How to Choose Brandable Domain Name – 6 Tips From Real Examples

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November 30, 2018

There are many factors that can make or break a website.

Nowadays, website speed is a vital factor, especially if you are running an eCommerce site.

People can choose when and where to obtain the information, and they expect to get it within split seconds.

And if your website dealing with modern consumers, it would cause them pain if it’s slow loading — which eventually affects your cost. Here’s why slow websites can cost damage to you and your customer experience:

The Results of Slow Website and How To Fix It

Poor User Experience

UX is key when it comes to selling your products online.

If customers do not understand how your website work plus it’s taking forever to load, it will definitely frustrate them.

And you can be sure they most likely will not come back again.

How to fix it

There are simple ways to solve this. But it also requires quite some work before you can get it done.

If you are using WordPress hosting, it can implement browser and server-side caching to store frequently used data (NGINX Caching).

This means data can be retrieved much faster and result in loading speed improvement.

Affects your SEO ranking

SEO means almost everything when you are running a business online. It helps your customers to find you and make a purchase. But did you know that having a slow website can take a hit to your SEO rankings? Over the years, Google has given precedence to faster loading websites compared to others. So, why let such a thing affect your ranking and lose your customers?

How to fix it: An effective way is to optimize all the images you have on your website. You can use free tools such as TinyPNG to reduce the size of images without compromising the quality. Also, remember that JPEG images file size is smaller than PNGs and GIFS!

Damage your brand’s image

How would you perceive Exabytes, if a web hosting solution website has a slow loading website?

A website reflects as much as your brand and how you want people to perceive it. And

don’t forget the influence from word of mouth.

If you own a professional website, don’t let it go off to be associated with amateur practices.

How to fix it

Time to do some cleaning!

Start by reducing the amount of CSS, JavaScript and even your image files.

Sometimes, the most simple and modern website is the most visually pleasing.

Moreover, it boosts the speed as your user will only need to download much lesser files.

Miss out on potential customers

There are generally 2 different types of consumers online today: 1) They know what they need to buy and search for the best seller they can afford, and 2) They are open to suggestions and recommendations based on their interest. Nevertheless, these consumers have a short attention span. And either way, they are looking to browse seamlessly and safely. Websites have a limited window of time and opportunity to convert these consumers into a buyer. But, if your website takes ages to load, that’s a lot of potential customers lost.

How to fix it: Clean up your website’s code can help to increase the speed. There are many unnecessary elements that you may have overlooked such as white space, inline spacing etc. If you are a current WordPress user, you can get helpful extensions on Plesk to help you analyze your website content before boosting your performance, such as Google Pagespeed Insights or Speed Kit.

Fast Website = Happy Customers

These are some of the ways how a slow website can affect your brand and revenue.

However, as you keep these practices in mind, you will see a noticeable improvement in customer satisfaction which leads to an increase in sales.

8 Free Online Design Tools for Digital Marketing (Designer Recommended)

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November 29, 2018

Who doesn’t love free stuff?

If there is a free option on top of the paid plans for me to do my marketing task, I’d definitely try out the free one first. Through my 7 years of design experience, I believed that if you are working with media such as banners/ editorials/ templates, there are other free tools out there. As long as it gets the same quality result, there’s no need to invest in another paid licensed design software.

I’ve come across many different free tools that have helped me when I need to get things done in a jiffy. Moreover, I’ve shared these tools with my other professional designer friends and they couldn’t love it more. Honestly, it’s our ‘cheat tool’ and some of these are pretty powerful! Best is, you don’t need much or any design experience to create your designs.

Keep reading to see some great, free web design tools which I totally recommend to digital marketers out there.

8 Free Online Design Tools for Digital Marketing (Designer Recommended)

1. Canva

Canva has been one of my most go-to free design tools for digital marketing. Ever since they’ve introduced their new version 2.0, things are even more convenient now. For an example, you do not need to find out the dimension (size) of the banner you need to create. All you have to do is just type for example ‘Facebook Ads’ and it will automatically generate the canvas in the right size for you. Plus, they have tonnes of free graphics elements, collage layout and stock photos in their library.

Also, did you know that they have so many templates designs? It comes with fonts placement and layout recommendation—all ready for you!

2. Photopea

If you are a photoshop enthusiast like me, then Photopea is for you. The tool’s experience is similar to Photoshop where you can design by layers. Although the keyboard shortcuts may not call out specific actions like Photoshop (because it’s working on a browser), it gets the job done pretty decently!

