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Branding is Life! For Every Business – EEC 2017 (Part 1)

By
Nigel Ng
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0

eec 2017 forum discussion

Branding is an Essential Part of Every Business

It lets people know about the business besides giving an important impression whenever people talk about something related to that particular business.

Branding makes businesses stands out in the crowded business world.

During the recent Exabytes E-Commerce Conference 2017 that took place on 24 May 2017, an in-depth panel discussion led by the very charismatic Karamjit Singh, the CEO of Digital News Asia has caught the attention of each and everyone of us in the audience.

The insightful sharing revealed numerous valuable views on branding and ways to build one.

Karamjit Singh as the moderator during eec 2017

The first point that really stunned the entire audience was shared by Ms Shan Li, the founder of BabyDash.

Shan LiShan Li emphasized on the market structure that determined the survival of branding power for certain businesses.

According to the passionate founder, branding is getting more and more important as it sets a business apart from its competitors and differentiates itself from the others who are in the same industry with you.

Logo & Theme

eec 2017 partipants

Her journey of branding started when she first came up with the name, logo and theme for her company.

She studied with her team the kind of name they could pull off that resonated with the baby products theme.

Eventually, they decided on BabyDash, a name that tells us the products are fast-moving and a daily need for every family with a baby/toddler.

The same concept has been used by her when choosing the theme colours for their business.

As many baby products use blue, pink or white, she picked green, purple and orange because once they threw the banner into a pool of competitors, it stood out.

That is definitely a genius way of creating a brand that works.

In other words

the creation of a successful brand should also depend on research and creativity to make it stand out in a world of competition.

Stay tuned for the EEC Part 2!

Check out more blog posts about Exabytes eCommerce Conference 2017: 

Do Most Affiliate Marketers Make These 5 Common Mistakes? Studies show..

By
WeiXin Cheah
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0

common mistakes exabytes affiliate hosting dedicated server

Affiliate marketing is getting more common these days.

However, many still reckon they’re not earning enough from it.

Today, let us reveal the 5 most common mistakes made by most affiliate marketers during their affiliate marketing journey, according to online studies.

graph showing positive

Mistake 1: Hope for Instant Results

Affiliate marketing is about building relationships.

People trust you, so they listen to your recommendations and buy from/via you.

In other words, it’s not without effort.

Affiliate marketing, just like most businesses, also requires time to build.

As an affiliate marketer, patience and determination are also what you need.  

correct target audience

Mistake 2: Wrong Target Audience

Most beginners face the same problem: targeting wrong audience.

One of the main reasons people don’t buy is that they are not interested in your products.

If you target the right people who are already searching or surveying for the product you offer, do you think it will be much easier to close the sales?

The answer is a resounding yes.

So the next question is how to find the right audience?

From our experience, the best affiliate marketers adopt the method of A/B Testing to find out their group of target audience.

one female and one male working adults meeting

Mistake 3: Overselling

Overselling your affiliate products is also one of the mistakes for most beginners.

Are all your blog posts, text, emails and advertisements too “hard sell”?

People by nature don’t like to be sold to.

To overcome this problem, a little change on your mindset can help.

Instead of selling, you help your audience.

You can provide a helping hand by giving solutions, suggestions and recommendations.

Try to build a relationship with them.

The more your followers/customers trust you, the higher chances they will buy from you.

give up and laying one table

Mistake 4: Give up too fast

Give up too fast is one of the common mistakes that affiliate marketers made.

So remember, if you’re the one who persists longer, you can be the winner in this.

More often than not, affiliate marketers give up too fast to try on other things.

Well, similar to running a business, persistence is the key to success. Affiliate marketing is in fact, a type of business too.

subscribe

Mistake 5: Not building a list

Not building a list is the most common mistake that an affiliate marketer gets into.

So why an email list is so important?

An email list is a key for your to communicate with your potential customers.

By keeping in touch with them by email, even though they do not buy now, chances are high that they will get back to you in the future when the products you’re selling have special offers.

 

But isn’t email outdated? People are on social media now… NOT REALLY.

According to emarketer.com, email had a median ROI of 122% (2016)—much higher than other marketing channels including social media, direct mail and paid search.

This shows the importance of email marketing in getting sales.

 

Making money online requires as much effort as making money offline.

You have to put in your effort and time to build it.

The good news is, Exabytes understands this and we are ready to help you to build this online business together.

Exabytes offers a high payout affiliate program that helps to you meet your online marketing goal. 

