When year end approaches, we know there will be a surge in sales. The shopping atmosphere is amazing, and some of us even became “supershoppers” to grab all the insane deals that we cannot resist.
Even if your business is already running the year end sales, I am sure you can grab a few more ideas to maximize the total revenue of 2016.
1. Launch a flash marketing
From#MYCYERSALES, 1111 Singles Day, 1212 Deal, Black Friday, Cyber Monday to Christmas deal, the market now is full of flash marketing and sales. I’m sure your competitors are already doing it and you should tap on this opportunity to double, or even triple your sales.
It’s the year end, and if your business almost runs out of marketing fund, you can consider having a partnership with other players to leverage your brand presence. Consider using Facebook Advertising and Google Advertising (Google AdWords) to greatly increase the awareness about your crazy year-end sales.
2. Boost the number of prospecting phone calls you can make
Is this just another ordinary idea?
In fact, there are prospects out there who need to spend the remaining budget of the year. Recheck all the potential leads and give them a call. Don’t bet on luck.
Calling is one of the most straightforward methods to close a deal because both side can get the answers at the conversation instantly. Your phone call can very well be that critical push for your customer to decide. Remember not to miss out on any follow-up leads from your valuable list.
3. Optimize your keywords and interest targeting
Do you know customers’ online search behaviour changes towards the year end?
[su_quote cite=”Julie Krueger – Industry Director, Retail, Google” url=”https://www.thinkwithgoogle.com/articles/marketing-guide-holiday-shopping-2016.html”]Keywords related to “best gift” grow up to 70% in the holiday period, and that is for mobile searches only.[/su_quote]
Try changing the bidding strategy of your Google AdWords search campaigns so that they work well for your business at year end.
Sounds complicated? For further clarification, contact our Google Specialist for a free no-obligation consultation. We always welcome any question and response from you.
4. Get smart about pricing and discount strategies
Customers loves low prices, but that doesn’t mean you must sell at the lowest price in your niche market. As buying sentiment is high during festive season, consider bundling your products or services into new packages and stay away from the price war.
Depending on different industry, you could carefully apply voucher, discount code, contest or other discount methods to close more sales. Besides, don’t forget to give away pre-sales promotion before the actual day of flash sale like Cyber Monday.
5. Don’t let your customers think you might be having your year-end sale in the last couple of weeks of the year.
In today’s digital age, customers are extremely smart; they know where and when to get the best bargains. Once they smell a fantastic deal is coming, all will wait and hold on their purchases.
While there are various strategies to target different segments of customers, it is always important to keep the momentum going. Remember, year-end sale could attract the highest revenue for your business in the entire year. Everyone is playing the game at year end, you must adopt the best tactics to win the game.
Chances are you already have a holiday sales strategy. Keep fine tuning it and stay aware all times. There’s still time to launch your best strategy and give your business an IMPORTANT FINAL BOOST in 2016.
Until then, let’s keep fighting and welcome 2017 with open arms!
Grow Your Business Online.