3. Pablo

Nothing drives my passion for design more than minimalistic designs. And if you have the same eyes for simple, engaging design, then try Pablo out. Whether it’s for a Facebook quote post or Instagram, Pablo can produce a series of consistent design for your brand.

4. Adobe Spark

Adobe Spark earned its reputation in the designers’ circle for a reason. Not only it’s available in desktop online, but also they have an app for you to get your stuff done on the go! That is a big plus point for me, especially when I have to create an instant social media post when I’m away from my desk.

Just like some of the free tools I’ve shared above, Adobe Spark provides several stunning templates. However, the one feature that makes it different is it has a video creation function. You can upload your images, add in text/design elements and your short video will be rendered! How cool is that?

Img source: Commonsense

5. Piktochart

Need an impactful infographic instead? Give Piktochart a shot. When I first saw their tools years ago, I was very impressed with their international client base. And they were featured in various top review sites!

I love their simple and intuitive tool when everything is ready for you. Create the impact you desire with visual storytelling!

6. Gravit Designer

Gravit Designer is a friend when it comes to working with vector graphics. I find it exceptionally helpful when it comes to projects such as branding, icon illustration and badges. Of course, in digital marketing, we may not need to dive into the abyss of design features. But, l am still amazed by what it can do—and for free!

Image source: Medium

7. Infogram

Another simple tool to create interactive infographics is via Infogram. You can easily add presentation elements such as maps, graphs, videos without having the need to crank your head into a design program. It’s a pretty nifty tool if you want to create an infographic fast!

Image source: Infogr.am

8. Placeit

Finally, a free online tool that lets you do a mockup on different canvas easily. I can’t deny that sometimes in digital marketing, there are content where you need to show your audience a mock-up of the final product, sort of like a preview. Many non-design experience marketers either source for a graphic designer to do the job or toss those great ideas out.

What I truly like about Placeit is, you just need to drag-and-drop the elements to your chosen canvas. Think of the times where we designers spent hours and hours to compile a branding board for clients. Thank you, Placeit!

So, whether you are looking to create banners, presentation, infographic or graphs, you have the perfect online (and FREE) design tools to make your social media channels or website impactful.

And that’s just a few of designer’s must-have visual tools. What tools do you use to create visual content? Share them with us in the comments section below.

How New Domain Extensions Can Help To Boost SEO

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November 28, 2018

How New Domain Extensions Can Help To Boost SEO?

There’s absolutely no point in creating a slick and super attractive website for your business if nobody can find it? As an entrepreneur, driving organic traffic to your website should be of topmost priority. Sure, you can opt for paid marketing alternatives, but that’s not a viable option as it won’t be sustainable in the long run. What you need a marketing tool that won’t cost much and one that will consistently drive traffic to your website and makes your website ranks high on search engines.

Yes! We’re talking about kickstarting your SEO strategy to boost site traffic to your website. The internet is a highly competitive space and so organic marketing may seem arduous and a tad challenging. While attracting organic traffic has a lot to do with keyword usage and overall content optimization, it also has a lot to do with your domain name.

Owning a relevant and definitive domain name for your website plays a significant role in driving more traffic to your website. How? Well, this article is intended towards unfolding exactly that.

How new domain can help to boost SEO

Website names and site redirects on relevant new domain extensions such as .store, .tech, online, .press, etc. work effectively to boost your SEO game. Most new domain extensions are specifically crafted for a particular industry (.store for retail and eCommerce, .tech for technology, .press for media) and this makes them a brilliant choice for businesses such as yourself looking to acquire a brandable name and to win at SEO.

Why use new domain extensions?

Conventional domains such as .com and .net have been around for ages. Which is why the chances of finding a truly descriptive and meaningful domain name for your website on conventional domains is extremely bleak. This is also down to the fact that short and brandable names on .com or .net are exorbitantly expensive and picking a long name is not only downright awkward but it does very little to build brand confidence.

Benefits of picking a new domain extension:

Easy to acquire: New domain extensions are fresh and there’s a high probability that a definitive and brandable name of your choice is available on them.
Understandable: Using a definitive new domain extension such as .store or .tech as a suffix is probably the smartest way of implying that you sell online or you’re in the tech business.
Mem: Since new domain extensions clearly imply what your business is about, you can get smart with your name choices and pick a short domain name.

How new domain extensions help with SEO

Helps to build backlink traction

Backlinks play a major role to boost SEO and contextually relevant domain names help to rank higher for specific keywords and the anchor text. This helps to attract high-quality backlinks to your website which in turn helps to rank higher on search engines. Another crucial element here is the anchor text.

