More and more businesses and individuals have chosen Google AdWords as one of their favorite means to drive more traffic to their websites. Many now realized AdWords are interactive and high quality display ads that can bring higher click-through-rate (CTR) for their marketing campaigns.
At the same time, a poorly done banner ad can also slow down the process of setting up a marketing campaign and waste a lot of time and energy. Before one gets started, it is advisable to learn from the right source and follow the guidelines provided by Google.
In this post, we shall discuss the 3 most common Google Display Ads mistakes. If you’re a designer or marketer, this post will benefit you even more by helping you in creating a successful Google AdWords campaign.
Mistake #1: Wrong File Size & Dimensions
Google requires its advertisers to follow a list of ad policy before a banner ad can be approved. The rules that apply to text ads generally apply to image ads too. The rule of thumb is 150 KB (or smaller) in file size — this is to ensure responsive banner loading on websites.
Another benefit of Google display ads worth mentioning is the function to ensure your banner ads can fit into all sorts of websites. However, designers can still mistakenly save their ads in the wrong image size, or forget about the file size limitation.
Thus it is highly recommended to perform another check to find out whether the images are in .JPEG/.JPG/.PNG/.GIF after exporting. One of the best ways to avoid this mistake is create a custom template in your design software especially for Google display ads.
Example of Google Display Ads
Mistake #2: Poor Image/Video Quality
Another nightmare when uploading banner ads is seeing the “Your ad has been disapproved” notice when setting up a Google Display campaign. Most of the time, the disapproved ads are unclear or unrecognizable.
In order to get your ads approved by Google AdWords, they must follow the content requirements provided by Google AdWords policy.
For example, Google doesn’t allow strobing, flashing background, and distracting ads. Most importantly, the image ads must be relevant to the advertised site. Unclear and blurry images are a big no too.
Mistake #3: Restricted Content Categories
Although Google Ads are capable of reaching almost all types of audience, Google does not allow businesses which are categorized as follows:
Still thinking about how to get your ads approved by Google? Why not do it the easier way?
Let Exabytes (and its highly trained Google Ads Specialists) manage your Google Ads so that you can focus on running your core business!
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“Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.” – Webopedia
If you are running a small online business or eStore, it’s important to know how to tap into the power of Google AdWords and set a marketing budget for it.
Here are the 10 big reasons why your business can benefit hugely from Google AdWords:
1. Save Your Time On SEO
Comparing with traditional SEO, the manipulation of Google Adwords is just as easy as A-B-C. New businesses and websites have to take months to see the result from SEO.
It includes all setting up titles, headings, meta descriptions and alt tag that take time to implement and make your organic positioning better and getting you to the top of page one.
However, with Google Adwords you don’t have to waste your time on waiting for result.
Adwords provide you ‘Ad Rank’ effortless and at a faster speed.
While working on your site’s SEO, you can straight putting in resources into AdWords campaign, grab a cup of coffee and view your impression and clicks at one glance.
It’s so convenient that you can even test one which keywords or audience is worth pursing via organic search.
2. Control budget
With cost-per-click (CPC) bidding, it makes your ads extremely cost-effective. You only have to pay for each click on your ad, not when your ad appears.
It means you need not to worry about being overcharged, you decide how much or little you want to spend monthly on ads as there are a variety of bidding options you can choose from.
Also, you’ll ever find yourself overspent as you can set a daily budget for your campaigns.
AdWords has no minimum spending commitment. Another bonus point is that you’ll be able to see an increase in traffic without spending extra money!
3. Adwords might convert better traffic than organic traffic
Unlike organic ads, AdWords ads are directed at selling rather than creating awareness about a particular ad/ product reviews or stories.
Moreover, paid search ads more focus and qualified and queries that result in ad click did a better job in commercial in nature .
And these are what made AdWords ads are likely to convert up to twice as well as those coming from organic clicks (conversion rates vary by industry).
4. Adwords suggest high volume of keywords
What is the perfect high volume of keyword?
I bet every online business is looking forward to the effective, efficient and affordable keyword that able to drag as much traffic as you can.
Google AdWords did an excellent job in suggesting high-volume keywords that those have highest search rate.
High-volume keywords are one of the chief factor to lead the traffic as it keeping in mind the competition.
