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The MOST UNTOLD TECHNIQUE of Google Ads, and WHY It Can Absolutely Help Your Business!

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Exabytes Network
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The Most untold technique of google ads

Many users are aware of the incredible multiple features of Google AdWords or Google Ads. One of the popular features that advertisers love is Geo-Targeting. Geo-Targeting allows more room for creativity in advertising campaigns, while ensuring higher ROI.

There are several ways to Geo-Target, some which you would soon discover as new and revolutionary.

Are you ready to create your next great advertising campaign? Let us explore more about Geo-Targeting – Google AdWords now!

What is Geo-targeting?

In short, Google AdWords or Google Ads location targeting allows your ads to appear in selected geographical locations of your choice.

It can be narrowed down into:

  • Countries
  • Areas within a county (State or Town)
  • Radius around a location
  • Location groups
  • Custom combination of multiple location

Source: https://support.google.com/adwords/answer/1722043?hl=en

Remember the most powerful feature of Google Search?

It can reach the right audience at the right moment. BEING ABLE TO REACH THE RIGHT CUSTOMERS AT THE RIGHT TIME IS THE CORE OF GOOGLE ADWORDS ADVERTISING.

Google Ads - geo-targeting by state
Example of target location using state via Google AdWords

As an advertiser, you have the choice to target any location, down to even individual town areas. The best option is for you to target a combination of multiple locations that suit your business marketing needs.

Notice the “Reach” column inside the table above? The numbers are the total estimation you can target at the selected area. Thus you can selectively choose locations to let more audience see your ads or target only niche locations.

Google Ads - geo-targeting radius
Example of radius targeting via Google AdWords setting

You can also create a custom radius surrounding a selected location. For example, Google AdWords can target the 20km radius around Subang Jaya. This feature is useful especially if you want to increase in-store visits or create strategic visibility for your service-based business.

What Geo-Targeting is BEST for?

Now that you already have a glance about the essential location targeting, how can we fully utilize this feature?

Google Ads - Flower mobile exampleGoogle Ads - plumber mobile example

When a user searches for “flower shop in pj” or “plumber kl”, Google AdWords will always show the correct ads according to the geo-location of the user. Google has the comprehensive algorithm or system to deliver the best search results dedicated to every user.

If all the settings are correctly enabled, search results for your ads can be fully and efficiently optimized according to location. This will ensure that you’re not wasting budget on searchers in areas that your business doesn’t serve.

Let’s say you run a restaurant in Penang and Puchong only, Google AdWords allows you to target only users from those particular areas. Hence, your ads can reach the right potential customers with higher Return On Investment (ROI) and at lower cost per conversion (CPC).

Can I EXCLUDE my Google Ads on certain locations?

The answer is YES.

In fact, excluding certain locations can be just as important as targeting them. For example, if your company only ships products to Peninsular Malaysia, you could set the geo-targeting to include all the states in Malaysia while excluding East Malaysia.

This helps you spend your budget wisely by preventing unwanted audiences from being targeted. Refining the location targeting also increases the likelihood of creating a high-conversion Google AdWords Campaign.

Conclusion

As you can see, Google AdWords offers a wide array of options for geographic targeting. You can specify to show ads only to people within regions your business is made available to ensure maximise returns.

As a Google AdWords Premier SEM Partner in Malaysia, Exabytes offers professional search engine marketing (SEM) service for the greater advancement of Malaysia e-Commerce growth.

Having said that, we highly recommend you to contact us for a FREE One-On-One Consultation if you have any question about Google advertising or about the geo-location features mentioned above.

Google AdWords – Much More Powerful than You Might Think (Part 2)

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Exabytes Network
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Google AdWords – Much more powerful than you might think *Looking for Part 1? Click Google AdWords – Much More Powerful than You Might Think (Part 1) to read now!

Read NOW and Amazed by the full features of Google AdWords!

I’m sure you will be impressed with point number 4!

4. Drive More Phone Call Inquiries

Did you know mobile users can call your business DIRECTLY via your ads on Google?

