If you want to make money in affiliate marketing, copywriting is an essential skill you must develop.
Imagine a random guy is surfing on Facebook and sees your ad.
Your ad copy should be compelling enough to make him take out his credit card, buy your product, fill out some personal information, or stay longer on your content.
These are some big steps you want someone to take. One of the best ways to persuade them on the internet is to use excellent copywriting.
Copywriting is the use of words to persuade people to take the action that you want them to.
Think about your affiliate marketing funnel.
If you want them to click “Read more” or “Play” your video, you need to design a great headline.
If you want them to take certain action on the offer, you need persuasive copywriting on your landing page.
Becoming a good copywriter means that you will have better ads, landing pages, and an advantage over the competition.
Crafting a great copy may take up most of your time (or even days). However, if your copywriting is attractive enough, you would save a lot more on advertisement costs (you can get cheaper clicks and high conversions).
All these give you the advantage of a higher profit margin.
6 Useful Tips To Make Your Copywriting Profitable
Copywriting is both art and science.
The science is that almost all profitable copywriting contains certain components and strategies.
While the art is that there is no guideline to create a copywriting for the exact offer of the market and industry you are promoting. You have to use your skills and adjust them from time to time.
This post will show you how to create persuasive copywriting (and why some of these tips work).
1. Features vs. Benefits
Like it or not, you need to face the reality that nobody cares about the product features, except for the hardcore enthusiasts who would want to know every detail about the product before purchasing.
However, in affiliate marketing, most affiliate marketers often target a broad audience instead of hardcore enthusiasts.
And, the only thing people would care about is:
“What’s in this for me?”
“What benefits do I get?”
Here’s an example of using lead generation for banks:
Benefit: Get a S$10,000 car loan paid into your bank TODAY
Feature: Loan money with interest rates from 1.68% p.a. over seven years and S$200 administration fee
Can you see that the feature is too detail-heavy?
The product features might interest those who are really detail-oriented. The fact is, most people don’t “read” in detail.
On the other hand, when someone needs money, they don’t care about details. All they care about is how soon they can get the money.
We are not saying that detail is not important, but you need to throw the headline out to catch their attention to apply a progressive disclosure strategy.
If the reader gets attracted, they will click “learn more” or “fill out the form” to know the requirements, interest rate, procedure, etc.
The details show up later.
Your main job as an affiliate marketer is to shout out the benefits enough to generate interest and action. Your main goal is to drive traffic to the merchant’s page, not force people to read your content in detail.
The merchant’s page will have the details. Therefore, there’s no need to fill up your copy with so much detail. Get the reader to click the link. That’s all!
2. What is the benefit of the benefit
We take weight loss products as an example.
If you are an affiliate marketer promoting weight loss products, what benefits are you going to sell?
In general, most people will say you will look better or healthier. Unfortunately, 99% of weight loss marketing is using “self-image” as a benefit.
Now, what are the benefits of this benefit?
What are the benefits of looking better?
Let’s brainstorm a few together:
● You’ll look better, so you will get more girls or boys attention
● You will have greater confidence in yourself
● You will have more career opportunities (it is not weighted discrimination, but true-sad facts)
From here, you can see that “looking better” is not the result that people want. You need to be more specific.
You should use these for your affiliate product offers.
Ask yourself what are the benefits of your offer, and then ask, “What are the benefits of that benefit?”
This can help you connect with your readers on a higher emotional level.
3. As simple as possible
Professional copywriters said a 6-year-old child should be able to understand your copywriting.
Every person has a different level of literacy, so don’t be too smart in your writing. If someone does not understand your copy, they will ignore it.
To test whether your copywriting is easy to read, you can use the free online tool hemingwayapp.com.
If there are no red or yellow highlights, it means your copywriting is easy to understand.
More importantly, do your research, know which audience you are targeting, and speak their language.
For instance, you shouldn’t use technical terms in your copywriting to promote digital products to non-tech savvy audiences.
For easy understanding, use layman terms. They can quickly understand the product benefits and eventually take the desired action.
● Free
● Quick
● Shocking
● Blueprint
● Secret
● Cheat Sheet
● Many more
For instance:
● 7 Free marketing tools to promote your product effectively. Trust me, it works!
● 4 Ways to lose your body fat quickly
● 20 proofs that perfect social network photos are a shameless lie
Usually, 1 or 2 power words are enough. The above titles prove that you can use more powerful words if appropriate and sound natural, as long as they don’t sound clickbait-y.
Your competition is fierce. Therefore, it’s not the time to be shy when creating a copywriting or designing a headline.
We get one shot at a customer, so you have to make them WOW.
You can Google it to get more ideas about how to create powerful headlines.
5. Talk about the negative
People buy things because they want more. They want growth or change.
People buy things because they want to keep up with trends.
Instead of focusing all your energy on the positive, it is better to show people the negative side of things:
● What happens if they don’t buy?
● If they don’t buy this product, how much will they lose?
For instances:
If we want to promote insurance, don’t just focus on how good your policies are, which illnesses the insurance covers, and so on.
● Talk about what happens if they don’t have any insurance
● How much will the medical bill cost without insurance coverage?
6. Be specific
The more specific you are, the more credible you appear.
How many advertisements have you seen on the Internet saying “trade stocks for $500 a day”?
$500 is not specific enough.
Here are two instances for your reference:
● How I made S$500 Yesterday Trading Stocks
● How I made $432.65 Profit Yesterday By investing in XXX stock
Which one sounds more credible?
People always want to know how things are done. This is part of the reason why being specific can increase your conversion rate.
Here are more tips to help increase conversion rates:
● Use accurate numbers. For example, 10.6 kg and 10 kg. 10.6 sounds like scientific research or actual results have been achieved. 10 sounds like just a rough estimate, so it is probably incorrect.
● Talk about specific people, as well as people in general.
● Explain the “why” and “how” in the copywriting (after attracting them with a compelling title and introduction). Humans are curious beings naturally. Take advantage of this and uncover the details slowly.
Finally, we come to a Call To Action (CTA), the final stage
First of all – your CTA button is not that important compared to the other strategies here.
Selling it before the customer reaches this point is an important part.
Most people who will buy have made up their mind (if it is a long copywriting).
Here are some quick tips to help you boost your CTA:
● Custom text – “download” or “click here” may not be the best method. Consider what makes someone want to click on your CTA.
● Turn your picture into a clickable link to go to your offer
● Place multiple CTAs throughout the copywriting, especially when the copywriting is in a long format. People might be ready to make purchases at different stages.
● Distinguish your CTA from the rest of the page to attract attention (colours, borders, text, etc.)
In a Nutshell
This is just an introduction. It takes time to practise to be a good copywriter.
To practise, do the following:
● Write some copywriting
● Publish it
● See how it works
● A/B test another version (most important)
● Know what is right for your specific market
Each market has a different style of copywriting, and each market responds differently for sure.
Copywriting is a skill worth learning. It applies to every business, no matter which industry you are in, which affiliate products you are promoting. If you have good copywriting skills, you can make good money.
What other copywriting techniques do you use for affiliate marketing? Share with us!
A person’s real-life story always inspires and pushes us to take action toward our life’s goals. Through eCommerceFest 2021, we hope to motivate you to take action toward achieving your goals with the #1 series of our event theme ‘eCommerce Success Stories & Insights’.
Ensure that you attend the first series of our eCommerceFest 2021 on 15 June 2021 (Tuesday), with the theme ‘eCommerce Success Stories & Insights’. We hope to empower eCommerce merchants and SMEs through this event, equipping them with the knowledge and confidence they need to grow their business online.
Why you must join Series #1?
You shouldn’t miss this series if you are an eCommerce merchant or a small business owner. This series will walk you through local eCommerce merchants’ true success stories. They will share their entrepreneurial experiences and insights — a great chance to learn and improve your business.
Let’s take a look at the topics in Series#1:
Topic 1: How Malaysian SMEs Scaled New Growth via eCommerce
Moderator: Wintson Tham, Business Development, Exabytes
Panelists:
Kim May Chee, Founder, Cocodry.
Edmund Tan, Founder, Inside Scoop.
In this session, we will have eCommerce entrepreneurs Kim May Chee, the founder of Cocodry, and Edmund Tan, the founder of Inside Scoop. They will be sharing with us how they became successful in their eCommerce journey in Malaysia!