For instance, if www.londonfood.tech is your website and if you repeatedly get backlinks from other credible websites on the anchor text ‘London food’ and ‘London’ and ‘food tech’, it will give search engines a clear and positive indication regarding the authenticity of your website.

This way, your organic search rank will increase, and it will improve your organic traffic too.

Helps to make your inner website pages more visible

Usually, all SEO activities are targeted towards driving traffic to the homepage or one specific page of your website. However, it gets a bit challenging when you want your website’s inner pages to rank high or if you want to direct traffic to those pages. This is because an inner page has limited content and a long and complicated URL.

You can use a new domain extension to smartly redirect traffic to an inner page of your website. This will also double up as a custom, easy-to-remember URL. For example, www.airfrance.store redirects to https://shopping.airfrance.com/. This is a great example of how you can opt for a short and relevant domain name to channel people to a specific inner page on your website.

Helps to create branded URLs

It’s common for businesses to share links from their website across their social media handles. But, did now you have the option to customize every link that you share online and brand it with your own website’s name. Why share a complicated URL such as https://bit.ly/2Kyn5oM, when you can creatively brand it with a new domain extension? For example this https://williamhenry.store/WH-Damascus

A custom branded URL ensures a higher recall and as is easier to type and remember. This also means that more people will arrive on your website. Another way to creatively use new domain extensions is to pick a memorable and intuitive domain name for your existing URL. And then redirect users to your website.

Build your website on a new domain extension and win big at SEO!

Author: Eshan Pancholi
Eshan is a Senior Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with him on LinkedIn.

Eat Cake Today – Success Stories

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November 28, 2018

Introduce your business and tell us your story: What kind of business do you run?

Eat Cake Today is an online portal that offers a wide repertoire of quality, premium cakes delivered from bakers to consumers conveniently.

We host more than 40 bakers, with notable names like Baker’s Art, Cat & The Fiddle, Ennoble, Huckleberry, Little Tee Cakes, Tedboy, and etc.

All parties involved — from customer services, bakers to delivery staffs are connected to Eat Cake Today’s system on their smartphone to facilitate and streamline the A-Z cake order process to ensure customers receive their cakes efficiently and in a timely manner.

Plus, one of the main things that made our business stand out is we provide same-day delivery, promising a swift delivery time of just 4 hours!

Where are you headed as a business?

For now, we delivery to areas in Klang Valley and Selangor. Therefore, our aim is to head for expansion throughout Malaysia!

What convinced you to try our products/ service?

We host our website with Exabytes and even secured multiple domains with them!

All we can say is their pricing is truly competitive. Plus, they provide great support for their customers!

How have you benefited from using our products/ service?

We host our e-Commerce website at Exabytes where it maintains a high quality of service and with very low downtime.

That keeps our customers browsing experience positive!

What would you tell other people who were thinking of starting their business journey online?

First, try things out on a small scale to experience how it is like to run an online business.

Because, having an idea to operate an online business and actually running it could be different.

Operating an online business is much more complex than maintaining just a Facebook page.

Just because a product or strategy has worked for one company doesn’t mean it will work for you.

Have a healthy degree of scepticism about what you read and see successful elsewhere.

Therefore, if you can test your product using minimum financial and resource risk, then do so!

Be the Next Exabytes Success Story

Share your business journey with us and thousands of readers here.

Perbezaan Blog dan Website

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November 28, 2018

Apakah medium yang paling senang untuk menjana pendapatan?

Apa yang sesuai untuk produk atau perniagaan saya? Blog ke website?

Apa pula beza antara blog dan website ni?

Ramai orang keliru mengenai perbezaan dua perkara ini.

Analoginya begini:

Semua Blog adalah Website,
Tetapi bukan semua Website adalah Blog.

Contoh lain;

Semua kereta adalah kenderaan,
Tetapi bukan semua kenderaan adalah kereta.

Semua blog adalah dikategorikan sebagai website, yang membezakan adalah fungsi, rekaan, format dan platform.

Contoh platform adalah Blogspot, WordPress, Jomla, E-Commerce dan lain-lain.

Boleh nampak gambaran besar mengenai beza antara blog dan laman web?

Selain daripada itu, hanya terdapat perbezaan kecil saja.

Jangan risau, tak perlu difikirkan sangat..

Balik semula persoalan diatas, yang mana terbaik dan sesuai untuk run business?

Sebenarnya secara jujur tiada kaedah yang tepat.

Apa yang pasti kedua-dua ini memerlukan banyak usaha, kesabaran dan konsistensi.

Apa itu Blog?

Blog sebenarnya bermaksud ‘web log’ dimana blogger akan menggunakannya sebagai satu kronologi entri mereka.

