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Google Ads: Use the ABCD Rule to Make the Best YouTube Ads

By
Justin Chong
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0

google-ads-use-the-abcd-rule-to-make-the-best-youtube-ads

Video advertising is now a big thing! For one, it’s always more interesting to watch a video ad than reading a text ad, right? With so many new video ads created every day, how can you do it differently and do it the right way so that you can capture the heart of your audience?

In this post, we are pleased to share the ABCD Rule from Google that helps brands make the best YouTube Ads! Read on to find out more.

A – Attract: Attractive element in the Beginning of the Ad

Research found that 85% of video ads on Facebook are watched silently by users, while nearly 95% of YouTube video ads are watched with the sound turned on. Sound such as an Intro Music/Voice is part of the elements that attract the viewer’s attention, in the beginning, to decide if they want to continue watching your ads or not. Brands can use the sound element to grab the viewer’s attention and make them stay to watch your ads till the end. This ensures you deliver your marketing message completely. 

Adding attention-grabbing sound effects is the first step to consider when producing your video ads. Online ads aren’t like traditional TV commercials, where the viewers are more passive and unable to skip ads, except they change the channel. On the YouTube platform, there will be less resistance to ads. Brands can use only 3-5 seconds to capture the audience’s interest and convey the message before the viewer can decide to skip the ad.

Therefore, it is recommended to put the exciting part, which can catch people’s attention, at the beginning of the video. For example, using a series of action shots or inviting celebrities or influencers to appear on the scene will make people willing to stay and watch the entire video.

B – Brand: Mention the Brand Naturally

Besides using creativity to grab the audience’s attention, the most important thing in video ads will be showing the brand to the audience to make them remember. But how can we mention the brand multiple times without being too deliberate and direct?

Adding Brands Representative Elements

To mention the brand naturally, you may consider using products and brands representative colours in the advertisement instead of logos. If there are no product pictures, consider adding a watermark and overlays to put the logo in advertisements.

Tell Them Your Brand in the End

A suitable place to mention your brand is just before the end of the video. It will reduce the distraction or unpleasant feelings and allow the audience to watch the video ads and get the messages you want to deliver. This way, viewers are more likely to believe that you are not trying so hard to sell your products or services but provide excellent value or information to them. An example of companies that do this well is Petronas. In addition, check out some of the Youtube video ads from Thailand.

Use Attractive Brand’s Tagline

With video ads, brands don’t always have to show the name or logo for people to remember who they are. Using Brand’s Tagline will enhance the audience’s ads recall and deepen the customer’s impression. I believe that you still remember the “I will follow You” slogan from Digi until today.

digi-i-will-follow-you-video-ads Digi-I-will-follow-you-ads

Don’t Mention the Brand Directly

Putting the brand logo directly on the screen or making the logo bigger and bigger on the screen will reduce the desire of the audience to watch your video. The audience will become aware and notice quickly that it is an advertisement. However, if the brand is mentioned using voice, the audience’s rejection will be lower.

C – Connect: Connect the audience through content

Delivering clear and right contents is important to establish a connection with the audience. According to YouTube’s statistics, more than 70% of users watch YouTube on their mobile phone or other mobile devices (such as tablets). Therefore, complex elements on the screen will only distract the audience.

Mentioning the brand is recommended to strengthen the messages and become as expressive as possible. Moreover, using Close-Ups on video shooting, and increasing the font size of the words that appear on the screen can help too. This makes customers see the key points at a glance and easily understand the story of the content. Remember to always consider whether the content can be displayed clearly on the screen of a small device when creating an advertisement.

*Note: Close-Ups means a photograph or film image taken at close range and showing the subject on a large scale.

Using storytelling in an advertisement will directly affect the time the audience watches the advertisement. Brands can try to create content with a sense of humour or suspense elements to make viewers become more willing to watch the advertisement from the beginning till the end, thereby increasing ad recall and enhancing customer brand awareness.

D – Direct: Directly tell your audience what to do next

Traditional marketing channels are one-way advertising — the audience cannot take immediate action after receiving the information. With YouTube Advertising, it is possible to have interactive features that lead the viewers to do something. This is when a clear and direct CTA (call to action) comes into the picture. CTAs are extremely important.

If a brand uses the 5-second skippable in-stream video ads format, placing the CTA in front of the video when creating the ads will increase brand impressions. If the brand uses non-skippable in-stream video ads format, then it’s recommended to place the CTA message at the back of the video to tell the audience what to do next (such as asking them to visit the website, watch the next video or subscribe to the brand channel, etc).

Use more specific CTA descriptions such as “Download the App” instead of “Download Now” if your campaign aims at getting more users to download your app. Even if the audience doesn’t take the next step, the call-to-action message can still increase customer awareness for the brands.

Takeaways

A successful video ad must include a catchy intro and a brand mention (naturally/indirectly). It needs to connect with the audience and direct them to take the next step. I hope this post inspires you to have more ideas when it comes to running a video marketing campaign. Feel free to also check out the article I wrote on how ads grab people’s attention and make them remember the brand.

