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SEO for Beginners: 3 Simple Tips to Improve Organic Traffic and SEO Ranking

By
Wevern Teoh
-
1

3 Simple Tips to Improve Organic Traffic and SEO Ranking

The Covid-19 pandemic has driven us into a new normal, resulting in the digitalization of most businesses across the world.

Search engine optimization (SEO) is one of the digital marketing techniques that many businesses use to sell their products and services.

It is a free digital marketing approach that can help your site obtain more organic traffic by improving its visibility and ranking on search engine page results (SERP). 

For people who are stepping into the world of digital marketing for the first time, we recommend that you should consider SEO as part of your marketing strategy because it offers a lot of benefits!

Benefits of SEO: 

  • It is cost-saving. You don’t need to spend any money on SEO as free traffic is generated via organic search. This traffic has the potential to be converted into leads, referrals, and sales for your business. 
  • Increase your website’s organic traffic. When your website appears on Google search engine page results (SERP) in a higher position, you can attract the attention of thousands or millions of users, which means more people clicking and visiting your website. 
  • Credibility and trust can be established. Having a higher ranking on the search engine means that your website is optimized. Many individuals will come to you for information because your website has gained awareness through posting informative and reliable content consistently. 
  • You are capable of reaching the entire customer base. Organic visibility on Google allows your website to reach a wider audience range as you can easily target different kinds of sales funnels. 

However, as a beginner, you might face some problems with SEO: 

  • “Why is my website not ranking on Google?”
  • “I have been working so hard on creating content but why is my website still not getting any traffic?”
  • “I started this SEO marketing strategy a long time ago but why am I not getting any results?”

Well, SEO is not a quick-fix marketing strategy. It is a long-term and lifelong strategy.

This is because it takes time and requires a continuous investment of effort to build your company’s website ranking on Google.

However, the results are extremely rewarding.

Don’t worry, here are some quick and easy tips for you to improve and obtain a great SEO performance within a shorter period. 

Tip 1: Align Your SEO Strategies with Your Business Goals

It was found that many beginners did not set a clear goal for their SEO strategies. They applied it without setting any plans. This is because they have a misconception about SEO, believing SEO can increase their website organic traffic and convert them into leads overnight. On the contrary, SEO is not as easy as that. 

The initial step is to know the overall business goals that your company wishes to achieve through SEO strategies. For example, it can be expanding your site’s exposure, boosting your revenue, increasing the rate of engagement, and more. Let’s say your objective is to increase the sales of your products.

After monitoring the website traffic, you have about 8,000 visitors come to your site monthly but there are only 20 conversions. This is not an ideal SEO performance. You might be targeting the wrong audience base or the information provided related to your products is not appealing to the audience. 

Hence, what you can do is to carry out research and identify the topics related to your products that your potential customers might be interested in.

After getting an insight into your customers’ interests, put some effort to create content and incorporate the relevant keywords into it so that when the customers look for related information, your content will appear on the SERPs.

When your site has a higher exposure in the SERPs, you can easily attract new or existing customers to surf your website or even purchase your products. 

Tip 2: Do Keyword Research

Finding the right keyword is the most challenging task for SEO. Most people do not know how to pick the right keywords for Google. They pick random words they feel are appropriate and use them to write their content. This is the wrong way to do it.

This is because the keywords might not be connected to the information you published and you can’t reach your audience. 

There are some useful keyword research tools for you to select the appropriate keywords. We recommend that you use more than 1 keyword research tool to analyse the keywords.

Moz’s Keyword Explorer and Ubersuggest are the tools that I frequently use. They are free tools that allow you to understand the ​​overview analysis of the seed keyword. 

Moz’s Keyword Explorer does show the keyword’s monthly search volume, the difficulty to rank that keyword on the SERPs, organic click-through rate (CTR), and the priority of the keywords. Another thing that I love about Moz’s Keyword Explorer is it does suggest some keywords so that I would not lack ideas in selecting keywords.

In addition, it also provides the SERP analysis of each keyword. This enables me to find out the ranking of the keywords on SERPs and know which keywords are ranked on top then I apply it to my content. 

The Keyword Overview of Moz Keyword Explorer
The Keyword Overview of Moz Keyword Explorer

Meanwhile, Ubersuggest also recommends keywords and content ideas. They can serve as a guideline for you to create your content.

example of keyword overview of ubersuggest
The Keyword Overview of Ubersuggest

Apart from Moz’s Keyword Explorer and Ubersuggest, there are also other keyword research tools like Ahrefs, SEMrush, and so on. You can check them out in this article “9 Best Keyword Research Tools for SEO in 2021”.  

Tip 3: Match Your Contents And Keywords With User Intent

Sometimes, we do carry out keyword research and get the ideas from the keywords to create the content. While the content is expected to have lots of traffic and engagement from the audience, it ends up with nothing.