Biasanya kandungan/artikel didalam blog adalah berbentuk informasi atau peribadi oleh pemilik blog berkenaan.

Blog sangat mudah dicipta menggunakan servis seperti Blogger, WordPress mahupun Tumblr.

Sesuatu blog akan berkembang dengan kandungan yang sentiasa ditambah dan dikemaskini.

Semakin konsisten kandungan ditambah semakin blog tersebut mendapat banyak perhatian.

Walau bagaimana pun kita perlu ketahui bahawa entri yang berkualiti amat penting dalam berblogging dan jika up to date selalu maka ia merupakan blog yang baik.

Gaya penulisan di dalam sebuah blog biasanya tidak formal dan bersahaja atau santai.

Secara umum, pengenalan asas bagi sesebuah blog adalah:

Kandungan disusun secara kronologi.
Terdapat ruangan komen untuk pembaca meninggalkan pendapat.
Biasanya kandungan blog direkodkan dengan tarikh, kategori, penulis, tags dan sub-kategori.

Apa Pula Website ?

Sebuah website adalah satu lokasi di Internet yang mempunyai satu atau lebih halaman halaman informasi di dalam World Wide Web.

Pendek kata, apa sahaja yang anda taip di dalam ruang lokasi dalam Browser anda itu adalah sebuah website.

Berikut adalah contoh sebuah website ;

exabytes.my
maybank.com
facebook.com
lazada.com.my
radiusite.com.my
yougotraining.com
eqalam.my
canva.com

Laman web biasanya digunakan oleh syarikat sebagai laman rasmi.

Laman web terbahagi kepada beberapa jenis seperti eCommerce Website, Corporate Website dan minisite.

eCommerce website secara amnya, ia adalah sebuah website di mana pelawat boleh melakukan transaksi jual beli secara online di dalam website tersebut.

eCommerce Website mempunyai payment gateway untuk memudahkan pelawat melakukan belian secara terus di website tersebut.

Manakala corporate website adalah sebuah website yang memaparkan maklumat tentang sesebuah organisasi perniagaan.

Minisite pula ialah sebuah website yang mengandungi bilangan halaman yang sedikit – biasanya 5 halaman atau muka surat sahaja.

Setiap halaman yang dibina di dalam sebuah minisite akan mempunyai satu matlamat tertentu sahaja.

Untuk pengetahuan anda, membina laman web yang menarik dan berfungsi sangat menelan belanja yang besar serta mengambil masa yang lama untuk dibina daripada asas.

Aspek laman web adalah luas dan hampir tidak mempunyai batasan.

Laman web boleh menjadi apa sahaja, dari seringkas landing page sehingga kepada media sosial yang mempunyai berbilion pengguna seperti facebook.

Pengenalan Asas Sesebuah Laman Web Adalah

Laman utama memaparkan kandungan dan maklumat berbentuk sehala.
Laman utama memaparkan portfolio kerja atau produk.
Tidak memaparkan penulis.
Blog mungkin menjadi sebahagian daripada sesuatu laman web itu, tetapi bukan satu-satunya elemen.
Ada laman testimoni dan feedback.
Tiada ruangan komen, tetapi biasanya contact form disediakan.

Oleh itu apa yang anda mahukan?

Pertama anda mesti memutuskan apa yang anda kehendaki. Jika jiwa anda suka membuat coretan dan mahu seluruh dunia membacanya maka sesuai membuat blog.

Jika anda mahukan satu portal online yang mempunyai pelbagai fungsi maka anda kena pergi ke website.

Saya harap anda dapat memahami apa itu website dan blog. Semoga artikel ini membantu.

Silakan share untuk manfaat bersama.

Kalau minat bermula blog atau website sendiri, anda harus mula dengan domain nama.

Check domain nama anda sekerang!

Rahsia Content Marketing Untuk Menawan Hati Pembaca

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November 28, 2018

Ada orang ingat marketing ni setakat buat iklan kat surat khabar, tv, radio je.

Betul, tapi sebenarnya dengan perubahan dunia, marketing zaman sekarang dah semakin luas.

Cara pemasaran online ni melibatkan dalam bentuk penghasilan dan perkongsian tulisan (content marketing), video, ilmu di media sosial dan blog yang tidak secara terang-terangan mahu menjual, sebaliknya lebih kepada membina ‘engagement’ dengan pelanggan.

Ok bila anda buat iklan, anda akan bermain dengan 2 benda:

Aspek teknikal (Facebook Ads, Google Adwords).
Mesej dan psikologi pembaca.

Dan kalau anda nak tau…

80% keberkesanan iklan bergantung pada masej dan aspek psikologi.