Read more: Top 5 Creative Malaysia CNY Story-Based Video Ads 2021

If you are still doubtful about doing Video Ads, Get a FREE 1-1 Consultation with our specialists who will be pleased to provide advice on how to deliver the message in your video campaigns and how to run ads. Visit our page for more information.

Other Reference:-

  1. https://www.fimmick.com/2021/01/13/creative-youtube-video-ad-tips/
  2. https://www.thinkwithgoogle.com/features/youtube-playbook/topic/great-creative/

成功打造自家品牌的指南

By
Xin Yee
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0

随着时代的变迁和疫情的来袭，越来越多商业都搬到网络平台上来经营。因为越来越多的商家都慢慢地加入网络世界，成为网络生意人的一份子，这也意味网络商业的竞争越发强大。为了让自家商业能在拥挤的网络世界里持续存活，很多商家都想尽办法在这竞争世界里获得更多盈利，保守自己的生意。

为了让自家商业可以在网络上更加稳定， 让更多人认识您， 愿意向您购买商品或服务， 那就必须从打造品牌开始。 大多数的人都认为品牌不就是一个名字和标志，只要有了名字和设计好了标志就代表已结束打造品牌了。 

当大多数的人认为标志代表品牌就会花很多的精力和心思在设计标志上。不过，名字和标志其实只是打造品牌的其中一个步骤。想要拥有成功的自家品牌是需要长时间，不间断的打造和经营才能让品牌成功的被大众认知和信任。

此研讨会的讲员,Melissa Poh, Business Operation Lead, EasyStore

在这次的研讨会中， 我们的讲员，Melissa Poh, Business Operation Lead, EasyStore 与观众分享了如何成功的打造自家品牌的技巧与贴士。经验丰富的Melissa在研讨会中的分享将会给予你一些如何有效打造品牌的概念。同时，提出几家成功打造品牌的本地商家为例子，让您相信就算只是小企业也能有信心的成功打造自家品牌。

如前所述，我们知道在网络世界里有越来越多的竞争者。然而，如果您希望在众多的竞争者中脱颖而出，被大众看见和拥有好的印象，那今天开始为自家商业打造品牌吧！

以下是该研讨会的主要要点：

1. 品牌故事

我们不需要把品牌完全的当成一个商业或一个公司来经营，我们应该把品牌当成一个人来经营。当成人来经营的意思就是把人的故事带入你的品牌，让顾客知道与了解你品牌背后的故事；品牌的由来。透过故事能有效地打动顾客，从而加强顾客对您品牌的信任感。 

2. 品牌风格

为了抓人眼球，让自家的品牌在大众眼里留下深刻印象，品牌的风格必须得鲜明独特。让人更容易的记得您的品牌风格的方式就是一致性使用相同的元素，统一品牌的风格。意思就是品牌的照片，颜色，字体，所有的设计风格和元素都必须一致。这样就能有效地让人在看见某种颜色或设计风格时就能联想到您的品牌。

3. 品牌蓝图

如果您对您的商业只有一个目标那就是提高销售量，为了达到这个目标就盲目的进行折扣来吸引更多顾客真的能让生意有更大的不一样和突破吗？拥有品牌蓝图能让您清楚知道品牌应该向哪一个方向努力前进，知道在某个时段里的主要目标是什么。如果您有团队，那么与您合作的伙伴们也会与您有共同的目标，有效地把品牌推向理想的方向。 

4. 在销售渠道上会遇到的问题

  • 需要登入不同的销售渠道

如果您在许多的销售渠道上售卖商品，您需要登入不同的渠道，打开很多的页面来处理订单或是库存。

  •  通过面子书销售

在面子书上售卖商品，您需要一个或更多的帮手在身边帮您记录在留言区留言想购买商品的顾客，然后把订单和汇款方式一个一个的发给下单顾客。这个方法不是不行，只不过当您只用人力来处理非常多订单的时候，出错的机率会更高。

  • 通过WhatsApp销售

在WhatsApp上销售与在面子书上相似，需要人力手动的把订单资料发给顾客。这也会提高出错的可能性，同时您也需要找帮手来帮您的业务处理庞大的订单。

5. EasyStore如何帮助商家？

  • 同步销售渠道

EasyStore能够同步所有的销售渠道，而您只需要登入EasyStore就可以管理您所使用的销售渠道。不同销售渠道的订单也会同步在EasyStore的后台，让您更容易的处理所有的订单业务。

  • 简单的操作后台

您可以在后台设置操作语言，语言包括华文，英文和马来文。在EasyStore上您可以自行选择不同的销售渠道，当您确定要使用某个销售渠道时，只需在EasyStore上开启它就可以开始在渠道上售卖您的商品了。同时，EasyStore的后台也能自动帮您的商品更新库存，您就不需要自己手动去更新了。

  • 销售渠道的报表

EasyStore也能提供您不同销售渠道的业务报表，让您可以通过报表来分析哪一个渠道拥有更高的销售量。EasyStore提供的报表也能让您知道哪一样商品是销售量最高的和谁是忠实的顾客。

