An email has become an integral part of the digital communication system, and businesses irrespective of their size of operations need to focus on email communication, email campaign solutions, and transactional email.
More specifically, enterprises like an online store, eCommerce businesses and product websites businesses are completely reliant on digital enablement needs to focus on the transactional email set-up for successful digital marketing campaigns.
Though there are scores of options for digital campaign solutions, one of the critically acclaimed solutions for digital communication and marketing engagement is email campaign solutions.
For small businesses focusing on the dynamics of the transaction, email systems are integral to optimizing email campaign solutions.
Following are the five essential transactional email solutions that can be useful for customer engagement and marketing campaigns from email providers.
Customized Welcome Message
Online stores have significant competition, and businesses need to ensure they have the proper range of email providers engaging the customers to know more about the product and service offerings from the online stores.
The welcome messages can be a brief introduction about the product and service offerings, providing necessary information for customers to explore the merchandise of your services.
Also, offering adequate information in the welcome kind of transactional email with information on customer support contact information is good.
In addition, if some URL link show data privacy and security measures from your online stores can increase the trust factor among the customers.
Wish Cart Prompt
Businesses, as part of their email campaign, should focus on increasing the revenue sales from customer cart additions.
In general, customers usually keep adding their favorite products to the wish carts to buy later.
A transactional email from the email providers should pick such respective wish cart list as a link and work a transactional email periodically.
For instance, once in a month, or probably once every fortnight, the business can send a reminder email to their customers via a transactional email to remind them about their wish cart.
Sometimes, if the users’ impulse shopping measures lead to the purchase of products or services from the online stores, the purpose of sending the transaction email by the email providers is successful.
Transaction Process Disruption
Online store payments are usually routed through the payment gateways, and at times due to the disruption in the internet connectivity or the session kill, or other technical reasons, the transaction in the process might get disrupted and this could hurt the purchases.
Or in other instances, when the customers have a change of preferences at the last movement and terminate the payments, a transaction email can be resourceful.
When third-party email providers engaged in the process reaches out to the customers intimating the failure or interruption in the payment process, it can alert the customers about the payment failure conditions.
It is a common phenomenon for us to receive such kind of information and at times it alerts the users to retry the payments.
Statistical reports suggest that a transaction email communication more often resulting in positive transactions for the customers.
Customer Engagement
Customer engagement is paramount in business, and there are multiple ways in which customer engagement-related transactional emails can be resourceful. Following are some of them:
1. Feedback on Product Purchases
Post the purchase of the products or service availing by the customers, sending a transaction email with details of the product purchase and seeking feedback for the product can be a potential step.
This transaction email shall stand as a classic email example to the customers as to how you care about their feedback and is interested in catering to their requirements.
2. Survey participation requests
Periodically collecting feedback on the overall service quality of the business is important.
Transactional email in the form of a survey request link can be very resourceful and stands as an important email example.
A proper survey link must be linked in the email, and the survey request can be collected from customers.
As per the studies, this transactional email gets higher hits among the users
3. Newsletter
Regular updates of the information to the users over the new products or services, industry trends, or tips on the usage of some recent purchases products, etc. can be a good transactional email.
Encouraging customers to write to you back for more updates is a way of customer engagement.
This transactional email from the email providers can help businesses gain customer attention.
Personalized Offers
The other important element of a transactional email is personalized offers.
How many times have you received a personalized offer for your birthday month or birthday or that week, and businesses offering you an exclusive discount for the day or month, etc?
It is paramount that businesses focus on engaging such kinds of transactional emails from the email provider teams to customize and curate offers.
The hit ratio in such curated offerings as personalized stands as a good email example of hit rate.
The chances of getting a success rate on such transactions are reasonable and it can help the business grow its customer engagement.
Though the scope of transactional emails is more and can be custom to respective business models, the above elements are some which can be commonly applied as industry best practices.
However, the challenge is one should have a proper model and email example that stands an effective customer engagement.
The email providers must articulate well the theme for the email and ensure that the content is properly structured, which can help the businesses have appropriate levels of engagement with customers.
Two of the critical objectives for a good transactional email are email marketers working on customer experience and reducing bounce rates for emails.
To know more about the benefits of transactional email practices, and email providers enabling the process reach out to the Exabytes Malaysia team.
With plans starting as low as RM 75/month and offering 50,000 monthly emails via a cloud based email delivery platform, Exabytes Malaysia’s transactional email solutions powered by Twilio SendGrid, are one of the best email marketing tools a business can sign up for!
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