10 ways to promote your affiliate products

By
WeiXin Cheah
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0

It is easy to get a good product to sell, but it is difficult to get the product sold. Because we understand the difficulties you are facing, we have came up with this blogpost to suggest 10 easy ways for you to promote affiliate products.

1. Social Media Sharing

Social media, especially Facebook, is the easiest way to reach your target audience – all the more when you have multiple options to promote your affiliate links there such as by personal sharing, group sharing, and the use of Facebook pages.

2. Forum posting

With the emergence of social media, forums are slowly getting sidelines in the internet world. But that still does not discount the fact that forums are still a great way to promote your affiliate products. Search for forums that suits your niche and post information or comment on topics that are related to your affiliate products. In the post, you can suggest your products as a solution of the problem.

3. Email Marketing

Email marketing is one of the most effective way to engage with your customers. Your messages are able to reach an audience with high interest on your products. With an email list, you can send emails to your subscribers featuring your affiliate products. If your don’t have one, you can build a list by referring to another blogpost HERE.

4. Showing Banner Ads

Putting up banner ads is a very conventional but equally effective method of promoting affiliate products. However, do avoid putting up too many of banners in your website, as it will slow down your website’s speed and make your website appear spammy.

5. Writing a blog on product review

You can write a blogpost on topics related to your affiliate products or write a review directly on the product itself. This is especially suitable for target audiences that are still researching for their desired products. If your writing is good, they will most likely to take your advice and give the products a try.

6. Create a video on product review

It’s similar to blogging, but using a different media. You can create a video on topics related to your affiliate products before giving your recommendations of your affiliate products in the middle of the video.

7. Slideshare

Converting your piece of content into slides is a good way to present your points. People are able to get rid of long descriptive readings and get straight to the gist of your message. Better understanding helps to build better trust with your potential customers. Insert a link into your slides presentation and lead your audience to your dedicated affiliate site.

8. Social Media Ads

Using social media ads is one of the choices for getting fast results. To run an ad, It is advisable to get a good-looking image design that features and describes your affiliate products well. Your ad content and call-to-action prompts are also equally important for you to get better conversion.

9. Search Engines PPC

Search Engines PPC or SEM is another good way to bring traffic quickly to your affiliate sites. However, while this method is very effective, it is very costly. Only use this method if you have the budget to afford it.

10. Q & A sites

While not many people would use this method, but it is still nevertheless effective. Sites like Quora and Yahoo Answer are great websites to start with. By answering questions, you can incorporate your affiliate products into your answer.

Building an online business is never be an easy task. We hope that these method will be able to help you to kickstart your affiliate sales. Please leave a comment below if you have any other great ways to promote affiliate products.

Time to Make Some Money

The goal of this guide is to show you the kind of affiliate marketing programmes to avoid. Always do your research thoroughly, be curious about everything, always ask why!

Platforms like Facebook and Linkedin allow you to join groups with affiliate marketers. You can learn a lot from them so that you can avoid costly mistakes.

If you are passionate about digital marketing, online marketing, website design and development, you may be interested in joining our affiliate programme.

Also, check out other excellent tips for affiliate marketing here.

Learn more about Exabytes Affiliate here.

3 Basic Affiliate Marketing Strategies That Make You A Great Affiliate Marketer!

By
WeiXin Cheah
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0

3 basic affiliate marketing strategies

In the internet marketing world, earning passive income with affiliate marketing seems to be an easier way to start with.

By promoting affiliate products, one doesn’t need to own any inventory or any support team.

Everything is handled by the company that provides the products/services; the only thing one needs to do is to promote the products/services.

Certainly, setting up an affiliate marketing campaign requires some knowledge and experience.

And that’s why we’ve compiled the below 3 basic steps that would help you to set up and start promoting your affiliate products.

website laptop

Step 1: Create a Landing Page

What is a landing page? Basically, a landing page is any web page that a web visitor lands on after clicking on a hyperlink/banner/title.

A basic landing page should consist of a sales copy and a lead capture form. A landing page is responsible for promoting and giving good descriptions of your affiliate products.

It also works to collect subscribers’ details, and sometimes payment. In short, a landing page is the most basic element that every Internet marketing campaign should have.

Suggestion: You could also register a domain name to make your landing page looks more legitimate.

email auto responder

Step 2: Setup an autoresponder

The next step you must do is set up an autoresponder.

Autoresponder is an email marketing software that helps to automatically generate a set of response emails that sent to a specific email address.

