GROW Digital

B2B Business: Be an Export Master and Kickstart Right Away

27 Oct 2021 | 10.00AM – 12.30PM

Become a PRO in online export and start earning today!


Going international has become an indispensable strategy for many manufacturers to find new business opportunities. It is no longer optional. Instead, it is the very first step for businesses that wish to expand and unleash their potential. 

As such, online export is no longer a new trend that lasts for a short period of time. Instead, it is an essential trend for many years to come. Today, the majority of businesses, including your competitors, have ventured out and continued to expand their business in B2B marketplaces.  Since your competitors have ventured out, are you ready to keep up or would you allow hesitation to stop you from taking the first step?

If you are still hesitating whether to venture into international trade, ask yourself these questions:

  1. What is your competitive advantage against your competitors?
  2. Are you satisfied with your current business performance, which is just sufficient to sustain your business? 
  3. Are you constantly looking for a strategy to sustain your business? Are you ready to step out and try something new? 

The biggest challenge to grow and expand your business is not the pandemic, business environment or budget. It is hesitation, overthinking and predicting something bad will happen. Businesses that step out of the box and take the first step will enjoy the benefits first-hand. You wouldn’t want to continue staying inside the box while your competitors succeeded in the new market, would you?

Today, B2B Marketplaces, especially Alibaba.com, is not just a B2B trading platform to increase sales. In fact, it has become a platform that helps businesses explore new overseas markets and fulfil huge market demand from all around the world.

Join us at the upcoming webinar to learn the proven way to expand your business globally and become successful in online export. The early bird gets the worm! Get started now and learn from the experts, including successful global exporters!

B2B Business: Be an Export Master and Kickstart Right Away

  • Date: 27 October 2021 (Wednesday) 
  • Time: 10:00 AM – 12:30 PM
  • Platform: ZOOM

Who Should Join Us?

Manufacturers/Wholesalers: CEOs/Business Owners/Marketing Directors/Operation Directors who are ready (or still considering) to start an export business.


[10:00 AM to 10:45 AM] Untold Secret! Story of A Top Plastic Manufacturer Who Ventured Into Global Trade

By Cecilia Teh, E-commerce Global Trade, EE-Lian Enterprise (M) Sdn Bhd


[10:45 am – 11:30 am] B2B Guidelines 101: Be an Export Pro and Kickstart Right Away

By Keith Leong, Business Development Manager, Exabytes


[11:30 am – 12:15 pm] Accelerate Your Exports with MATRADE through eTRADE 2.0

By Ahmad Nasaruddin Mohd Noor, Deputy Director, Programme Unit (eTRADE), MATRADE

Speakers’ Backgrounds   

  • Raymond Ho, Digital Marketing Consultant, Exabytes

Raymond is passionate about helping Malaysian businesses explore global trading and export to different countries. He started his career at Exabytes in 2020 as a Digital Marketing Consultant and has so far worked with more than 50 local SMEs, including those in the F&B and chemical industries, to gain excellent exposure on Alibaba.com and achieve good results in Digital Marketing. Additionally, Raymond has received the award ‘Alibaba Malaysia Quarterly Top Sales’ (Sep 2020 – June 2021) for assisting more than 20 Malaysia businesses to succeed in export thru Alibaba.com.

  • Cecilia Teh, E-commerce Global Trade, EE-LIAN ENTERPRISE (M) SDN BHD

Cecilia started her exploration in the E-commerce industry when she joined Ee-Lian Enterprise (M) Sdn Bhd three years ago. Under the guidance of Exabytes, Cecilia has gained extensive experience on how to manage the minisite on Alibaba.com, handling enquiries from buyers from different countries, dealing with logistics companies and closing sales on Alibaba.com. Since then, the company has ventured into new markets such as Europe, US and Australia, including new market segments with different business nature. Before joining Alibaba.com thru Exabytes, the company only focused on wholesales and distribution. Today, the company is constantly exploring new business opportunities with online resellers selling on different platforms, small retailers, and even end-users.

  • Keith Leong, Business Development Manager, Exabytes

Keith started his exploration in the Digital Marketing Industry 5 years ago. He gained extensive experience thru assisting more than 100 Exabytes SME customers in Malaysia and Singapore to grow their business online via multiple online platforms. Today, he is responsible for helping SMEs and big corporations to kick start online export using the world’s most powerful B2B Marketplace platform, Alibaba.com. His customer portfolio includes those from the Manufacturing industry, Service industry, Education industry and Retail industry. As the Business Development Manager at Exabytes, he is leading a team that is committed to guiding and assisting local B2B businesses to expand their business globally thru Alibaba.com.

  • Ahmad Nasaruddin Mohd Noor, Deputy Director, Programme Unit (eTRADE), MATRADE

He started his career in MATRADE in 2008 as the Senior Manager and had served in the Product And Services Division, Exporters Training Unit, ASEAN & Oceania section and currently as a Deputy Director in the Programme Unit (e-TRADE) under the Digital Trade Section. Prior to joining MATRADE, he had many years of professional experience in the private sectors mainly in the commercial and retail industry.

Event Details

Date: October 27, 2021

Start time: 10:00 a.m. UTC+08

End time: 12:30 p.m. UTC+08

Venue: Zoom Webinar

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