• Home
  • Tips Sharing
    • For Bloggers
    • For Businesses
    • For Cybersecurity
    • For Designers
    • For E-Commerce
    • For Enterprise
    • For New Retail
    • For WordPress
  • By Product
    • Alibaba.com
    • Bulk SMS Marketing
    • Digital Export
    • Digital Marketing
    • Domain
    • E-Commerce
    • Email
    • Freshworks Helpdesk
    • Google Workspace
    • Hosting
    • Live Chat
    • Local Business Listing
    • Marketing Tools
    • Microsoft 365
    • New Retail
    • Sales CRM
    • Search Engine Optimisation
    • Security & Backup
    • Solutions
    • SSL Certificate
    • VPS & Server
  • News Article
  • Client Success Stories
Search
Exabytes Malaysia Exabytes Blog
  • News
  • Events
  • WIN A TESLA
  • Back to Exabytes.my
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Exabytes Malaysia Exabytes Malaysia
  • Home
  • Tips Sharing
    • AllFor BloggersFor BusinessesFor CybersecurityFor DesignersFor E-CommerceFor EnterpriseFor New RetailFor WordPress

      The Evolution of Phishing Attacks: How Generative AI Is Making Cybercrime…

      Generative AI in Cybersecurity

      Generative AI in Cybersecurity: The Arms Race of the Digital Age

      AI-Powered Web Development Made Easy

      AI in Web Development: Smarter, Faster, Easier

      AI in Web Design: Shaping the Future

      The Future of Web Design: Emerging AI Trends to Watch

  • By Product
    • AllAlibaba.comBulk SMS MarketingDigital ExportDigital MarketingDomainE-CommerceEmailFreshworks HelpdeskGoogle WorkspaceHostingLive ChatLocal Business ListingMarketing ToolsMicrosoft 365New RetailSales CRMSearch Engine OptimisationSecurity & BackupSolutionsSSL CertificateVPS & Server
      AI’s Next Big Leap: Innovations You Didn’t Expect

      AI Predictions: What’s Next for Tech, Chips & Intelligence?

      Confidential AI - Leading the Charge in Data Protection

      Why Confidential AI Is the Future of Private Data Protection

      AI-Powered Web Development Made Easy

      AI in Web Development: Smarter, Faster, Easier

      AI Hosting - Elevate Your Website's Performance

      AI Web Hosting: The Smart Way to Power Your Website

  • News Article
  • Client Success Stories
Home By Product Email 5 Essential Transactional Emails Every Marketer Should Optimize
  • By Product
  • Email

5 Essential Transactional Emails Every Marketer Should Optimize

By
Xiao Hui
-
October 3, 2022
0
3601
Facebook
Twitter
WhatsApp
Linkedin

    Essential transactional emails every marketer should optimize

    An email has become an integral part of the digital communication system, and businesses irrespective of their size of operations need to focus on email communication, email campaign solutions, and transactional email.

    More specifically, enterprises like an online store, eCommerce businesses and product websites businesses are completely reliant on digital enablement needs to focus on the transactional email set-up for successful digital marketing campaigns.

    Though there are scores of options for digital campaign solutions, one of the critically acclaimed solutions for digital communication and marketing engagement is email campaign solutions.

    For small businesses focusing on the dynamics of the transaction, email systems are integral to optimizing email campaign solutions. 

    Following are the five essential transactional email solutions that can be useful for customer engagement and marketing campaigns from email providers. 

    Customized Welcome Message

    Online stores have significant competition, and businesses need to ensure they have the proper range of email providers engaging the customers to know more about the product and service offerings from the online stores.

    The welcome messages can be a brief introduction about the product and service offerings, providing necessary information for customers to explore the merchandise of your services.

    Also, offering adequate information in the welcome kind of transactional email with information on customer support contact information is good.

    In addition, if some URL link show data privacy and security measures from your online stores can increase the trust factor among the customers.

    Wish Cart Prompt 

    Businesses, as part of their email campaign, should focus on increasing the revenue sales from customer cart additions.

    In general, customers usually keep adding their favorite products to the wish carts to buy later.

    A transactional email from the email providers should pick such respective wish cart list as a link and work a transactional email periodically.

    For instance, once in a month, or probably once every fortnight, the business can send a reminder email to their customers via a transactional email to remind them about their wish cart.

    Sometimes, if the users’ impulse shopping measures lead to the purchase of products or services from the online stores, the purpose of sending the transaction email by the email providers is successful.

    Transaction Process Disruption 

    Online store payments are usually routed through the payment gateways, and at times due to the disruption in the internet connectivity or the session kill, or other technical reasons, the transaction in the process might get disrupted and this could hurt the purchases.

    Or in other instances, when the customers have a change of preferences at the last movement and terminate the payments, a transaction email can be resourceful.

    When third-party email providers engaged in the process reaches out to the customers intimating the failure or interruption in the payment process, it can alert the customers about the payment failure conditions.

    It is a common phenomenon for us to receive such kind of information and at times it alerts the users to retry the payments.

    Statistical reports suggest that a transaction email communication more often resulting in positive transactions for the customers. 

    Customer Engagement 

    Build customer trustiness

    Customer engagement is paramount in business, and there are multiple ways in which customer engagement-related transactional emails can be resourceful. Following are some of them:

    1. Feedback on Product Purchases 

    Post the purchase of the products or service availing by the customers, sending a transaction email with details of the product purchase and seeking feedback for the product can be a potential step.

    This transaction email shall stand as a classic email example to the customers as to how you care about their feedback and is interested in catering to their requirements.

    2. Survey participation requests 

    Periodically collecting feedback on the overall service quality of the business is important.

