or use an artist as a product collaborator for your special Raya collection.
Get creative with your product bundles and create Ramadan-themed packages that include items like prayer mats, dates, and Islamic books. These can make great gifts for friends and family during the holy month and can also attract new customers to your business.
9. Create a Ramadan Checklist
Create a checklist of things to do during Ramadan and include your business in it. This can include suggestions on what to buy or how to prepare for Ramadan. This is a great way to position your business as an authority on the topic and increase your visibility.
10. Create a Ramadan Fasting Month Menu
If you are in the food industry, creating a Ramadan fasting month menu is a great way to attract customers. Many Muslims break their fast with family and friends, and offering a special menu during this time can help increase sales.
When creating a Ramadan fasting month menu, include dishes that are not traditionally considered “fast food” and offer a variety of options to please everyone in the family.
During Ramadan, people often seek a variety of food options to break their fast, making Ramadan buffets for Iftar and Hari Raya Goodies an attractive option.
Also, consider offering healthy choices such as soups, salads, and grilled vegetables with flavorful sauces or dips to make day-time eating more convenient for your customers.
11. Partner with Influencers
Partnering with influencers is a great way to reach a wider audience during the Ramadan fasting month. Influencers can help promote your products or services to their followers and can also create engaging content that will help build brand awareness.
In conclusion, Ramadan is a great opportunity for businesses to increase their sales and promote their products and services to the community. By following these tips, you can create an effective advertising strategy that aligns with the cultural and religious values of the holy month.
Count on the Experts
As a business owner, you don’t have to be an expert in everything. In fact, you can outsource your digital marketing efforts to a reliable Digital Marketing Expert to maximize your sales during the Ramadan fasting month.
By leveraging their expertise, you can create well targeted marketing campaigns that resonate with your target audience and drive more sales for your business.
Last but not least, may the holy month of Ramadan bring you peace, joy, and prosperity. Happy Ramadan!
Outsourcing Digital Marketing or Hiring In-House?