6. 网络销售贴士

  • 不依赖单一销售渠道

商家应使用不同的销售渠道来提升自家品牌的曝光率。在不同的销售渠道上售卖商品可以让民众更容易的在网络上搜索到您品牌的商品，这样就能增加潜在顾客转换成忠实顾客机率。

  • 使用影片

如果您现在还在使用照片来宣传您的商品和品牌，您现在应该考虑也使用影片来更有效地吸引观众。使用影片来宣传品牌会使观众更想留言和分享在他们自己的社交媒体上。从而增加观众的参与度与转换率，让更多人想知道品牌分享的内容及愿意购买商品。 

  • 善用KOL

在这研讨会中，讲员鼓励商家善用小众KOL，追踪者人数落在 1千至100千。善用小众KOL来推广品牌能提高品牌的信任度，因为观众不会认为小众KOL只是单纯为品牌打广告，而是商品品质佳才会推荐给观众。与此同时，小众KOL的收费也较低，但是他们能够帮助品牌以较低的预算来达到有效地宣传效果。

创立品牌不是短时间内可以完成的。打造成功的自家品牌需要注意许多的方面，品牌也是需要好好经营，才能使品牌在众多不同的品牌中突出。品牌应该被视为商业重要的角色之一，品牌之所以可以帮助商业提高销售量，吸引更多的顾客和提高转换率是因为品牌能为商品和服务带来价值。

可能有些人会担心打造品牌是不是需要足够的资金才能将品牌打造成功，不过其实打造品牌无需商家拥有大笔的资金。在这研讨会上所分享的方法和贴士都能有效地让商家在预算有限的情况下让品牌在网络世界里创立成功。现在开始掌握和运用这些打造品牌的方法和贴士，开启一段打造自家品牌的旅程吧！

希望从该研讨会中了解更多关于打造自家品牌？您可以观看此研讨会的完整视频以获得更多的知识与技巧，从而有效地在网络世界里发展您的业务！

Next Webinar

This WordPress webinar will introduce you two famous plugins – Elementor website builder & Yoast SEO plugins. Join us to know how to use it to enhance your WordPress site

  • Date: 3 March 2021
  • Time: 2PM to 4PM
  • Register HERE.

Useful Plugins for WordPress Site

By
Xin Yee
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0

Do you remember the previous webinar that shared the basics of WordPress? If you joined the previous webinar, you must have learned the basic setup and optimization for your WordPress site. If you did not join and don’t yet know the basics of WordPress, feel free to watch the full webinar here.  

Now, here is another advanced WordPress webinar, which is to share the useful plugins you may use to enhance your WordPress site. Two popular plugins will be shared during this webinar – Elementor website builder & Yoast SEO plugins – that will enable you to have a more effective WordPress site. 

useful plugins for your wordpress site zoom banner

Elementor Website Builder

Elementor website builder is a page builder plugin that can replace the basic WordPress editor and be able to create more complex visual layouts. This elementary website builder helps to build your WordPress site in a more effective way, as it will help your site have a better design quality without using code or CCS (and, at the same time, you will not need to seek developers’ help in building WordPress sites). 

Yoast SEO Plugins 

Technical SEO setting is very important for every site, but we often do not know how to set it up effectively. Yoast SEO Plugins is the tool that helps to fix everything about technical SEO without you having to know any technical things, such as clean permalink URLs, robots.txt and so on. It is a useful tool that helps the content of your site to reach the highest standards and achieve a better SEO, whilst making sure the readability of the content is high standard as well. 

Acquiring the knowledge and skills of WordPress websites is always necessary. We are pleased to have two WP gurus, Hezrin Shahnaz, Director of HSZ Creative Works and Taco Verdonschot, Community Manager of Yoast to shed some light on the useful plugins that can be used to have a more effective WordPress site. 

Event Details

  • Date: 3 March 2021
  • Time: 2.00PM to 4.00PM
  • Zoom Webinar

Agenda

2PM to 3PM: Elementor for Everyone

by Hezrin Shahnaz, Director, HSZ Creative Works 

elementor for everyone

In this session, Hezrin will show you how to use Elementor to create customized professional websites with no experience and coding skills required.

3PM to 4PM: SEO Basics with Yoast SEO

by Taco Verdonschot, Community Manager, Yoast 

seo basics with yoast seo

In this session, Taco will show you how you can leverage the power of Yoast SEO to do some heavy liftings for you.

Join the webinar now to learn the useful plugins for WordPress sites. Don’t miss the chance to learn and leverage! 

 

Public Cloud vs Private Cloud

By
Low Jin Yuan
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0

public cloud vs private cloud differences

Though there are several differences between public adnd private clouds, the main focus is usually on performance, scalability and cost-effectiveness vs security and resource availability.

The public cloud is incredibly cheap compared to the overhead costs of a private cloud. Moreover, the public cloud allows the companies to add resources, services, and infrastructure for quick scalability.