Topic 2: Next Stage of eCommerce in Malaysia – The Challenges & Opportunities
Ganesh Kumar Bangah, Executive Chairman, Commerce DotAsia Ventures Sdn Bhd
Song Hock Koon, Director of eCommerce, MDEC
Malaysia is one of Southeast Asia’s fastest-growing eCommerce markets. This session points out problems and opportunities that the next stage of eCommerce in Malaysia would bring. With this knowledge, you can better prepare yourself for the challenges and take advantage of the opportunities.
Topic 3: The Ultimate Tips to Pitch Your Business Idea to Investors Successfully
Moderator: Puan Juliana Jan, Senior Vice President Grant, Cradle
Panelists:
Liew Kei Yan, Founder & CEO, PARKIT
Ben Lim, Managing Director, NEXEA
Zer Ken Yap, Co-founder, Plush Services and Kapas Living
Yi Chung Ng, Partner, ACV
You must be exceptional at pitching and presenting when convincing investors to take a chance on your idea. This session will go over how we can impress the investor and create a compelling pitch deck.
By joining this series ‘eCommerce Success Stories & Insights’, you will have the opportunity to learn the best practices of running a successful eCommerce business. Start growing your eCommerce business by equipping yourself with all the strategies and tactics shared at this event!
Every day, we check emails, post our latest updates to various social media platforms. Some of us even manage our personal blog or website.
Have you ever wondered what is behind all these online activities? When you post or upload something online, where does the data go?
The answer is Data Centre.
What is a Data Centre?
A data centre or data center is a facility composed of networked computers and storage. Companies, big or small, use the facility to organize, process, store and distribute large amounts of data.
Enterprises usually rely heavily on the applications, services, and data contained in the data centre, making it the focus and key asset of their daily operations.
Data Centre Tier Ratings. How to choose the right tier for your business?
When looking for a data centre, it’s important to understand these ratings because they can provide you with uptime guidance, and uptime determines how long the data centre can be fully operational.
Uptime Institute‘s rating began in the mid-1990s. This is a white paper, “Classification Defines Site Infrastructure Performance”. The purpose is to outline the standards for data centre design and investment.
Since then, these ratings have been helping data centres achieve high-quality levels to ensure uptime.
Data centres can be divided into 4 tiers. Each tier has increasing requirements.
Tier 1 Data Centre
Small businesses usually take advantage of the requirements of Tier 1 data centres, which have the following characteristics:
99.671% Uptime
Zero redundancy
28.8 hours of annual downtime
If you are a small business, tier 1 may be ideal for you. This is a cost-effective solution.
Although tier 4 data centres do not have the functions of large centres, they have generators or backup cooling systems.
Tier 2 Data Centre
The benefits offered by Tier 2 facilities include:
99.749% Uptime
Partial redundancy in power and cooling
22 hours of annual downtime
Tier 2 data centres are for small and medium enterprise customers. It is more efficient than the level II system. Secondary providers can also handle more customers.
Companies whose network traffic matches small businesses are best suited for this level. In most cases, it is much cheaper than Tier 3.
Tier 3 Data Centre
Large enterprises use tier 3 data center specifications and have the following characteristics:
99.982% uptime (Tier 3 uptime)
N+1 fault-tolerant
72-hour power outage protection
1.6 hours of annual downtime
Companies that use Tier 3 providers are usually growing companies or companies that are larger than the average small and medium-sized enterprise. Most data centre companies ranked by the Uptime Institute have a Class 3 ranking.
The tier 3 also has lower charges than the tier 4. If you have a budget constraint, you can choose tier 3 and expand to higher levels in the future.
Tier 4 Data Centre
Tier 4 data center certification usually provides services for enterprise companies using the following guarantees and benefits:
99.995% uptime per year
Zero single points of failure
2N+1 fully redundant infrastructure
96-hour power outage protection
26.3 minutes of annual downtime
Tier 4 is considered enterprise-level services. If you need to host mission-critical servers, tier 4 data centres are for you. The tier 4 data center can ensure the safety of your business, including taking care of mechanical failure.
It offers complete fault tolerance so that your business will not be slowed down by any issues.
Tier 4 colocation is definitely the most expensive option. This is why this level is dominated by international brands with consistently high levels of traffic or processing demand.
Exabytes Tier 3 Data Centre
Exabytes’ second data center in Singapore, Rack Central 1 is located within the central Data Centre zone in the heart of Singapore at Tai Seng Drive.
It is a carrier-class Tier 3 Data Center housed just meters away from a Global Switch Carrier Aggregation Data Centre.
Rack Central 1 houses close to 60 multinational customers, and more than 10 local and international telcos. With a capacity of 1000 racks, it is designed to specifications of PUE of 1.8 and offers Tier 3 equivalent power, cooling and telecommunications services designed to TIA-942 standards.
RC1 offers a full suite of colocation services ranging from Nano DC to manage cloud hosting, basic co-lo racks to fully customizable cages and suites.
Availability choices are effectively accessible with this carrier-neutral data centre with multiple direct dark fibre connectivity into Global Switch and Equinix.
This enables Exabytes to have access to over 500 global and local network operators and additionally On-Net data centre connectivity to other key data centres around the region.
Furthermore, RC1 is TVRA assessed and ISO 23001 BCM certified. This integrated service data centre is not only ready to host the production IT but it’s also designed as a secondary DR/BCP site.
With space fitted out and ready to deploy up to 120 seats BCP seats (customizable up to 1000+ seats), the data centre is fully equipped to manage services for annual BCP/DRP testing.
2021 is the world of advanced technology, and it is increasing day by day. In today’s technology world, TikTok is one of the best and most famous social media platforms. This application was released in 2018 globally, and after some time, it became very famous. Today, everyone wants to become a TikTok creator.
People who create content on TikTok love this platform because of the user-friendly interface and content management system. Others like it because of the recommendation system — the TikTok algorithm.
With the help of this system, everyone can easily watch content according to their choice. TikTok gained massive popularity in a short period; because of this, other social media platforms also launched their short video platforms — Reel for Instagram, Lasso for Facebook, and shorts for YouTube.
If you want to become a famous content creator on TikTok, you must understand the TikTok algorithm. It is the essential thing that helps you promote your business or become famous.
So, in this post, we will tell you everything about the TikTok algorithm, including interesting facts, the benefits you can get from TikTok for your business, and many more.
Interesting TikTok Fun Facts
There are too many fascinating facts about TikTok. Here are some of them.
1. High Installation
According to the data provider sensor and many analytics, in 2019, more than 700 million people downloaded this application. 2019 was the best year for TikTok, and after some time, according to reports, it crossed 2 billion downloads.
2. Largest Social Network
In 2016, Zhang Yiming created the TikTok social media platform and released it in China. But it took two years to release it globally. After its global release in 2018, the social media platform quickly gained popularity, and it was ranked at the top of the list ofmost downloaded applications.
After releasing the app in just a year, TikTok became the most downloaded application. It becomes the 7th most powerful social media platform in the top 10 most prominent social media platforms.
3. The Number of TikTokers by Country
In this race, China leads every country. If we talk about the users of TikTok in China, it is more than 400 million daily users. Brazil has the fastest growth rate when it comes to the download of TikTok although users in America accounts for only 5% of global users.
All in all, the number of downloads in 2020 saw 9.7 million increase compared to 2019.
4. User Facts
Statistics show that TikTok is very famous among the young generation. 27% of people who use TikTok are between 13 to 17 years old. 42% of TikTok users are between 14 to 18 years old. Check out more details below:
27% users: Age 13 to 17 years old
42% users: Age 18 to 24 years old
16% users: Age 25 to 34 years old
8% users: Age 35 to 44 years old
3% users: Age 45 to 54 years old
4% users: Age 55+ years old
5. Best Place for Marketing
According to the report, millions of people use TikTok daily, and the average time is 46 minutes. Thus TikTok is one of the best places to promote your business, products and services. But the main question is how to rank a video on TikTok.
To answer this question, you should know about the TikTok algorithm. Let’s start by discussing the benefits of TikTok marketing.
Benefits of TikTok for Business Marketing
If you are promoting your business on TikTok, you will get countless benefits to grow your business, which include:
1. A Big Audience
Today, TikTok has more than 2 billion downloads, and over 800 million active users. The majority of users are young adults — 32.5% of users are between 10 and 19 years; 29.5% of users are between 20 and 29 years.
