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Boost Your Business Luck With This Simple Guide To Feng Shui

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Fortune favours those who are time-sensitive!

It can be overwhelming trying to figure out where to start when it comes to cultivating good feng shui. How does feng shui work? How do you make the most of it and boost your luck?

Well, here are some of the best essential tips from Master Lee Cheng Hoe, who founded Penang Feng Shui. Throughout this article, you will find some insights regarding the auspicious dates to start business/resume work AND including some of the ‘lucky’ feng shui positions you can easily follow! So remember to save this to maximise your good fortune and prosperity in both business as well as personal life in general.

 From the table above, you can see the favoured dates for each of the respective zodiac signs and when to cease or start your work exactly. If you are focused on starting the year off with good feng shui and getting an overall boost in good fortune, then take note of these dates and mark your calendars!

**Look out which dates to avoid below if your zodiac clashes with any of the dates: 

4-2-2022 : Every zodiac except for Horse 

7-2-2022 : Every zodiac except for Rooster 

8-2-2022 : Every zodiac except for Dog 

10-2-2022 : Every zodiac except for Rat

14-2-2022 : Every zodiac except for Dragon

16-2-2022 :  Every zodiac except for Horse

18-2-2022 : Every zodiac except for Monkey 

22-2-2022: Every zodiac except for Rat 

Got any idea what the chart above means? Not to worry, here is a simple guideline on how you can understand it and further strengthen your feng shui this 2022! The first Chinese festival on the solar calendar, Li Chun (otherwise known as ‘The Beginning Of Spring”) is a time of importance as it signifies fresh starts and rejuvenation. After Li Chun (4th February), you will be able to start making simple arrangements in your home according to the chart.

 

( Negative ‘Stars’) – Items & Feng Shui Positions to ward off negative luck. 

Number 5

  • The significance of this number helps avoid any major bad luck / negative events from occurring. In order to activate it, place a string of ‘Five Coins Charm’ in the middle position.

Number 2

  • This number represents cooperation or balance, as in the yin and yang. To ward off illnesses, can put the ‘ Golden Tortoise’ in the position of South-West

Number 3

  • If you want to further take advantage of the auspiciousness of the number, put the ‘Fire’ element in the position of East. The ‘Fire’ element here simply means putting red colour decorations or bright curtains will suffice. 
  • This can help avoid complaints from customers or product returns.

 

( Positive ‘Stars’) – Items & Feng Shui Positions to boost positive luck 

Number 9

  • The ‘luckiest’ position for the year of 2022 is none other than the position of South. If you wish to boost your luck, place a crystal or gem at this position. 

Number 1

  • To improve or encourage good relationships with your customers and people in general, place a ‘Water’ element in the position of North.

Optimize Your Finances with Microsoft 365: Master Money in Microsoft Excel

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Microsoft-365-Money-In-Excel

What is Money in Microsoft Excel?

Microsoft Excel is a versatile and powerful spreadsheet application that is widely used for data organization, analysis, visualization, and automation in various industries, including business, finance, accounting, education, and more.

Money in Microsoft Excel is a dynamic template for Excel. It helps users feel more in charge of their money. It is a template that you can securely connect your financial institutions to import and sync account and transaction information into an Excel spreadsheet.

You can track all your financial details in one place, customize your own workbook and receive personalised tips.

Microsoft365-Money-In-Excel

How Money in Excel helps you?

  • Connect your bank, credit card, investment, and loan accounts securely in Excel to view all your financial data in one spot.
  • Sync your most recent transactions and account balances to keep your worksheet up-to-date.
  • With charts, graphs, and alerts based on your data, you can gain insight into your finances
  • To make your worksheet work for you, customize Money in Microsoft Excel. Utilize the custom templates built for you, or make your own using your favourite Excel features

How to get Money in Microsoft Excel?

  1. Download or Open Money in Excel from the following locations.
    – In the Excel desktop app, Go to File > Name > select Money in Excel > Create.
    – In Excel for the web. Go to Microsoft Excel and select Money in Excel under New.
    – Go to Money in Excel on create.microsoft.com/en-us and select Download to use in the Excel desktop app or Edit in Browser to use Money in Excel for the web.
  2. Make sure Money in Excel workbook saves automatically and save the file in OneDrive Personal Vault for an added layer of security.*OneDrive Personal Vault has options for identifying verification such as facial recognition and locks after a short time of inactivity.
  3. Once you open the Money in Excel template, the Money in Excel pane will open on the right. Select Trust this add-in in the Money in Excel pane.
  4. In the Money in Excel pane, select Get started.

Setting up financial accounts in Money in Excel

You can now add your financial accounts. You can also add multiple financial institutions.

Note: if you accidentally closed the Money in Excel pane, you will not be able to see the Money in Excel icon in the ribbon. You can open the pane again under My Add-ins.

  1. Select a financial institution to link to Money in Excel
  2. Enter the login credentials that you use for the financial institution and select Submit.

    *Microsoft will not be able to access your login credentials. If your financial institution requires two-factor authentication, you may choose whether to verify with a Text, Phone or Email. Select Submit when you receive your verification code.
  3. Select the accounts you wish to link for. Money in Excel is most helpful when you add all your financial accounts. Select Continue.
    Note: Your data may take a few moments to load. When the loading is complete, you can see recent transactions in your worksheet and the overview of your accounts in the Money in Excel pane.
  4. Select Add more accounts in the Accounts tab if you have other financial institutions to add such as investment, loans, credit cards or bank accounts.

**All information is retrieved from: support.microsoft.com/en-us/office

Need help with Money in Excel?

Microsoft 365 Business Solution for SMEs

Microsoft 365 business solutions help small and medium-enterprise increase work efficiency, turn ideas into creative presentation slides, manage data in Excel and simplify communication channels thru Microsoft Teams.

View Microsoft 365 Business Plans

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    Bring Employees Back Safely, Engaged and Motivated

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    Bring employees back safely, engaged and motivated

    Responding to the COVID-19 pandemic and its aftermath is one of the greatest business challenges of our time.

    To keep operating, most companies have adopted new ways of working, leaving their factories and offices empty.

