This Forum has ended
3rd MALAYSIAN SME B2B E-COMMERCE EXPORTING (MySmeExport) FORUM
Malaysia’s trade continued its upward trajectory in September 2022, rising by 31.4% to RM256.91 billion compared with the same month last year.
This figure adds to the total year-to-date exports of RM1.16 trillion, a whopping increase of 30.3% while imports grew by 36.2% to RM971.26 billion. Meanwhile, the trade surplus widened by 6.3% to RM187.40 billion.
Malaysia trade performs splendidly and is expected to keep growing in 2023. However, with the changing of the business model of global trade, 90% of brands will be disrupted if they don’t catch up with the trends of digitalization.
Digitalization is becoming an increasingly central issue for companies. However, most companies, and in particular Small and Medium Enterprises, are struggling to engage in a coherent global digital transformation process.
Exabytes, the organizer of the 1st and 2nd E-COMMERCE EXPORTING FORUM, is the primary driving force in helping Small and Medium Enterprises to grow their business online.
As Malaysia’s leading cloud and digital solution provider powering over 160,000 businesses (from individuals, students, small & medium-sized businesses, to government and public listed companies) in 121 countries, the company of 21 years of experience in the online world is proud to bring the latest iteration of MySmeExport Forum in the physical format.
Exabytes is proud to present the 3rd MALAYSIAN SME B2B E-COMMERCE EXPORTING FORUM with the title of Online Export Revolution 2023 and we aim to:
1. Instill awareness on the use of online technology to achieve business goals;
2. Help Malaysia Small and Medium Enterprises become global exporters and penetrate their market through the 3rd MALAYSIAN SME B2B E-COMMERCE EXPORTING FORUM;
3. Guiding more Malaysia Exporters to access the Global Export Market!
Register now:
3rd MALAYSIAN SME B2B E-COMMERCE EXPORTING FORUM
Online Export Revolution 2023
Date: 23 November 2022
Time: 9am-4pm
Venue: Taylor’s University
Who Should Join Us?
Manufacturers/Wholesalers: CEOs/Business Owners/Marketing Directors/Operation Directors who are ready (or still considering) to start an export business.
***If you have any difficulties registering for this forum, please contact our team (Whatsapp Siew Peng: +60 46097816 ) for further assistance.
AGENDA
23 November 2022 (Wednesday)
| 0900 – 0930 | Admitting Exporters and Aspiring Exporters |
| 0930 – 1000 | Welcoming Address by Ms. Cheong Peng, Vice President, Digital Sales, Exabytes |
| 1000 – 1030 | Opening Address by Nianci Phang, Head of Marketing, South East Asia, Alibaba.com |
| 1030 – 1045 | Opening Ceremony |
| 1045 – 1145 | Dialogue: Finding Success in the shifting Global Supply Chain
Mr. Ong Chin Keong, Director of Transcargo Worldwide Mr. Azrul Shah Ismail,CEO of Sealnet Sdn Bhd Dr. Abdul Kabur Ibrahim, President, Malaysian Exporters Association Mr. Bryan Kee, Head of Ecommerce, EE-LIAN ENTERPRISE (M) SDN BHD Ms. Cecilia Teh, E-commerce Global Trade Executive, EE-LIAN ENTERPRISE (M) SDN BHD Moderator: Mr. Murugan A/L Krisnamoorthy, Senior Lecturer, Faculty of Social Sciences & Leisure Management, Taylor’s University |
| 1145 – 1230 | Lunch Break |
| 1230 – 1330 | Dialogue: The Best Time Is Now: Access the RM 1.25 Trillion Export Market!