Sebab psikologi adalah ilmu tentang memahami cara otak manusia berfungsi dan macam mana ianya mempengaruhi sikap dan tingkah laku manusia.

Cara setting Facebook Ads semua tu hanya 20% je.

4 Proses Utama untuk Content Marketing (secara kasarnya) :

Ransangan dari 5 deria manusia.
Maklumat akan lalu “Sensory Gating”.
Maklumat di proses pada otak.
Respon akan diberikan melalui tubuh badan.

Kebanyakan iklan diabaikan sebab tak berjaya melepasi Sensory Gating.

Baik.. jom kita mula.

1. Rancang dan Buat Kajian

Content marketing ini anda boleh rancang dan jadualkannya.

Jika anda guna blog, guna Facebook page, sangat mudah untuk anda plan apa dan bila anda nak post kan di FB dan blog.

Adalah lebih baik anda buat kajian terlebih dahulu, berikan maklumat terkini, trending yang orang tak tahu.

Ini akan menjadikan content anda bagus dan percayalah mereka akan sentiasa follow dan jadikan anda sebagai sumber maklumat mereka.

Hal ini dapat menarik perhatian orang ramai dengan perniagaan anda.

2. Masukkan Elemen Emosi Ketika Menulis

Bila menulis, tulislah dengan penuh emosi supaya dapat sentuh emosi orang yang membaca.

Bila emosi mereka tersentuh, pasti mereka nak lagi dan lagi.

Menulis dengan emosi dan menghasilkan video dengan emosi membuatkan orang akan ‘rasa’ atau ‘connect’ dengan apa yang anda nak sampaikan.

Bila dah ‘connect’ senang untuk anda pancing mereka berurusniaga dengan anda.

3. Mudah untuk Dikongsi

Jangan takut untuk tulis banyak-banyak. Jangan kedekut untuk kongsi content.

Jangan takut untuk share video tutorial. Pendek kata jangan takut untuk share ilmu.

Hasilkan content yang berilmu dan padat dengan pengisian supaya ianya akan dikongsikan.

Anda hanya perlu letak sedikit logo, supaya orang tahu itu content anda yang kongsikan.

4. Promosikan Content

Ramai orang tak promosikan content yang telah dihasilkan.

Content yang bagus samada dalam bentuk video, infografik, penulisan atau apa sahaja, perlu dipromosikan.

Contoh, di FB Page anda boleh boost post atau anda boleh je gunakannya untuk Pin atau buat FB Ads.

Di Instagram, Pinterest dan lain-lain channel pun anda boleh kongsikannya.

Paling mudah dan murah, minta sahaja orang ramai yang baca untuk kongsikan.

Mereka pasti akan share content tersebut jika mereka dapat nilai yang terbaik darinya.

5. Penggunaan Gambar

Kadang-kadang, tulisan sahaja tak dapat menarik mata dan hati orang untuk membaca.

Disinilah gambar memainkan peranan.

Gambar tak semestinya kena letak gambar orang, gambar produk, gambar kedai tapi anda boleh gunakan infografik, poster tips, poster doa dan pelbagai lagi.

Gambar pengalaman anda sendiri digabungkan dengan penulisan yang menyentuh emosi, InsyaAllah akan dapat menarik ramai perhatian pembaca.

Jika nak mudah di viralkan, cuba gabungkan dua perkara ini.

6. Menggunakan Data Statistik

Penggunaan data statistik selalunya memberikan gambaran bahawa posting anda adalah bijak, tepat, terperinci dan padat.

Untuk dapatkan data statistik ini, anda boleh je Google, tapi lebih power jika anda buat sedikit kajian dan buat sedikit findings darinya yang dapat ditukarkan sebagai satu data.

Contoh, jika anda menjual produk kecantikan, anda mungkin boleh buat sedikit kajian tentang di antara 10 orang wanita, berapa peratus yang ada masalah jerawat, jeragat dan sebagainya.

Jika anda dapat data ini, ianya akan tingkatkan keyakinan orang ramai terhadap produk anda.

7. Bermain dengan Video

Video adalah teknik marketing yang memberi impak besar. Jika anda lihat, ramai selebriti dalam dan luar negara sibuk buat video termasuklah video viral.

Ini sebab mereka tahu impaknya yang besar, ianya akan ‘create engagement’ dan buatkan followers rasa connected jika maklumat yang anda sampaikan berharga.

Takkan anda nak tengok je video orang lain.

Anda perlu mula buat video sendiri.

Malu? Nak berniaga, malu kena letak tepi ye…

Tapi…….kena ingat..