Moreover, the number of users is growing day by day. With the help of a vast audience, you can easily promote your business to a big number of users. This will help you grow your business quickly.
2. International Audience
In 2021, over 150 countries use the TikTok social media platform, which means videos that went viral on TikTok are spreading worldwide. If you are looking to grow your business globally, then the TikTok social media platform is a very effective one to increase your customers..
3. World of Video Marketing
In the world of video marketing, the TikTok trend is getting stronger. According to reports, more than 90% of people like to watch videos compared to reading articles.
As a result, more than 80% of business are using TikTok in the marketing strategy to grow their business. If you are new in business, then the best option for you is video marketing. The TikTok social media platform is considered the best application for video marketing.
4. Connect with Audience Easily
It is effortless to connect your targeted audience on TikTok by launching a hashtag challenge. Select a theme or an idea and ask users to create videos for your brand and then publish it on their TikTok profile. It’s the best way to grow your business and increase audience interactions with your brand and business.
5. Target Audience on TikTok
The main question here is whether your target audience is present on TikTok. If your target audience is not present, will they be present in the future?
TikTok is tapping on the Generation Z trend just like many social media platforms that started their journey targeting the young audience.
However, TikTok has successfully expanded its audience category. Nowadays, countless companies are using TikTok as a marketing platform. So first, you have to find your target audience and before promoting your business on TikTok.
6. TikTok Influencer Marketing
Small and big companies are working with TikTok influencers to increase their business reach. There are many influencers present on TikTok; many of them have millions of followers, and that’s why it is the best time to promote your business with these influencers.
7. TikTok Advertising
TikTok is not really an advertising social media platform, but recently TikTok has introduced some advertising opportunities. Currently, there are five types of ad formats available including in-feed ads, something similar to Instagram ads; they appear when you scroll down or up.
These advertisement options provide many opportunities to connect with a massive audience. However, the ads are not affordable for small businesses. So if you have a big budget and can afford the advertising price, it is a good idea to promote your business on TikTok.
8. Original and Engaging Content
The best feature of TikTok is that you don’t need a high-quality video edited professionally. With the help of your smartphone, you can easily make a video on TikTok. The catch is your video must be engaging, original, and creative.
If you are going to promote your business with the help of TikTok, you have to make sure that the marketing channel is related to your business strategy and goals.
Tiktok Algorithm
In the four years after its release, Tiktok remained silent and didn’t tell anyone about theAlgorithm of TikTok. In June 2020, TikTok revealed the factors that affect the viewership of videos. Check them out.
1. “For You” Algorithm
When you upload a video on TikTok, TikTok will automatically put your video on the recommendation section that is “For You”. Most of the TikTok users will see your videos because they selected the same category when signing up.
The second option is that most of the time, you see videos always related to your category. It might be because too many users respond to your video by liking it or sharing it. Then in this situation, TikTok put your video in the feed of too many users.
But sometimes, TikTok will show your video to the audience who is not related to your category and has never seen the videos related to your category. That’s why when you open TikTok, first you will see the most liked, viewed, and shared videos, and after this, only you will see the other videos.
Other than this, if you will get a negative response on your videos like “not interested” or if anyone selects the option “hide videos”, TikTok will show your videos to the other types of audience.
2. Video Description
The next thing that you have to take care of is the video description. Users always search for new trends, entertainments, and creative videos. So, most of the time, TikTok will show you the videos of those who accept the challenges and sometimes those videos containing particular hashtags. You need to write the best description and hashtags to your every video, which helps in making your videos go viral.
3. Device And Account Settings
The other factor of the TikTok algorithm is the device and account settings. These settings include the language, user’s location, and many others. This factor doesn’t contain too much weightage, and still, it is a factor to rank your TikTok videos.
4. Improving Day by Day
TikTok is improving day by day. They immediately find the problems referred to as the “Filter bubble” and solve them one at a time. The recommendation method and the other issues will update daily based on users’ feedback and the data provided by the users. Other than this, TikTok also commits to further development and improvement of quality.
Essential Tips for All Content Creators
When you create content on TikTok, your first motive is to gain attention from a big audience. Here are some essential tips you can follow when creating videos.
1. Quality Short Videos
It would be best to make short videos, but you have to convey the entire message and information in this short video. However, the duration of a short video is less than one minute.
For example, if you want to make a video on dance, then show your dance; if you’re going to make a video for cooking, then do it. One thing to remember: don’t waste your and others’ time introducing the video.
When making a video, make sure that your background is excellent, so prepare well before making the video.
2. Improve Your Editing Skills
If you want to give your audience value, improve your video editing skills. For this, use different editing tools and take advantage of the editing features of TikTok. These features include effects, background, stickers, films, and many more.
Other than this, you can gain inspiration from other TikTokers who are experts in video editing. You have to remember that everyone comes to TikTok to keep themselves entertained, so editing skills are essential if you want your videos to go viral.
3. Interesting Title and Captions
We all know that words are the most powerful thing in this world. Words can make or break your chance to grow your business via TikTok. So make sure to add engaging and exciting titles and captions.
But how? The answer is to use funny words to create attractive titles and captions. Moreover, you can also refer to the title of the videos related to your category when creating your own titles.
4. Use a Business Account
The TikTok business account is free. If you want to make videos and attract an audience, having a TikTok business account is a must.
With the help of a TikTok business account, you can easily track important data such as audience behaviour and many more.
With the stats of your videos, you can identify the type of videos your audience wants and the best time of the day to publish your videos on TikTok.
5. TikTok Blog and Press Release
If you regularly check the TikTok blog and its press releases, you can learn more about TikTok, including how to grow your TikTok account and how to make your videos go viral. Moreover, the blog also publishes updates, bugs, and error fixes for its users.
6. Promote TikTok Videos
Everyone knows that TikTok is for fun and entertainment. It is a platform where everyone shows self-expression and talent.
So, to grow your TikTok account, you can also promote your videos on other social media platforms such as Facebook. This helps you quickly grow your audience.
7. Accept Challenges
Most people want to watch the challenge video, so if you accept the challenges and make videos on them, it will be beneficial for you. In other words, by making videos for different challenges, you can entertain your audience and grow your TikTok account.
8. Content is King
It is obvious that content is the king. So if you want to gain attention and likes on your videos, views, and shares, you must create fun, entertaining, and creative content.
We hope these content-creating tips can help you quickly grow your TikTok account.
The Bottom Line
It’s not easy for ordinary people to grow their TikTok accounts. But now, with the help of the TikTok algorithm, you can easily do so
I hope the tips and tricks in this post can help you grow your TikTok account. If you have any questions, feel free to let us know in the comment section.
In today’s digital age, eCommerce has become the norm. However, due to the competitive nature of eCommerce, the key to success is not only about offering good products.
Having the right strategy and solutions is equally important.
Wish to learn the right strategy and solutions for your eCommerce business?
Join us at the upcoming eCommerceFest 2021!
This 3-day event will dish out the nuggets of wisdom on eCommerce business and help you run your online business successfully.
A 3-Day Event That Spreads Across 3 Weeks!
Doze off during long-hour webinars? Don’t worry! This year’s eCommerceFest is going to be different. The 3-Day Event will Spread Across 3 Weeks (one day for each week)!
Guess what ? Admission is FREE !
Join us with zero cost to learn valuable insights to run your eCommerce business!
Event details:
Date: 15 June 2021 – Series #1:eCommerce Success Stories & Insights
22 June 2021 – Series #2: eCommerce Trends
29 June 2021 – Series #3: eCommerce Strategies & Growth
Time: 10:00am – 12.00pm
Venue: Zoom
Numerous successful local eCommerce entrepreneurs will be there to share their experience and provide you with insightful information!