    More than a year later, the world looks very different.

    As businesses start to recover, management teams have a responsibility to lead their companies through these fast-moving changes.

    The company’s HR department also plays an important role.

    The crucial thinking and decision-making about the development and execution of “bring employees back safely” plans.

    It starts with understanding the workforce challenges they face in a post-pandemic world so they can ask the right questions and serve as a sounding board.

    Reimagine How and Where Work Gets Done

    As companies look to lives post-pandemic, HR and management are choosing between three basic return-to-work options: bringing everyone back to the office, adopting a hybrid model, or offering more fully remote opportunities.

    With the never-ending risks of COVID-19 evolving, companies need to be flexible in reshaping the way employees work.

    No doubt their plans will vary wildly, but for those employees who opt for the hybrid model, technology will play a key role in its success.

    This too will apply to a company’s management as there may be the need to provide digital tools to enable employees for seamless interaction with each other and with customers in all types of environments.

    Looking ahead, nearly half of the management say they plan to increase long-term investments in digital transformation by 10% or more.

    This includes technology solutions that support higher levels of remote work, such as productivity analytics and collaboration suites that bridge the gap between those who regularly work in the office and those who work remotely.

    exabytes team

    Attract and Retain Talents

    One of the main reasons employees are rethinking how and where they work is because many want to maintain the flexibility they’ve gained during the pandemic.

    Nearly half (44%) of employees say they expect to work remotely three days or more a week after the pandemic.

    And there are plenty of stories of people willing to leave their jobs to maintain that flexibility rather than go back to the office.

    With the company’s efforts in ensuring a safe and comfortable environment back in the office, Exabytes’ HR team has come out with the following plans to bring back fond memories of where we used to spend most of our day at, and in addition, make the office itself more attractive:

    1. Safety First

    Sanitising materials at every corner of the office for convenience.

    Our HR colleagues came up with physical safety initiatives and policies, which includes symptom checks, physical distancing of workspaces, staggered scheduling, testing, personal protective equipment requirements, enhanced cleaning, and others.

    exabytes penang office pantry exabytes penang lobby

    What’s more?

    There is a plastic barrier in every seat so that we can communicate with our coworkers safely.

    exabytes indonesia office viewexabytes penang office view

    2. Free Breakfast, Lunch, Teabreak

    Start your day with a scrumptious breakfast compliments of Exabytes and enjoy a tea o’clock break with pizza delivery by the boss or snacks and a sinful cup noodle from the pantry.

    It’s just perfect for employees to enjoy a break together though from a small distance in a common space.

    free snack for exabytes staffs exabytes puchong branch team

    3. Pantry is Fully Filled Up the Snacks and Coffee

    Our HR team cares about employees’ health and has filled up our cozy pantry with healthy snacks and beverages.

    Here is where we’ll get our power up dose to work on or take a break to strive further!

    exabytes penang pantry snacks fridge drinks

    4. Flexibility

    Employees can decide at their convenience to work at the office should they wish too.

    In order to be able to work at the office, employees must be fully vaccinated, and perform a self-test one day before entering the office.

    The submission of a “work@office” request is done via Easywork.

    easywork approval

    This does not mean that the choice to work from home has been eliminated.

    It shall continue for those who prefer to work from home and believe that working from home can bring them more focus and creativity.

    5. Free Training to Help Personal Growth

    In order to make sure employees achieve work-life balance, Exabytes is never short of training of all subjects to give employees the opportunities to up our skills and knowledge.

    Be it related or not related to our daily tasks, as long as there’s an interest to learn, there’ll be more than a few training sessions for us to join.

    While performing our tasks at work, we also have the opportunity to nurture ourselves to be more skillful and knowledgeable.

    6. Save the Best for Last

    Tell us, is there anyone out there who does not love presents?

    Nice and early in the new year, Exabees were all surprised with a huge gift box at our doorstep!

    To ensure that we are kept comfortable working from home, each and every one of us were gifted a personalised pillow, yummy snacks, a power bank, and definitely not leaving the essentials of this era out – face masks, sanitary tool kit and some annoying but must-have Covid-19 test kits.

    Bring employees back safely - exabytes Gift box Bring exabytes employees back safely - personalised pillow

    These are not all there is!

    Our colleagues who chose and applied to return to the office were surprised with more!

    A little fun activity to beautify their desks back in the office, Exabees who returned to the office received a DIY terrarium set each.

    Other than being sunk into their daily tasks, this is an activity to remind us to take a break, rest our eyes and spark our creativity the green way.

    Bring employees back safely - DIY terrarium terrarium

    Today, the ability to attract, develop and retain the best talents has become a key business differentiator, and this pandemic we are faced with has just emphasized this fact.

    Thus, while the directors are focused on sustaining and growing its business, the company is focused on retaining its existing talents and recruiting more to grow the team’s creativities and talents.

    Is this a working environment you’ve been dreaming of?

    Join us!

    Timberland 线上线下互通无阻,打造【后疫情新逛街场景】

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    Timberland 线上线下互通无阻,打造【后疫情新逛街场景】

    店员摇身成为网红,更化身经销商,精准追踪线上销售成效

    无情地疫情到爆发,重创百货业,在偌大的空城中,专柜小姐(门市店员)比客人还要多。

    但TIMBERLAND的店员却不停地忙进忙出地像只小蜜蜂般,一会儿要在线上跟客户video call 展示商品细节,一会儿要在镜头面前试穿。甚至还贴心到帮顾客逛起别家的专柜,告诉顾客哪些特价明星商品,要不要也一起带上…

    面对无法进行面对面(Face-to-Face)的交易,各大百货专柜纷纷透过快速自建线上电商(eCommerce Store), 串接 APP, 或在百货一楼设置一个取货区,想要设法把以往的百货人潮导到线下结单(Online Payment)。

    对于TIMBERLAND而言,这是轻而易举的时,不仅仅只是把线下客户导到线上消费的O2O, 更灵活玩转行销思维,成功打造【后疫情新逛街场景】。

    在短短的一个月,TIMBERLAND 除了让店员成为带货网红,更成为了线上经销商。除了卖货,更重要的是可以追踪每个顾客的业绩成效,让行销不只是一个噱头,而是一套真实的线上线下OMO营运逻辑。

    TIMBERLAND是以实体客群为主,客单价远高于电商,那么他们是如何把已习惯实体交易的群体,成功导入电商消费,填补线上线下之间的缝隙?