Large-scale organisations often utilise hybrid or enterprise cloud deployments due to their high efficiency and ability to combine the best of both worlds.
Public and private clouds are often compared on cost efficiency and optimisation of the resources.

This can be a complex question, but when it comes to bang for your buck, the public cloud usually wins out; however, cheap and almost unlimited resources can lead to poorly optimised workflows and cloud sprawl, where uncontrolled use of cloud resources results in overuse and higher overall costs.

Another significant advantage of public cloud services is that they are quick and straightforward to implement, tending not to require long-term leases and legal agreements.

This makes them well suited to smaller, more agile companies who might benefit from the ability to quickly respond to changes.

On the other hand, in a private cloud, the entire system, services, infrastructure, and hardware are developed for a specific client or organisation.

Businesses can work closely with a cloud service provider to create an efficient system within a particular budget.

A private cloud does not necessarily need to be managed by an in-house operations team either, many third parties offer managed private cloud deployments and will take care of everything for you.

Types of Expenses

Public clouds often allow you to hire a resource package from a cloud provider, which can be billed hourly or by the gigabyte.

Private clouds, allow for a wider scope of options such as having an on-site data center for which you have to pay for expensive hardware, allocate space for a data center, and hire operations staff to manage it, most of which falls under capital expenses.

Alternatively, this work can be outsourced to a cloud service provider who will manage the hardware for you or rent out dedicated hardware that they manage on-premises or off-site.

In the latter case, the provider will bear the expenses of the infrastructure, installation, and other operating expenses.

Repatriation

At scale the public cloud on-demand pay-per-use model can get quite expensive, there is a growing trend in larger organisations migrating away from this pricing model to the fixed and predictable pricing models of private or virtual private clouds.

Pricing

Most cloud services providers can offer customised solutions to their clients. Most larger providers offer both public and private clouds to cater to all businesses. Public clouds are very cheap compared to private clouds, but they are not always cost-effective in the long run.

The Bottom Line

Private and public cloud solutions have their own advantages and disadvantages.

Generally, it can be said that the private cloud supports more control over pricing and resource availability, and, if configured correctly, benefits in security, and overall efficiency.

However, for some organisations, notably smaller businesses or startups, public clouds can be more cost-effective and flexible.

Ultimately, the best solution highly depends on your organisation’s requirements, but it also doesn’t have to be all-or-nothing. Leveraging the benefits of both with a hybrid cloud solution is always an option.

For professional practical advice on how you can leverage the benefits of both, please do not hesitate to get in touch with our helpful and friendly cloud specialists who will be more than happy to answer any questions you might have.

Exabytes Affiliate Program – Change in Commission Structure (UPDATED 2021)

By
Kim
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0

Exabytes Affiliate Program - Change in Commission Structure 2021

We are excited to announce that with effect from today 1st March 2021, the affiliate commission rate will be changed from percentage to a fixed rate. We restructure the commission rate to bring more benefits to the affiliate partners who take the time to promote Exabytes with their followers, fans and friends.

If you’re Exabytes affiliate partner, you probably received emails from the marketing team notifying you about the commission fee rate changes and withdrawal notice. In addition, you might notice the variation of your commission amount today, this is due to the system is already auto-converted based on the fixed-rate calculation.

Here is the fixed-rate commission tariff chart:

Affiliate Commission update - Exabytes Affiliate Program

How do I become an affiliate?

If you already have an affiliate account with us, you don’t need to create a new one because you are already in the party! Just click here to log in to your dashboard, and click the “Affiliate” on the menu bar.

Exabytes Client Area

If you have not yet joined as an Exabytes affiliate partner, sign up here and click the “Affiliate” on the menu bar and click “Activate”, that’s it! Anyone can become an affiliate, it’s free and easy! Individuals and organizations with a connection to our target market are much welcome to join.

As affiliates, you will get a unique referral link that can embed on your web pages, blogs, emails and social media. Then you are paid for a commission when someone uses that referral link to make a purchase.

Exabytes Affiliate dashboard

Qualified purchases will be tracked automatically and you can monitor the entire progress (track referral status and commission earned) through your own affiliate dashboard.

For terms and conditions, can visit our Affiliate landing page.

Happy Promoting and Happy Earning!

Imagining Future: Fashion and Apparel Trends 2021

By
Justin Chong
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0

The fashion and apparel industry is a lucrative one. However, it is also one of the most impacted industries amid the COVID-19 pandemic. Will the industry continue to thrive in 2021? With the availability of the vaccine, many countries are hoping to achieve herd immunity by the end of 2021. But before that could happen, how would the fashion and apparel industry cope or continue to adapt to the new norm? Read on to find out!

imagining-future-fashion-and-apparel-trends-2021

The Rapid Growth of E-Commerce

In this “new normal” era, online shopping has become a new trend among consumers. Many physical stores were forced to close for many months, especially with the implementation of the Movement Control Order (MCO).

It was sad to see many physical shops temporarily closed because they didn’t seem able to absorb the losses and bounce back. But with e-commerce becoming the norm, many businesses started to shift toward e-commerce to sustain their business.