4. Drive more phone call inquiries
Phone Extension via Google AdWords

Now imagine this:

Your car breaks down in a foreign town, you need help. But, what can you do to get instant help?

Most people would take out their phone and start Googling, in this case, using keywords such as ‘roadside assistance’, ‘car break down’, etc.

So what if your company show up in Google search results at this very moment?

If your business aims to get more phone inquiries, Google AdWords can definitely help!

Google AdWords can offer you CALL-ONLY CAMPAIGNS that are specially designed to show on smartphone so that your potential customers can reach you immediately!

How Google AdWords Call Campaign Works
How Google AdWords Call Campaign Works

Pretty simple and effective, right?

5. Drive Brand Awareness

Your brand is the single most important investment you make in your business. – Steve Forbes

When it comes to business sustainability and long-term success, branding decides everything.

Google AdWords - Drive Brand Awareness
Most Valuable Malaysian Brands of 2015 [Update: 9 May 2016]
Source: BRAND FINANCE MALAYSIA 100 2015

The above table shows the most valuable Malaysian brands of 2015.

Since these brands are so highly regarded, why they are still spending hundred and million of Ringgit to promote themselves?

It’s because they understand the importance of “branding”.

When users remember your brand and associate it with certain products or services, repeat customers and customer loyalty will increase, and your business will grow at a steady pace.

With customized Google ads focusing on brand-engagement campaigns, your business can:

  • Enhance customer brand engagement
  • Build positive brand associations
  • Increase brand loyalty by connecting with your target audience
  • Motivate customers to engage with your brand and its associated products

Source: https://support.google.com/adwords/answer/1722100?hl=en

Before the internet and the introduction of Google Ads, branding is something reserved to big corporations ONLY.

But times have changed. With the power of Google, NOW EVEN SMALL BUSINESSES CAN AFFORD BRANDING!

Unlike running a product promotion, branding takes time for us to see results. But ignoring branding it’s like ignoring customer loyalty, repeat sales and even business sustainability.

Thus it’s really essential to ensure your brand reach a wider audience and grow exponentially.

6. Drive App Downloads

Digital Device Ownership 2016 Malaysia
71% of adults in Malaysia own a smartphone
2016 Internet Use Malaysia
18M Malaysians are active mobile Internet users

According to the reports of ‘We Are Social 2016’, 71% of Malaysian adults have a smartphone and 18M Malaysians are active internet users.

If you wish to promote your app, standing out in the online market (18M is big number) is a challenge.

You already developed a fantastic app, passed all the debugging process and adjusted it till perfect.

The next step, how to drive more traffic to increase more downloads?

SOLUTION:

Google as the largest search engine in the world provides the biggest channel to promote your app.

Google AdWords allows you to create a campaign dedicated to boosting your app downloads.

It can reach multiple targets and locations via traditional Search Network, Display Network such as YouTube or even re-targeting for Android apps.

Conclusion

People always think that Google Advertising only focuses on search advertising, but it is way more powerful than you might think.

At the end of the day, you might need to rethink the primary marketing objective of your business. Making the right decisions according to your business nature not only save money but also time!

Affordable Price, Managed by SEM Specialists

We have managed more than hundreds of accounts ranging from 3 digits budget per month to 5 digits.

Keen to learn more? You could attend our FREE Google Workshop by signing up HERE.

[Join Now] How to get Quality Business Leads from Google Search event
Keen to understand Google AdWords more?
Have more questions about Google Advertising? Reach us to have a one-to-one FREE consultation. We are more than happy to assist you to grow your business!

Don’t Think It’s Important to Protect Your Domain Name? Think Again!

By
Kent Tan
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0

Don’t think it’s important to protect your domain name? Think again!

Protect the Domain Can be Easy

Previously, we’ve talked about how we can make money by investing on domain names. Since domain names are valuable nowadays, what are the ways we can adopt to protect them?

