GROW Digital

Malaysian SME B2B E-Commerce Exporting (MySmeExport) Extended Forum (Food & Beverage Edition)

16th Feb 2022 | 9.00AM – 12.00PM

Learn to kick start F&B online export for wider sales possibilities around the globe.


The Webinar Has Ended

Recently, MATRADE announced that the food and beverage sector contributed RM25 million, or 60% of the total sales of the Electronic Business Linkage Programme in 2021.

Indeed, the F&B industry is one of the most rapidly growing sectors in the world. Food and beverage became the largest online consumer packaged goods (CPG) segment in the global market in 2020, including in Malaysia, according to research conducted by the Food Industry Association (FMI) and NielsenIQ.

The growth is holding strong in 2022 and B2B E-Commerce will continue to be an impactful sales tool for F&B businesses in 2023 too.

On top of that, a 2021 whitepaper by logistic practitioners forecasts the B2B E-Commerce market to reach USD$20.9 trillion by 2027, outpacing the current growth of B2C E-Commerce. In this regard, the F&B sector will definitely contribute to a major part of the growth.

Seize This Changing, Lucrative Opportunity In Your Industry

Register and join the extended forum of ‘1st Malaysian SME B2B E-Commerce Exporting Forum (MySmeExport)’, the Food & Beverage Edition now!

Event Objectives

  • To connect SMEs with the export ecosystem for better understanding and growth in B2B F&B E-Commerce
  • To equip SMEs with the skills to improve their business digitally for future challenges in B2B F&B E-Commerce
  • To share the good practice, trends, opportunities and success stories in B2B F&B E-Commerce (by industry practitioners)

The Extended Forum of ‘1st Malaysian SME B2B E-Commerce Exporting (MySmeExport)’—Food & Beverage Edition

📆Date: 16 Feb 2022
⌚Time: 9.00am -1.00pm
💻Platform: Zoom


0900 – 0905 Admitting F&B Exporters and Aspiring F&B Exporters to the Virtual Platform

0905 – 0915 Welcoming Address by Mr. Chan Kee Siak, Founder and CEO, Exabytes

0915 – 0935 Malaysia Spearheading the Global Halal Industry by Ms. Nurul Huda Kamarul Baharin, Manager at Halal, F&B & Agro-Based (Exports Promotion & Market Access Division), Malaysia External Trade Development Corporation (MATRADE)

0935 – 1015 Champion Export & Effective Digital Marketing Strategies to Grow B2B Business by Mr. Kittichokburana Kaosupsaeree CEO & Founder, and Mr. Leo Wang, Senior Export Marketing Manager, Artuatee Food & Marketing Co. Ltd.

1015 – 1035 Obtaining Food Safety Certifications to Facilitate Food Export by Ms. Yeap Hooi Kim, General Manager (Northern Region) of SQC Consulting Group

1035 – 1105 F&B World Data – Market Trends and Export Opportunities by Ms. Nianci Phang, Regional Marketing and Business Development, Alibaba.com

1105 – 1130 The Door to Global Trade Opportunities – Alibaba.com by Ms. Cheong Peng, Senior Business Development Manager, Exabytes

1130 – 1200 Funding Opportunities to Grow Your F&B B2B Export Business Online by Mr. Adhwa Azmil, Assistant Manager Programme Unit, Malaysia External Trade Development Corporation (MATRADE)

1200 – 1300 Business Networking Session

Who Should Join Us?

Manufacturers/Wholesalers: CEOs/Business Owners/Marketing Directors/Operation Directors who are ready (or still considering) to kickstart an F&B E-Commerce business.

Seating is limited and on a first-come, first-served basis.

Event Details

Date: February 16, 2022

Start time: 09:00 a.m.

End time: 12:00 p.m.

Phone: +6012-358 5286

Email: [email protected]

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