Why is this happening? This is because your content does not match user intent! You can’t get any results no matter how much work you put into your content if you do not understand why users are searching for a particular answer. 

Take a look at the Google search engine, it has a SERP feature – the ‘People Also Ask’ (PAA) box that provides answers related to the top of your search query.

The questions listed are frequently asked by the searchers and you can find out what they intend to know instead of thinking blindly about the content you want to create.

For example, when I search for ways on how to make a perfect cup of coffee, there are a few questions related to the procedure under the PAA section, like how many scoops of coffee are needed, the ideal water ratio, the optimal water temperature, and so on. Those are the information looked after by most of the users while making a cup of coffee. The users’ search intent is hidden behind the questions. 

People Also Ask Box on the Google Search Engine Page
People Also Ask Box on the Google Search Engine Page

After understanding the users’ search intent based on the questions, I will do research and create related content to answer these questions.

Then, I will try to optimise my articles after they are published, such as doing link building to get traffic and increase your chances of appearing in the SERP’s featured snippet or PAA sections.  

In a Nutshell

So here you go, the three simple tips to understand SEO and improve your SEO performance.

I hope these tips can help you resolve the problems that you encounter with SEO. You could also check out for more info on this website.

If you are still unsure,  feel free to get in touch with us for a free consultation.

We are ready to assist!

B2B vs B2C: 5 Key Differences You Should Know

By
Wevern Teoh
-
1

B2B vs B2C: 5 Key Differences You Should Know

If you’re a marketer, I guess you must know the terms B2B and B2C well. B2B and B2C are the common forms of business model. Although these terms are only one letter apart, they have completely different meanings and characteristics. 

Meanwhile, there are still a lot of sellers who apply the same strategies for both B2B and B2C business models in attracting potential customers. In fact, the same strategies might be able to work on one model but not for both models. This is because there are still some major differences between these two business models even though they have certain similarities.

In this post, we are pleased to define and explain the key differences between these two business models. Read on to find out.  

Definition of B2B 

B2B stands for business-to-business. It refers to the business transactions that occur between two companies. In B2B, companies usually purchase the products in large quantities at a lower unit price.   

Examples of B2B activities: 

  • Automobile manufacturers supplying car accessories to auto repair workshops
  • Food manufacturers selling snacks or canned food to retailers
  • Book authors selling their manuscripts to book publishers

Definition of B2C

B2C refers to business-to-customers. Business transactions take place between a company and a consumer (end-user). It is a form of business model in which the company sells their products and services directly to their consumers. Third parties like wholesalers, retailers and middlemen might be involved in the selling process. 

Examples of B2C activities:

  • End-users buying dairy products from retail stores 
  • Dropshipping websites selling clothes directly to end-users
  • Café owners selling food and beverage and providing customer service to the patrons 

Differences Between B2B and B2C

The table below summarizes the key differences between B2B and B2C. In the later part of this post, we will look into them further.  

5 Key Differences Between B2B and B2C
Table 1: 5 Key Differences Between B2B and B2C

1. Target Market

The target audiences of B2B and B2C are different. B2B focuses mainly on companies, user groups or individuals who purchase the products and services for company usage. Their target audiences are manufacturers, wholesalers and retailers. Hence, B2B companies normally operate in a niche market to focus and study the demographic of the people who make purchases on behalf of or for their company. 

Conversely, B2C aims mostly at individual buyers who buy the products for personal usage. They have more “general” and less “specific” needs and wants compared to B2B customers. So, B2C sellers target a mass market that has a wide range of potential customers. Most often than not, a lower marketing cost is required compared to B2B.

2. Factors That Influence Purchase Decisions

Monetary incentives, logical thinking and the rationale of the product or service are the driving forces for B2B customers to make a purchase. Before making a purchase, they will understand the features of the products and the background and industry experience of the company thoroughly. The majority of B2B customers only sign contracts with companies that can give them assurance, trust and benefits.  

On the other hand, most B2C buyers tend to make purchases if they are emotionally satisfied with the products. For B2C buyers who are seeking relatability, they are driven by their own emotional attachment and personal fulfilment to buy the products. They believe their requirements and emotional needs can be attained through the purchase. 

3. Buying Cycle 

The buying cycle of B2B is much more complex compared to B2C. This is because before a B2B customer makes a purchase, the deciding process often involves different departments in the company, sometimes even the Director or the CEO. The company’s short term and long-term goals must be taken into consideration before a purchase is made.    

In contrast,  B2C customers tend to make a quick purchase decision as the buying process is often a single step. They can make purchase decisions on their own although sometimes they might get influenced by their family, friends or the people around them. So, it will be simpler to market your products to these B2C customers, who are often individuals. Call-to-action phrases that give a sense of urgency, such as “BUY 1 FREE 1 PROMOTION ENDS IN AN HOUR”, “70% DISCOUNT” and so on are proven effective to speed up their decision-making process. 