 

Increase in Sales of Comfortable Clothing

The pandemic has changed the way that many people live. Many of us shifted to remote work (also known as working from home), children shifted to online learning, and many public places were closed. People are spending more time at home nowadays.

According to Alibaba studies, there has been a significant increase in athleisure and loungewear sales. In March of last year, a 143% sales increase in pyjama sales was coupled with a 13% decrease in bra sales. People started to prioritise comfort right off the bat.

My personal experience with MCO 1.0 tells me that choosing comfortable clothes for working from home is better than fancy clothes. Because many businesses are still practising the work-from-home norm, it is possible that this trend will be around for a while longer.

 

Ethical and Sustainable Buying Behaviour

In recent years, many public figures have brought attention to social issues related to the fashion industry, especially when it comes to fast fashion.
People tend to buy more clothes than they need, especially fast fashion clothes, resulting in an increase of billions of tons of trash every year. According to RoadRunner, the volume of clothing that has been thrown away by Americans has doubled each year in the last 20 years, from seven million to 14 million tons.

To reduce waste, some people are leaning towards brands that either make high-quality, long-lasting products or use recycled materials to create their clothing. For example, H&M collected 20,649 tons of textiles for reuse and recycle in 2018.

In fact, many shoppers are now aware of the environmental issues caused by fast fashion, and prefer clothing that are of higher quality, long lasting and made of recyclable materials.

 

Fast Fashion? It will soon be replaced!

As mentioned earlier, the ethical implications in regard to sustainability is to promote slow fashion over fast fashion. Today, slow fashion has become a popular trend, and many brands with authority in the fashion industry are stepping up for change.

To initiate a change, major players in the fashion industry are taking effort to break away from seasonal releases of new styles and promote seasonless fashion instead. This is because seasonal releases of fashion encourage fast fashion. This is done by urging customers and fashion designers to create clothing that can remain in style for more than a couple of months. The outcome? Brands will start creating higher-quality clothing that can last multiple seasons.

It is an exciting upcoming trend, and more businesses in the industry are expected to follow the initiative soon.

 

The growth of “ReCommerce”

“ReCommerce” has become more popular over the past year. It refers to buying used clothes from a thrift store, consignment shop or directly from a seller on the internet.

What is Recommerce?

Recommerce (also known as Reverse Commerce) is the selling on the previously owned, new or used products (second hand) through physical or online distribution channels to buyers who repair (if necessary), reuse or recycle, and resell them.

Consumer-to-consumer marketplaces such as Mudah, Amazon, Facebook, etc. have certainly facilitated the “ReCommerce” trend. The trend has encouraged a shift towards eco-friendly buying and waste reduction. Moreover, upcycling and repurposing vintage pieces are also on the rise.

Upcycling means revamping clothing to match the style the person likes. It can involve dying, cutting, and sewing the clothes to make it appear new. Another major appeal of ReCommerce for consumers is that they can get gently used clothing for a fraction of the retail price.

 

Payment plans become available

Many retailers are now offering consumers the option to make after-purchase payments. For example, a customer can buy an RM300 item and pay only RM50 at the time of purchase. He can then make installment payment for the balance over the next three months.

The “Buy Now, Pay Later” (BNPL) approach allows consumers to spend money that they do not necessarily have. This started among lower-end fashion brands, and it is now extending to the designer and luxury clothing space.

 

The Bottom Line

The fashion and apparel industry has seen interesting developments and changes over the past few years. The driving forces that drive the industry are, no doubt, the emergence of new technology, a shift towards ethical consumption and the global pandemic are driving the industry.

Understanding the trend is of the utmost importance when it comes to creating business plans, setting goals and achieving them.

 

How to Kick Start?

If you’re looking to grow your wholesale clothing business or break into foreign markets, Alibaba.com is the perfect place to make that happen. Our platform has over 14 million active buyers, so you should have no trouble finding people who are ready to order your garments.

Let our Alibaba specialists help and guide you along every step!

Cyber Security Trend: Cases and Attacks

By
Low Jin Yuan
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0

cyber security trend

In 2019, there was a significant increase in the number of different types of cyber-attacks.

Most organizations, tech firms and enterprise and private cloud services had to spend a considerable portion of their budgets on implementing modern cyber security solutions such as Disaster recovery as a service(DRaaS).

Without further ado, let’s check out some of the 2019 cyberattack trends.

1. Using Trusted Sources

Hackers and other cyber attackers have started to attack vulnerable parts of websites, applications and cloud platforms via their trusted partners and associated platforms.

It is a traditional type of supply chain attack through which the cyber attackers can expose their targeted platform’s vulnerabilities by attacking their partners or any other trusted sources.

One such famous example is that Avast was breached to get information about CCleaner. Many other such cases were observed in 2019.

2. Attacks on E-Commerce Sites

Attacking users through e-commerce websites has been on a continuous rise for a few years, due to the dramatically increased popularity of online stores.

Trends like Black Friday are celebrated all over the world, and billions of dollars are spent on a daily basis on such occasions.