    即时回馈互通有无!建立与顾客之间互动的Portal

    虽然TIMBERLAND 拥有自家的购物官网,但因为他们是以实体店起家,高单价特性,应该高度依赖门市店员的销售服务。在防疫期间,店员顿失与顾客互动的管道(门市店被迫暂时关闭),业绩冲击力道之大,自然不在话下。

    但对于TIMBERLAND 来说,只做单向沟通的电商是不够的

    TIMBERLAND 不只是单单把商品带上线上销售,他们更注重的是品牌会员服务。【即时获得回馈】是消费者最喜欢在门市体验的原因之一,因为透过与店员的互动,感受商品的合适度,让消费者更加贴近TIMBERLAND的高质感品牌形象。

    顾客虽然无法出门购物,但是至少能够踏入电商大门。“ 我们迅速启动线上/线下流量整合机制,火速成立LINE 官方帐号,定位成『可以跟店员互动的PORTAL 』”TIMBERLAND 台湾暨香港品牌总监洪嘉阳说

    “我们希望用LINE 作为流量开口,深度完整串接TIMBERLAND 的自有电商平台,希望让顾客感觉跟来到店里一样” 洪嘉阳表示

    “当顾客进来LINE 并绑定官网会员,店员能轻易地查询到客人消费纪录、消费喜好等 ”。洪嘉阳接着说:“顾客可以到指定门市并绑定店员线上服务,店员能分润到线上业绩,总部也能振奋前线士气,这是一个顾客-店员-品牌的三赢局面 ”。

    会员资料互通有无! 了解顾客喜好,主动出击

    TIMBERLAND 的OMO 会员经营更精准细腻,无论是在LINE线上或者是线下都可以互相导流做到线上线下会员资料可以互通无阻。

    虽然被疫情逼得透不过气,但是洪嘉阳心中的OMO 蓝图却是十分清晰。他表示:“当顾客加入LINE后,我们希望顾客朝向绑定官网会员、下载购物APP,最好LINE还绑定门市服务,就会变成一个初具雏形的OMO CLOSE LOOP。”

    在零售业身经百战的洪嘉阳,道出一阵见血的OMO最大关键:“ 有一套能【整合线上线下会员资料的CRM系统】,筛选并识别有消费需求的门市熟客,搭配LINE的互动性,才能解决疫情期间客人不来的有效方式。”

    因为线上电商像大海捞针,唯有把熟客导上线消费,才能集中火力。

    更特别的是TIMBERLAND 门市店员手上的熟客名单不只是一般门市VIP名单,更是有能力筛选出电商购物车未结账的顾客。因此,门市店员从过去等顾客上门的被动角色转化成为主动出击的角色。

    “ 顾客购物车未结账,主要大部分是因为不了解某些细节。这时店员可以打电话询问顾客是否有什么疑虑?是不是想要了解更多的info? 店员接着约视讯电话,甚至准备布尺、更多细节展等。这时,店员只需轻轻推一把,顾客就线上结单了。” 洪嘉阳点出最大关键。

    Timberland Taiwan Shop

    疫情期间,TIMBERLAND 店员带入高达10%的线上业绩。主要是透过91APP整合门市POS/BI (Business Intelligence)、电商、甚至是LINE 的全通路会员消费行为让门市店员能够客制化推荐商品,再加上对熟客的喜好、尺寸了如指掌,线上转换率自然远比一般纯电商更高。

    服务温度互通有无! 从个人化行销到虚拟代逛,打造新逛街场景

    “ 线上有很广的traffic ,如何把线上往线下打是一种OMO 。但线下有一种东西是线上没有的,就是人跟人的关系。店员可以把线下【人的温度】带到线上,让OMO 【互通有无】。” 洪嘉阳兴奋的表示。

    因此,他们推出了【虚拟代逛】,鼓励店员把线下逛街的乐趣,带到线上,并放大到极限。他们鼓励店员以他的个人观点,跟消费者做个人化沟通。例如大个子的男店员会介绍:“谁说大个子的人只能穿黑色?在TIMBERLAND 也能穿到好看的东西吧 ” 。

    有了创意的想法,落地执行才是最关键的事。

    洪嘉阳结合了91APP网红优惠码功能,让店员用自己的专属优惠链接,分享出去就能分润业绩。店员即成为了TIMBERLAND 的线上经销商,还能持续追踪线上业绩。

    TIMBERLAND甚至在疫情期间投放Facebook地区型的广告,替门市客制化导流。比如说:台北八家店丢一个广告,诉求【疫情不出门,店员带你逛街。】

    快速应变!OMO 不再是 NICE TO HAVE, 而是 MUST HAVE

    如今,TIMBERLAND 线上线下都购买的OMO客户群已经高达20%,这群客户的年消费金额已经超越了纯电商或是纯门市。

    洪嘉阳被问到为什么要做OMO 时,他是这样回答:“ 每天如果有10 个人想买TIMBERLAMD,但真的出门逛街的可能只会有三个。那另外七个人怎么办?有没有办法有一个方式可以掌握并驱动这七个人?我认为OMO 就是一个很好的方式。”

    “ OMO 不仅可以全通路覆盖、还可以完整收集数据精准行销,所以线上线下的行销可以有各种串联、互通有无。” 他接着补充。

    他认为,如果我们只是用平台方式发展, 就可能找不到这种多元可能性的切入点。 “我们要做的不只是电商,而是线上和线下交易系统整合的结果。”

    从抵抗疫情,到与疫情共存, TIMBERLAND完美诠释了如何在45天内快速实践【线上与线下互通有无】的各种新零售场景,稳定基本业绩,更可以交出一张漂亮的成绩单。

    最后,洪嘉阳也坚定地表示一句:

    “以前OMO对实体零售来说是NICE TO HAVE, 现在OMO已经是MUST HAVE。 ”












      *Retrieved from 91app.com/blog/showcase-timberland

      零售业数位转型5大迷思

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      零售业数位转型5大迷思

      近几年因疫情导致很多零售商开始寻找数位转型,期望提升销售救业绩。

      很多企业主也思考:数位转型要花很多钱吗?会不会影响到我的员工?