4. Customer Lifecycle

The customer lifecycle of B2B is longer than B2C due to the contractually established loyalty. There is usually a contract between B2B sellers and customers and the contract typically lasts for months or even years. The contract is part of the logic-based decision as B2B buyers prefer to stick with the same supplier on a long-term basis in order to keep their expenses constant. 

On the contrary, B2C customers often switch brands and this has shortened the customer lifecycle. This is due to the variety of choices they have compared to B2B customers. Thus,  regardless of B2B or B2C sellers, to acquire and retain loyal customers, you must be able to increase the engagement between you and your customers to build a long-lasting customer relationship. This is to ensure that they keep your brand top of mind. When this happens, customers would make repeat purchases and even recommend your company and products to other customers. 

5. Marketing Approach

Since B2B and B2C are different business models, they can’t be applied with the same marketing approach as their target audiences are different. 

For B2B customers, their needs and wants are specified. They are looking for companies that are capable of meeting the requirements they set for the products or services. Once decisions are made, a long-term contract will be signed. 

Thus, B2B sellers normally adopt a marketing approach that focuses on reliability. Educational and informative content that is able to deliver trust and confidence is usually used to attract B2B customers. It is one of the main factors that motivate the customers to make a purchase decision. 

Unlike B2B, B2C sellers have to market themselves in a relatable approach. This is because most of the time, B2C customers tend to seek products that have a brand message that relates to their needs. If the messages delivered by the brand can trigger their excitement and relate to them emotionally, chances are they will purchase the products. Hence, emotional ads and personalised solution selling are highly workable here. You can also check out more info on this website.

Final Thoughts

It is crucial to know the differences between these two business models in terms of the target market, factors that influence purchase decisions, buying cycle, customer lifecycle and marketing approach so that you can apply the right marketing strategy to your business. 

Well. I believe you have found out the major differences between B2B and B2C. If you are looking to expand your business globally, B2B is the best business model as it offers significant growth potential through access to new markets. Imagine the world is your new market. 

No knowledge about export? Don’t know where to start? Alibaba.com, the world’s biggest B2B eCommerce platform will match you with the right B2B buyers using their powerful algorithm. In addition, strict rules and regulations are in place to keep transactions secure on the platform. 

Here are more reasons to start selling to the global market on Alibaba.com: 

  • No more worries about finding your customers as Alibaba.com connects your business with millions of active business buyers around the world  
  • Increase brand exposure with Alibaba.com smart advertising tools
  • You can monitor your business performance from time to time by using advanced data and analytic tools 
  • You can get live support and account optimization tips from your account manager for your business success 

If you wish to learn more about how you can leverage Alibaba.com for export, feel free to get in touch with our specialists for a full consultation.

Our Alibaba experts will answer all the questions you might have about export and guide you to achieve your goals and success!

**All information extracted from Alibaba’s Business Blogs: B2B vs B2C: 7 Key Differences You Should Know

alibaba event organized by Exabytes

How to Use Exabytes Bulk SMS to Generate 60% More Sales at RM0.90 per SMS?

By
Justin Chong
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1

How to Use Exabytes Bulk SMS to Generate 60% More Sales at RM0.90 per SMS?

Did you know that SMS (short messages service) plays an important role for everyone today? Why most of the marketers choose Bulk SMS Marketing Tools as one of the important marketing strategies?

You may think that we rely more on other communications tools, such as WhatsApp, WeChat, or iMessage than on SMS, but you still need to use SMS to receive payment reminders and notifications, parcel delivery status, OTP (one-time passwords), and more in your daily life.

Why SMS Is Still Important for Your Business?

SMS still plays an important role, especially for business. You will receive an SMS notification when you get a lead from your ticketing system, when the bank receives your payment, or when you log in to an account using an OTP.

Today I will show you how to use Exabytes Bulk SMS Marketing to reach all your clients!

What Is Bulk SMS Marketing?

Bulk SMS marketing is a form of mass communication that allows business owners to engage with their audiences via mobile technology.

You can send your audience marketing promotions, do surveys to analyse customer satisfaction, help your customer secure their accounts with OTPs, send payment reminders and delivery status notifications, and more!

4 Ways to Use Exabytes Bulk SMS Marketing Tools Effectively

1. For Marketing or Advertising Purposes

When you have year-end sales, you can use SMS marketing to reach your customers with a short promotional message. Your customers can be alerted of the promotions you have in your store.

  • Write a short and simple promotional message to your customers.
  • Keep the message within 139 characters.
  • Use a branded link or contact method as your call to action (CTA).

Remember, KISS (keep it short and simple) when you compose your SMS marketing messages. Your customer will only give you three seconds to deliver your message. Your messages must be attractive, simple, and short with the action that you want your customer to perform.

