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Exabytes’ New Milestone – A Brand New State-Of-The-Art Data Center

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Exabytes Network
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20160716-1151-2First of all, we want to say a big thank you to you, our valued clients for your tremendous support and spending your precious time with us on the last Saturday. It was truly a pleasure to have you as our important guests!

In the very early Saturday’s morning, the Exabees were working diligently to make preparations for the important event to ensure a smooth and pleasant data center tour for the VIPs and our beloved customers.20160716-0908

Best known for its tight security, the AIMS Tower’s access was restricted to customers’ employees and data center personnel only. The Exabees worked closely with the security guards to ensure a safe and smooth registration process, and that no outsiders were allowed in the data center. 20160716-0910-2

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At 11am sharp, the ceremony kick-started with an auspicious lion dance performance.20160716-1111-2 20160716-1111-320160716-1121-2 20160716-1130 20160716-1134

The great dance performance was then followed by the opening speech of Mr Chan Kee Siak, founder and CEO of the Exabytes Group.20160716-1136 20160716-1138

Next, Dato’ Ng Wan Peng, the COO of MDEC was invited on stage to give a speech.20160716-1144

Soon it was time for ribbon cutting ceremony. We are proud and excited to have Mr Chan (CEO of the Exabytes Group), Mr Andy Saw (COO of Exabytes Group), Dato’ Ng (COO of MDeC) and Mr Norhizam Abdul Kadir (Vice President, Infotech of MDeC) to officiate the opening of Exabytes’ data center.20160716-1151
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Next, it is the much anticipated Data Center tour. Many customers and VIPs were seen mingling on the 7th floor while taking a close look at the state-of-the-art facilities.

The opening of the new data center marks a very important milestone for the Exabytes Group. Once again, we thank you for your enthusiastic attendance. Thank you for being part of our growth!
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The Exabytes Group Visit Google Headquarters, GooglePlex in Moutain View, California

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Exabytes Network
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One of the most fruitful and memorable events for Exabytes in year 2016 would bevisiting the Googleplex in Maintain View, California at the ongoing Google Partner Executive Council (PEC) 2016, a 2-day event as a Google Google Premier Strategic Partner (PSP). Mountain view, California, best known for its beautiful sunshine, free WiFi and more, is home to many international tech giants such as LinkedIn, Symantec and Google.

Google Headquarters, GooglePlex in Moutain View, California

The visit and partnership also signify Exabytes’ credibility, capability and professionalism as a Google Premier Strategic Partner who acts as a link between local SMEs and the international tech giant, Google and its many technologically advanced services such as Google Search Engine Marketing (Google SEM) aka Google AdWords, an extremely powerful online marketing tool especially designed for businesses of different nature.

To learn more about this renowned global tech giant and one of the most prominent foreign tech partners of the Exabytes Group, CEO Chan Kee Siak among others departed for the hugely famous Sunny State for a one-week trip.

Sunny State

Sunny State

Sunny State

Awaiting Chan and other select CEOs and senior executives on the first day of the event were the pre-welcome reception at Sprigs Cafe, DoubleTree by Hilton Hotel, and a dinner hosted by Google at Regale Winery and Vineyards in Los Gatos, California.

Partner Executive Council namatag

The agenda of the second day include fireside chat with Ruth Porat, CFO, Alphabet Inc. and Google Inc., ‘Google Connect’ Breakout Sessions that aim to offer knowledge on how Google works, such as:

  • Google AdWords product & engineering
  • Product management & innovation
  • Customer experience
  • Business operations (sales, marketing, HR)
  • Product & sales insights

Google Partner Executive Council (PEC) 2016 is currently ongoing (event date: June 21st – June 22nd, 2016). For more exciting details about the momentous event, visit:

https://events.withgoogle.com/2016-partner-executive-council/

What is Google Partner Executive Council (PEC)?

Google’s Partner Executive Council is an annual invitation-only event that offers select CEOs and senior executives from Google’s global Premier SMB Partner network to come together, and discuss the strategic issues, insights and trends while meeting and connecting with like minded peers from around the world.