Sebelum membina mesej content marketing, anda hendaklah menulis content yang sesuai dan relevan kepada prospek anda.

Ini antara soalan-soalan penting yang anda perlu ambil tahu terlebih dahulu mengenai mereka.

Apakah masalah yang mereka hadapi?
Apakah cabaran yang mereka terpaksa lalui setiap hari?
Bagaimana mereka harungi dan selesaikan masalah mereka?
Apakah yang membuatkan mereka beremosi dan sebagainya?

Apabila kita sudah mengetahui, siapakah sasaran pelanggan kita.

Amatlah mudah untuk kita, sampaikan maklumat yang tepat untuk membantu mereka.

Kesimpulan

Kalau maklumat yang ada pada iklan tak relevan, pelanggan akan abaikan iklan anda sebab ianya tak diproses oleh otak mereka.

Untuk hasilkan iklan yang berkesan;

Anda perlu fokus pada satu kelompok pelanggan.
Mesej yang jelas.
Dan pastikan hanya sampaikan masej yang relevan pada target market anda.

Jangan lupa share info ini !

How To Build an Email List From Scratch

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November 28, 2018

In a fast-paced world of Google and social media wonders, sometimes, it feels almost impossible for business owners to reach their ideal customers. Cutting past those clutters is more challenging than it looks. But, it doesn’t mean that’s the end.

Despite the nuisance content overload that’s distracting your customers, there is still a direct access for you to get to your customers. And this creates even better value for them.

What could that be?
Getting your target customers’ email address.

Email is still a huge and relevant medium for connecting with your customers and reach them (instead of hoping they’ll come to find you). Why not take the opportunity to educate them on your services, offer an exclusive coupon, or invite them to join your community?

Remember, customers who have a great relationship with you will also advocate for you. Thumbs up for your brand!

How To Build an Email List From Scratch

Consumers are getting smarter by the minute. Getting their private information isn’t easy to come by. Therefore, here are 6 steps on how you can build your list of potential leads from zero:

Step 1: Set Up Your Email Systems

Before we get into building that list, you’ll need an efficient system to keep and manage it. These are the values of a powerful email system:

An email management system (EMS), like EBuzzzz or MailChimp. There are other EMS out there with different features. Choose the ones that fit your business (depending on how your number of subscribers,) and the types of email campaign you will be running.
Opt-in forms/landing pages on your website. Don’t miss the chance to collect potential leads who are interested in your products or services. Some EMS systems will help you create embedded forms for your site. Or you can use instant landing page design to help you create, distribute, and manage lead generation forms.

Ensure your list, customers profile and info are syncs correctly. It never hurts to practice sending a test mail to yourself! This ensures you have everything in the right place and things are working properly before you send that email out to your customers!

Step 2: Give People a Reason Why

As mentioned, people are very personal about their data. They are not inclined to give out their info to you unless you have the right reason for them to do so.

Building an email list should not always be about quantity, but also quality. Imagine this, would you want 100 emails from consumers who just give out their emails to you simply? Or, you prefer 50 interest consumers who are likely to convert?

This is why building the list also encourage you to develop the right reason why they should give you their email. Stand in their shoes and ask yourself these vital questions:

If I provide them with my email, what’s in for me?
Do I want their email to be in my inbox?
What kind of content will I receive?

Understanding these answers will bring you to considering the customers’ needs, problems, intention and desires.

Step 3: Provide Value To Meet Your Customers’ Needs.

After answering the questions your customers’ might have in Step 2, you will need to know what kind of incentive you should provide. This little action can drive them to give you their precious information!

Establishing this relationship is a two-way street.

This is when you provide value in exchange for value. Offer your potential customers something, in return of their contact information.

A good lead magnet should be something people really want such as these:

Offering special coupons or discount codes for your products.
A free sample or a trial period to try your product before buying.
Exclusive access to content that no one else receives
Always remember to offer these value as part of your opt-in form. And with great call-to-action, you can then drive people to subscribe to you and get the offer!

Step 4: Invite People You Already Know

It’s time to start adding people to your built-from-scratch email list. Instead of focusing on recruiting new subscribers, why not start with people who are within your circle? These are the people who you can activate easily:

Existing Customers
Existing network of partners, influencers or affiliate members.
Friends and family
Avid supporters of your brand

Remember the rules of opt-in: Do not add people to your list without asking for their permission! You do not want to add them and have them unsubscribe from you — That leaves them with a bad impression of your brand.

If your unsubscribe rate increases, not only will it affect the health of your email list, but also makes it difficult for you to reach future customers. Because your email could end up in the spam folder, rather than their inbox!