2. For Logistics and Product Delivery Status Reminders

exabytes-bulk-sms-delivery-sms-notifications

Your business will definitely need to provide a delivery service for your customers when they place an order through a phone call, your online store, or your physical store. The customer behaviour trends today have pushed 90% of consumers to purchase online without carrying all the items from the physical store.

You must integrate your system with an SMS API. Exabytes Bulk SMS Marketing API* can integrate into your system to send out all the tracking information into you and your customers today!

You can create a simple reminder or tracking template using the format below:

[Brand Name]: Dear [Customer Name Field], Your order [Order ID] will be delivery by [Date Field] at [Time Field].

Example:

Exabytes: Dear Mr Lee, Your order A00899922 will be delivery by today at 9:00 a.m.

Now your customers can relax about receiving their parcel because they know when they can expect it to arrive.

*Click here for the Exabytes Bulk SMS API code to integrate into your system.

3. For Feedback (Lead Customer Engagement)

You will want to know if your customers are happy and satisfied with your product or service. Using Exabytes Bulk SMS API*, you can send a message to your customers after they purchase.

You can use the SMS template below:

[Brand Name]: Thank you for your purchase! Share your experience in our [online store / Lazada / Shopee] and get RM10 OFF for your next purchase!

Send the message one day after your customer receives the order.

You can create different kinds of messages to engage with your customers, and they will want to share their experiences with you. If your online store or marketplace receives a lot of good feedback, it will give new customers more confidence in you.

Remember, new customers put their trust in existing customers’ comments when they don’t know your brand!

*Click here for the Exabytes Bulk SMS API code to integrate into your system.

4. For Customer Trust (Security)

exabytes-bulk-sms-otp

Multi-factor authentication solutions are important for every client to secure their account from hackers or robots. You will find that many platforms and online stores now require you to key in an OTP code even if you have already entered your password.

What does OTP do?

  • Validate numbers
  • Secure online transactions
  • Verification users (especially for mobile app users)

Your system can integrate the Exabytes Bulk SMS API* to generate OTPs for your users when they create and log in to their accounts.

Here is a format you can follow for your OTP messages:

[Brand Name]: Your OTP code is [XXXXXX] for one-time use [ Date Sent Field], [ Time Sent Field].

It is easy and simple to send OTPs after you have integrated our SMS API into your system. Always remind your customers not to share their OTP codes with others.

*Click here for the Exabytes Bulk SMS API code to integrate into your system.

Takeaways

Bulk SMS marketing is a kickstart and low-cost marketing option for all small and medium enterprises to generate more leads, more sales, and higher customer retention. Bulk SMS marketing is not only about sending promotional marketing messaging but keeping your customers’ accounts secure, sending reminders, and much more.

Get a FREE TRIAL of Exabytes Bulk SMS today with a FREE 50 SMS credit!

If you need a professional consultation or advice on using Exabytes Bulk SMS, one of the best sms service provider in Malaysia
to expand your business, drop your enquiry in the contact form here.

Generate, Engage and Secure your customers with Exabytes Bulk SMS Marketing!

Synchronising Your Business and Digital Growth

By
Briana Lee
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0

synchronizing your business and digital growthForging stronger ties with Public Bank’s PB enterprise to enhance digital business solutions for SMEs in Malaysia.

The growth of this digital era has accelerated abruptly since the hit of the pandemic at the end of the year 2019. Businesses were put in a “shocked” situation as the world came to a standstill due to the Covid-19 pandemic.

Surviving and Sustaining Business In The Digital Age

For survival and sustainability, businesses are forced to pivot and transform digitally. Having said that, when businesses are put in the situation, many came to realise that their level of digital literacy is not sufficient for them to take their business online independently, or the costs involved to embark on the digitalisation journey was not previously budgeted. As such, since the start of the pandemic in March 2020, Exabytes has strengthened our community support by exploring to partner with various banks and organisations to assist SMEs in taking their businesses online.

Through our partnerships, Exabytes together with our partners are offering discounted and affordable packages to SMEs so that they can start embarking on the digitalisation journey to grow their business online in this era of “new normal”.

Hand in Hand: Digitalisation Made Easier 

Exabytes joined Public Bank’s PB enterprise Digital SME Assist, a programme that enables businesses to enjoy a wide range of digital business solutions. This programme’s objective is to provide a sustainable platform for business enterprises to grow by enhancing their digital capabilities in tandem with their business expansion. With the help of this programme, many businesses have leveraged the support provided to accelerate their business’s digital transformation.

As Public Bank shared in a statement, “The Covid-19 pandemic and the resulting Movement Control Order (MCO) have further highlighted how crucial digitalisation is and the need to transition to a more digital-enabled environment for business survival.

“Public Bank recognises this and that businesses, particularly SMEs, require assistance to transform and digitalise their business operations in the most cost-efficient manner in order to thrive in the new normal.” 