 

What is Google Premier Strategic Partner (PSP)?

Google Premier Strategic Partner (PSP) are certified and experienced AdWords partners under the Google’s AdWords Premier SMB Partner Program. PSPs assist local SMB who need expert guidance and help in creating, managing and optimizing their online advertising using Google AdWords.

What is Google Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertisements?

Google SEM or Google PPC advertising is one of the most effective ways to grow a business in a competitive business world. Using paid advertisements, Google SEM ensures the advertisements of businesses appear on the first page of Google search engine result pages. Often known as PPC advertisements, they are shown to motivated customers who search for the services they want.

Google SEM or Google PPC advertising is under Google AdWords. Advertisers only pay when their advertisements are clicked on, hence the name ‘Pay-Per-Click’ Advertisements.

What is YouTube Advertising?

A subsidiary of Google, YouTube gets more than 1 billion views per day. As one of the most popular websites in the world, the effectiveness of YouTube Advertising is undeniable. Types of YouTube advertising include In-Stream Video Ads (pop out when video is playing), In-Slate Video Ads (ads play before video starts) and In-Search Video Ads (appear above/on the right of YouTube video search results).

Like Google AdWords, advertisers only pay when their advertisements are clicked on.

How to Read Your Customers’ Minds. No. 3 & 5 Are Eye-Openers..

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Exabytes Network
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Every good marketer knows that to effectively persuade customers, they must first be able to understand them.

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Deadly Strategies & Tactics To Turn Fans Into Customers! – Wisdom from EIMS 2016!

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Exabytes Network
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Turn Fans Into customer (2)

How to Turn Fans into Customers

So you’ve developed a product or a service, and used social media to spread the word about your brand.

Slowly but steadily, people start ‘liking’ your product page on Facebook or tweeting about your service. However, what if your social media fans don’t actually buy your product or service?

All that money you spent on sponsored ad space and web-friendly campaigns will just go down the drain. What could you do about it?

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At the Exabytes Internet Marketing Seminar (EIMS) 2016, certified digital media specialist Mugilan Chitambram from Targetzen shared valuable insight on how social media ads, especially Facebook ads, work, as well as how to turn fans into customers. Here are 4 of his insights:

#1 Practice intelligent audience tracking

In the realm of social media, reach does not equal engagement. Mugilan gave the simple example of an iPhone: many people may be talking about it, but not all these people actually want to purchase a device.

Their feedback could be divided into 3 types: general (The new iPhone is out today), negative (The iPhone sucks!) or positive, but made by people with no purchasing power (a young child saying that the iPhone is cool).

To get truly constructive feedback, companies need to identify highly targeted, engaged users who interact with their product or service regularly – and with good reasons to.

Using the same example earlier, iPhone vendors would want focus on people who are searching online for queries such as ‘where can I get the latest iPhone’ or ‘my iPhone is broken, how do I replace it’ as potential customers.

According to Mugilan, this custom method of social monitoring and listening improves results by 3x when compared to non-targeted fan marketing.

#2 Increase engagement

Highly engaged and active fans are the ones that are the most likely potential customers. As such, increasing this engaged fan base will bring about much more profits. Mugilan offered several ideas – here’s a sampling of them:

  • Ask smart, arresting questions to get fan input. According to Mugilan, this works with even small fan bases!
  • Optimize the timing of your social media posts, i.e post your breakfast promotions early in the morning or the night before
  • Host relevant Q&A sessions
  • Share humorous/ behind-the-scenes snapshots of a business, which helps fans to relate to the product/service that is being offered
  • Be responsive to fan queries – this means offering fans good ‘customer service’ even before they are customers

#3 Upsell to existing fans

Most fans of social media pages do come across company ads often. However, the nature of social media ads renders them forgettable after several hours (or at most several days).