So here’s how to do it the right way:

Reach out to these people personally be it by email / social media/ messaging apps —whichever works best for that relationship.
Share with them that you are working to build an email list for your brand, and you’d like to invite them to join.
Let them know what are the perks! Will they get a special discount? Free trial? Exclusive access to events? Share what’s in for them if they join you.
Send them a link to your sign-up form for opt-in, or add them to your list once you’ve gotten their green light.

Step 5: P-R-O-M-O-T-E !

You have done so much:- From choosing the perfect email system to creating forms and landing page, and of course, connecting with the people and invite them in.

Finally, you should shout out about your list to the world! Start gaining more customers and here are some tips on how to do that:

Insert the subscribe form in your website footer/contact/ about page. Make sure your audience sees them easily.
Add a link to the sign-up form in your email signature
Post the link on social media, and make sure your content engage with the audience (why you’d like them to join you, and what will they get in return!)

There are endless ways you can promote and share your email list. If you own a brick-and-mortar, then you could even invite your customer to join after they have purchased or even walked-in. Just do what works for your business!

Step 6: Engage your subscribers consistently with enriching content

After you have gained your subscribers from scratch, you will need to maintain them and keep the new ones coming. Through this step, you have the potential to convert them into paying customers.

Your content needs to be engaging & provide value.

Always remember that your subscribers can range from various backgrounds and work schedules. Segment them properly and custom the content to ask yourself how you can add value to that person.

Keep these practices in mind and you will gain more quality subscribers and eventually convert them into happy and loyal customers. And remember, if you are squeezing time to set things up, bring your customers over to a landing page with opt-in form easily. Create yours here!

Strategi Kurangkan Kos Facebook Ads.

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November 23, 2018

Facebook Ads adalah singkatan bagi Facebook Advertising. Facebook Ads membenarkan pengguna Facebook untuk mengiklankan perniagaan masing-masing. Tak kira apa jenis perniagaan, sama ada dalam bentuk produk ataupun servis.

Walaupun anda seorang agen hartanah, insurans atau sekadar buat dropship dan affilliate pun tetap boleh berniaga di Facebook.

Tambahan lagi,

Iklan anda akan dipaparkan pada tiga tempat.. Samada pada Desktop Newsfeed, Desktop Sidebar dan Mobile Newsfeed. Anda boleh pilih nak iklankan pada tempat yang anda suka.

Jumlah bayaran yang dikenakan oleh pihak Facebook adalah serendah RM0.01 sen untuk satu trafik atau setiap pelawat yang diperolehi.

Tapiiiiiii

Bukan senang tau nak dapat RM0.01 sen tu.

Bila ada orang boleh dapat murah, tapi kita asyik dapat kos yang mahal, maka ada sesuatu yang tak betul disitu.

Bak kata penulis buku T. Harv Ecker dalam bukunya berjudul Secrets of the Millionaire Mind ada menyebutkan,

Kalau sesuatu yang kita buat tu tidak memberi hasil seperti yang kita 
harapkan, bermakna ada sesuatu yang kita tak tahu.

Jadi, kalau orang lain boleh dapat kos Facebook ads murah, tiba-tiba kita asyik kena bayar mahal je, maknanya dah terang dan nyata, ada benda yang kita tak tahu, tapi orang yang biasa dapat harga murah tu mesti tahu sesuatu.

So, catatan kali ini adalah mengenai bagaimana cara nak dapatkan kos pengiklanan dengan harga yang murah menggunakan Facebook ads.

Cara untuk mendapatkan Kos Pengiklanan Facebook Ads dengan Harge Murah

Panjang sekali mukadimah…

#01 – Set Lokasi Dengan Betul

Ok mula-mula pergi ke ads manager dan pilih jenis iklan. Dalam contoh ini saya pilih engagement.

Kemudian klik continue.

Bila set lokasi di dalam setting Facebook ads, pastikan anda set dan pilih option lokasi : “People who live in this location”.

Elakkan “Everyone In This Location” , “People Recently In This Location” & “People Travelling In This Location”.

Jangan target satu Malaysia. Kalau boleh target bandar-bandar utama contohnya KL, Klang, Shah Alam, Petaling Jaya, JB dan lain-lain.

Kenapa?

Sebab yang biasa dengan belian online, atau ada purchasing power ni orang di bandar-bandar. Lagi kecil kawasan, lebih targetted audience anda. Contoh, jika saya lakukan iklan menjual servis inai pengantin di Bayan Lepas, saya mungkin akan target betul-betul pilih Bayan Lepas. Mungkin radius 5-10 miles sahaja.