With an objective that aligns with Public Bank’s mission for this campaign, Exabytes was thrilled to be able to be a part of this campaign to offer our services at an affordable rate to grow businesses digitally. Proven as a vital solution for business growth during this pandemic, Exabytes is offering 20% discount for our Web Hosting Solutions, eCommerce Website Design and eRestaurant Solution. These solutions have been carefully thought through and selected as a start for businesses to kickstart their digitalisation journey.

Exabytes believes in nurturing the digital industry and helping businesses to grow online. In our efforts to spearhead this for the digital circle, Exabytes are working towards partnering with businesses and organisations of different industries to assist businesses in embarking on their digitalisation journey, and witnessing revenue growth online!

Get the Data that Puts You Ahead of the Competition with Similarweb

By
Xin Yee
-
0

What is SimilarWeb

We already know data is important for our business as it tells us where and how we should improve our business. While the business world is getting more competitive and customer preference is changing rapidly.

To secure a place in the competition, it is vital for us to know and leverage the market trends, and determine how to create the most effective marketing strategy from time to time.

SimilarWeb is a tool that is useful for business owners to obtain data that is needed to measure the seasonal market trends around the world. Other than that, Similarweb helps analyse the performance of websites and apps. 

How you can benefit from SimilarWeb data
The speaker (Carroll Kee) and the emcee (Laureen Quah) of the event.

The key takeaways of this session:

1. SimilarWeb 

SimillarWeb covers more than a hundred million websites and apps around the world and they are the only tools that cover the seven marketing channel analyses. Besides, what makes SimilarWeb unique is the real-time data it has as a result of daily updates. In fact, SimilarWeb is not a direct measurement data.

In simple terms, it is a competitor analysis tool that is designed to provide you with a consistent and accurate understanding of the entire market and the competitive site. 

2. How you can benefit from SimilarWeb data

a) Similarweb Lite

On SimilarWeb, you do not have to pay for everything and still get the data live from the site itself. For users who would like to try SimilarWeb for free, visit the SimilarWeb Lite website and just paste the website link.

It will directly pull out the data from the website you insert. 

b) Similarweb PRO 

This service provides a 7-day free trial. It shows worldwide data. During the 7-day free trial, you can really experience what the PRO plan has to offer.

However, there are data limitations — you are unable to see all the data, you can only preview it. However, you can see most of the features and the data of the past 3 months on PRO.  

c) Similarweb Extension

You can install the Similarweb extension in your browser so it helps you get the data of the website you visit. When you visit a website, the moment you open the Similarweb Extension, it will directly pull out the insight for you about the performance of the website in the past 6 months.

This does not only apply to the visiting data but also other data sets for you to better interpret the performance of the website. 

d) Similarweb PRO

Similarweb PRO was demoed by the speaker in this session. To find out more, do check out the full video of this workshop!

To be a data-driven company, you need to be constantly aware of your target customers’ behaviour and preferences to create a marketing strategy that can attract and retain them.

Moreover, observing and analysing how your website is performing helps you stay aware whether which part of your website needs to be optimised to improve the site traffic. 

In this workshop, we’re glad to have invited Carroll Kee, General Manager of SEA, to share with the audience what Similarweb can do, including some case studies on how customers from different industries use Similarweb to find the data they need.

Besides, we also had Jason Pee, Director of Sales, SEA to present a live Demo of Similarweb. 

Keen to know more about this session? Watch the full video for more details!

Persona analytics for Social Media targeting: Analysis to action

By
Xin Yee
-
0

Different people have different thoughts and traits. To approach them as a customer you need to understand the different behaviour of different people.

To expand your business opportunity, reach out to more people and convert them into your customers, you need to understand their behaviour and craft the marketing strategies that allow your brand to speak to them effectively. 

‘Persona Analytics for Social Media Targeting: Analysis to Action’ was the topic of this workshop. The participants learned how to create a data-driven persona of their target audience in order to connect with them effectively. 

Persona Analytics for Social Media Targeting: Analysis to Action
The speaker (Noorhaina Hirawani Mohd Noor) and the emcee (Laureen Quah) of the event.

Analytics for Social Media Targeting

The key points of the workshop: 

1. Customer Persona

Every business, be it a B2B or B2C business, is recommended to have data of customer persona.

The information of your target audience is not only limited to the basic information such as gender, age and so on but should also include information such as how your target customers behave and how they live so that you have a more in-depth understanding about them.  

2. Why Customer Persona is Important 

a) Segmentation

People from different segments have a different reason or motivation to buy a particular product.

Here is an example given by our speaker: people buy sportswear for different reasons.

Some buy it because of new year’s resolutions — to start exercising at the beginning of the year to get healthier.

On the other hand, other groups of people want to start exercising due to medical reasons.

Even though they have different reasons, the thing that connects them is they want to buy sportswear.

This proves that you have several segments of customers that you can target.

b) New Market Opportunities 

As you already know, there are different segments of audience who can be your target customers.

This gives you the opportunity to explore new markets.