The purpose of setting up an autoresponder is to automatically collect subscribers and send emails to them.

There are plenty of autoresponder software out there, but you can sign up for some renowned one such as MailChimp and Aweber.

First, set up an online form that integrates with the autoresponder. Next, draft some email sequences that you wish to send to your subscribers.

Once a subscriber opts-in to your subscriber list, you can start sending him/her a newsletter to promote your affiliate products.

marketing channel

Step 3: Plan for your marketing channel

Different marketing channels have different marketing strategies. In this post, we would suggest the following 3 most common and easiest marketing channels.

Channel 1: Social Media

Social Media by now is the most commonly used marketing channel. The most commonly used social media are Facebook and Twitter. The two strategies you can implement for social media are free and paid.

The free method consists of timeline sharing, group posting, commenting and social chatting. Paid method refers to social media ads, such as Facebook Ads, etc.

Channel 2: Forum Marketing

Forum marketing is also another free method to promote your affiliate products. You can go to forums that are specialized in your product’s niche and post a thread with a title that is related to your affiliate products.

You can also comment on others’ threads and posts. At the end of the conversation, suggest your affiliate products in the post. You can also promote affiliate products by attaching affiliate banners in your signature area.

Channel 3: Email Marketing

Email marketing is proven to be one of the most effective ways to reach your customers. If you have an email list, try sending newsletters to them, informing them or recommending the affiliate products you are promoting.

If you don’t, you could use the methods stated in Step 1 and Step 2 to start building your own email list!

With these 3 basic steps, you are ready to promote your affiliate products. We would suggest avoiding the method of ‘spamming’ as most people dislike it. This can cause your potential customers to lose confidence in you and affect your sales.

We hope this article has provided some great insights into running an affiliate marketing effectively. If you have any further questions, please feel free to reach us.

Wish to join Exabytes Affiliate Program? Start earning with us now.

Over 300 eCommerce Players Gathered at Exabytes eCommerce Conference 2017

By
Nicole Chang
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0

eec 2017 full house in magic hall

On 24 May 2017 (WED)

Over 300 eCommerce players and 22 great speakers gathered themselves at the Exabytes eCommerce Conference 2017.

This is an important grand scale annual eCommerce event aiming to provide all eCommerce players (including freelance webmasters, new online startups, bosses, Internet entrepreneurs, branding & advertising specialists, business school lecturers and so on) an effective platform to meet, network, learn and exchange powerful knowledge with one another in this conference.

chan kee siak

We would like to thank all our sponsors and partners such Mynic, eGHL, MDEC, AIMS, Printcious, Frambie, Kumoten, MaGIC, SME, Vulcan Post, The Malaysian Reserve, Persatuan e-Dagang Malaysia, Digital News Asia, Collectco and KDU Penang University College.

This event would have never became as great as it was if not for your support!

Exabytes ecommerce conferences has ended peacefully.

Once again, thank you everyone for coming!

Last but not least, we would like you to take 2 minutes to fill out this feedback form.

Your valuable feedback will help us to improve our future events!

Click: eec.exabytes.my/feedback 

Stay tuned for our upcoming posts about EEC2017!

Check out more blog posts about Exabytes eCommerce Conference 2017: 

What is Domain ID Protection?

By
Kent Tan
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0

What is Domain ID Protection?

What is Domain ID Protection?

Whois ID Protection is often known as ID Protection or Domain Protection.

We would like to highlight this because there are millions of website owners who put themselves at risk by just not enabling protection over their personal details.

Since the current domain regulations (ICANN Rules) require your private contact information be included in a public accessible database (Whois Database), personal details such as contact information can be conveniently harvested by spammers from Whois anytime and anywhere, who would then try to send you spam emails and other unthinkable activities.

Owning a domain name shouldn’t mean you need to sacrifice your privacy, and this is where WHOIS Privacy Protection helps to solve this problem.

Whois ID Protect works in the same way as having your phone number “unlisted”: it prevents people from gaining access to your phone number, email, address, and other private information.

id protection

There are many benefits to having the Whois ID Protection bundle:

Protect Your Private Information

ID Protection ensures the confidentiality of your private contact information. It will not be exposed to the public and is protected by the Domain Privacy Protection Service.

Your contact information will not be displayed but will be replaced with the Domain Privacy Protection Service’s contact information.

When you use private domain registration, your registrar typically creates an alias or unique email address that is used in place of your own within the WHOIS database.

This email address does not remain constant and will be updated fairly often.