Hence, cyberattacks are trying to steal confidential information of millions of users through e-commerce websites. Such information includes credit card details and other sensitive data.

The attacks on e-commerce sites are often called as Magecart attacks. The term Magecart is used because it was the first group that attacked British Airways and Ticketmaster in 2018.

The original Magecart group of hackers primarily targets e-commerce platforms in order to steal consumers’ credit card information.

3. Attacks on Enterprise and Private Clouds

A massive number of data breaches and attacks on public and private clouds was observed in 2019. The primary reason for this is improper allocation and setting of cloud resources.

Moreover, the number of direct cyberattacks against enterprise cloud service providers is also increasing.

It is not surprising that the attacks against private and enterprise clouds are growing because the cloud industry is booming and estimated to reach a $354 billion value by 2022.

One of the most popular cyberattacks against an enterprise cloud in 2019 was when Amazon servers were attacked in April, exposing the records of more than half a billion Facebook users.

Similarly, the information of millions of passengers was stolen from Amazon Bucket that was hosting the data of two leading international airline companies.

Private clouds are essential for the smooth functioning of any efficient crypto company. However, attacks against cloud platforms have also made crypto-coins and mining companies vulnerable to ransomware attacks.

4. Mobile Devices Becoming More Vulnerable

The cyber security trends in 2019 proved that mobile devices and applications have become more vulnerable to cyber threats.

The increasing maturity and complexity of the malware, trojan horses and other viruses have contributed to mobile devices becoming more impacted by the cyberattacks.

According to an estimate, 27% of the companies that were affected by cyberattacks involved the use of mobile phones.

The high number of attacks against mobile phones in 2019 proved that mobile ecosystems’ security systems have not kept up with the evolving techniques of cyberattacks.

Smart devices are highly vulnerable to cyberattacks because hackers are becoming more proficient in such attacks, while there are minimal security options for smartphones and other smart devices.

The changing nature of malware also shows that they are being adapted to specific mobile devices and applications, making mobile security more important and sophisticated than ever before.

5. Numerous Ransomware Attacks

In 2019, there was a significant increase in the number of ransomware attacks. The top targets of ransomware attacks were software services, the medical industry and other public sectors.

The nature of the ransomware attacks has also changed because most of the attacks were coordinated among different groups of cyberattackers.

Ransomware attacks mostly targeted large-scale organizations and international enterprises.

Traditional phishing, new hacking methods and exploiting misconfigured enterprise clouds were the standard methods of ransomware attacks in 2019.

The Bottom Line for Cyber Security

One of the common points among all of the cyber security trends discussed above is the fact that cyberattacks are becoming more complex and coordinated.

The trend of heavily targeting a particular company with different kinds of viruses, malware and trojan horses simultaneously is also increasing.

Moreover, mobile applications, a huge majority of the businesses, have prompted the hackers and cyber attackers to target organizations via mobile devices and applications.

To find out more about how to improve the cybersecurity of your business, please feel free to get in touch with our specialists.

Related articles:

What are the differences between BaaS vs DRaaS

Why Boost Your Cybersecurity Protection Before Too Late

网络打造自家品牌

By
Xin Yee
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0

跟着时代的变化，越来越多人将生意搬上网络的平台，企图利用数码转型为自家生意赚取更多的盈利。看着很多的网络生意似乎以比较轻松的方式赚取更多的利润， 同时省下更多的成本，自己是不是也有想要经营网络生意的念头呢 ？

当你以为要在网络上做出一番成绩， 赚取第一笔的利润，所需要的只是产品和良好的服务，那你就错了！产品和良好的服务的确在生意上扮演者非常重要的角色， 不过为你的产品和服务打造品牌 能帮助你的网络生意更上一层楼。

想必您一定会问 打造自家品牌对网络生意那么有帮助吗？ 让我来告诉你原因吧！

什么是 ‘品牌’？

‘品牌’ 到底是什么意思 ？简单的来说，品牌就是生意的一个名称，一个标志来让民众更容易的认识你的产品和服务。商家时常会利用打造品牌来为自己的产品或服务提高销售量 赚取更多的利润。

那么打造自家品牌这个战略是如何帮助商业获得利润呢 ？

（一）品牌增加消费者

在拥挤的网络世界里打造自家品牌能让民众在众多不同的竞争者中找到您，认出您。 拥有一个自家品牌能够吸引更多民众对您的产品和服务产生兴趣，想要更进一步的了解你的品牌。从而能将更多的潜在客户转换成常客，愿意向您的品牌购买心意的产品或服务。 

（二）品牌建立信誉

建立自家品牌是为您的企业建立信誉的有效方法之一。 当越来越多人认识您的品牌， 也选择持续回购的话， 您的品牌自然而然会建立起强大的信誉，拥有好的口碑。因此，当您开始售卖一些从没有售卖过的新的产品或服务时，消费者也愿意消费来尝试您的新产品。因为品牌所建立的信誉让消费者相信您的产品或服务是有质量的，可信的。 