Therefore, it is important for you to have various customer personas as chances are you might find a new group of audience who you can actually target to sell your products or services. 

c) Product Positioning 

When you have established the different segment of customers you want to target, you need to promote and sell the product by using the same angle as a specific segment of customers.

For different segments and different customer personas, their views are different because they buy the same products for different reasons.

Therefore, the product positioning has to be different in order to resonate with different views from various segments of the audience.

d) Prioritise Marketing Spend

If you have a marketing budget, spend most of your budget on one segment first and keep the other segments small.

Spending less on the other segment can make sure you will not lose them by keeping them interested with your products.

When the time is right, then you can spend more money on the other segments. 

f) Communication Strategies 

Customers that have different reasons to buy a product will have different views about themselves and be driven by different things.

Therefore, when you are speaking to different segments of customers, not only the language you use should be different, but also the content and the trigger word you use to communicate with them to make them feel your product values resonate with them.

Knowing customer behaviour is conducive for every business. Understanding behaviours from different segments of customers enable you to expand your business to those you never thought would be your customers.

It also allows the customers to see your brand, products and services as valuable because they fulfill their needs or the message your brand communicates with them resonate with their view. 

We are pleased to have invited Noorhhaina Hirawani Mohd Noor, Regional Head, Client Engagement of dattel.asia to be one of the speakers in MarketingFest 2021 to share with the audience the importance of customer persona analytics for businesses and how it can assist business owners to reach their target audience successfully. 

Watch the full video of this workshop and walk away with the insightful information!

Get to Know Your Customers With Google Analytics

By
Xin Yee
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0

get to know your customers with google analytics

Let’s continue to the workshop of MarketingFest Series #2: Data and Insight.

To read the previous blog, click here to read it.

 

As the pandemic hit the world in 2020, most businesses had moved on to digitalise their business.

Apart from having a physical store, many business owners had created their own online store.

Did you know your online store can give your business valuable data?

In fact, with an online store, you can analyse your website data (web analytics) to help your business grow.

 

So why is web analytics important and how do we analyse the data?  

In this workshop, ‘Get to know your customers with Google Analytics’, we walked the audience through everything they needed to know about Google Analytics.

The audience learned to analyse how customers engage with their online store/business website and the surefire ways to turn these insights to actionable decisions.

Key notes of this workshop: 

1. Data on Google

In today’s digital world, obtaining data is not hard. In fact, we can get access to big data.

Google provides the opportunity for businesses to get huge data so that they can manage and analyse the data.

As most businesses make assumptions when making business decisions, analysing the data allows businesses to have actionable insights instead of just assuming. 

2. Business Goals

When you use Google Analytics as your data tool, there is an abundance of data and information.

All this data is useful for businesses, but to make use of the data and make it actionable, you need to have a goal.

Before implementing any digital marketing strategy, it’s important to first get to know the goal you want to achieve.

Once you have a goal, you can customise your data analytics to track and measure the progress of working towards your goal. 

3. Set up Events

In order to achieve the goal, first set up an event to work towards accomplishing the goal (this is known as conversion events).

For example, if you are an eCommerce merchant and your business goal is to increase the sales, your goal is to convert website visitors to spending customers. 

4. Insights from Google Analytics

The dashboard of Google Analytics will show you the real-time activity of your website and app.

It tells you what is happening on your website and app through a chart.

With real-time data, you can monitor website activities and sales performance, including whether your website/app is converting web traffic to sales.

Additionally, you can find out who your new visitors and regular visitors are. 

5. Know What You Need from Google Analytics 

With Google Analytics, you can see a variety of numbers and statistics.

First time users of Google Analytics might get overwhelmed by the numbers and think that they should understand and know everything.

The fact is, you do not have to know and understand everything about the data shown on Google Analytics.

More importantly, ask yourself what are you looking for and how you can make use of the data.

 

Google Analytics is a powerful tool for all business websites as it offers answers to a lot of questions sought by business owners.

In fact, it shows you how your customers behave and interact with your website, which in turn, helps you understand your customers.

With the insights from Google Analytics, you will know what to optimise on your website to attract and retain your website visitors. 

 

In this workshop, we’re pleased to have invited Zeen Cheng, Mahir Digital Bersama Google trainer to share with us on how to learn and analyse customer engagement on your website by using Google Analytics and how to turn insights into well-informed and actionable decisions. 

The video of this session will only be available for one month.

Watch it now to learn from the speaker while the video is still available. Happy learning! 

Drive Higher Conversion and Customer Acquisition with Data Insights

By
Xin Yee
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0

Today, we’ll look at the final panel discussion of Series #2: Data & Insights.

The topic discussed is ‘Leveraging data insights to drive higher conversion and customer acquisition rates across the customer journey’.

If you are yet to read the previous blog, click here to visit. 

 

It’s crucial to provide a good customer journey to ensure secure and steady business growth.