As such, Mugilan advices companies to retain fan attention via these three methods:

  • Offer ‘fan-only’ coupons to page likers, which gives fans an incentive to buy a product/service
  • Tell stories about how a product or service enhances people’s lives. The trick here is to focus more on the story, not the product – stories create emotional connections
  • Post real customer testimonials on the companies’ corporate sites and social media pages. Private social media posts, used with permission, adds authenticity to any campaign

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#4 Invest in data specialists

According to Mugilan, data scientists play a pivotal role in strengthening company social media campaigns.

Catchy taglines and fuss-free apps might get you a lot of clicks – but to make sure all that actually turn into sales, nothing beats the in-depth, human analysis that a social media specialist could offer.

With social media platforms being a landmine of rich, detailed fan data, marketers would do good to study their fan base and identify highly engaged, active participants and focus on them as potential customers.

Although Mugilan’s talk was delivered close to lunch hour, participants attentively took notes and many fielded him questions to on the specifics of social media campaigns for their firms. Lunch could wait, we guess!

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[Part 2] Your Ultimate Secret GUIDEBOOK to Digital Marketing – NUGGETS OF WISDOM Fresh from the Oven of EIMS 2016

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Exabytes Network
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eims (2)

To apply Mr. Leong’s digital marketing methods practically in a digital society, a panel discussion was held on the topic of digital marketing trends,

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AngelHack Kuala Lumpur – Everyone Can Code

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Exabytes Network
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Exabytes has always taken extra initiative to support various events in the country. While we are aware that this can be good for company branding, we are fully concerned if the events are suitable for our valuable customers like you.

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Your Ultimate Secret GUIDEBOOK to Digital Marketing – NUGGETS OF WISDOM Fresh from the Oven of EIMS 2016 (Part 1)!!

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Exabytes Network
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Thriving In A Digital World

eims

In today’s Internet-savvy society, marketers need to be abreast of digital developments – and that’s what participants at the Exabytes Internet Marketing Summit (EIMS) 2016 had the opportunity to do. 

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Google Ads vs Facebook Ads: Which is the best platform to TRIPLE your business? [Part 2]

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Exabytes Network
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Google Ads vs. Facebook Ads, which is the best platform to TRIPLE your business?

*Missed out on Part 1? Click HERE to read!

Factor #4 Targeting OptionFacebook Audience Insights

What is the total number of Facebook users in Malaysia? The answer is 15-20 million active users according to Facebook Audience Insights.

What is the total number of Facebook users in Malaysia? The answer is 15-20 million active users according to Facebook Audience Insights - InterestsOne of the most powerful features advertisers love about Facebook Ads is its ability to target audience based on interest. Furthermore, advertisers can also target based on hobbies, Pages Liked and behavior.

Google Ads Display Planner

From the data indicated under Display Planner, Google AdWords, we can know the estimated display network by keywords. In the above example, “online ads” can provide up to 5-10 billion impressions in the huge Google Display Network.

Google AdWords - negative keyword

Wish to exclude certain keywords to save you budget? Google Ads are able to filter it for you once you add your negative keywords into your Google Search campaign.

In this regard, Google Ads have higher number of audience compared to Facebook Ads. Thus Google Ads are able to reach a bigger audience thanks to Google Search and Google Display Network. This is extremely useful if your marketing objective is to reach a large audience.

On the other hand, Facebook ads can target audiences based on endless combinations of interests. It would be useful if you can identify potential customers’ behavior, demographic and interests. With these, your ads can get very high engagement.

Factor #5 Remarketing

How re-marketing works

How Re-Marketing works?

Do you notice that for some websites you have visited, their ads would appear the next time when you browse the Internet on other websites and your Facebook newsfeeds?

The Re-Marketing Process:

  1. A potential customer visits your website.
  2. He or she leaves your website without making a purchase/ signing up.
  3. When this potential customer of yours browse the Internet tomorrow/next week/in the future, your ads appear on the websites he visits, and also his Facebook newsfeeds
  4. The customer clicks your ads and returns to your website.
  5. The customer decides to make a purchase/sign up.