Orang yang biasa dengan kawasan itu akan cepat tertarik tengok iklan sebab dah biasa atau memang tinggal di kawasan itu.

#02 – Set Language

Kadang-kadang, ada yang set iklan tanpa specify language.

Sebab itu banyak foreigner yang like dan komen.

Di bahagian language, letakkan “English (All), Malay” .

Mudahkan ?

#03 – Avatar Pelanggan

Avatar ni penting, ia seperti satu karakter ideal prospek bagi produk anda. Bukan main reka-reka je.

Contoh lain, saya jual property unit baru, dari developer di Georgetown. Siapakah prospek ideal saya? Yang baru bekerja, umur 25-35, sudah berkahwin, bekerja jawatan executive, ada degree misalnya.

Details ini yang saya masukkan dalam bahagian interest. Apa behaviour mereka.

Facebook akan mencari prospek ideal melalui interest-interest yang telah di masukkan ini.

Jika anda ada existing customer, lebih baik. Jadikan pelanggan sedia ada anda sebagai avatar. Umur, pekerjaan, pendidikan, taraf perkahwinan dan lain-lain data.

Umur memainkan peranan penting. Jika yang lebih berumur 35-50 tahun misalnya, dalam kes saya niche hartanah, mungkin mereka lebih cenderung buat pembelian hartanah dengan tujuan untuk pelaburan atau persaraan.

Contohnya, tanah lot, landed semi-D, lot kedai komersial unit, bungalow dan sebagainya. Ini mungkin lebih sesuai untuk mereka. Purchasing power, keinginan, kapasiti loan, nett income, DSR dan tunai yang mereka miliki juga berbeza dengan prospek berumur bawah 35 tahun.

#04 – Gambar Atau Banyak Gunakan Video Selagi Boleh.

Iklan yang tiada gambar, kos per engagement lebih tinggi berbanding iklan yang mempunyai gambar atau video.

Dari gambar yang anda paparkan, prospek berhenti untuk lihat iklan.

Tetapi jika iklan yang menggunakan video terbukti lebih berkesan kerana dapat mengurangkan kos iklan berbanding penggunaan gambar produk.

Kenapa?

Sebabnya orang lebih suka melihat video yang lebih interaktif berbanding sekeping gambar yang statik.

Interaksi seperti like, komen dan share video adalah jauh lebih tinggi berbanding pada gambar.

Iklan video kebiasaannya mendapat cost per view serendah RM0.01 berdasarkan artikel pakar pemasaran Facebook, Tuan Firdaus Azizi. Jika video tersebut sangat menarik, ia boleh mencecah di bawah kos RM0.01 per view. WOW!

Tips: Ikut spesifikasi size gambar dan jumlah “wording” yang di tetapkan oleh Facebook untuk iklan mudah approved dapat reach banyak. Jika tak ikut, reach rendah dan kos tinggi.

Sumber: postplanner.com

Anda boleh pecah-pecahkan iklan di panggil split test. Boleh uji gambar berlainan, copywriting berlainan dan jenis iklan. Jangan tukar semua sekaligus. Tukar satu sahaja bagi setiap iklan.

Kemudian jalankan iklan serentak (dari split test) dan lihat kos setiap iklan dan jumlah engagement atau komen atau leads yang anda dapat. Biarkan iklan berjalan beberapa hari.

Iklan yang mahal, anda boleh pause atau tutup. Iklan yang dapat kos murah dan leads paling banyak biarkan berjalan. Bergantung kepada jenis iklan dan objektif anda.

Nak tips lagi?

Pastikan dalam iklan tersebut anda selitkan Call To Action @CTA yang bersesuaian.

Contohnya, anda boleh minta audience komen ‘PM” untuk info lanjut, tinggalkan nombor telefon, atau isi borang untuk kumpul database ataupun minta mereka share video tersebut. Wajib ada CTA @ Call to action!

Anda tak minta, anda tak dapat lah.

Pssst….kalau nak bisnes lagi berkembang, saya sarankan anda bina web page atau blog sendiri. Macam mana nak mula, tak pasti platform apa nk guna. Kami ada sediakan entri untuk bacaan anda.

Bila dah ada website, boleh la join program affilliate ni pula.

Ada Belajar Sesuatu?

Ok, itu saja yang saya sempat kongsikan hari ini.

Jika anda belajar sesuatu dalam entri ini, jangan lupa untuk klik Share di bawah.

Terima kasih & jumpa lagi nanti.

Macam Mana Nak Bina Personal Branding? Recipe Terhebat yang Perlu Anda Tahu!

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