To provide our customers with a positive experience, we need to understand who the target customers are.

One of the effective ways to know your target customers is through data.

Analysing customers’ data allows us to know how to improve customer satisfaction, boost repeat purchases, increase customer retention and achieve other desirable goals.  

marketingfest zoom screenshot
The moderator (Daniel Zadkiel Cheong) and the panelists (Stephanie Caunter, Hanson Yu, Alvin & Nicholas Tan) of the event.

Let’s dive into the keynotes of this topic: 

1. Big Data

Big data can be a scary term for most people since it entails dealing with a huge volume of data that is coming in rapidly and changing frequently.

However, the data can’t be analysed and manipulated by using traditional tools.

Nevertheless, not every business needs to deal with a huge volume of data.

Even though you do not have big data, it does not mean you should ignore data.

Use the data you have to understand your customers better, instead of making business decisions based on instinct. 

2. Store Your Data

For SMEs, you might be thinking about where to store your data.

You are not alone in this; some partners can work with you to provide you with a data warehouse.

When you need the data set to understand your customers or other things you would like to find out with the data, you can access the warehouse and gain the information you require.

Therefore, do not take this data journey on your own, try to reach out and seek help from other resources. 

3. Avoid Violating the Law

If it is your first-party customer data, ensure that you get their consent to use their data so you will not violate the law.

On the other hand, if you are using third-party data, the customers would appear anonymous, which means there is no personal or identifiable information for a particular data.

However, you can know where your customers are, what their behaviour is without knowing the person’s name or address.

So, by dealing with third-party data providers, you can avoid violating the law. 

4. Misconception of Data 

Having data does not mean you got all the answers you want. Most people might have the misconception that by just having the data, I will know what is going to happen next.

However, data can be misleading, it can be manipulated to show what it wants to show.

To get the right answer from the data, you need to understand the question being asked, understand your business and have a hypothesis.

After collecting all the data, you can examine whether the result of the data was aligned with the hypothesis you set beforehand.

5. Free Tools to Start Data Journey

To get and analyse big data you do not need to spend huge amounts of money.

People might think that they need to spend a lot to have big data and do all the data analysis, but it is not exactly true.

There are free data analytics tools online, where businesses can access and analyse data without spending a lot of money.

 

For example, Google Analytics is a useful tool for business owners to observe and analyse the data of their business websites.

With the data you get from Google Analytics, you can gain insight on how to optimise your website. 

Nowadays, there are tools for us to know more about our target customers easily. You don’t have to be afraid of big data.

It might sound scary but is very useful for your business.

Let the data speak to you, tell you what your customers’ preference is, where your customers are, or any other things you need to know about your business.

It’s important to have the insight and craft the strategies that would bring a more pleasant and satisfying experience for your customers. 

 

In this panel discussion, we had Daniel Zadkiel Cheong, Skill & Talent Development as the moderator.

The panelists were Stephanie Caunter, Head of Customer Strategy & Marketing, AIA Malaysia; Hanson Yu, Digital Marketing Manager, Xendit; Nicholas Tan, Senior Director, SME & Enterprise Development, Fusionex Group, and Alvin, Biddable Channel Manager, GroupM.

They had shared valuable and useful tips on how to use data to improve customer satisfaction. 

Wish to know more? Watch the full video of this session and learn all the details!

Use Analytics to Create a Targeted Marketing Campaign

By
Xin Yee
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0

In the previous blog, we discussed ‘Building a data-driven strategy for your company’. Now we’re going to move to the second discussion panel of MarketingFest Series #2: Data & Insights.

The topic of this discussion is “Utilizing innovative analytic tools to create a highly targeted marketing campaign.” To build a successful marketing campaign, businesses can use several digital tools to collect and analyze data efficiently.

So, what are the most effective techniques for achieving our business objectives? Let us see what this panel discussion has to reveal. 

Utilizing innovative analytic tools to create a highly targeted marketing campaign
The moderator (Sunny Ooi) and the panelists (Carroll Kee, Ashran Dato Ghazi & Kelvin Prawtama) of the event.

Key points from this panel discussion: 

1. Do AB Testing based on Data 

The first step to a successful AB Testing campaign is to examine the data to discover how people engage with your website. You can do this simply by checking the data in Google Analytics.

With the information you get from analytics tools such as Google Analytics, you can make certain informed adjustments to your website based on the data.

Here’s an example from one of our panelists: you can see from the statistics that fewer people are clicking on the ‘Purchase Now’ button.

The clicking rate, however, increases when the button color is changed from blue to red. Conduct continuous AB testing based on the data and watch the results; eventually, you will discover the solutions that will provide you with the results you desire.

2. Know the intent of collecting data 

Why do you need the data you’re collecting? 

The buzzwords ‘data and insights’ may be frightening at times. Nonetheless, data is not difficult to understand; we should drop the term and return to the basics.