      本文将已收集各零售的疑问,以零售业的角度,破解数位转型5大迷思:

      迷思一:数位转型是让线上取代实体店吗?

      让线上为实体所用

      很多零售商或许都会以为数位化浪潮之下,要全力发展线上业绩,缩减传统实体零售和服务。其实,最理想的转型策略是【让线上为实体所用】,让电商与门市共荣成长。

      对于零售转型成功的关键,在于懂得善用【虚实融合 (Online Merge Offline, OMO) 】,打破线上线下的分界,让门市客人转为线上会员,将线上客户引导到门市体验消费。让你的客户可以在缝隙的渠道购买,成为你的常客。

      让门市的客户转为线上会员的目的是【创造回购,回访】,提升顾客终身价值 (Customer Lifetime Value),别让顾客买了一次就不回来了。

      除此之外,零售商可以透过会员数据了解他们的喜好,以便可提供个人化的销售服务,达到最精准的行销效益。

      有加入会员,下载APP的门市,日后不仅更会线上回购,也会回访实体门市消费,消费频率和金额越高,顾客终身价值也大幅提升。

      提升线上业绩,导客流到门市体验

      电商不断地增长不会取代实体门店,而导入OMO虚实融合转型,才会让线上线下达到业绩双赢地局面

      让新客户转化为会员熟客后,会员就能在线上,实体门市不断的与品牌呼唤,没有时间空间的距离。每一次的互动,不但提升业绩,还会提高客户对品牌的忠诚度和满意度

      迷思二:员工会不会造成数位转型的阻碍?

      如果数位转型只把营运流程,商业模式数位化,数据化而已,忽略了员工的利益,将会对品牌转型一定的挑战。

      要【符合人性】才会成功:对外要提升顾客终身价值,对内则要【帮助员工,团队发挥价值】,让员工的付出得到认可。

      当公司正在数位转型时,企业的发展方向也会改变,员工的职能也会随之改变。除了要培训员工应用数位工具(Digital Tools)之外,也许针对员工配合转型的诱因与阻碍,建立制度。

      实体员工往往会担心公司发展电商生意会影响门市业绩,导致他们不配合推广线下客户下载品牌APP。所以,一个公平的制度可以让员工的付出得到相对的好处。

      91APP的【门市企业方案】的OMO套件功能,设计了3种推荐人功能

      • 门市推荐人:客人下载 APP、加入会员时,绑定服务他的店员。日后顾客在线上消费,商店可以将业绩功劳归属该店员
      • 订单推荐人:店员帮客人将商品加入购物车,客人一点就下单。这笔订单可以归属与门市或店员。
      • 推广线上活动:店员发送专属购物连结,客人下单后,业绩归属店员

      只要门市店员可以得到公平对待,获得线上业绩分润,他们会更愿意推广加入线上会员计划给门市客户,员工和公司都可以同时受益

      91APP后台的【OMO管理报表】能让老板们看到那些门市,那些店员有在积极拉会员,提升全通路的业绩,绩效数据等通通一目了然。

      迷思三:数位转型是不是很贵?值得吗?

      当我们去探讨数位转型【值不值得】之前,我们先检视公司与品牌得现状,过往以来的营收获利模式是否适用,以及如何把握下一个成长得机会。

      以实体零售为例,当实体店得人潮往线上消费时,不少店面陷入亏损甚至倒闭的困境。商家就会开始寻找方式来逆转实体店衰退呢?

      唯一的方案就是导入OMO虚实融合模式,让电商为实体所用,让电商高频率消费的特征,弥补实体店的低频率消费的现状,把线上找到的新客户带到门市消费。

      只要有越来越多客人透过实体店,品牌官网,APP,社群,数位广告等和品牌多渠道互动,大幅提升的消费频率,顾客忠诚度,就是品牌成长的重要资产。

      数位转型是为了让品牌成长,增加顾客对品牌的忠诚度与顾客终身,所以贵不贵,值不值得就要看品牌商是以长远发展的角度去看,还是只看眼前的成长。

      迷思四:数位转型重点在于引入科技吗?

      相信很多商家会认为,只要拥有自己的官网或是在marketplace开店就等于数位转型。其实,对于零售业而言,品牌的核心竞争力不在于科技,是忠诚顾客。

      因此,数位转型的目的主要提升顾客体验,用数位科技去提升顾客满意度,进而提升顾客的终身价值。

      因此,除了传统的营收,毛利,成本等指标之外,会员人数成长,消费频率(回头客),消费金额(购买品项数),以及延长顾客消费年数等,都可以利用数据指标长期观察,评估数位转型的成效。

      当顾客在线上,线下都能持续与品牌互动是,将能有效提升顾客终身价值。现在的行销预算与门槛越来越高,品牌需要与消费者,会员长期互动沟通,才能让生意长久。

      所以品牌可以这样做:

      • 留下会员 : 利用【会员优惠卷】鼓励门市顾客下载APP
      • 门市导流: 透过门市优惠卷,门市取货,APP推播新品上架等,吸引顾客到门市试用,购买
      • 线上购买: 举办线上优惠活动(例如:双十一,Black Friday, Year End Sales等),吸引会员透过官网或APP下单
      • 吸引回购:客人在门市或线上官网/APP消费,都能同步累计会员升等,吸引顾客提高客单价和购买频率

      总而言之,数位转型重点不在于引入科技就可以了,而是要善用科技了解顾客,服务顾客,让顾客对品牌有归属感。

      迷思五:老品牌是不是比较难数位转型?