Speakers that are invited to eCommerceFest 2021 to share their insight about eCommerce business !The moderator, Wintson Tham, Business Development, Exabytes, the panelists, Kim May Chee, Founder, Cocodry and Edmund Tan, Founder, Inside Scoop. As an eCommerce entrepreneur, Kim May Chee and Edmund Tan will be sharing on how their eCommerce journey success in Malaysia.The moderator, Salman Ahmad, Assistant Manager, E-Commerce Division, Sidec, the panelists, Ganesh Kumar Bangah, Executive Chairman, Commerce DotAsia Ventures Sdn Bhd and Song Hock Koon, Director of eCommerce, MDEC. This session will discuss what are the key challenges of the next stage for eCommerce in Malaysia, as well as the opportunities created within the industry.The Moderator, Samantha Tong, Chapter Lead of Google Business Group (GBG), the panelists, Sumit Ramchandani, CEO, AirAsia Media Group and Christopher Lowe, Regional Head of Partner Success, Insider. In this interesting session is going to discuss the key elements of designing the personalization strategies to provide good customer experience.The moderator, Calvin Yeap, Chief Marketing Officer, IOUpay, the panelists, Lim Ben-Jie, Head of e-Commerce, airasia super app, Tang Siew Wai, Country Manager at Carousell Malaysia and Vivienne Chin Ee Kwan, Head of SME Banking Business Development and Marketing, CIMB. This session will discuss the current trends in Malaysia, how an eCommerce merchant can leverage the trends and create more opportunities in Malaysia
and many more upcoming!
How to Register?
Can’t wait to join? Let me guide you on how to register !
Step 1: Click in the link: https://www.ecommercefest.asia/my and you will be directed to the website of eCommerceFest 2021. Hit on the REGISTER NOW button to join the event.
Step 2: After that, you will be directed to your cart and you may press on Proceed to Checkout button.
Step 3: Now we have come to the last step ! Fill in your information and click on the Place order button to complete your registration.
After you succeed to register eCommerceFest 2021, you will receive an email from Exabytes Events. The content of the email will show you the date and time of the event as below:
Notice: Due to the Zoom default setting, the start date for each event day was shown June 15, 2021. However, the actual date for the event is June 15, 2021 (Day 1), June 22, 2021 (Day 2) and June 29, 2021 (Day 3).
Mark your calendar and join with us on this 3-Day event! Let’s take your eCommerce business to success!
The idea of working around the world without setting a work schedule sounds appealing.
Who wouldn’t like it?
At some point in your life, you may have thought about escaping the 9 to 5 grind and starting a small business to become your own boss. There is nothing better than waking up in the morning at your preferred time and working on a laptop within your reach or from anywhere in the world.
Affiliate marketing is one of the best ways to realize your dreams. If you are passionate about blogging and want to profit from your website, then affiliate marketing is your ideal choice.
The catch with affiliate marketing is that success doesn’t come easy. The term success here refers to the affiliate earnings that can make you quit your job and turn to affiliate marketing as a full-time business.
So, how do you build a successful affiliate marketing business, and how do you boost your affiliate sales conversion? You need to start with the right tools.
Winning in the field of affiliate marketing can be tricky. We highlighted the essentials affiliate marketing tools that will help you succeed.
8 Essentials Marketing Tools for Affiliate Marketing
1. SEMRush
SEMrush is definitely an essential SEO marketing tools for affiliate marketing.
Regardless of whether you are a small business or a well-known business, every company needs to develop a quality strategy to rank high on search engines to obtain free organic traffic.
If you are an SEO expert, you most likely use SEMrush or similar tools every day. SEMrush is a multifunctional digital marketing software that can help you improve your website’s ranking in SERPs.
By using SEMrush, you can:
Find the best-performing competitor content you should procreate
Monitor your keywords ranking every week
Conduct an SEO audit to look out for website issues that may damage your website search rankings
Monitor news reports
Analyze backlinks
Pricing (Billed Annually):
Free: very limited that you can do
Pro: US$99.95/ month
Guru: US$191.95/ month
Business: US$374.95/ month
Enterprise: Custom flexible plan
2. Rank Math
Rank Math is a WordPress plugin that helps you optimize your content and website according to SEO best practices.
However, these types of WordPress plugin have always been ubiquitous. Therefore, it may be difficult to know which one you should install on your website.
The Rank Math plugin can help you optimize your content to make them better than your competitors. Moreover, the beauty of the plugin is that it provides all the advanced features of the Yoast plug-in for free.
Rank Math also has a rich summary, 404 monitor XML sitemap, redirection manager, AMP, local SEO, etc.
Main features:
Easy-to-follow installation wizard
SEO analysis and optimization
Optimized for speed
Clean and minimal user interface
Support Centre
Pricing:
Free
Pro: US$59/ year
Business: US$199/ year
3. Grammarly
For those who regularly publish content on their affiliate websites, grammar is essential. With Grammarly’s AI assistant, you can write unmistakable works.
It does not only indicate spelling errors. It can also identify grammatical errors, such as incorrect words and punctuations.
You can use the free version of this tool. However, the paid version provides a more comprehensive content review function.
We recommend installing the Grammarly Chrome extension on your browser so that the app will auto-correct your grammar and spelling.
Grammarly is a must-have tool for affiliate marketers and content creators.
Main Features:
Punctuation errors & suggestions
Spelling errors & suggestions
Grammatical errors & suggestions
Genre-specific writing style checks
Pricing:
Free
Premium: US$11.66/ month
Teams: US$12.50/ member/ month
4. DupliChecker
For most affiliate marketers who write blogs, it can solve problems related to content quality and plagiarism.
Writers can use free functions such as text analysis, web management, keyword research, IP tools, SEO, domain tools, and improve and review the quality of their content.
Duplichcker is a free and must-have app for affiliate marketers and content creators, and it is still popular among most writers who need to quickly check their content.
Price:
Free
5. Exabytes
For those who lack a strong IT or website development background, Exabytes is an affordable and reliable hosting option that provides many additional benefits.
Pricing is relatively cheaper than other popular hosting service providers such as A2 Hosting and Hostgator. Exabytes provides the following functions in addition to hosting:
Auto Backup (so if something goes wrong, you can contact the technical team to restore for you)
Free SSL certificates for each site you set up in their hosting plan
The bounce rate will increase by 50% for every 2 seconds the website loads. In other words, slower websites lose money.
Okay, but how to improve the speed of the website?
Image compression.
Image compression is one of the most effective ways to increase the speed of a site. Image compression can remove extra pixels in the image to reduce the size of the image file.
TinyJPG is the best image compression tools can do this without sacrificing image quality.
We have tested about 10 image compression tools, and TinyJPG is our favorite, and it’s free too!
Pricing:
Free
7. Hootsuite
Hootsuite is a social media marketing and management platform that provides users with various useful functions.
The tool supports many social media channels, such as Twitter, Facebook, YouTube, Instagram, etc. This makes Hootsuite a very powerful tool and a great choice for managing social media.
In addition, you can also access analytical reports, plans and planning tools, which will greatly reduce your social media marketing burden.
One of the easiest strategies to start your affiliate marketing journey is to use social media.
Therefore, Hootsuite is definitely worth investing your time and resources to achieve outstanding results.
Pricing:
Free trial 30 days
Professional: US$19/ month
Team: US$99/ month
Business: US$599/ month
Enterprise: Custom Solutions
8. Google Analytics
As an affiliate marketer, you may already have a personal website, blog or YouTube channel.
Google Analytics allows you to analyze your business data, whether it’s your website visits, conversion tracking or audience statistics. This information may ultimately affect your business decisions and greatly improve your efficiency as a marketer.
Do you want to see exactly which of your affiliate marketing campaigns and activities are more effective than other affiliate marketing activities?
UTM parameters will help you do this and ensure that your efforts are never in vain.
Setting up UTM with Google Analytics is very simple, and it can help you determine exactly which newsletter, YouTube video or guest blog post your traffic comes from.
Pricing:
Free
Analytics 360: Custom
What next? Of course, all the tools listed here are just a small part of the software that can help you improve your affiliate marketing performance.
However, these tools have been tested and verified to help you save time and monetize traffic faster.
To learn more about the ins and outs of affiliate marketing, check out our other affiliate marketing strategies.
Your company’s website sets you up to reach new customers while making your brand more credible and professional. It also allows you to clearly showcase your products and services on a platform you can fully customize to fit your business needs.
And a well-designed website markets your products and services around the clock, always working to convert visitors into customers.
Whether your brand is well-established, just an idea, or somewhere in between, it’s never too early to start building a strong online presence. Lucky for you, it’s easier than ever to create a business website.
In this post, we’ll help you pick a .XYZ domain name and establish your online presence in no time. Follow these seven simple steps to take your small business online, and gain inspiration from the real-life .xyz community members who successfully demonstrate each step.
Step 1: Determine the Primary Purpose of Your Website
Deciding on your website’s purpose first can help you consider the features that would be most beneficial to your small business.