Here are the 3 simple ways that you can protect your domain names:

1) Remember Your Domain Name Expiry Date

Do remember to set yourself a reminder before the domain expiry date. You do not want to lose it forever just because of absentmindedness.

There are individuals or companies waiting for your domain to expire and take ownership. Next, they might be selling the domain to your competitor at a higher price.

Always remember to set a reminder!

2) Get the Private Registration Service

Do you know that everyone can check your personal details on WHOIS, including hijackers or many others who may see the opportunity to make use of your personal details for some illegal activities?

Don’t believe it, simply perform a check on any domain with WHOIS. I’m sure you can see all the details of the domain owner, if he or she didn’t give any protection to it.

This is because every domain that is registered will have a public record of the person or organization who registered it in WHOIS database.

3) Fight Cybersquatters

You might be wondering what cybersquatting is. It is an intentional act to register an unused domain name similar to an existing website and sell it at a higher price.

For example, your business domain is cheeseat.com, a domain very similar to cheeseeat.com (note the extra “e”). In this case, cybersquatters are betting visitors may misspell the URL and hence browse the wrong website.

Now imagine you are the owner of cheeseat.com. When your business thrives, and you realize a lot of your customers who wanted to visit your website actually ended up on cheeseeat.com (with an extra ‘e’), would you pay a high price to obtain it? I’m sure many would.

So have you given your valuable domain names enough protection? Visit our website for more details!

Simple Guide To Create Website with Website Builder

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Exabytes Network
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What is a Website Builder?

Website builders are normally known as all-in-one software tools that let you build a website as quickly as possible, without needing to know any coding or site design skills. Website Builder typically includes a drag-and-drop editor that allows you to build pages and create beautiful layouts easily.

In the previous post, we demonstrated how Exabytes Website Builder works.

website builder editor

It’s always easier to make a website if you start creating one page at a time. FOCUS on the pages that you think are important.

For instance,

HOME: A page to highlight everything you wish your visitors to see at first sight

ABOUT: A page to tell your history, background and credibility

CONTACT: A page for your web visitors to reach you

And of course, you could also have many other pages for your PRODUCTS & SERVICES. Creating good and enticing website content shouldn’t be something that stops you.


You Can Start Building A Website Using Exabytes All-In-One Website Builder

With a website builder, anyone can create a website without any web programming skills. Its especially good option for people who:

  • Need to launch a website quickly.
  • Don’t have tech skills and don’t have time or interest in learning.
  • Would like to manage a website using content management systems
  • Have a small budget to create a website

Steps to create a page using our Website Builder

add pages weebly

Step 1: Click on “Pages” on the blue navigation bar and you will be directed to an interface like below.

Step 2: Here you can simply add pages by clicking on “+”

Note: The number of pages that you can add depends on the hosting package that you signed up for. You may view it HERE.

Step 3: When you’re done creating the pages you want, click and start building in the elements for the pages you’ve created.

Step 4: The first thing you need to do for your pages is to choose the layout style.

choose a layout in weebly

There are many options for layout style. If you have no idea which to choose, you could choose based on these categories: home, contact, about and portfolio

weebly layout library

Step 5: Next, you might want to play around with the 3 big elements as follows:

Weebly pages dashboard

  • Landing page
  • Visibility
  • Advanced

More than 100 website templates to choose from

Exabytes website builder includes templates for all types of website, including online store, business, bloggers, portfolio and other professional looking design to let you kickstart your website. Website Builder includes more than 100 templates for businesses, such as restaurants, professional photography, fashion and beauty retail, and other more.

Website template

#1 Landing page design

Technically, here is the place where you can change the header type (How you want your header to look like).

Weebly landing page selection

The types of header available are:

  • Tall Header
  • Short Header
  • No Header
  • Landing page
  • Splash

#2 Visibility

Weebly visibility

This is the setting that allows you to restrict access to pages on your site.