      传统零售企业全渠道推进转型的挑战来自于技术,组织架构,岗位设置,人员队伍培养,管理等。而其中最大的挑战并不是设备的连通,而是软性的组织学习和运营管理能力。

      老零售主要在管理层开始培养新零售的概念,让他们了解转型可以对整体的业绩上升,也让门市店员有更深层地了解顾客,提供个性化的服务。

      数位转型除了是在整个企业技术上,组织架构上的转变,更重要的是管理层在思想上要跟着一起转型因为他们是整个企业的核心带领整个团队的改变。

      企业也要提供培训,让团队了解转型是对他们更有收益,而91APP的推荐人可以让他们等到相对的利润(如果他们积极推广品牌APP)。

      总而言之,数位转型无论对老零售或者是新的零售商都是有一定的挑战,而新零售的转型不只是要在技术,构架上的转变,最重要的是团队对于转型思想上的转变才是真正数位转型。

      数位转型 势在必行

      当消费者已经开始拥抱线上通路,销售渠道,品牌当然不能缺席!有效的数位转型才能真正地帮助店家,品牌融合线上与实体地优势,迎接另一波业绩成长。

      91APP已经帮助超过千家门市成功数位转型,而在疫情下依然还有双位数地业绩增长。我们提供店家完善地新零售系统 【91APP】,专人开店辅导,帮助店家线上线下随心所欲导人流,全通路业绩成长。

      欢迎来预约专人咨询,了解如何利用91APP快速启动全方面的数位转型!












        Reference: 中小店家數位轉型案例:4 大失敗迷思要避開

        新零售:虚实融合OMO 【新手解说】

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        新零售:虚实融合OMO 【新手解说】

        OMO 是全新零售模式,与 O2O 单纯导流概念不同。

        OMO打破线上线下分野,进而帮助品牌业绩成长

        究竟 OMO 的奥秘是什么?为什么零售商要引入虚实融合OMO呢?

        我将为你完整解析 OMO 能带给品牌的帮助,带你深入瞭解融合 OMO 虚实融合对品牌的重要性。

        OMO 是什么? 虚实融合的新零售模式

        OMO (Online Merge Offline) 是指品牌进行了全面融合线上线下通路,让消费者无论在哪一个管道,都能轻松购物,并且持续回购。

        这种消费模式在未来会更是普及,如:消费者会在线上寻找想要的商品资讯,然后再到门市查看商品实体,最后在线上完成交易,并于门市取货。

        线上线下的分界终将会随着OMO模式而逐渐消失。这也意味纯电商(Online Store)或 单一渠道的实体店(Physical Store) 会拼合打通线下无缝隙的通路。

        商家也可以达到双赢的局面,不再与自己的品牌互相竞争(线上线下的销售竞争)。

        OMO 虚实融合对品牌有什么帮助?

        OMO 虚实融合,让门市店员与线上行销一起拉拢新客,留住熟客,促进回购/进行二次购买,透过数据分析提供个人化的销售服务,达到最精准的行销效益。

        全通路零售整合的三面向

        整合方向 用意 整合后的好处
        会员权益整合 消费者在线上线下消费都可以享有一样的会员权益。 推动消费者跨通路消费
        消费数据整合 门市,电商全通路消费数据统合在一个数据后台,让业者更了解客户的消费模式。 品牌商可以运用数据精准行销
        行销策略整合 透过广告(Ads) 与各种行销活动,让门市与线上一起带入新会员,留住品牌的忠实会员 (loyalty customer) 带动全通路业绩的成长

        *Retrieved from: https://www.91app.com/blog/omnichannel-merge/

        简单来说,OMO虚实融合的5大好处

        1. 提升门市的业绩和价值
          门市店员不仅可以鼓励客人在门市购买,也可推广加入线上会员。当门市没货的时候,店员可以协助客人线上订购,发送免运卷,不会错过任何成交的机会。
        2. 提升品牌整体的利润
          91APP 里的【门市推荐人】功能让公司了解每个店员推广线上业绩的绩效,进而发放奖金。当品牌在线上的业绩占比提升,利润也会随之增长。
        3. 整合所有零售资源
          透过一站式的管理后台,将销售,会员,金流,仓库物流等零售系统全面整合,你将能完全掌握每个运营的环节,提升管理效率,并依照数据分析做出正确的决策。所有零售资源将会分配更精准。
        4. 统整消费者资讯,利于精准行销
          无论是官网,Facebook Page, 门市POS, 客服接触到的消费者,都可以透过OMO虚实融合,将这些零零碎碎的资讯统一管理。从而分辨忠实会员,一般客户及潜在客户等,透过大数据的分析,提供行销部门规划更合适的行销活动,打中不同客户的痛点及需求。
        5. 提升会员回购率/回头客户
          当整合全通路的消费权益,无论客户在门市还是官网消费,都可以同步累计会员权益,点数(member points),升等,客户会跟愿意回头消费。客户可以透过点数更换物品,折扣等。

