eCommerceFest 2021: Series #3 eCommerce Strategies & Growth


Finally, we make it to the last series of eCommerceFest 2021. The topic we brought to you is Series #3: eCommerce Strategies & Growth. 

Growing and developing eCommerce business is not only having a marketplace online to sell your products. It is significant for eCommerce merchants or retailers to tailor suitable strategies that are able to accomplish eCommerce business goals effectively. To learn more, don’t miss Series #3 on Tuesday, 29 June 2021!

What will you learn? 

In series #3, you’ll take away on how to create the best strategies for your eCommerce business. Instead of blindly selling and doing promotion online to attract people, join Series #3 to learn the effective strategies that will bring your revenue to fly high. 

Check out the topics in Series #3:

Topic 1: Customer Acquisition Strategies to Win New Customers

Moderator: Samantha Tong, Chapter Lead of Google Business Group (GBG)


  1. Ionut Danifeld, Chief Marketing Officer, Trapo Asia 
  2. Aqib Malik, Head of Content Marketing, Mindvalley

Every ecommerce business presumably seeks new customers. But, are you really focused on that effort?  This session will discuss the tips to acquire new sales for your eCommerce. 

Topic 2: The Important of Upselling and Cross-Selling for Your eCommerce Growth

Moderator: Julia Koh, Executive Director, Brand 360 Degree


  1. Zeeshan Khan, Head of Marketing, LEGOLAND Malaysia Resort
  2. Ravi Shankar, Chief Growth & Digital Officer, AirAsia

It is important to acquire new sales, but at the same time – Do not forget about the thousands of customers who buy from you already. This session is going to discuss how you can get more revenue from your existing customers.

Topic 3: SEM & SEO – How to Utilize Both Strategies Effectively for Your eCommerce business?

Moderator: Sunny Ooi, Founder and CEO, ClickAsia Sdn Bhd


  1. Kean Shin, Digital Marketing Manager, Exabytes
  2. Zevin Goay, Digital Marketing Consultant, Digital Marketing Consultancy Sdn Bhd (DMC)
  3. Jenny Lim, Head of Search, Google Malaysia

SEM is about advertising your presence online- specifically, on search engines with pay-per-click (PPC) ads in different formats. While SEO is an organic way to optimize your web content to make sure it’s most likely to appear as a top result. This session will discuss how you can utilize both strategies effectively to boost your eCommerce.

See you there! 

Sit back and learn more about eCommerce strategies and growth from experienced speakers to enhance your online business owner’s capability. If you have not registered for this event, make sure you register now at 

If you already registered, kindly check your email for the login access link.


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