We must first define the purpose of data collection by asking ourselves what data we require to make whatever choice we desire. After that, we’ll need to identify the sources we’re getting our data from so we can put it all together and come to a definite conclusion. 

3. Learn using data

In today’s business world, knowing how to collect and use data is crucial to the success of any business. We don’t have to join special classes that need us to pay a fee to have a better understanding of how to use data.

The Internet is full of free information covering several subjects.

By searching Google and researching on our own, we can learn from the Internet. The most essential thing is to put what you’ve learnt into practice. The more we use it in our daily lives, the better we will become. 

4. Relevancy 

When it comes to data, it’s also important to know what your business is all about. There’s no point in seeking to collect data that won’t be beneficial to your business.

Instead of following the crowd or looking at what others are doing, get to know your business and focus on what matters to you. Concentrate on gathering the data you’ll need to achieve your business goal.

5. Act Now 

We should all start collecting data right now with paid or free analytics tools; there is no need to wait. We must treat data as if it were a human body check-up, examining it regularly to determine the potential degree of your company’s growth.

If you start collecting and analyzing the data you have now, you can determine where there’s a challenge in your business.

More importantly, you’ll be able to come up with an informed solution to the challenge. Also, you can know the chances you have to grow your business more effectively. 

Now is the best time to be data-driven, because it is critical to the success of your business. However, before becoming a data-driven business, you must first understand your business and the data you require to make any business decisions.

Knowing what you want to achieve is an excellent place to start when collecting data. 

We are pleased to have invited Sunny Ooi, Founder and CEO of ClickAsia Sdn Bhd to be the moderator in this session to lead the discussion with the panelists Carroll Kee, General Manager of SEA, Similarweb; Ashran Dato Ghazi, CEO, dattel.asia and Kelvin Prawtama, Business Intelligence, Shipper.

They shared their valuable knowledge and insights on the topic of this session.

Learn more about data and insights by watching the complete video of this panel discussion.

Building a Data-Driven Strategy for Your Company

By
Xin Yee
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0

Welcome to this series of MakeringFest 2021. Series #2 is all about data and insight.

This series aims to guide you through a successful data strategy that provides insights for more informed decision making, presenting new growth opportunities for businesses. 

During the panel discussions and workshops of series #2, we’re pleased to have invited leading digital analytics experts to share with the audience how to effectively utilize data and analytics to generate useful and actionable insights for your marketing strategy.

Now let’s delve into the first topic of Series #2, ‘Building a data-driven strategy for your company’. 

The moderator (Jan Wong) and the panelists (Darren Chong, Serm Teck Choon & Gurun Nevada Dharan) of the event.

The key takeaways of the session: 

1. Start with a Data Mindset 

When a company wants to be data driven, it needs to adopt a data mindset before implementation.

Everyone in the company needs to make their decision based on data, instead of choosing the data that support the decision.

Having a good data culture and being comfortable with data is the first step towards having a data-driven company. 

2. Data is a must-have

From the retail stand point, data is indispensable for a business.

Due to the pandemic, retailers start to embrace digitalisation, moving their business online or merging online and offline.

When everything goes online, data suddenly becomes more important than ever for the retailers.

They need to start thinking of how to combine online and offline data together in order to understand the customers and retarget them by sending a personalized message. 

3. Artificial Intelligence

Many have heard of artificial intelligence and that adopting it will benefit the business.

It’s right, Artificial Intelligence is useful, but not every business can benefit from it.

However, almost all businesses can benefit by just looking at the data, analyzing it and drawing some insight from it.   

4. Is your data usable?

We are living in a world where most businesses are growing digitally, be it selling online at marketplaces or setting up an eCommerce website.

This makes it easy for us to collect data, for example, from our social media accounts, website, mobile and more.

In other words, we can collect as much data as we want.

But, is the data usable?

When collecting data, it’s important to ensure the data is usable and actionable, helping us to track and reach out to the audiences.

5. Formulate First Party Strategy 

As third party data cookies will soon be gone, it is important for businesses to start formulating first party strategy.

Do not wait until the third party data cookies are gone, then only start to do it.

It’s best to get started now: start collecting, growing and cultivating those data.

When the time comes, you will have a set of data that is meaningful, usable and actionable. 

Most of us think having a data-driven strategy is hard and do not know where and how to start.

Being data-driven can be overwhelming, however, it will bring benefits to your company.

Having a good data-driven strategy to leverage the data you have and make it actionable will eventually lead your company to achieve the goal. 

 

In this panel discussion, we’re pleased to have Jan Wong, Founder & CEO of OpenMinds as the moderator and the panelists Serm Teck Choon, CEO & Co-founder, Antsomi; Gurun Naveda Dharan, Data Driven Product & Strategy, Shipper; Darren Chong, Performance Marketing Analytic Lead of ADA Asia.  

Watch the full video of this panel discussion to learn how to create and make full use of a data-driven strategy.  

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