Ms. Claire Hu, Channel Manager, Alibaba.com Mr. Martin Tang,Digital Marketing Manager,Exabytes Digitial Ms. Hasziah Mohd Yazid, Head of Digital Trade Section (eCommerce Ecosystem and eTRADE), MATRADE Mr.Prasad Babu Ramulu,Head of E-commerce Initiative, Ecosystem Development Division, MDEC Moderator: Ms. Nianci Phang, Head of Marketing, Southeast Asia, Alibaba.com |
| 1330-1400 | Embracing the NEXT revolutionary stage of Exporting
Ms. Cheong Peng, Vice President, Digital Sales, Exabytes |
| 1400-1500 | Dialogue: Making a mark on Global Trade with Top Export Certifications
Ustaz Mohd Jabal Bin Abdul Rahim，Head, Serunai Halal Centre of Excellence Ms. Yeap Hooi Kim General Manager (Northern Region) of SQC Consulting Group Moderator: Dr Lim Pek Kui, Senior Lecturer, Faculty of Social Sciences & Leisure Management |
| 1500-1600 | Dialogue: Invest in Success: How Funding Allows You Ride the Next Wave of Exporting Trend
Ms Noor Ezzwanee Ahmad, Head of Exporters Advisory Unit, MATRADE Mr. Nordin, Marketing Director, Kugpis Sdn Bhd Moderator: Dr Siti Hawa Binti Yusof, Programme Director, Faculty of Business & Law |
| 1600 – 1630 | Business Networking |
Speaker Background
Mr. Nordin, Marketing Director, Kugpis Sdn Bhd
Having generated a whopping 1.9mil sales on Alibaba.com in 2019, En Nordin is the award recipient of eTrade eXporter MATRADE 2019, Malaysia, and an active trader of Alibaba Malaysia eCommerce Program. Moreover, he is an experienced trainer of B2B & B2C business platforms in collaboration with various government agencies and ministries of higher education.
Ms. Cheong Peng, Vice President, Digital Sales, Exabytes
Cheong Peng was in the media industry for more than 16 years. Prior to joining Exabytes, she gained immense experience at Star Radio and Astro Malaysia.
With her vast experience in serving hundreds of SMEs and global brands, she now leads a team to provide digital marketing, eCommerce, New Retail, and Alibaba solutions to local SMEs, helping brands in growing their businesses across different verticals.
Ms. Nianci Phang, Head of Marketing, South East Asia, Alibaba.com
Highly experienced marketing professional in integrated marketing strategy within a diverse range of industries, especially in tech and e-commerce companies.
Specialist in branding, lead generation, performance marketing, business development, and government partnerships.
Presently the Marketing and Business Development leader for Alibaba Group’s leading B2B e-commerce platform in growing our SME customer segments in Thailand and Malaysia.
Ms. Cecilia Teh, E-commerce Global Trade, EE-Lian Enterprise (M) Sdn Bhd
Cecilia started her exploration in the E-commerce industry when she joined Ee-Lian Enterprise (M) Sdn Bhd three years ago. Under the guidance of Exabytes, Cecilia has gained extensive experience on how to manage the minisite on Alibaba.com, handling enquiries from buyers from different countries, dealing with logistics companies and closing sales on Alibaba.com.
Mr. Bryan Kee Head of Ecommerce, EE-LIAN ENTERPRISE (M) SDN BHD
Bryan begin his E-Commerce industry journey with B2C market at Ee-Lian Enterprise (M) Sdn Bhd since 2019 and then continue explore on B2B field – Alibaba.com.
Bryan responsible on managing data analysis and marketing campaign reviewing with the guidance of Exabytes to ensure fully utilize for their shop on Alibaba.com.
Ms. Claire Hu, Channel Manager, Alibaba.com
Alibaba GGS head merchant service consultant, person in charge for supporting domestic trade enterprises to obtain export orders as well as responsible for European and American channels.
Mr. Martin Tang,Digital Marketing Manager,Exabytes Digitial
Martin found his passion for Search Engine Optimization (SEO) during his 6 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.
Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.
Ustaz Mohd Jabal Bin Abdul Rahim，Head, Halal Centre of Excellence
Mohd Jabal Bin Abd Rahim has had significant involvement in Halal training and consultancy these recent years where he develops halal entrepreneurs and professionals in their businesses.
His highly practical workshops has benefitted participants locally and internationally. His strategic partners include SMEs, MNCs, hotels, manufacturers, universities and colleges, government departments, certification body and many others.
Ms. Yeap Hooi Kim General Manager (Northern Region) of SQC Consulting Group
Drive continuous improvement in SME through assisting companies in obtaining international certifications. Manage and maintain diverse project engagement spanning different geographically dispersed industries, not limited to: Industrial& manufacturing, Food, Healthcare& medical, Pharmaceutical, Trading, Retail, Construction, Education, Service, Advertising
Mr. Azrul Shah Ismail,CEO of Sealnet Sdn Bhd
Azrul Shah Ismail has successfully streamlined the programme management functions across subsidiaries within the group. At the same time, he has also been involved with the management of SealNet in delivering critical initiatives and projects.