Keep Spam & Junk Emails Away

With your private contact information hidden from the public record, your privacy is assured. With Whois ID Protect, the visible email address to public is constantly changing, so while it is being harvested and redistributed, it will change and the previous address will no longer work for spammers.

Complete Control

You may have taken your personal information out of the public WHOIS database but remember, you are still in full control of your domain name.

You can sell, renew, transfer and change settings to your domain name just the same as before. Your domain control panel provides you real-time access to easily manage your domain name.

Is your Inbox over flooded with unwanted solicitations? Do you always receive invitation from telemarketers, sales persons, and spammers who call?  These are signs that you have not gotten yourself shielded yet!

Visit our website for more details about Domain ID Protection features. Exabytes Whois ID Protection

If you have missed out on the “Add-On features” when you bought your domain earlier, you may follow these steps -> HOW TO ADD-ON ID PROTECTION from your Client login.

Steps to Add-On ID Protection Through Client Login

By
Eric Lee
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0

addon id protection

You may not realise the importance of Whois ID Protection till you see the post “What is Domain ID protection”.

It works as a shield to protect your privacy information and keeps you from receiving unwanted spam and phishing emails. This would give you full control over your own domain.

If you miss out or “unselect” the domain ID Protection “Add-On” when you bought your domain previously, you may follow the steps below to add on ID Protection through your own client login.

Steps to Add On ID Protection:

Step 1: Login to Client Area.

Step 2: Once you are inside the client area,  click on your registered domain.

id protection - domain select

Step 3: Click on the “Settings” button aligned to the domain you wish to add ID Protection. 

ID protection - domain list

Step 4: Find the “Addons” button on your left, under Manage Category.

Addon ID Protection
Just For Reference Only (Pricing Might Differ)

Step 5: Click the green ID Protection “Buy Now” button. For the latest pricing of ID protection, please approach our sales team to get the latest subscription pricing.

Step 6: Proceed to payment to keep your information secure.

PS: Please be informed that Whois ID Protection’s validity is based on your domain expiry date. We suggest you to get you domain and ID Protection in a single bundle to enjoy earlier protection and saving.

Example:

Domain Purchase date: 12 May 2016
Domain Expiry date: 12 May 2017
ID Protection Purchase date: 25 Aug 2016.

*ID Protection will expire on 12 May 2017.

How to Protect from WannaCry Ransomware Cyberattack?

By
Martin Tang
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0

Protect from WannaCry Ransomware CyberattackIntroduction

The WannaCry Ransomeware that swept the globe recently has proven so malicious. Many government systems were down because of this widespread cyberattack.

According to LGMS founder C.F, Fong, the cyber security expert, one of his clients’ companies personal laptop has already been infected with this ransomware.

So, how can we protect our PCs from this terrible ramsomware?

How Does WannaCry Ransomware Work?

The malware or “WannaCry” is delivered as a Trojan through a loaded hyperlink that can be accidentally opened by a victim through an email, advert on a web page or a Dropbox link.

Once it has been activated, the program spreads through the computer and locks all the files with the same encryption used for instant messages.

Once the files have been encrypted it deletes the originals and delivers a ransom note in the form of a readme file. It also changes the victim’s wallpaper to a message demanding USD300 in Bitcoin currency to return the files.

WannaCry Ransome screenshot

Here’s What You Need to Know to Keep Yourself as Safe as Possible

1) Update and Patching Microsoft Windows Operating System (OS)

From time to time, Microsoft will release multiple security patches to protect your OS from cyberattack. In fact, Microsoft released a security update which addressed the vulnerability to “WannaCrypt” malicious software back in March 2017.

The vulnerability does not exist within Windows 10, the latest version of the software, but is present in all versions of Windows prior to that, dating back to Windows XP.

Windows Update red button keyboard

2) Don’t open any Malicious Email Attachments

This is another major way how the ransomware was spread. Once you click and download the attachment, your PC data will be encrypted and prompt to pay the ransom fee.

In fact, we recommend using caution when clicking directly on any links in email even if the sender is someone you know. Hackers are constantly innovating the malware to spreading more to public.

3) Always have Backups, Backups and Backups

Prevention is better than cure.

Instead of paying $300 to the hacker to unlock your important files on your PC, why don’t have a full backup of your data & system regularly?

Exabytes SecondLife Cloud Backup offers easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments.

While there are many backup solutions on the market, finding the one that truly gives you the protection you need is not easy.