Not forgetting the higher phrase matches for keyword works better (search terms can be included for ads and campaigns appear to be more relevant).
By linking your AdWords and Analytics accounts you can combine the reports to find out more than ever before about what marketing works for your store and what doesn’t.
This can help you eliminate certain ads or keywords that aren’t converting which will save you money.
5. Remarketing
Google AdWords remarketing is a kind of online advertising that helps the advertiser to target the audience that already viewed their site while browsing the web.
Remarketing also known as ad retargeting and it helps a lot in increasing your ROI by showing paid ads to users based on their past web activity on your site.
It is incredibly successful for advertisers in recapturing audience’s’ attention when audiences are grown.
6. Location Targeting
Do you sell a localized product or service?
Google AdWords allow users to target their audience according to geographic location.
Which means, you can make sure your ads are only to be seen by searchers in your location, boost ads efficiency indirectly.
You are free to select the specific location that your ad will be shown.
Location such as entire countries, areas within a country, cities, territories, or even a radius around a location.
Another bonus point from Google AdWords, you can target people searching for pages about your target location, even they are not physically located in that particular location.
7. Adwords is Measurable
Nowadays many companies have give away the traditional marketing channels like TV, magazine and newspaper advertising because social media like these are hardly measurable.
Adwords PPC as one of the most measurable online channels, it did a great job on providing an . unambiguous result that enable users to find out what actions led to the changes in rankings.
Users are provided by a tons of PPC metrics that able to check out which campaign works and which doesn’t.
Transparent system like this enable you to react quickly to the campaigns that bring you high ranking while work out on the sucks one.
8. Adwords is Scalable
How to determine the lead sources that scale effectively?
Scalable online marketing system is the key for advertisers to.
Because Adwords is highly scalable, which made the scale looks effortlessly.
If you create an AdWords campaign that is converting at profitable rate, there is no reason to spend on that campaign at will.
By increasing your PPC budget, your leads and profits will increase correspondingly.
9. AdWords is taking over the SERPs
‘No one clicks on ads!’ – we mind have this thought in our mind when we published ads.
But the truth is, when searches are made containing commercial keywords, nearly two thirds of resulting clicks are on ads.
You do not want to miss out every single potential customers, right?
10. Your competitors are using Google AdWords
Don’t let your competitors’ R&D dollars go to waste!
When you are creating a brand new campaign, competitor research who has been advertising for some times already will definitely contribute to part of your campaign.
Their keyword and placement targeting, ad copy, offer, and website design and layout have been tweaked over time through trial and error.
Take this advantage!
And even if you have no plan on your own ad campaign, you can use competitor’s previous R&D work for your own campaign.
Most importantly, if everyone else is using, why don’t you give a try?
If you have more questions regarding about Google AdWords Malaysia, you may visit here for more information.
Or, if you need personal assistance, do email us at [email protected] without any hesitation!
You are welcome to join our next Google workshop and get to know more about Google AdWords!
At the same time, feel free to talk to our consultants face-to-face to have a better understanding on how Google AdWords can help to leverage your business!
Exabytes Wishes You a Joyous Deepavali & Happy Holiday!
Deepavali a.k.a the festival of lights is the one of the biggest celebrations in Malaysia that lasts up to 3 to 5 days.
Many homes and workplaces are decorated with small oil lamps or electric lights. Followers are often seen washing themselves with water and fragrant oils on this special day.
To those of you who are celebrating, Exabytes wishes you a heartfelt “Happy Deepavali”!
Even if you are not celebrating, don’t miss the opportunity to experience the rich Indian culture and heritage, especially the delicious traditional Indian food on this holiday.
In conjunction of this special occasion, Exabytes will be closed on 10 November 2015, and resume operation on 11 November 2015.
Please be informed that Exabytes Phone support will be closed on 10th Nov 2015. Exabytes Live Chat will be closed from 11th Nov 2015, 12:01 AM MYT+8 until 11th Oct 2015, 11:59PM MYT+8.
Shall you experience any technical difficulty, don’t fret! Our dedicated support team is reachable at helpdesk 24×7. Please contact us via [email protected]
Day 2 began with another early morning. Just like Day 1, participants checked themselves in at our registration counter to mark their attendance, and in the case of those who could not make it for Day 1, they could take their entry pass and enjoy the conference.
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