He is a technology practitioner and a certified project manager with deep experience advising top leadership of large corporations including MIMOS Berhad, Maybank Berhad, Mesiniaga Berhad, Fujitsu System Sdn Bhd, Petronas Carigali and IPerintis Sdn Bhd on strategic programmes, and operations across the country.
Mr. Ong Chin Keong,Director of Transcargo Worldwide
Ong Chin Keong as the Director of the Transcargo Worldwide (M) Sdn Bhd , he oversees the continuing expansion of the logistics network and service offerings. He has led the company’s strategic growth program to increase its footprint for greater reach and value for customers by connects the executive unit Air & Sea Logistics to the worldwide procurement markets and consumers.
Mr. Nor Azman Adam, Manager for Programme Unit (eTRADE), Digital Trade Section, Transformation & Digital Trade Division (TDTD)
Began career with MATRADE HQ since 2008 and currently responsible in steering MATRADE’s digitalisation efforts towards encouraging Malaysian SMEs in exporting digitally.
Ms Noor Ezzwanee Ahmad, Head of Exporters Advisory Unit, MATRADE`
Head of Exporters Advisory Unit, Transformation & Digital Trade Division in MATRADE HQ, responsible for MATRADE’s exporters outreach and engagement programmes with Malaysian companies and business community.
Mr.Prasad Babu Ramulu,Head of E-commerce Initiative, Ecosystem Development Division, MDEC
Prasad Babu heads the E-commerce Initiative unit in Malaysia Digital Economy Corporation (MDEC), where he is responsible for executing strategic projects in driving adoption and demands for e-commerce in Malaysia.
He and his team is currently executing the DE Dagang Campaign which aims to benefit more that 100,00 businesses in sectors such as Tourism & Craft, Halal & Agriculture and export of Malaysian product.
Dr. Abdul Kabur Ibrahim, President, Malaysian Exporters Association
Dr. Abdul Kabur Ibrahim has more than 30 years working thesis help experience with the Malaysian government and the corporate sector.
Moderator Background
Mr. Murugan A/L Krisnamoorthy, Senior Lecturer, Taylor’s University
Mr. Murugan Krisnamoorthy is currently attached to Taylor’s University, Subang Jaya. He is a well-established senior lecturer and trainer in the field of Supply Chain, Logistics Management.
He has 15 years of experience in Supply Chain and Logistics Management at Senior Manager Position. He has been involved in teaching and training for the past 7 years.
He has practical experiences include the implementation of various supply chain based operations improvement exercises such as TQM, Lean Manufacturing, Green Supply Chain and Kaizen Management in Multi-National Companies.
His proficiency is Materials needs analysis, Inventory Management, VMI (Vendor Managed Inventory), BMI (Buyer Managed Inventory), VAM (Vendor Asset Management), WM (Warehouse Management) and Procurement Management. He is a member of The Chartered Institute of Logistics and Transport (CILT).
Dr. Siti Hawa Yusof, Programme Director, Taylor’s University
Dr. Siti Hawa Yusof is a programme director, and lecturer in Fintech & Innovation, and Blockchain Economics at the School of Accounting and Finance, Taylor’s University. She holds a PhD in Finance with research specialisation in blockchain technology, cryptocurrency market, financial technology and digital innovations for consumers and businesses.
She has authored and co-authored several articles in the area of fintech, cryptocurrency, and blockchain and has presented her research papers at local and international conferences. She is passionate about teaching and bridging the gap between academia and industry through collaboration and multi-disciplinary studies.
Dr. Wendy Lim Pek Kui, Senior Lecturer, Taylor’s University
Dr. Wendy Lim is a senior lecturer in the Faculty of Social Sciences & Leisure Management.
She was sponsored by the Ministry of Science, Technology and Innovation (MoSTI) under a postgraduate scholarship.
She has completed food safety inspection, food labelling, food packaging and food export related training organized by International Food Safety Training Centre (IFSTC), Ministry of Health. She is also certified HACCP lead auditor by SIRIM.
He is also the President of the Malaysian Exporters Association and the Malaysian Training Providers Association.