    Transactional email in the form of a survey request link can be very resourceful and stands as an important email example.

    A proper survey link must be linked in the email, and the survey request can be collected from customers.

    As per the studies, this transactional email gets higher hits among the users

    3. Newsletter 

    Regular updates of the information to the users over the new products or services, industry trends, or tips on the usage of some recent purchases products, etc. can be a good transactional email.

    Encouraging customers to write to you back for more updates is a way of customer engagement.

    This transactional email from the email providers can help businesses gain customer attention.

    Personalized Offers 

    The other important element of a transactional email is personalized offers.

    How many times have you received a personalized offer for your birthday month or birthday or that week, and businesses offering you an exclusive discount for the day or month, etc?

    It is paramount that businesses focus on engaging such kinds of transactional emails from the email provider teams to customize and curate offers.

    The hit ratio in such curated offerings as personalized stands as a good email example of hit rate.

    The chances of getting a success rate on such transactions are reasonable and it can help the business grow its customer engagement.

    Though the scope of transactional emails is more and can be custom to respective business models, the above elements are some which can be commonly applied as industry best practices.

    However, the challenge is one should have a proper model and email example that stands an effective customer engagement.

    The email providers must articulate well the theme for the email and ensure that the content is properly structured, which can help the businesses have appropriate levels of engagement with customers.

    Two of the critical objectives for a good transactional email are email marketers working on customer experience and reducing bounce rates for emails.

    To know more about the benefits of transactional email practices, and email providers enabling the process reach out to the Exabytes Malaysia team.

    With plans starting as low as RM 75/month and offering 50,000 monthly emails via a cloud based email delivery platform, Exabytes Malaysia’s transactional email solutions powered by Twilio SendGrid, are one of the best email marketing tools a business can sign up for!

    Contact Us

    Related articles:

    How to Make Your Transactional Email Game Strong

    What is the Categories of Bulk SMS Messages (SMS Blast)

    • TAGS
    • business email
    • email hosting
    • transactional email
    Facebook
    Twitter
    WhatsApp
    Linkedin
      Previous articleBest Practices on How to Prevent & Defeat Ransomware Attacks
      Next article(Without a Doubt) SMS Marketing Can Drive Sales with the Lowest Cost! Here’s Why
      Xiao Hui
      Xiao Hui
      Xiao Hui is a blogger with a passion for sharing knowledge and insights on the digital world and the latest news.
      Linkedin

      RELATED ARTICLESMORE FROM AUTHOR

      SMS VS. EMAIL MARKETING

      SMS Vs. Email Marketing: Which Yields Better Results in 2025?

      migrate email mailbox to business Gmail google workspace

      How to Migrate Email Mailbox to Business Gmail Google Workspace 

      URGENT: Email Spoofing Alert!

      URGENT: Email Spoofing Alert! Your Bank Account is in DANGER!

      Double Day 5.5 Domain Discount

      Event & Activities

      Malaysia Internet Business Summit 2014 – Day 1

      November 6, 2014
      Freshworks ASEAN Partner Summit 2023

      Revolutionizing Customer Engagement: Freshworks ASEAN Partner Summit 2023 Recap

      July 18, 2023

      Exabytes E‐Commerce Day KL 2011

      August 24, 2011

      Exabytes’ Sports Day – Work hard, Play harder!

      November 13, 2014
      Be That One Plant Among Thousands to Save Our Earth

      Be That One Plant Among Thousands to Save Our Earth

      April 15, 2022

      Event & Activities

      An Automobile Company Embarks on its Digitalisation Journey

      The Digitalisation Journey of An Automobile Company

      January 27, 2021
      His Shopee Store Went Viral in 1 day! Nothing is impossible!

      His Shopee Store Went Viral in 1 day! Nothing is impossible!

      May 4, 2021
      40% Revenue Growth Since Venturing Into Alibaba B2B Marketplace.

      40% Revenue Growth Since Venturing Into Alibaba B2B Marketplace.

      April 30, 2021

      Success Stories: Equilibrium Solution Saw Up To 65% Growth After Digitalisation

      December 17, 2020
      Kisah Kejayaan - 2MakeYours

      Kisah Kejayaan: Paint by Numbers Kit oleh 2MakeYours

      May 18, 2021

      Popular Article

      30+ Idea Perniagaan Kecil Yang Berpotensi Besar di Tahun 2025

      February 24, 2020

      Top 10+ Courier Services in Malaysia (Update 2025)

      May 18, 2020

      Why Domain Masking is Essential for Your Business and How Exabytes Can Help

      November 25, 2016

      Popular Category

      • News Articles818
      • Tips Sharing532
      • Events & Activities327
      • For Businesses224
      • Security & Backup167
      • By Product158
      • For E-Commerce138
      • Promotions113

      Latest Article

      The Evolution of Phishing Attacks: How Generative AI Is Making Cybercrime Smarter

      May 6, 2025

      Generative AI in Cybersecurity: The Arms Race of the Digital Age

      May 5, 2025

      AI Predictions: What’s Next for Tech, Chips & Intelligence?

      May 2, 2025

      Support

      • Announcements
      • Knowledge Base
      • Network Uptime
      • Contact Us

      Follow Us

      Facebook
      Instagram
      Linkedin
      Twitter
      Youtube

      Subscribe Newsletter

      Subscribe to Exabytes Newsletter for online tips, events and latest promotion!

      Copyright © 2025 Exabytes Network Sdn. Bhd. 200201008429 (576092-T). All Rights Reserved.
      All Trademarks Are The Property of Their Respective Owner.
      Service Tax No. P11-1809-32000073 | Tax Identification No. (TIN) C11189700090

      sitelock logo
      pci dss logo