        omo-merged-new-retail-chart

        如何导入OMO 模式,让电商门市双赢

        品牌导入OMO 模式的第一步:通过一站式管理的后台连接POS系统,会员CRM,仓库OMS, 调度ERP等系统。

        然后再善用CRM系统整合所有消费者的信息,帮助品牌实施精准营销策略。

        同时,建立APP或POS 系统绑定机制,让店员可以从门店或线上获取销售业绩,充分发挥店员和忠诚会员两大品牌资产,有效提升品牌绩效。

        SO NICE 导入APP, 提供顾客多元化消费管道

        SO NICE 是在1996年创立的台湾女装品牌。过去,它是台湾最著名的服装连锁店。

        然而,在过去10年中,电子商务的兴起影响了其整体的表现,导致他们在2012年缩减全台3成分店。

        凭借品牌二代,采用创新思维研究客户习惯,再引入APP,将OMO与现实结合,让客户空闲时去门店消费,忙碌时在线下单。

        调整奖金制度- 只要客户通过店员的引导下载APP,无论是线上消费还是线下消费,店员的业绩都会被统计,从而奖励一线员工,进而带动业绩增长。

        自2015年推广OMO模式以来,SO NICE客户年均消费从1.7万增加到2.5万,营业额也从5亿增加到10亿,可见OMO带来的虚实相助的显着到品牌。

        3步骤导入线上线下全通路整合

        第一步:整合会员资料,消费数据

        对消费者来说,他们想要的是在各通路(无论线上或是线下)消费,都可以同步累积点数,累计会员升等享有专属优惠。

        这就是整合会员资料的目的,让线上线下的会员权益一致。

        例如:客户在官网/APP得到的红利点数,VIP 会员折扣资格,都可以在门市使用来购买物品。

        同时,门市店员也可以透过【店员帮手(门市小帮手)】第一时间知道进来的顾客是VIP, 在官网买过什么,而提供更客制化的商品推荐。

        91APP能帮助你整合你的官网,APP, 门市POS的会员资料,让所有数据统一。

        membership compilation

        第二步:整合店員

        门市店员在整个品牌数位转型的过程是最重要的资产。

        店员的贴心服务,不只能带来销售,还能吸引客人加入线上会员,下载APP,或加入品牌的Facebook官方账号,增加线上销售的机会。

        然而同一家公司下,不同门市,不同通路,往往是竞争关系。因此,数位转型的第一个反弹,往往是门市同仁。

        OMO虚实融合就是做到门市,网路通路像一家人,一起帮品牌提升业绩。

        因此,91APP 开发了 【推荐人机制】主要是要让店员的贡献能被看见。

        客户在线上下单,业绩也能精准归属于服务过他的店员,提升店员的士气和服务动力

        推荐人机制 :多种方法让线上业绩归属门市店员

        • 推荐人绑定:客人下载 APP、加入会员时,绑定服务他的店员
        • 线上推广连结:店员发送专属购物连结,客人下单后,业绩归属店员
        • 代加入购物车:店员帮客人将商品加入购物车,客人一点就下单

        老板们可在后台的【OMO管理报表】看到那些门市,那些店员有在积极拉会员,提升全通路的业绩,绩效数据等通通一目了然。

        omo management report viewing 91app

        第三步:整合全通路行销活动 精准行销

        当线上线下的会员,消费数据打通后,品牌就能透过Ads或是各种行销活动,提升全通路销售。

        那么品牌要如何做好精准行销呢?

        在91APP后台的【名单圈选】功能,店家可以选出客人消费过的门市,购买过的商品,消费金额,消费的次数,会员等级,超过30几种维度。

        利用品牌APP推播,SMS / WhatsApp, Email, 做精准的沟通。

        当做好精准沟通后,老板可以在 【名单成效报表】看到不同行销活动,带来的网路,门市业绩,订单数,来客数,客单价等数据。

        预算将不会白白浪费在没有成效的营销活动。

        omo sales performance report 91app

        91APP : 线上线下 x 全通路整合

        91APP有许多专业伙伴将会协助品牌数位转型,绕过试错期。从系统导入,管理方式,行销策略,我们都能帮您全部打通,两个月内启动OMO虚实融合!

        想了解更多有关OMO虚实融合如何导入您的品牌?

        Request A Demo

        让我们的顾问全面为您展示
        这套以价值驱动的新零售方案吧!

        How to Let Your Opinions Make Big Money

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        How to let your opinions make Big Money

        Have your friends and family ever purchased a laptop or other products based on your recommendation?

        Wouldn’t it be amazing if that store owner rewards you for referring them the new customers?

        What else do you talk about with your friends? Is there a yoga class they should consider taking?

        What about an interior designer that did a fantastic job on your living room? How does your WordPress hosting service work?

        Your opinion has more clout than you realize, and it can be very influential at times.

        If you have strong opinions and aren’t afraid to share them, you can make extra cash by monetizing them.

        If you’re ready to put in the time and effort to share your opinions, offering your two cents on a variety of topics and products can reward you with a significant additional income.

        So, how to make money with your opinions?

        1. Blogging

        If you have something to say and enjoy writing, blogging is a terrific option for you. And if you dare to write it, chances are someone will read it! The beautiful thing about blogging is that you can focus on nearly any subject you desire. You can start a baking blog if you’re skilled at it. Or, start a health blog if you are interested in fitness and nutrition.

        Just be prepared for a slow-paced game. Blogging can earn you a lot of money, but it can also leave you with absolutely nothing. Perhaps this is a bit extreme, but you get the point. Using Google AdSense, affiliate marketing (where you are paid a commission when someone buys anything you advertise), or simply connecting with the appropriate individuals can have a significant influence on your readership and income.

        2. Review

        Do you prefer to tell others about your experiences with various products? Sharing your ideas and experiences on certain products and services on sites like Xiaomi, Razer, and Secretlab is a terrific way to make some extra money. If you are an expert in a specific subject, such as web hosting, approach a hosting provider such as Exabytes to offer your services as a reviewer.

        How can you get your product review published on the internet? Making a video and uploading it on YouTube is a terrific option if you have skills in video editing. If you like to write, creating an article and sharing it on your blog or as a social media post is also a great alternative.

        Did you know…

        You can earn up to RM350 for each new customer you refer to Exabytes?

        Take a moment to recall why you signed up for Exabytes hosting (if you’re currently using it). You were probably introduced to us from a trustworthy website or your friends.

        It’s easy and it takes just three steps to start earning up to RM350 for each customer you deliver:

        1. Register an account.
        2. Go to the “Affiliate” tab.
        3. Click ‘Activate’.

        You will be able to access your affiliate dashboard after your affiliate account has been activated. You’ll also discover affiliate tracking links and banners to help you advertise Exabytes hosting.

        your unique referral link

        Earn up to RM350 for each new client that signs up for Exabytes Hosting and other services after clicking your affiliate link!

        This is where you share your thoughts about Exabytes with your audience. Go where your target audience already is! Do you run a blog? Write a review of our hosting, include one of our banners in your sidebar, and include a text link in your footer.

        Are you active in social media? Inform your followers about our ultrafast, feature-rich WordPress hosting. Do you send out newsletters? Write a testimonial in which you explain to your readers how and why you switched to Exabytes.

        Do you want to know how you can recommend Exabytes? You’ll discover ready-to-use sales scripts on your affiliate dashboard, ready for you to reach your target audience.

        link to us affiliate

        Have more questions? We have a team of affiliates ready to assist you along the journey!

        Sign up for our Affiliate Program and start earning money right away.

