Easy.my Thrilled Its Audience with The Launch of Mall.Easy.My and Partnership Signing with MOLPay
May 22, 2012, eleven pressmen, 46 Exabytes and Easy.my customers, Internet entrepreneurs, netizens packed the function hall of Plug & Play Technology Garden, Mid Valley City in Kuala Lumpur to witness the launch of the biggest virtual shopping mall in Malaysia – Easy.my, partnership signing ceremony between Exabytes & MOLPay as well as to participate in the free Easy.my training and workshops on topic such as “Effective Multi-Channel Marketing”.
Event was set to kick-start at 11.00am, however, at 10 o’ clock sharp, the crowd was sizing up and when the clock struck 10.30am, event registrations started as planned and breakfast was served to our eagerly waiting pressmen and participants. At around 11.05am, the event was officially initiated by CEO of Exabytes, Mr. Chan Kee Siak who later excited the crowd by giving an introduction to the upcoming grand scale eCommerce Conference organized by Easy.my and Exabytes slated to take place at Berjaya Times Square Hotel on July 4-5, 2012. In his opening address, Chan revealed his expectation for the partnership with MOLPay to increase new merchant applications as well as boost the number of transition of more brick-and-mortar retailers and merchants into the virtual realm of online e-commerce.
“Exabytes estimates to add an additional of 2,000 merchants at Easy.my in the near future and I believe that the ease of incorporating a secure, online payment capability will encourage more traditional retailers to move full-fledge into the cashless and digital e-commerce model,” added Chan.
Mr. Eng Sheng Guan, the CEO of MOLPay then took over from Chan to give a terse speech before the MOU Signing Ceremony between the two companies. He emphasized on the common commitment and vision shared by both companies to build a conducive environment for greater e-commerce adoption by Malaysian small-to-medium sized businesses. “Setting up a retail website is insufficient. More and more retailers are looking to have a proper and secure online transaction system to encourage direct payment immediately upon online purchase by their customers. MOLPay provides this end of the solution very easily for Exabytes and its Easy.my merchants,” Mr. Eng Sheng Guan was quoted as saying.
Next, it was the time for the much anticipated MOU signing ceremony and photo shoot session. Fellow pressmen were quick to snap with flashes, before the event reached another important agenda of the day – Presentation and Launch of Mall.easy.my. According to CEO Chan, Exabytes expects to grow their merchant list to at least 10,000 by year end in its pursuit to build and maintain the nation’s largest virtual mall. With a staggering number of over 50,000 products on the Easy.my virtual mall, Exabytes has set plans in motion to extend their services to other channels such as mobile technology as well as social media to engage customers as well as empower vendors. He added that the expansion is part of Exabytes’ commitment to connecting merchants and shoppers.
All attendees were later invited for lunch, followed by the Q&A session by members of the press. Lunch and networking session began at around 12.00pm, and many others were seen eagerly waiting for the Easy.my training and workshops – “Effective Multi-Channel Marketing”.
Next, the trainer of Easy.my, Felix Lee began the training by emphasizing on the channels of marketing an eCommerce businessman can adopt to boost his online business. Among many were via Websites, Facebook, Mobile Devices, Offline (QR Code). Instead of working hard on these methods alone all by themselves, Felix questioned the audience “why not let Easy.my handle all for you, all under one roof?” He later moved on to the topics on S.E.O & Google Analytics, which included the following:
• How to do a keyword research using Google Insights Search
• How to optimize page title, meta description and meta keyword
• How to do link building and why it’s important
• Building links with anchor text
Subsequently, learning how to monitor website traffic so that it can improve further is also of utmost importance. Advice was also given out on how to:
• See daily visitors, visitor behavior and visitor flow.
• Check out which product is most popular, and which product has the most exit percentage and improve from there.
• See real time visitors on website.
Training and workshops ended at around 3.00pm, with quite a number of participants staying late to ask questions and interact with Easy.my trainers face to face.
Last but not least, we at Exabytes and Easy.my would like to extend a million thanks to members of the press as well as the support given by our valuable participants for making the event a truly successful one!