Types of re-marketing ads: Google Ads vs Facebook Ads
[su_table]

Google Ads
Facebook Ads
– Standard re-marketing
– Dynamic re-marketing
– Re-marketing for mobile apps
– Re-marketing lists for search ads
– Video re-marketing		 – Customer List
– Website Traffic
– App Activity

[/su_table]

Source: https://support.google.com/adwords/answer/2453998?hl=en&ref_topic=3122875

The main difference between Google Ads Re-marketing and Facebook Ads Re-Marketing is that Google Ads allow you to re-market outside its own network (Google partner sites). This includes all Google Display Network, websites and apps. You can control the maximum impressions per day per user to widen the reach of your display campaign.

With Facebook, you can re-market on Facebook and their newly launched Facebook Audience Network. Basically, Facebook Ads are primarily optimized on their own platform. In order to utilize this function, you need at least immediate level of Facebook Ads knowledge to configure.

Facebook - Example Audience Network
The three formats of Facebook Audience Network

IN A NUTSHELL

Which one works best for you: Google AdWords or Facebook Ads?

Understanding your target market and your customers’ buying behavior will help you to tap on the strength of both advertising platforms. It’s advisable to have a try on Google Ads and Facebook Ads at the same time.

While there is no exact answer which digital advertising platform works best for you, their main differences are:

[su_note class=”bold”]• Google Ads are best for immediate sales
• Facebook Ads are best for lead generation and brand awareness [/su_note]

For a more detailed comparison, take a look at the [Infographic] Google AdWords vs. Facebook Ads by Wishpond.

Still can’t decide? Book us for a FREE CONSULTATION! Just drop us an email and our digital advertising specialists will get in touch with you soon!

Google Ads vs Facebook Ads: Which is the best platform to TRIPLE your business? [Part 1]

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Exabytes Network
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Google Ads vs Facebooks Which is the best platform to TRIPLE your business

As what is foreseen by many entrepreneurs and investors, the Malaysia’s e-commerce penetration is set to double in 2016, as well as the growth in the digital marketing environment. To stay competitive and expand in the current trend, businesses need to focus on DIGITAL MARKETING especially the mobile audience.

You probably have heard about Google AdWords, which was already 16 years old. Facebook Ads on the other hand, was only launched in 2004.

For sure everyone wishes to expand and develop their business the fastest way with the most efficient cost. Can both of these most popular Online Advertising Platforms in the world help your business to achieve the aforementioned?

We think the answer is a resounding YES. But the question is:
WHICH CAN HELP YOUR BUSINESS BETTER?

Let’s compare both platforms now!

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BRANDING = LOGO? Nope!! Branding is more than what you think!

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Exabytes Network
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BRANDING = LOGO_ Nope!! Branding is more than what you think!Sometimes we think branding is not important because it is just a logo. The fact is, branding is not just about your company logo; it is about your business reputation, brand identity and customer loyalty.

Indeed, logo is a part of branding. Good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

In sum, a brand represents the perception of people towards the company’s customer service, reputation, advertising and logo. A good branding carries its own identity and it is highly recognizable by not only the customer, but employees also.

Let’s take a look at the impact of a strong brand!

#1 Recognition

As the aforementioned, branding helps on recognition. There is no denying that the logo will be the main recognition of a brand; it’s like the “face” of a company. A Simple but professional logo is not only memorable, but it’s powerful enough to give the desired impression of your company.

#2 Build trust

Needless to mention that if you have a pleasant and good branding, people are more likely to make a purchase. The majority of us just like to purchase from a business that appears polished, solid and legitimate, don’t we? Thus a good branding is really important when it comes to building trust.

#3 Create Value

Again, good branding is not only about good appearance, it creates value. This is actually interrelated with the points above. A professional and strong branding will bring out the identity and personality of a business. This includes making a symbolic status and connect with customers on an emotional level.

#4 Inspire Employees

If you do not set a direction for employees, they will not know where they are going and what they are doing. There is this popular saying “Many employees need more than just work – They need something to work toward. When employees understand your mission and reason of being, they are more likely to feel the same pride and work in the same direction to achieve the goals you have set.”

Do you agree with the saying?

Therefore, branding is very important, and it doesn’t matter if you are a small organization or a large organization. Without branding, your business talks nothing.

 

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