        Your Affiliate Journey Starts Here

        The Power of Data for Lucrative Global Business Opportunities

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        the-power-of-data-lucrative-global-business-opportunities

        When shopping seasons such as Double 11 and Black Friday come to a close, consumer preferences often change rapidly. This matches the saying that unexpected changes can take place in any consumption stage or period.

        For the majority of Malaysia’s small and medium-sized enterprises (SMEs) that are involved in export or are looking to export their products, being able to predict the market trends and understand customer preferences has become the key to business sustainability in the B2B market.

        In the past, and even today, for many Malaysian SMEs, spotting business opportunities and making important decisions are often based on intuition.

        However, with rapid changes in customer preferences, this approach has gradually become inaccurate and may cause businesses to lose great opportunities to enter the market.

        In today’s digital age, “data” has become an essential tool for SMEs to understand and predict market pulse and seek growth amidst changes.

        With over a decade of cross-border eCommerce experience, Stephen Kuo – General Manager of Alibaba.com Taiwan summarized 3 key capabilities (instead of only focusing on production) that can help SME business owners break through and accelerate their growth in international trade.

        Make full use of “Data Insights” capabilities

        Based on the data from the Global Sourcing Festival of Alibaba.com International the continuous growth of internet traffic shows that online purchase has become the new norm for international buyers.

        In emerging markets such as Chile, Cambodia, and Laos, business and transactions volumes are growing at a rapid rate of 100% to 160%.

        As such, SMEs business owners should seize the opportunity to strengthen their ability to gain insights from data and become the ultimate winner by venturing into eCommerce.

        Take the well-known stainless steel factory located in the industrial zone of New Taipei City as an example. As we know in 2020, due to the impact of the pandemic, the export performance of the company had declined.

        However, to their surprise, the company discovered from their eCommerce data that the website traffic of an old product of 20 years had increased significantly. The data also indicated that most orders came from Europe.

        From this insight, the company made a bold decision to kickstart transformation and lay a foundation for sustainability in the post-epidemic era.

        Improve “Quick Response” capabilities

        With rapid changes in consumer behaviour, SME business owners should quickly learn new marketing tools and techniques in order to understand buyer needs in real-time.

        Moreover, the pandemic has greatly disrupted the supply chain. If B2B sellers are able to make full use of the eCommerce B2B platform and new tools such as live shopping and short videos to showcase their products, they can seize new opportunities amid the disruption of the supply chain.

        Enhance the ability to “Determine production based on demand”

        In the past, many companies believed that they should have products before they decide on the selling channels and look for buyers. This strategy can cause businesses to lose money when they cannot clear their available stock timely (yes, all products have an expiry date).

        Understanding market demand is often the solution to the aforementioned issue. B2B businesses should know how to utilize marketing data insights to transform the production and sales process into “ People, Product, Channel“.

        It means businesses should follow the demand of buyers to decide how much to produce before selling them on digital channels.

        This is especially true during sales and promotion seasons such as Double 11, Black Friday and Christmas. If B2B businesses can gain insights from the data, they can seize the business opportunity accurately.

        Takeaways

        All in all, the skill of gaining insights from Data is now a must for all SMEs to grow in today’s digital age. The cost of finding business opportunities using the power of data is much lower (not to mention it is more effective) than participating in physical exhibitions and waiting for buyers to come.

        Thus it is a wise move to make good use of digital tools to understand the market trends and plan ahead based on global demand. Failing to gain insights from data in this digital era can mean losing out in the competitive business environment.

        Reference:

        1. 行銷風向球/看數據找商機

        A Day to Celebrate: 20 Years of Live, Work and Play

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        A Day to Celebrate: 20 Years of Live, Work and PlayTime flies when you are having fun! And what makes things better is when you have fun together!

        In a blink of an eye, 20 years have passed and at Exabytes, every moment and achievement is worth celebrating. Many things have happened over the 20 years and that includes the most recent hit of the pandemic. Can you believe that that was 2 years ago? When everyone was in panic and everything seemed so bleak. But now, we have shouldered on and welcome the new year with new hopes and dreams! 

        A Day to Celebrate: 20 Years of Live, Work and Play-1

        When Life Gives You Lemons, Make Lemonade

        Safety measures may have loosened but there are still restrictions. Though we may not be able to gather together physically, we can do so virtually! Virtual meetups may have just become the new normal at this point. Just like how we can enjoy and have fun offline, we can do so online too! 

        A Day to Celebrate: 20 Years of Live, Work and Play-2

        Would You Fancy A Meal Together? 

        Tying back to our roots and highlighting the importance of gratitude with the theme: 20 Years Ago – Be thankful for the years that have passed, be thankful for the coming years. The theme of the annual lunch has dug into the past and hooked up some memories as we enjoyed our meal and have fun together. 

        When we say together, we mean Exabees together as a whole Exabytes! We, Exabess have gathered from across three countries namely Malaysia, Singapore and Indonesia to come out to play and celebrate this milestone. 

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        Many exciting activities were lined up to keep us laughing and the attractive prizes kept us at the tip of our toes to snag one or even some home! 

        To start the lunch with a bang, Mr Sunny, Director of Exabytes; Mr Chan Kee Siak, Founder and CEO of Exabytes; and Coach Radin, Exabytes’ Entrepreneur, Independent Business Coach and Honorary Lecturer gave a speech respectively.

        Mr Chan even made a short video with many memories he has shared with Exabees throughout these 20 years. This was followed up by the video contest where teams were all geared up with their cameras to get the best shot and went against each other for the grand prize.

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        A sneak peek of the video entries was shared on our stories. So don’t forget to follow us for more insights, updates and attractive offerings! 

        Just like how Exabees are grateful for the opportunities, growth and many more Exabytes has provided, Exabytes is grateful and proud of Exabees too! Service awards were awarded to Exabees who have been with Exabytes for 5, 10, 15 and even 20 years. Nothing would have been possible without our dearest Exabees!