  • It can be public (anyone can access)
  • Password protected (only those with password can access)
  • Members or groups only (only certain members/groups you created can access)

#3 Online Present to Google and other web search engine

This is the setting that allows you to set the SEO title, descriptions and keywords so that your potential customers can find you!

weebly advanced panel

So here are some basic steps on how you can build your pages easily, we hope you find it useful!

Cheers!

Google AdWords – Much More Powerful than You Might Think (Part 1)

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Exabytes Network
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Google AdWords – Much more powerful than you might think

You can’t deny Google is part of our life. We use Google to search, research, compare, navigate, and so many more to make our life easier.

Everyone loves Google’s services like Gmail, Google Map, Google Image Search etc.

Then, you start hearing about Google AdWords, which makes you wondering “What can Google AdWords do for my business?” The answer is…. a lot! The benefits are MORE than you can imagine.

And today I have something that will make you feel amazed by the full features of Google AdWords.

1. Drive Sales

Malaysians love online shopping.

Did you know more than 75% of Malaysian consumers shop and buy online now?

Now, can your potential customers find you, or your business online?

In fact, Malaysia is experiencing exponential e-Commerce growth in the last 2 years. Online transactions grow rapidly via marketplaces, online stores or social media.

While big marketplaces players like Lelong.com.my, Lazada.com.my or 11street.my contribute part of these transactions, they do not dominate the whole market.

Interestingly, thousands of online stores dominate the online market and the trend is increasing rapidly.

Here’s how you can use Google AdWords to boost your online sales effectively.

How Google AdWords Works via Google Search
Google AdWords can help you reach the right audience at the right place at the right time.

 

2. Drive leads/sign-ups; boost form conversion

This is one of the most popular questions when considering Google AdWords:

[su_quote]I don’t sell any physical products but only services. How can I benefit from Google AdWords?[/su_quote]

Thanks to the many incredible features of Google AdWords, it can help you generate more leads, sign-ups or boost form conversion.

For example, highly competitive industries like insurance need a big number of leads to generate conversion. The more leads they can capture, the bigger chances for bigger market share.

Another example is the online marketing industry. When people look for the best online marketing firm, your ads pop out and stand out from the crowd.

3. Drive Website Traffic

You may have a website or online store. But, believe it or not:

“No traffic = no conversion“

This is the harsh truth and perhaps the most difficult challenges especially to start-ups.

You can have the most beautiful website in the world, the best product and functionality, but if no one views your website, nothing will happen.

Increasing website traffic via Google AdWords is the fastest way to let more audience know about your website and business.

You might be surprised at the total number of traffic with the help of Google AdWords!

Well, these are the top 3 benefits of using Google AdWords. Many people are sill not aware that Google AdWords can also leverage branding and boost repeat customers.

So stay tuned for our next post, in which we’re gonna reveal the other crazy benefits you can reap from using Google AdWords!

[Updated] Read the Google AdWords – Much More Powerful than You Might Think (Part 2) NOW to master the secret of Google AdWords!

Let Google Search work for you

Happy Labour Day – You Deserve a Day Off!

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Exabytes Network
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happy labour day

For most of us, Labour Day merely means a day off from work.

But it’s more than that.

In fact, Labour Day is also a day that pays special tribute to all working people who truly deserve a sparkling recognition and celebration.

So have you planned for the holiday?

Any special plan to spend the long weekend?

Since 1 May falls on Sunday, we will be having an extra holiday on Monday!

So say no to Monday Blues!

Exabytes wishes everyone a Happy and Meaningful Labour Day!

On a side note, our office will be closed on May 2 and reopen on May 3 in conjunction with the special occasion.

However, shall you require any technical assistance during the holiday, please do not hesitate to contact our dedicated technical team which works 24×7 to assist you via helpdesk day and night.

Happy Holiday everybody!

Domain Name Interesting Facts that You Must Know

By
Kent Tan
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0

Domain Name Interesting Facts that You Must Know

According to No-IP.com, over an approximate of 3.1 million domain names are being registered up till 2014.

By checking the Internet Statistics on WHOIS, you can check out how many domains are registered or deleted each day.