Clarity on your website’s primary purpose can lead to designing an optimal website layout and user experience from the get-go, helping you avoid inconvenient changes later.
If your company sells products that you want to make available to a broad audience online, your website’s primary purpose would likely be online sales. Take, for example, Dutch dog food brand Wooof.xyz.
Wooof.xyz’s primary purpose appears to be online sales, based on the layout of their e-commerce website. They’ve centered the user experience around their neatly displayed dog food options with helpful product information, similar to a product brochure and order form.
The company appears to have designed their website to encourage the browsing and purchasing of their dog food brand.
Having a clear primary purpose of sales presumably led Wooof.xyz to design their website around the main actions they want to encourage their visitors to take – understanding and buying their product.
Perhaps your website’s primary purpose is to reach more customers for your service-based business. A great way to reach new potential customers is exposure to a greater audience online.
A professional service-based website can be organized to offer the convenience and efficiency that potential online clients expect. Bangladesh-based household service booking platform Sheba.xyz is an example of a website with a service-based primary purpose.
Their homepage is designed around a prominently placed search bar that visitors use to find and book household work like appliance repair, painting, and cleaning.
The search bar is easy to use because it displays their popular categories as prompts when you click into it, helping visitors learn what the website has to offer.
Sheba.xyz’s service gives visitors the option to filter by location so they can find workers in their local area. Including these options as part of the search bar helps their customers quickly find what they’re looking for, which helps Sheba.xyz encourage online bookings.
Your website’s purpose may be to build an audience through sharing entertaining content, and your marketing efforts may have the goal of increasing readership.
Consider professional sommelier Sarah Tracey’s TheLushLife.xyz, an entertainment site centered around wine, as a website with a primary purpose that appears to be building an audience.
Sarah’s homepage contains many different ways to see and browse her content and prominently invites visitors to take a short, fun, and informative quiz. In return for the quiz, she gains newsletter subscribers.
Visitors are subscribed to the newsletter by entering their email to get the results of their quiz, which will show them what kind of wine they should “*actually* be drinking,” according to Sarah’s expertise.
This technique trades value for value – a fun activity in return for subscriptions to her newsletter.
Determining your website’s primary purpose will help you design your website to meet your business goals and meet or exceed your audience’s expectations.
Step 2: Choose a Memorable Domain Name
Now that you’ve determined your website’s primary purpose, it’s a good time to select a memorable domain name. Your website is the online home for your business, making your domain name the home address.
Just like physical real estate, it’s all about location, location, location. A memorable and fitting domain name can mean the difference between establishing an easily located online presence and getting lost in cyberspace.
When it comes to the length of your domain, shorter is generally better, because short domain names are easier to remember. Short domain names are also easier to fit on advertisements, business cards, packaging, and other marketing collateral. For these reasons, consider taking advantage of the availability of .XYZ domain names.
Award-winning Slovakian coffee roaster Black registered Black.xyz for their coffee shop’s website. This one-word domain fits cleanly on their marketing collateral and is easy for their customers to remember.
Visitors of the coffee shop can later type Black.xyz into their browsers so they can easily find the shop’s website and purchase Black’s coffee beans to consume or to sell at their business.
Choosing an on-brand domain name can help to communicate the goal of your business to potential customers. Real estate property finder Property.xyz is an example of a domain name that identifies the service they offer.
Co-founder Robert Jones explains, “We’re creating a property platform that works for everyone. All property types. All property categories from residential to commercial. All steps of the property process. We felt (the name) Property.xyz achieves this perfectly.”
Property.xyz was able to secure a fitting one-word domain with .XYZ. They now have a domain name that matches their industry and helps to promote the service they offer.
The radio test” is an important tool to consider when choosing your domain name. The radio test checks if potential visitors can spell a domain name when they hear it said aloud.
Try this out on your friends, family, and colleagues! When you verbally invite people to check out your website, it is extremely important that they can easily remember and know how to spell your domain to find your website.
Starship.xyz, the autonomous robot delivery company created by the co-founders of Skype, is an example of a domain name that passes the radio test. Starship Technologies used their brand name paired with .XYZ domain to achieve a short, memorable, and unique address that is easy to both remember and spell.
Starship.xyz is bound to earn a lot of word-of-mouth marketing, due to the opportunity of being the first robot delivery solution on many United States college campuses. The brand’s domain needs to be easy to spell and remember, so students can quickly navigate to the website to use the service.
Once you have some contenders for a memorable domain name, you may also want to do some research to ensure the name you want to use is not already trademarked. You can search online to make sure another business in your vertical hasn’t already popularized it.
Act swiftly, before someone else grabs the name you want!
Step 3: Make a Good Impression with a Well-Designed Website
A well-designed website doesn’t need to be a complex undertaking. While you’re designing your website, think about your primary purpose, which can be supported by the colours, fonts, and imagery you choose.
You’re aiming for an aesthetic that will resonate with your desired audience and communicate your brand.
Fortunately, with the ease of website builder templates and options for quick website design, designing a website that looks good and works well is easier than ever. You can quickly build your website by choosing a style that matches the vibe of your brand.
If you’re part of a visually creative industry, consider a website design that is built to highlight your images.
As the adage goes, pictures are worth a thousand words. High-quality imagery can be a useful way to effectively show your potential customers what you have to offer.
Interior architecture and design agency AtelierInteriors.xyz aims to create “immersive, lived-in spaces full of character and depth” for their residential and commercial clients.
The agency uses a sleek template to showcase their large portfolio of past projects. Through the template’s design, their interior images take up the majority of the website’s visual real estate so visitors can get a sense of the type of environments the agency is able to achieve.
Alternatively, if you’re a small business in a more somber industry, you may opt for authoritative and neutral tones. Forensic criminologist Rauscher.xyz uses color and media that fit the nature of his work.
As a specialist in the photo and video forensics, his judgement is used in judicial evaluations. The colours of the website are primarily black with white text, and black and white photography are used throughout.
The somber design seems like it would resonate well with those in law enforcement that expect to work with clinical companies.
If you’re part of the tech industry, giving your audience the feeling of being immersed in your technology can help to communicate your brand offerings.
Software solutions company OneSky.xyz specializes in Unmanned Traffic Management (UTM) technology.
Their website incorporates photography, illustration, and video throughout, fostering a user experience of visualizing the airspace perspective of an unmanned aircraft (i.e., a drone). OneSky.xyz utilizes media and iconography that communicate a modern aesthetic for their brand.
Use website visuals that align with your brand’s aesthetic to help you effectively promote the services or products your brand offers.
Step 4: Include Key Content That Sells Your business to your audience
A well-designed website also needs convincing content to turn your visitors into customers. Start with succinctly telling users exactly what you do or what your company does through the use of an elevator pitch.
This important information should be quick to read, and front and center on your website. Look to mobile application builder AppMaker.xyz’s website for an example.
The website clearly states “Enabling mobile commerce for your Brand” on the homepage, so visitors can quickly understand what the company does and has to offer.
The elevator pitch should catch the attention of those interested in your service, and inspire continued browsing of your website to learn more.
Another essential and easy-to-add content piece is a clear call to action (CTA), an element of your website that tells your audience what to do next.
This is where knowing your website’s primary purpose really comes into play. Website creators often will feature a highly visible link with action text, that makes it easy to see and click right off the bat.
AppMaker.xyz utilizes a brightly colored and prominent button that encourages visitors to “Get Started for Free.” Visitors don’t need to search around if they want to start now, and the design and position of the button encourage visitors to take action that appears to be AppMaker.xyz’s main goal.
Further, explain what your business has to offer your customers by sharing your value propositions on your website. A value proposition is a statement that tells a customer why they should choose your product or service.
Value propositions list the direct benefits customers would receive by giving you their business. Sharing the value you can give to your visitors will help to persuade them to make a purchase.
AppMaker.xyz lists six main value propositions on their homepage, including “acquire more users through App store discovery,” and “reduce cart abandonment,” making important benefits of using their service clear to their website visitors.
Understanding the benefits can mean the difference between a potential and a paying customer.
An elevator pitch, clear CTAs, and your value propositions are a good place to start. Additional content you can use to effectively promote your business to your customers depends on the type of business you have.
Step 5: Ensure Uniformity Across Small and Social Media
Your business website needs to include a way for visitors to contact and follow you. The most popular paths of communication are contact forms, email addresses, and social media handles.