（三）品牌为你的产品或服务带来价值

市面上有许许多多的品牌，不同的品牌卖着类似的产品和服务，可是价钱却可以差得天壤之别。这是因为自家品牌形象为产品所带来的价值。就算有些品牌卖的产品比较贵，但是因为品牌形象，昂贵的价钱对一些消费者来说是合理的，他们舍得和愿意把他们的钱花在这些品牌的产品上。

打造自家品牌是每个网络商业都应该要考虑的因素，为自家商业打造品牌利多于弊。自家品牌能有效地使您的商业在网络世界中巩固地位，吸引更多的消费者， 从而赚取更多的利润。现在我们了解了品牌的重要性和好处，可是我们又如何能够在网络打造自家品牌呢 ？

如果您在寻找如何打造自家品牌的方法，我这里拥有最佳的方案！Exabytes即将举办一场线上研讨会，主题是 ’网络打造品牌’。这场研讨会将会邀请经验丰富的 Melissa Poh, Business Operation Lead, EasyStore 来与观众分享如何最有效的在网络上打造自家品牌，帮助您的网络生意能更有效地赚取更多利润。  

【网络打造自家品牌】研讨会

【内容】

2PM to 3PM: [网络打造自家品牌]

演讲者：Melissa Poh, Business Operation Lead, EasyStore

在这个分享会，Melissa将会与大家分享以下重点：

  • 创立品牌必备
  • 网络品牌案例分享
  • 通过网络销售给不同的顾客群
  • 2021 网络销售贴士

渴望了解如何打造自家商业品牌 ？那就千万别错过这场千载难逢的研讨会！将如何打造自己品牌的技巧和知识都学起来，带领您的网络生意走向稳定和成功的道路

别再考虑了 立即报名吧！一起将自家商业拼出一片天！

Top 5 Creative Malaysia CNY Story-Based Video Ads 2021

By
Justin Chong
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0

Top 5 Creative Malaysia CNY Video Ads 2021

Year of the Ox 2021 is the most unique Chinese New Year for Malaysians.

No drums, No house visits, No meriah like the previous CNY.

The COVID-19 pandemic has dramatically changed the way we communicate and interact.

We started buying things online, learning online, and working online.

Most businesses have taken their business online by setting up a website or online store.

At the same time, many businesses created their CNY video ad in conjunction with CNY and spread their influence.

While staying home in Chinese New Year, these CNY video ads bring us joy, fun and hope.

In this post, we are pleased to present to you the 5 most creative CNY ads that touch our heart.

PETRONAS CNY 2021 – 一起 “Yi Qi”

“For many years, we would always anticipate Petronas CNY Ads as they are special, touching and meaningful to Malaysians. “

Do you agree with the statement above? This is how Petronas builds a strong brand.

For many of us, we still remember the story of the previous Petronas ad – My Son, in which four Old Women in the Nursing home talking about their sons.

This year the company uses a special way to present a message: “Even the unexpected has affected our peaceful daily life, but as long as we work together, we will be able to win the war and get back to normal.

A Brief Introduction of Petronas CNY Ad 2021:
This refreshing take is inspired by the mythical tale of dancing lions that drove away evil spirits.

In a village where lions move to the beat of the drums, everything turns bleak one day when the sound of the drums disappears.

Watch how these lions rise above their challenges and find a new rhythm of joy.

TNB CNY 2021 – A NIAN-TASTIC NEW START

I believe that one of the famous ads from TNB is the #RealityNotVirtual from last year’s CNY.

It’s a story about a young man celebrating CNY with a 3D Virtual Headset and Glasses who couldn’t go back to his hometown for CNY.

This year, TNB reimagined the familiar Chinese Legend of Nian and how we could fight to win over the evil Nian.

We can win this battle if we fight “Nian” (COVID19) hand in hand.

The CNY ad brings out meaningful messages to the audience and creates a good brand effect.

After all, branding is not just about the brand, It is about how we remember and understand the brand value.

A Brief Introduction of TNB CNY Ad 2021:

A group of citizens in a small village believe that their wise master holds the secret to defeat Nian and bring back peace and prosperity for their village.

Well, the secret to winning is to ”spread the joy and energy among us to overcome any challenges together.”

WATSONS CNY #HAPPYBEAUTIFULYEAR​ 2021

Hmmm…I can’t really recall any ads from Watsons but this year’s ad really does its job in making people remember the brand.

The team invited many famous actors and YouTubers / Red People (known as Key Opinion Influencer) to participate in the video.

It was a brilliant strategy from the perspective of marketing.

For one, followers of these famous actors and YouTubers / Red People are sure to watch and share this CNY ad.

A Brief Introduction of Watsons CNY Ad 2021:

The ad is about two pretty ladies, Lian Jie and Liu Jie who used to be famous singers back then in the 90s.

But they ended their career because of a small fight.

When Liu Jie’s kids discover an old CD, they pakat with Lian Jie’s daughter to bring them back to singing together again.

Maxis CNY 2021 – Little Lion

Okay, to be honest, I am a Maxis customer but still I can’t recall any memorable ad from the brand.

