Are you tired of putting countless hours of effort into your website’s SEO strategy, only to see minimal results?
It’s time to try something new. In this blog post, we will unveil the top overlooked SEO tactics of 2025 that can help you boost your website’s visibility and traffic.
Don’t miss out on these game-changing strategies that could take your SEO efforts to the next level. Let’s dive in!
1. No Need to Include Your Brand Name in Titles Anymore
Since the SERP already displays the website or company name along with the logo or favicon, including the brand name in the meta title becomes redundant.
While some may still want to include the brand name at the end of the title for branding or marketing purposes, the decision ultimately rests with you.
If the title falls under the “informational” keyword intent, it may be better to omit the brand name for a cleaner and more user-friendly title.
However, if the website or content heavily focuses on the brand’s identity or impression, it is advisable to include the brand name in the title.
The takeaway here is to stay updated with the latest Google result changes and updates.
Google may test changes on mobile view before applying them to desktop results. Keep monitoring and adjust your SEO strategy accordingly.
2. Favicon Optimization
Similar to the point above, Google’s search results now display the favicon or logo of your website. If your website still displays the default global icon, it means that you haven’t uploaded anything to reflect your website’s brand.
It’s essential to keep in mind that the favicon is tiny, particularly when viewed from a mobile device. It’s better to have a single-character logo or a simplified version of your official logo.
Additionally, it’s crucial to consider the transparent or white/dark background of your logo. You may need to add a white or darker colour outline to make the logo more visible.
Even though it’s small, your favicon is a part of your long-term branding efforts to reinforce your brand identity to your audience.
When in doubt, look at other favicons to see how they carefully choose their style, colour, or composition to improve the user experience in Google search.
3. Adding the Current Year to Your Title
Did you know that adding the current year to your meta title can directly improve your organic click-through rate?
Most of the time, when users search for information online, the “year in title” provides additional clues that indicate the content is up-to-date. This can attract viewers who prefer to check your website because they expect the content to reflect the latest updates for that year.
If you have a lot of evergreen content that ranks well on Google, I suggest adding the current year to the meta title.
However, it’s essential to refresh and update the content, especially the screenshots, to ensure that the information is still relevant. Outdated information can deter users and cause them to leave your page.
Additionally, many content creators publish predictions or trends for the upcoming year towards the end of each year. As users are looking for new ideas for the upcoming trend, it’s a good idea to include the upcoming year in the meta title.
4. Adding Keywords to Google My Business: Local SEO Tips
When it comes to local SEO, the single most important tool you can’t miss is Google My Business.
Did you know that adding your products or services to your company name on Google My Business can help you appear on Google search results?
While there isn’t a strict guideline on this, if you have a brick-and-mortar office or shop, I suggest adding your primary keywords after your company name.
Keep in mind that Google uses your IP address to suggest the nearest listing in Google Maps. If your competitors are in the same vicinity as you, feel free to type in keywords to conduct quick competitor research.
To avoid confusion with multiple branches, some owners even add the location name together with the company name in their Google My Business listing.
And the worst scenario is when someone has the same company name as you on Google Maps, but it’s not your company!
5. Upgrade Your Titles with ChatGPT
At the time of drafting these SEO tips, the world is still captivated by new discoveries on how AI technology is transforming our lives. While I won’t discuss how AI will replace humanity, ChatGPT can definitely assist you with SEO.
I highly recommend using ChatGPT to rewrite your website titles, meta titles, hero messages, or any copywriting. If you’re unsure which type of hooks to use, you can simply request ChatGPT to provide you with a list of titles to choose from.
You can also utilize the variations for AB testing on your paid advertising, landing page, or organic social media posting.
Additionally, you can request ChatGPT to help you extend or shorten the title to achieve the perfect words or character count according to your requirements.
As a result, your banner or design outcome will be perfect, and most importantly, users will be able to see the titles first, and then take action.
6. People Also Ask: Maximizing Your SEO Potential
At the time of drafting these SEO tips, the world is still captivated by new discoveries on how AI technology is transforming our lives. While I won’t discuss how AI will replace humanity, ChatGPT can definitely assist you with SEO.
I highly recommend using ChatGPT to rewrite your website titles, meta titles, hero messages, or any copywriting. If you’re unsure which type of hooks to use, you can simply request ChatGPT to provide you with a list of titles to choose from.
You can also utilize the variations for AB testing on your paid advertising, landing page, or organic social media posting. Additionally, you can request ChatGPT to help you extend or shorten the title to achieve the perfect words or character count according to your requirements.
As a result, your banner or design outcome will be perfect, and most importantly, users will be able to see the titles first, and then take action.
7. Designing URLs for User Experience
Ya, I know this is not a brand-new tips for SEO. In fact, the URL is considering the basic optimization tips.
However, depending the country you are focusing for your business, messaging app like WhatsApp do display the full URL within the platform.
Imagine what is the impression of the user when you send an URL that contain random character with numbers, URL and symbol compared with a proper keywords word that users want to see?
As the awareness of malware and virus spreading using links are getting popular, users might interpreted the random character links are scam or high risk, hence might choose not to click at all.
💡 Bonus tips: Always remember to apply 301 redirection if you change your old URL to a new URL. This would make sure all the previous URLs are still able to point to the right path.
Or else it will lead to a 404 page and decrease the user experience. Keep in mind Google might still cache the old URL format on SERP and will not immediately reflect the update on Google results.
Learn more about the official recommended practice for URL structure from Google Search Central.
Ending
While Google keeps improving every day and surprising us with endless search algorithm updates, at the end of the day, everything still focuses back on the users.
The best practices and rules will keep evolving over time as user behaviour on search engines changes.
The best tip is to keep monitoring the latest news from Google and the SEO community to stay ahead. Remember that the above tips may become outdated after a while, so it’s essential to keep yourself updated with the entire ecosystem.
So, what is your favourite underrated SEO tip? Do you have any tips to add to the list from your past experiences? Feel free to comment below.





![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)





