        Can we all agree that nothing gets us more reeled up than lucky draws? Who can say no to a new iPhone, Dyson hairdryer and even more prizes? Sadly, lady luck did not grace me, the author. But she went knocking on the doors of fellow Exabees like KY who won herself a Mi 360 Home Security Camera 2K Pro, Wei Ku who snagged himself an iPhone 13, Raevon who walked away with a Khind Air Fryer and many more!

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        Let us congratulate the lucky Exabees once again for snagging the prizes home! 

        Work & Play From Home

        Though a little down that lady luck did not come knocking on my door, our fellow Exabees who took charge of the annual did not forget us. With the Grab vouchers, we were all able to end the lunch on a good note with satisfied tummies! There is nothing we love more than mouthwatering food. 

        That being said, most of us, Exabees are still working from home. Which means that we still do not have lunch buddies. The annual lunch has brought us the closest possible experience to enjoying lunch again with our colleagues. No sad and lonely lunch takeaways on that day!

        A Day to Celebrate: 20 Years of Live, Work and Play-9

        Just as the proverb goes, all good things must come to an end. The annual lunch had come to an end as well. In this new year, we will all continue to work hard and play hard.

        Dreams may be hard but they are not impossible. Dreams do not work unless you do!

        Let us all gear up, discover more digital possibilities and continue to succeed together!

        连锁零售商的开运指南,让你线上线下一”旺”打尽

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        连锁零售商的开运指南,让你线上线下一"旺"打尽

        马云在 2016 年的云栖大会的演讲中提出了 “新五通一平”的概念 —— 新零售、新制造、新金融、新技术和新能源将会是引领未来的五大趋势,而 “新零售” 目前在商业界扮演了重要的角色。

        伴随着经济、社会和科技的发展,零售业态也在不断地演进。这也意味着电子商务的时代很快会结束。

        新零售是什么?

        新零售是一种整合线上和线下的零售模式。它指的是以互联网、大数据、人工智能等先进的技术手段,重新优化人、货、场的组织,将线上(云平台)、线下(实体店)与物流有着深度结合,从而对商品的生产、流通和销售的过程进行升级和改造。

        这样一来,线上和线下将会成为一个独立个体,提供消费者统一又无缝隙的购物体验。

        为何新零售会被崛起?

        新零售的崛起不仅与传统零售方式和电商有关联,还与消费者的购物行为息息相关。

        电商面临最大的问题是和实体店给予消费者的购物体验、产品价格和销售模式有着巨大的差别,再加上消费者多元化的需求,使零售商家无法以现有的模式去满足消费者。

        零售业面临的三大挑战

        1. 消费者的喜好越来越难满足和揣测

        随着潮流的改变,影响消费者的购物行为和喜好除了有来自心理因素、个人因素和经济因素以外还包括选择标准、交易过程、购买诉求等等

        以往的消费者或许在购买商品之前需要思考许久才能作出行动,但现今因为互联网的出现与传播,消费者很可能因为一时兴起才在网络消费。

        这让商家无法预测消费者何时会在自己的实体店或线上店铺消费,难以探测人流的去向。

        同时,这也导致线上和线下的生意一直在互相竞争,无法共同增长。

        即便商家有非常老道的判断经验,但在现今若没有数据分析的帮助下去辨别消费者的喜好和揣测消费者的购物行为是一件很有难度的事情

        商家也很可能因此而误判,甚至陷入困境和瓶颈期。

        因此,传统零售方式和电商零售方式已悄然无法适用于现代的消费者。

        2. 购物体验至上

        现今的消费者非常注重购物体验。他们更多的是去选择与自身消费升级匹配的产品和服务。

        以互联网为基础而诞生的电商虽然受众广,但仍然有很多消费者认为在线上购物体验不佳。

        这是因为有些消费者觉得一些电商没有实体店、缺乏品牌教育,造成他们对产品的实际体验很差,和他们预期的有所不同。

        3. 实体零售业的反扑

        虽然线上因便宜和方便而占优势及发展迅速,但有好多商家仍然以线下为主要的销售渠道。

        这是因为消费者在线下购物的需求依然存在,所以实体店担任的角色可不止吸引线下零散客流,还承担着品牌信任的建设。

        这也说明了即便电商有多先进都好,它也有无法达到的领域,电商商家也为此而转攻线下。

        从以上的观点来看,不论是线上还是线下的零售方式,都有各自无法克服的暗角。

        但,新零售的整合,让线上和线下的 “虚实组合” 有了相辅相成的作用

        新零售到底如何把线上和线下结合呢?

        如同上述所说,新零售为了弥补原先的不足,它以这三大价值为主:

        1. 以心为本 (满足消费者的购物体验和需求)
        2. 零售二重性 (以 “全通路” 地途径去掌握关于市场和消费者的最新资讯
        3. 零售品项大爆发 (打造庞大的购物系统让品牌和产品更贴近消费者)

        此外,以新零售的概念打造的生意模式是无需多开店铺而去扩大生意。

        只需掌握这3大要件,那就是数据赋能、坪效革命和短路经济,并以现有的一家线上和线下店铺去做结合即可!

        数据统计能让您更准确地去判断与了解顾客偏好的购物渠道以外,还能助您以销售漏斗的公式去提升流量和顾客的转化率,从而建立跨节点直连,打造新零售!

        想在新的一年里以新零售的概念去扩大您的生意吗?

        赶紧来参与我们以新零售为主题的线上研讨会吧!

        和以往的研讨会不同的是,我们有特别邀请了风水师来讲解 2022 年的商场生意与风水周期,并且附送 2022 年的生意开运锦囊给您!

        有了锦囊的加持,您的生意肯定会旺旺来,财源滚滚!

        以下是我们线上研讨会的详情:

        连锁零售商的开运指南,让你线上线下一"旺"打尽

        新年新零售, 包你赚个够

        连锁零售商的开运指南,让你线上线下一”旺”打尽

        📅 日期:21 Jan 2022
        ⏰ 时间:10:00 AM – 12:00 PM
        📍 地点:ZOOM

        开运指南要点:
        ✅ 什么是新零售?
        ✅ 如何打通线上线下无缝隙的购物体验?
        ✅ 如何优化人,货,场效率?

        还在等什么? 现在马上点击衔接报名吧!

        Event & Activities

        Event & Activities