To me, the Digi’s Yellow Guys from ‘I will follow You’ made a more lasting impression.

But this year, the heartwarming story of Maxis CNY video ad touches us.

The main message? The biggest wealth is the health of our beloved ones, especially for those who couldn’t go back for the celebration.

I especially love what is mentioned in the video:

“Our Family’s Health is the Biggest Wealth. Our family keeps us on our feet. Our health pushes us forward.”

A Brief Introduction of Maxis CNY Ad 2021:

A little boy dreams of following his family’s footsteps to become the best lion dancer one day.

However, no one in his family is keen on teaching him despite having asked them countless times.

No lion dance performance this year too. Being unhappy, he confronted his family.

The ending? He received an unexpected answer.

#GamudaLand​ – Rejoice in Harmony《家睦则达》

Gamuda Land came up with an innovative video concept which uses emojis as a representation of our emotions in virtual conversions.

It’s a creative idea that reflects the new norm of communication in 2021.

Although this ad is unlike any touching video mentioned above, it definitely cheers you up and puts a smile on your face.

The company uses a unique way of marketing communication to deliver the message of the property developer.

The video is not about the products or services. Instead, it brings out the unity of the family.

A Brief Introduction of Gamuda Land CNY Ad 2021:

Ah Bi’s family is struggling to keep their kopitiam business afloat, and it’s up to her to help everyone see eye-to-eye again.

How can this be achieved? Make all her family members reunite and work together.

 

Final Thoughts

I believe that there are still many more creative ads out there. We would love to hear it from you!

To me, I always believe that a brand should not only sell its products or services but also bring out its value to the customers.

Moreover, besides telling how good a product is in the ad, a brand can share a meaningful value that we can learn together.

Exabytes wishing everyone a healthy and happy Chinese New Year! By working hand in hand, I believe we can beat “Nian” this year.

 

Wish to watch more? How about checking out CNY video ads from 2023.

Exabytes and Our Clients, Our Rewards for You

By
Janice Kua
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0

Exabytes and Our Clients, Our Rewards for You

Exabytes is all about taking our clients along a business growing journey online. Other than putting a large part of our concentration on work matters, we also make sure that there’s always fun and excitement to all that we do.

Materialising thoughts

From a thought on top of our minds to materialising it, Exabytes launched the Renew & Win campaign for our clients. A fun and exciting exercise for both our clients and ourselves, we all know that repetition is nothing but boring, and can sometimes come as a pain having to remember to renew your services. Hence, we wanted to turn this boring chore around, and make it a fun exercise instead.

Exabytes Renew & Win

A monthly draw, Exabytes’ Renew & Win campaign was previously opened to all our existing clients to participate in. Every renewal of an invoice entitles our customers to the draw for a chance to win the prize of the month.

This year, we have decided to go a step further and offer this to all our clients be it new or existing – It is now Host & Win!

Exabytes Host & Win

So it goes like this:

All purchases and invoice renewals will be added to our “draw” bin to give everyone a chance to bring home a prize. Winners are drawn on a monthly basis and the winner is sure to take home a worthy prize that will put a smile on your face.

Exabytes’ Host & Win campaign prizes are carefully and tastefully selected. We care for our customers and want to present a sincere gift that means a thing to you and to us too. This is our little gesture to show our thoughts and appreciation.

SecretLab comfort chairDyson V8+ Fluffy Vacuum

What are our prizes

Over the last year, we have gifted 12 prizes to 12 of our loyal customers. The prizes we selected for our customers for the year 2020 were the Dyson V8 Slim Fluffy + Vacuum and the award-winning SecretLab Comfort Chair. Our focus was to concentrate on enhancing livability for our customers, and to encourage healthy living and a healthy environment. We believe that a healthy environment will uplift our day and improve productivity. Hence, explains the prizes we selected.

Dyson Pure Cool Air Purifier

What’s next?

Putting our foot into the new year 2021 now and what prize are we offering currently? Yet another Dyson, it is now the Dyson Pure Cool Air Purifier! As sleek and high-tech as it looks is literally what it offers. 

We’re open to ideas and are more than happy to hear your suggestions. What would you like to stand a chance to win? Let us know and we’ll try our best to make your wish come true!

How to join?

  1. Applicable to the purchase and renewal of all Exabytes products.
  2. In order to be considered as an entry, payment must be made successfully and invoice marked ‘Paid’.
  3. One (1) invoice is entitled to one (1) entry. The more invoices, the more entries you get and the higher your chance of winning.
  4. Entries submitted automatically.
  5. The winner will be selected in a random drawing (Lucky Draw) from all eligible entries.
  6. If you wish to participate and have a question to ask, kindly contact [email protected]
  7. Exabytes reserves the right to amend the terms and conditions of this offer without any prior notice.
  8. No registration or submission required. Submissions are automatic once you’ve completed an invoice, and you will stand a chance to win this prize.

Learn more about Exabytes’ Host & Win campaign here.

Remember! Do chip in on gift ideas. We’ve got all eyes and ears open.

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Event & Activities

Event & Activities