We can’t deny that the internet is growing and becoming huge at a rapid pace.

But first, do you know any of these interesting facts on domain name listed below?

1. Do you know which is the first domain name registered?

Symbolics.com is the first registered domain name, dating all the back to 15 March 1985. Surprisingly, it still exists today! You can check it out now.

2. Do you know which is the longest domain name registered?

Legal domain names are not allowed to be longer than 63 characters in length, unless they are sub-domains (or domain suffixes).

However, there have been many claimants for the position of the longest domain name in the world:

thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com

However, there is another one which I think is more interesting because it was in Guinness records as the world’s longest domain name

llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com

The most interesting part is it was the name that named after a Welsh Village.

I really wonder how many residents complained about it actually, because I think it’s a troublesome to write such a long name for the postal address.

3. We already know the longest; what about the shortest domain names?

The shortest domain names only consist of one letter!

Here is the one that I would like to talk about: g.cn

It’s owned by Google to assist their Chinese users in locating Google with greater ease.

Others shortest domain names:

  • c.cc
  • m.tv
  • e.tc
  • s.ki
  • b.mp

4. Google.com was originally not Google.com

It was supposed to be Googol.com – NOT google.com.

It was a mistake did by the person.

He claimed that Googol.com was not available but Google.com was available.

5. What domain names have the highest registration rates?

Dot com domain names always have the highest registration figures, followed by dot CN (china)

6. Free domains?

Domain names were free until 1995.

No, you heard it right. It’s FREE until 1995.

7. Who is the one who bought the most domains in the record?

Mike Mann was the one who bought 14, 962 domains in just one day.

The reason for buying all of the domains was – “I’m just really greedy. I want to own the world.”

8. What is the most expensive domain that has ever been sold? How much is the price?

The most expensive domain that has ever been sold is worth $35 million in 2007 – vacationrentals.com

HomeAway Founder and CEO Brian Sharples said that the only reason they bought it was – so that Expedia couldn’t have that URL.

So here are the 8 interesting facts about domain names!

Did they WOW you?

Or are they something that you have already known?

Start to secure your brand name today by searching your favourite.MY domain now!

How to Get Started with Exabytes Website Builder

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Exabytes Network
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20 April - How to get started with Exabytes website builder

We’ve featured Exabytes Website Builder many times in the past. I’m sure you already know one of the best features of our website builder, which is:

Continue

Another Great EDC Gathering, This Time on Animation Revolution Technology!

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Exabytes Network
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  • Date: 12 April 2016
  • Time: 7.00pm – 10.00pm
  • Venue: The One Academy, Penang

IMG_8489

Two days ago, Exabytes had its tenth Exabytes Designer Club gathering entitled “Animation Revolution Technology”. The atmosphere was so warm and welcoming.

Many thanks to all the fantastic EDC members who joined us in this gathering! You guys were really amazing, always!

Our registration booth
IMG_6030
Crew members – Wenny and Elaine

Goodie Bags for EDC members
IMG_5960

Souvenirs for speakers and venue sponsor
IMG_5965

Bottled water for everyone
IMG_6020

With much excitement and anticipation, the gathering kicked off with an opening speech made by Mr. Leong Wai Khong, the Head of Multimedia Design Department at The One Academy.
IMG_6087

For this gathering, we were so glad to have invited five speakers with very different backgrounds. To give you more insights into this exciting event, we’ve included the pictures below each with a brief description of what was happening.

IMG_6103

Kendrick Ng – Chief Creative Strategist of Social Grooves Solutions Sdn. Bhd. Author of #kendylife, Doodler & web comic artist.
IMG_6092

Topic: The Future of Art & Social Media

Kendrick shared on how designers would learn the most updated and efficient way to connect with clients and people around them, especially in the topics of art. Kendrick as a very good example manages his own Instagram and Facebook account with a huge amount of supporters.