Ensuring uniformity across multiple methods of communication helps customers to remember how to find you, and instills trust. This includes making your social media handles consistent if you can and having a custom email address, which can add credibility to your brand.
Consistency makes it efficient and easy for potential customers to remember your handles. A custom email address using your domain will match the address of your website, which will confirm your connection to your website.
Uniformity in an email address, social media handles, and website address can also verify to visitors that they are communicating with the owners of the website, and help them navigate back to your website for more information.
An email address that ends in the same domain as your website can help you to look more professional by verifying that the owner of the website and the owner of the email are the same person or company.
Using your domain name to create custom, branded email addresses connects all of your company representatives and public contact emails with your website.
Look to digital fitness platform Moxie.xyz and Hong Kong’s largest employee benefits platform, Amaz.xyz as examples. Both businesses show brand consistency and trustworthiness to their customers with the support emails they list on their websites.
By using (support)@moxie.xyz and (info)@amaz.xyz, customers are assured that they are emailing a representative from those respective businesses.
Using a distinct domain name like .XYZ can help you to gain uniformity across social media handles. Just as .XYZ can make it easier to get your branded domain, using your domain in your handle can help you get the same handle across social media platforms.
Moxie.xyz scored @moxie.xyz for Instagram and Facebook, @moxie_xyz for Twitter, and /moxie-xyz for LinkedIn, securing the common phrase “moxie” by including their domain ending in their social media handles.
Amaz.xyz captured consistency across Facebook and Instagram with @amaz.xyz. Creating social media handles using their domain name helped Moxie.xyz and Amaz.xyz to get consistently branded handles, and helps their customers recognize the brands across platforms.
The uniformity you can gain by using your domain in your social media handles can also make your website’s address stick in your customers’ minds.
Using your domain name across custom, branded email, and creating consistency with social media handles that incorporate your domain can increase brand recall and boost your business’s professionalism.
Step 6: Share Your Website to Increase Awareness
You can benefit from getting the word out about your website! Sharing your website is a key to generating traffic and increasing your brand awareness, both of which can aid in expanding your business’s presence online.
The versatility and influence of social media content make it a popular way to reach an audience. Post relevant topics and links to your website on social media platforms to help spread your message and what you have to offer.
Engage with others in your audience’s community in order to increase the visibility of your posts and updates. Writer and freelance journalist MelissaHung.xyz takes advantage of Twitter to share her talents.
She regularly exhibits her work through smart and witty tweets and engages with the writing community in thoughtful replies and retweets. She’s amassed a following interest in staying up-to-date with her work, which can help her to reach potential new clients online.
Her Twitter bio links to her portfolio website, so visitors are able to learn all about her experience and potentially hire her for their next writing job.
You may also consider publishing blog content on your website. If you have time and funds to invest in content creation, a blog can develop a loyal following of readers who will return to your website for the next instalment.
Discussions in the comments can generate even more engagement, as one remark can sometimes yield a larger conversation. Additionally, leaving genuine comments and interactions on other influential blogs in your market can get you noticed by blog authors and their readers.
If you include a link to related and useful information that you have published on your blog, those authors and their readers can easily find their way to your website.
You can take a look at other blogs in your niche market for inspiration on topics and writers that are engaging and helpful to users and community members.
Inviting guest submissions on your blog or serving as a guest on another blog are methods of cross-promotion that can generate increased readership on both blogs, provided the interaction is genuine and you included a link to your website in your post.
Education company LearningOnline.xyz creates online learning solutions that have a social mission to help spread education to underserved communities.
They included a blog on their website consisting of relevant articles such as “How to Use Grammar and Spell Checker Apps More Effectively” and “Making The World a Better Place Through Education.”
A reader may add comments to spark conversation or even opt to pitch an article submission that would interest LearningOnline.xyz’s community.
These blog articles can help educate on a specialty topic, increase interest, and build motivation to return to the website again.
Printing your domain name on physical products is another way to promote your website.
Promotional freebies such as T-shirts, hats, or pens, and any merchandise for sale in your online shop can help spread awareness and generate website traffic if they are printed with your domain name.
If your domain is easy to remember and spell, people who use or wear your promotional items or merchandise that clearly advertise your domain name can inspire new visitors to your website.
Finding creative ways to print your domain name on the products you sell can be easy. Architecture and design blog MightyType.xyz added an online design shop, The Mighty Shop, to their website.
The MightyType.xyz domain name is creatively incorporated into some of their graphic posters and colorful stickers available for purchase. Every buyer that displays the posters on their walls, or stickers on their laptops and other surfaces, is helping to spread awareness of the MightyType.xyz domain name to the people that surround them.
Awareness initiatives can increase your chances of exposure to your audience, and a growing audience is important for the growth and success of your small business.
Step 7: Evaluate Your Website’s Progress
Along with your efforts to reach your business’s audience with your website, you can find ways to make improvements by analyzing the traffic to your website.
Website analytics tools from popular search engines, hosting platforms, and web builders can provide your business with helpful reports. These reports can show you informative details, like how visitors reached your site, the most popular content on your site, and more.
Putting this information to use can help you to make improvements to your website. When you learn which of your posts were well-received, continue creating similar content.
If your content is not successful or popular, try a different approach. The available tools can also determine if your website is appearing in your desired search engines or if you need to make an adjustment to improve discoverability.
Use analytics to help you continually meet the online needs of your customer base.
MuhammadAli.xyz is a Digital Marketing and Analytics professional who is passionate about creating “interesting projects that combine data in the fields of SEO and digital marketing.” His profession is centered around improving website performance.
In an article on his blog, Muhammad writes “Google Tag Manager (GTM) is an excellent tool to streamline your analytics tags… When coupled with Google Analytics, it also allows you [to easily set up] events that you can use for tracking goals or conversions, without having to tinker with [your website’s] code.”
He also provides tips for finding broken links on your website to improve your UX (user experience), which can help your website to make a good impression.
Andreea.xyz (Andreea Năstase) is a software developer based in Amsterdam with over a decade of experience in tech. In her article Analytics Alternatives for Small Projects, Andreea explains that “there are now over 60 privacy-minded competitors to Google Analytics you can choose from,” and that her blog post covers tools that are “simple, easy to install, and with sufficient degree of control.”
Pick the tools that are right for you, so you can quickly get the information you need to make sure your website is achieving its primary purpose.
MehulShah.xyz (Mehul Shah) is a UX Designer at Microsoft Surface. He is passionate about “leveraging [his] technical background to break down challenging problems and create delightful, scalable user experiences.” In 2018 Mehul developed an analytics solution for an enterprise product “to better understand the user journey and user experience on the web.”
If you need help with setup, and you have a plan to use the data to improve your website, one option is to hire someone with expertise in the field to help you.
You don’t need to be an engineer or a designer to use many of the easy analytics tools available today via your hosting company, web builder, or registrar.
Using this information to your advantage can help you make evaluations and adjustments to your website that can help it fulfill both your company and your customers’ needs.
Conclusion
Whether you’ve launched your small business or you’re still in the design phase, you can quickly use any of these simple steps to get started or improve! Make the digital leap with confidence and begin today.
You can get started for less than RM7 right now by taking advantage of .XYZ’s 7th Anniversary Celebration. Join the community of small businesses and entrepreneurs using .xyz for their websites.
The .xyz domain is a truly generic choice for any type of small business venturing online. Short, effective, and memorable domains ending in .xyz are readily available, which means your brand name or keyword choice could be yours immediately.
Marketing is ever-evolving, but that doesn’t mean that marketers can’t benefit from tapping into the lessons of more traditional approaches in order to boost their organic search performance.
Even as digital approaches such as social media and influencer marketing continue to demonstrate their value, the core principles of offline-based marketing still ring true.
With this in mind, even the most technologically fluent marketers understand the power that traditional techniques hold and their relevance – especially when it comes to combining strategies to optimize their presence online.
In the age of the internet and online exposure, some traditional marketing techniques are in decline.
However, others are still thriving and boosting businesses in both the analogue and digital worlds.
For instance, small business owners may find that TV and radio are too costly and unjustifiable – however, signage and billboards have the power to drive interest on a new scale now that users have the ability to instantly query anything they see via their smartphones.
There’s no shortage of ways in which traditional marketing is helping the optimization of organic search approaches.
Let’s take a look at seven key ways in which these analogue approaches have infiltrated the mainstream:
More traditional media channels like print, radio and television were formerly the only avenues available to appeal to audiences from the comfort of their own home.
