
Table of Contents
The ecosystem of a business always has the customer as its central point, and every strategy, planning, and operation of a business is structured to ensure that customer satisfaction stands high.
Among the various factors that influence customer satisfaction, one of the critical elements is customer engagement and customer communication.
Adequate and appropriate ways of communication with customers can benefit organizations with a significant rise in business.
Globally, businesses are spending millions of dollars on understanding customer expectations, preferences, etc. to ensure the products and services are designed accordingly.
Customer communication and customer service centers software are playing a vital role in improving the customer’s experience with a brand.
Digital systems for customer communication have evolved, and today, there are a series of applications, and mediums resourceful for businesses to explore in managing customer-related communication.
Here we shall explore and understand the diversified range of communication software and customer service center software resourceful even for small businesses too in handling the business communication requirements to the customers.

A survey study by the global web index refers to the top apps used in customer communication, and survey inputs refer to the top positions for various customer communication apps, used across the industry verticals.
The results on the system refer to the promising outcome from customer service center software if rightly used and appropriately adapted for engaging customer communication using customer messaging software.
Some of the contemporary ranges of Customer Messaging Apps are as follows
One of the reputed and globally in-demand messaging systems used vividly by businesses is WhatsApp, a simple and more effective communication software.
Using the WhatsApp business, which is exclusively designed for smaller businesses, can be resourceful for catering to the small customer base.
For the SMBs in Malaysia, WhatsApp communication software can be resourceful too and economic in comparison to other kinds of customer service center software.
The new age WhatsApp Business API as a customer service center software supports customized features and integrations using the API solutions. Features like automated messages using the templates, and quick reply solutions using Chatbots are possible.
Also, the communication software supports multimedia format options for messaging to the customer base.
The shared team inbox options can help businesses in understanding the quality of communication with customers and take decisive actions as necessary using the WhatsApp customer communication software.
Facebook Messenger
One of the revolutionary customer messaging software adapted globally by businesses is Facebook Messenger, which is seen as a trusted messaging application for customer support.
With more than 1.3 billion strong user bases, as a customer communication software, it offers a host of features for communication and customer engagement.
Few highlighting features of it are live agent support, powerful automation scope, and boosting customer service productivity.
It can be highly resourceful in terms of managing Automated FAQs using chatbot integration, integration of live agent communication system, booking of follow-ups and reminders to the customers, alongside the conversation with customers signing up for an event.
The internal ecosystem offering from Facebook messenger is a phenomenal customer messaging software.
Telegram
Emerging as a popular messaging app, many small businesses are keen on using the telegram as preferred customer communication software, as it offers a wide range of service feasibility.
It is also known as a trusted customer messaging software.
Despite that Telegram does not have any exclusive features for business accounts, some of the inherent features can be resourceful as customer care options.
Using the Chatbot solutions, businesses can integrate marketing and customer care over Telegram bots, and it can be resourceful customer messaging software.
Channels and Groups creation feature in Telegram helps businesses in creating customer groups and provide the latest update on product or services to the customers.
Also, it can be used as an information broadcasting set-up to circulate information among the target audience.
One of the fast-growing and high-in-demand social media customer communication software is Instagram.
Small businesses globally use Instagram and leverage the strong user base to respond to customer queries.
It is one of the simple and effective customer communication software.
The interactive nature feature of the platform is resourceful for communication of product and service information to the customers using the Instagram communication software.
Some of the unique features of Instagram communication software are the scope of contact buttons, notification push options, and chat bot application for FAQ, as integral to the communication system design.
Also, the canned response scope available in the communication software is beneficial for businesses to have a quick response system in place.
Live Chats
The new age web development solutions have the flexibility for add-ins like the live messenger solution wherein the businesses can respond to the online queries and live chat system of communication software.
There are plug-ins available for such live chat solutions. From the user perspective, having this online live chat solution is one of the important touch points for businesses.
The communication software options available in this segment can be an economical and direct touch point for customer interaction.
Chatbots
In addition to the live chat solutions, the other simple but effective solution available is the chatbot solution.
Using the chatbots, the model can be profound in terms of addressing the pre-defined questions and responding to the questions coming up in the communication software.
Chatbots are different types wherein the fixed set of question answering is a model of customer communication management software, and the other set of solutions is to have connecting and interactive system connecting the customer support team to the customer’s requests, and work as an interface.
Introduction to Freshchat from Freshworks
Freshchat is a new AI messenger that will make conversations effortless. The chatbot can be trained to understand the user’s intent, and it will generate answers to questions or statements.
Freshchat helps you manage the customer support needs of your business by providing you with a way to automate conversations, organize conversations, and track conversations. There are many benefits of using Freshchat for managing your customer support needs which help you share chats with others and collaborate on them in real time.
Round Up: 5 Common Customer Messaging Apps
The other emerging solutions like WeChat, Viber, and Twitter are some other sets of customer communication applications wherein few of them can be resourceful for direct communication, and in some cases, it is pushed, notification models.
Reach out to Exabytes for consultation, and support in the selection and implementation of communication software for effective customer touch points management.
Exabytes offers Fresh Desk Live chat in 3 different plans starting at RM 69.00/agent/month.
Contact an Exabytes sales professional today to know more!
Related article:
Get Google Chat Live Chat Apps to Boosts Efficiency of Teams





![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)


