Chun Woei – Founder of Urban Cr3ature
IMG_6108

Topic: The Alternate Storytelling

Chun Woei gave a talk on the topic how Urban-Cr3atures comes to a trailer maker trip and their trailers ideas. Through the making, the alternate storyline is used to tell the story of the movie. The story is important to build expectation of the audiences all around the world. He also shared on the process of compositing and the experiences with after effects.

Jason Choo – Lead Character Animator of Alfa and Friends
IMG_6153

Topic: Animation Reality

Jason works as a character animator. He shared his talk in a special way. Guess what? Jason created a story which is able to connect to his topic. He used the story to express the reality of animation. This was a great way to reach the heart of EDC members!


IMG_6185
Wei Sheng – Program Manager of Penang Science Cluster

Topic: Exploring the world of Lego Robotics

The interesting part for robotics lovers! Lego is normally motionless. BUT Wei Sheng made them move! He introduced Lego Robotics and the mechanism behind it, and brought us into the world of Lego Robotics through different types of robots.

 


IMG_6201
Man Kong – Founder & Director of MK E Comm Marketing Ent.

Topic: VR & Google Street & 360 degree video shooting

Thanks to Man Khong & EDC, we had the chance to try on Virtual Reality! Technology is really getting more sophisticated day by day. Our members were truly excited by the VR experience.  Man Khong was kind enough to help the members to try on the high-tech devices, and explained to them how they function. Oh yeah! He also let some of us to play Insidious on the VR gadget. Exceptionally exciting and scary once the lights were turned off!

IMG_6225

Besides inspiring sharing sessions by the speakers, Exabytes also brought BB8 to the gathering for EDC members to play with it. Our crew were there to explain and provide assistance.

EDC members trying to ‘handle’ the robots with the help of Wei Sheng

 

IMG_5994 IMG_5995 IMG_5997
The gathering was wrapped up at 10.00pm sharp. Once again, thank you for joining us at this exciting event! We greatly appreciate your support and can’t wait to see you again soon!

Last but not least, a special thanks to our venue sponsor – The One Academy Penang!

Wish to see more pictures? Visit our Facebook page

How to Make Money With Domain Names?

By
Kent Tan
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0

How to Make Money With Domain Names

Domain names are the hot properties in today’s tech-centric world. In 2009, the high sale of Insure.com to Quinstreet for $16 million may have set the world record.

While in 2015, 360.com appears to be the most expensive numeric domain name with a selling price of $17 million (bought by QiHoo), a Chinese company. This is followed by 114.com for $2.1 million and 88888.com for $245, 000 in 2013.

Seems like the numeric domains are steadily growing in value and worth – much higher than we can imagine. According to DomainSherpa.com, 80% of the companies that have bought numeric domain names came from China.

However, lengthier domain names are routinely sold for hundreds of dollars every day! Thus there is a unique opportunity for investors to invest in domain names that can be sold for a profit in the future.

Before you sell your domain name, you will need to get ready with your domain by building a solid domain portfolio. Below are some useful tips on how to build your domain portfolio.

How to Build a Solid Domain Portfolio?

But before that, we need to understand that the criteria that make a domain popular change with time.

Also, bear in mind that building a high-quality domain portfolio can take months or years to accomplish.

1. Generic Names

All products and services, including new and emerging ones, need a name to represent them. You have to think of a name that people would need in the future.

However, do take note of copyright or trademark issues that might cause domain forfeiture.

2. Geographic Names

The name of a city or country can be a great investment over time.

It can be sold to web developers looking to build community portals or other businesses that are geographically targeted.

3. Business Names

If you combine generic and geographic names, it can be another great investment as well!

4. Timely or Numeric Names

You could also try out a name with an event that is occurring in that year, for example, 2022OlympicPlayers.com, or tie it to the Chinese culture, for example, Eight is king.

I think most people are aware that eight is a lucky number in Asia as it means prosperity or wealth – making domain names with it desirable for companies from China or Asia.

So do you have other better ideas on how to name your domain names and build its portfolio?

Search your domain name here or using the search bar below to search domain and secure your brand name.

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