It’s no secret that the costs associated with this sort of service can range into the tens of thousands depending on the type of advert you run and the time of day in which it arrives.
This represents a valuable lesson to be learned in modern marketing. It’s well documented that advertising online is cheaper than, say, advertising on TV – but this can open the door for complacency among marketers.
Fundamentally, social engagements don’t automatically turn into conversions, and they don’t necessarily lead to organic searches either.
Although traditional marketing is sometimes seen as incompatible with digital approaches, analogue campaigns can certainly drive organic searches.
One of the most effective cases for this can be found in Brewdog’s traditional campaign in 2019.
Rather than using billboards and television advertising space to promote a product, their campaign simply displayed the word ‘advert’ in capital letters alongside an image of a product.
In the golden age of traditional advertising, this would have been seen as a wasted opportunity to push sales of a product – but instead, it features just enough brand signifiers to convert audience curiosity into searches.
2. The Value of Tangible Marketing
One aspect of traditional marketing that can never be overtaken by its digital counterpart concerns tangibility. Giving target audiences the chance to actually hold and touch a product with your brand on it is hard to replicate online.
In fact, the chart above shows that tangible products are still the leading way for retailers to engage with and retain customers.
Placing a physical item in the hands of your customer can help to build a connection that can evolve into brand loyalty, recognition and, ultimately, conversions. Tangible materials can be more memorable and meaningful for prospective customers.
By utilising respected influencers to showcase products and interact with them as if they’re actually customers getting to grips with a sample, marketers aim to establish some form of psychological connection between their products and customers.
However, these connections and samples are still best left in the realm of traditional marketing, and the levels of brand recognition and loyalty that can come from physically interacting with products can not only generate more organic searches but also more intent to purchase among consumers.
3. Valuing Relationships
In the glory days of traditional marketing, customers amounted to more than simple statistics regarding impressions and click-throughs.
Marketers could concentrate on appealing directly to real people, with more personal aspects associated with generating sales.
The most competent marketers in this pre-internet age would form relationships by having conversations with customers. Focus grouping and other sources of interaction can help to shape tailor suited campaigns that can resonate on a more personal level.
The arrival of advanced analytics platforms like Google Analytics, which can show demographic information regarding customers and their behaviour.
The targeting and retargeting functions offered by Finteza allows marketers to forensically pick the precise times of day that their target audience is shown to be most active to display adverts to them.
However, these features are worth little if nobody knows what their targets actually think of the content they see.
By utilising more traditional approaches towards building relationships with consumers, marketers can take what they’ve learned online to appeal to a vast audience of like-minded users around the world.
4. The Necessity of Perfected Pitches
In the golden age of traditional marketing, there was no AdWords to cling on to in order to tweak advertising content. Nor was there A/B testing that could be utilized for large audiences.
Marketers simply had one single opportunity to make a sale. With no second chances, advertising materials needed to come with a winning tagline and pitch.
Today, businesses spend more time looking at ways to protect their branding instead of focusing on perfecting single pitches. However, this seems like a folly in an online space where the marketplace is flooded with competitors and more undercutting offers than ever.
Whether your modern pitches come in the form of email subject lines or title tags, it’s imperative that the traditional methods of creating engaging one-liners that can spark interest is upheld wherever it’s possible.
The beauty of modern marketing is that it gives new life to some traditional approaches.
When it comes to perfect pitching, marketers now have the freedom to create more oblique advertising taglines and approaches.
Here, it’s not important to promote a product or service in a newspaper or on TV, but it’s vital to build intrigue that will invariably lead to organic searches and – eventually – brand recognition.
5. Transferring The Value of Keywords
Some facets of marketing remain just as valuable in any era. This is certainly the case for keywording.
Only a simple look into how synonymous the company names Sellotape and Hoover have become with the jobs that they do will tell you that the right use of words can work wonders for your marketing campaigns.
Elsewhere, Kodak’s ‘you press the button, we’ll do the rest’advertising campaigns in the late 19th Century achieved a resonance that’s stood the test of time
Today, the challenge of keywording advertising campaigns is easier than ever, with platforms like Ahrefs effortlessly identifying the most effective long-form keywords to rank for in search results.
In this manner, traditional advertising could complement keywording campaigns online. By identifying high-value keywords, marketers can use the phrases to create profitable slogans that can prompt online and offline campaigns and subsequent search engine queries as a result.
Be sure to work some form of branding and figure out what information can be offered out by your organization free of charge.
If you’re a business that claims to be experts in a specific field, be sure to demonstrate your expertise in a free book or prospectus.
If, on the other hand, you’re a retail store, it may still be worth creating branded products that can generate more organic searches over longer periods of time.
7. Championing Event Marketing
Traditional copyright marketing ruled the roost in days of yore, but in this day and age, it’s vital to generate a buzz.
While generating compelling copy has successfully transitioned into a more online space event marketing is still one of the most effective ways of not only building interest in products and services but also in terms of networking.
In a Nutshell
Modern online marketing practices may have become essential in ensuring the long-term viability of businesses, it’s safe to say that traditional approaches to the industry are going nowhere fast.
As we continue to look for new ways to optimise conversions and search engine queries, it appears that traditional marketing is very much still on hand to teach us a thing or two about winning customers.
There’s a lot of buzz in marketing and sales advancing with data-driven strategies and techniques to truly listen to the modern B2B buyer’s needs and deliver accordingly.
Gone are the days when a customer solely depended on a salesperson to become aware of a product or visit a tradeshow to discover products that might benefit them.
With the modern age of technology and the internet, potential buyers gather product information and learn about service first before making a purchase.
After thorough research, if a customer contacts a sales executive, it’s to find a unique solution to their business requirements through customized services.
“77% B2B Buyers don’t contact a sales rep until they’ve researched about the products and services” – CEB Global
Modern Sales and Marketing has understood the importance of working together and how one impacts another on a vast scale.
Aligning marketing and sales benefits the organization and provides the buyer a comfortable journey through the sales funnel at every stage!
Communication is an essential factor that marketing and sales have to pay attention to and work together to strategize, implement, and measure campaign success.
According to Marketo, companies that align marketing and sales strategy have a 67% better chance at closing deals.
Let’s look at a marketing strategy that aligns marketing and sales with impacting the number of closed deals directly.
Database Marketing: Aligning Marketing and Sales with Accurate Data Insights!
The modern market space is looking at businesses in a data-driven environment to improve internal and external business activities.
Data has become an integral part of a company’s operations, marketing, sales, and human resources, thus proving to produce results that have been profitable to the organization.
Database Marketing is a form of direct marketing that involves leveraging customer data to understand customer needs and market through the most appropriate channel.
Understand customer needs and their pain points is the first step to genuinely identifying how your brand can be of significant help to them.
Customer insights accessible in a database involve collecting and analyzing critical data points to improve customer experience with tailored campaigns that deliver measurable results.
Customer data insights can help businesses charter a customer’s internet activity, the time they’re most active on social media, check their emails, and predict future sales by observing purchasing patterns.
Database marketing is one of the most effective ways to communicate with your customers and potential prospects.
The customer insights made accessible to you include the following:
Customer Data Insights Made Available
Strategies/ Campaigns you can run
1. Full Name
Personalize campaigns by addressing them by their name. Personalization improves open rates and adds value to your campaign.
2. Official Email Address
Run Triggered Email Campaigns, Drip Campaigns
3. Direct Dials
Cold Calling and Warm Calling Campaigns
4. FAX
FAX Marketing
5. Location
Strategize geo-targeted campaigns
6. Job Title
Strategize campaigns to target a specific job title like C-Level Executives, Directors, Administration and more
7. Industry
Understand and curate content for campaigns relevant to the industry
8. Social Media Profiles
Engage with B2B contacts on online communities, forum and enable accurate social media marketing
9. Industry Code
Segment market to your audience with ideal allocated budget
Having established the data insights and how they can be utilised, let’s look at why Database Marketing is essential!
Importance of Database Marketing
The primary goal of database marketing is to utilize data in a manner that helps convey relevant marketing messages and curate a meaningful experience with your audience.
When an efficient database marketing system is in place, the following benefits can be achieved.
360-degree View of Customer
Efficient Customer Segmentation
Potential leads and sales
Retarget and Retain Customers
Build Meaningful Relationships
Optimum Use of Resources
Relevant Content Marketing
Enhance Revenue & Profitability
Improve Product Development
Alignment of sales and marketing
Better Customer Service
Build Brand Credibility and Affinity
Database marketing companies like Marketo, DataCaptive, Zoominfo, DiscoverOrg, and ReachStream are accurate and reliable data providers that helped multiple global companies worldwide to help achieve sales and generate a diverse customer base.
The type of data businesses can access through a database provider are:
Demographic data – Businesses can establish a customer’s age, gender, educational qualifications, geographic location, etc.
Acquisition data – Identify the channel or source from where they acquired a new customer
Activity data – Study their online presence, social media interactions, and website interactions
Transaction data – Identify buying patterns and how often they purchase a product
Technographic data – Establish the device with which they frequently interact
Data-driven marketing can significantly impact sales and can propel high number of closed-won deals when used effectively.
Database Marketing is now an approach that’s guaranteed to bring in higher returns and maintain a great deal of customer satisfaction, which builds brand loyalty and advocacy!
Bonus Tip
Wondering how you can improve your sales process after having so many leads stuck in the sales funnel?
Denmark’s largest online store wanted to adopt data-driven strategies to understand its customer needs and serve them better. They ran targeted email campaigns based on customer website behavior and employed personalized email campaigns based on customer interests.
This campaign strategy increased their opening rate by 290%, their click rates by 12%, and conversion rate by 80%.
By integrating customer data, they were also able to create unique customer profiles to define customer journeys and personalize online content relevant to their interest!
Key Takeaways
Data-driven marketing is not only reliable but also paves the way for result-oriented success in sales!
Brands have started to focus on building a long-term relationship with customers by consistently providing their customers with services that add value!
Align marketing and sales for successful conversions
Use multi-channels to target customer base
Integrate customer data to personalize sales journey
Understanding customer insights help cater to the audience better
Improve sales by adopting data-driven marketing
Invest in an efficient and trustworthy data provider
Do you want to be an affiliate marketer? Are you having difficulty making your website or online store profitable?
Not everyone has personal access to online marketing experts, but you can still learn affiliate marketing from them. These experts will give you an in-depth understanding of how online business works and share effective strategies and techniques to improve your affiliate marketing skills.
We have brought together the top 6 affiliate marketing experts. It is worth learning from them to bring your online business to greater heights.
1. Neil Patel: CrazyEggs, KissMetrics & QuickSprout
You, me, and everyone in the online marketing industry is definitely familiar with Neil Patel. Love him or hate him, Neil Patel is someone you can’t miss. As the founder of Kissmetrics, QuickSprout, CrazyEgg, and many other companies, he can teach us a lot about business development.
Neil Patel’s success story has all aspiring affiliate marketers wanting to follow in his footsteps. His proactive study of online marketing methods helped him attract 10,000 visitors to his website.
Currently, his net worth is more than US$30 million, but he started his journey like most ordinary people do. Early in his career, he established a website called Advice Monkey, a job committee that helps recruiters find suitable candidates. To understand effective online marketing, he chose an online course and implemented this knowledge on his website, which is why he successfully attracted 100,000 website visitors.
2. Missy Ward
Missy Ward is an affiliate marketer, full-time mother, and philanthropist. She worked for various companies for more than ten years. In 2003, she partnered with Shawn Collins to co-found the Affiliate Summit Corporation on a US$400 investment.
Affiliate Summit Corporation is a media company that offers solo entrepreneurs and large companies the opportunity to create prosperity in affiliate marketing through conferences, trade shows, magazines, and more
Missy started out by managing affiliate conferences for Affiliate Force. Soon, she decided to work with Shawn Collins to create an alternative, more effective way to support affiliate marketers and promote their business development. Affiliate Force rejected her idea, so she raised funds on her own. Affiliate Summit’s first conference had 200 attendees, and last January’s conference had 5,000.
Like all successful affiliate marketers, Missy also believes that it is not a get rich quick plan. There is no fool-proof way to integrate affiliate marketing into your work.
You don’t need to wait for a company or PR agent to contact you. You can start writing blog posts, product reviews, newsletters, and more by yourself. Missy has her own website, www.missyward.com, where she talks about herself, Affiliate Summit, and her business partner, Shawn Collins.
3. John Chow
John Chow established his website Moto’s Project 504 in 1999, which involved computers he made himself. He worked on the site until he got his domain name and list. Then, he founded Techzone and became part of the Maximum PC Network.
His cheques from Maximum PC increased rapidly from US$250/month to US$2,500/month. That was how fast his traffic grew.
In 2005, he started a case study of blog income to prove that you can make money by blogging. His goal is to earn $3,000 a month in two hours a day.
Once the goal was achieved, he proceeded to the next case study. He released the Amazon bestseller “Make Money Online” in 2010 and joined MOBE the following year.
Today, his website has more than 200,000 visitors every day. He is also the number one internet marketer among the top 50 internet marketing blogs in Canada.
He advises aspiring bloggers to find their place. According to him, a successful blog needs to be updated regularly and find multiple sources of income.
Last but not least, you can read his blog to study his writing style at www.johnchow.com. He is passionate about blogging and believes that if you blog just to make money, you are likely to fail.
4. Umer Qureshi
When it comes to affiliate marketing and blogging, another popular name is Umer Qureshi, the founder of Guide Blogging Dot Com, and an affiliate marketer from India who is making $3000 a month from his blogs.
He is a young affiliate market blogger based in Delhi who started blogging at the age of 13.
Umer has swept the current blogging industry. At a very young age, he worked miracles and set himself as the inspiration for the most inspiring blogger. In fact, his excellent work has appeared in top publications such as News18, Indian Express, Times Network, The Tribune, and more.
He has proven that age is just a number, because he is only 17 years old as a Blogger and digital marketing expert. In other words, if a 17-year-old boy can do it and earn 6 figures every month, then anyone can do it.
5. Kirsty McCubbin
Kirsty has been working as a full-time affiliate for 17 years. She started working in an agency as an SEO specialist in 1999, and since then, she has become one of the top experts in the industry.
By 2020, she had actively participated in PPC through landing pages and direct-to-merchants. She earned 85% of her income from it. She took most of the traffic from Google AdWords and sent it directly to the business.
She is a stay-at-home mother, living with her husband and two daughters. She travels the world with her affiliates’ income, working several hours a day. She won the a4uAwards in 2010 for her affiliate marketing skills and is the founder of affiliatetestuff.co.uk.
“Create traffic first. Monetize later” is her mantra. She believes that one should focus more on skills rather than the idea of affiliate marketing. You can take advantage of various market segments-replication, web design, social media, SEO, PPC, etc., and then find the ability to profit from it.
6. Pat Flynn
Pat Flynn published his blog “Smart Passive Income” as early as 2008. Although his blog segment “marketing” is very crowded, he quickly made it profitable.
A few years ago, he worked 9 to 5 jobs in a construction company. He sets himself apart from the competition by sharing all his income reports and his past income in good faith.
He still shares income reports on his blog (currently earning more than $100,000 per month), and because of the transparency, his readers like him and buy things from him.
He mainly makes money by promoting member products he trusts. He also writes detailed and authentic product reviews so he can make money by introducing his affiliate products to readers.
He is very active on social media such as Facebook and Twitter, and he often interacts with the audience by asking questions, sharing personal stories and understanding their problems and frustrations. Unlike most marketers, he shared all the profitable strategies on how to build and grow an online business.
If you are looking for a true online marketing expert, be sure to check Pat Flynn’s blog and subscribe so that you can learn a lot about marketing from him.
In Nutshell
Smart people learn from their mistakes, and from the success stories of others. If you want to understand what is effective and what is ineffective in affiliate marketing, follow people who have first-hand experience with the latest methods, technologies and practices.
Affiliate marketing has come a long way, and many have proven it worked. So, are you ready to become an affiliate marketer? If your answer is yes, and you are looking for a place to kickstart, look no further. Sign up for our affiliate marketing program and start making passive income today!
2021 is the world of advanced technology, and it is increasing day by day. In today’s technology world, TikTok is one of the best and most famous social media platforms. This application was released in 2018 globally, and after some time, it became very famous. Today, everyone wants to become a TikTok creator.
Your company’s website sets you up to reach new customers while making your brand more credible and professional. It also allows you to clearly showcase your products and services on a platform you can fully customize to fit your business needs.