Acronis, an internationally renowned provider of backup and disaster recovery solution provider restores your data and system if attacked by cybercriminals.

 

Pay the Ransom or Not?

ransomeware paid or notFor those who have been infected, expert recommend not to pay the ransom. Not only it does not guarantee restoration of any files, it also funds future crime.

You might be tempted to pay by Bitcoins to settle the trouble, but remember, the next variant of WannaCry is coming soon, as warned by many experts.

This is Just a Warning

Sadly, there is no confirmed fix for WannaCry ransomware available for this time. So far, the Malaysian Communications and Multimedia Commission (MCMC) is yet to receive any official report of WannaCry attack.

However, everyone should always stick to all the best practices to protect against ransomware and other types of cyberattacks.

“Always have a backup plan.”

We Protect You From Ransomware Attack

By
Eric Lee
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0
Exabytes Protect You From Ransomware Attack
Exabytes Protect You From Ransomware Attack, with cloud backup and email filtering.

WannaCry ransomware has launched an attack in over 150 countries, impacting over 10,000 organizations and 200,000 individuals, according to BBC NEWS, PCs/servers without Cloud Backup will have difficulties retrieving data shall an attack occurs.

Some individuals found their PCs affected with the notorious ransomware this Monday. The virus takes control and tries to encrypt users’ “FILES”. Once successful, it will request you to make payment to get back your files (decrypt).

Ransomware attack blocks your data access until a ransom is paid – it was combined with a worm inside application, a program that is able to replicate and spread to other computers.

According to some Security Experts, there will be another attack to come. So make sure your PCs are ready with the most updated patch files and your security is up to date.

How Does WannaCry Ransomware Attack Your Computer?

The most common ways in which Ransomware Trojans are installed are:

  • Via phishing emails
  • As a result of visiting a website that contains a malicious program

After the Trojan has been installed, it will either encrypt information that’s stored on the victim’s computer or block the computer from running normally – while also leaving a ransom message that demands the payment of a fee, in order to decrypt the files or restore the system.

In most cases, the ransom message will appear when the user restarts their computer after the infection has taken effect.

What has Microsoft Done?

As many big corporations are still using the old operating systems, such as Windows XP, Microsoft has decided to take action, and announced a new patch to block the new ransomware.

It’s called ‘WannaCrypt Window XP Patch’.

Exabytes Efforts

If you’re an Exabytes customer, don’t fret! We at Exabytes ensure all Windows-based systems (managed services clients) are fully patched and SMB ports (139, 445) blocked from all externally accessible hosts.

Read more

How to be Proactive and Prevent Future Attacks?

  1. SpamExperts is an enterprise grade anti-spam solution that will help you get rid of the surge of spam and related threats that are constantly congesting your inboxes.
  2. We would like to recommend all users to run a full data backup for their web files and databases to your local desktop/laptop/external drive. We do have a more Advanced Cloud Backup Solution to protect your files from data loss and enable data recovery.
  3. Protect Your VM and Server data, give them a SecondLife Cloud Backup. It provides a safe, secure and scalable data protection, anytime, anywhere. It is a fully managed service – let us take care of your data protection so that you can focus on your primary business tasks!

Exabytes Digital: Exabytes’ Brand New Digital Marketing Agency Division

By
Martin Tang
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0

Exabytes Digital - Digital Marketing Made Simple

Introduction

With an aspiration to assist more SMEs in achieving their online goals, Exabytes Digital, a Digital Marketing Agency, was established in 2017.

Apart from Google AdWords online advertising, we now provide Search Engine Optimization (SEO) services, as well as Facebook Advertising in conjunction with the launch of the brand new Exabytes Digital.

Product & Services

Search Engine Optimazation (SEO)

Search Engine Optimization (SEO)

The wait is over! As requested by our loyal customers, we are offering SEO services now. Bearing in mind that there will be more and more new websites emerging and making their presence known every day, this service is an important long-term investment to increase your online presence organically in the long run.

 

Google AdWords

Google AdWords Advertising

As a Google Premier Partner, we know how to make good use of Google Ads for your business. You need different online marketing strategies to tackle different industry needs in order to keep your campaigns performing at their best.

 

Facebook Advertising

Facebook Advertising

For years, Facebook has been reducing the visibility of a business page in people’s news feed. In order the let your post stand out in the largest social media, Facebook Ads is the best option now. Furthermore, benefits like advanced interest targeting will help you reach the right audience.

 

call tracking from Exabytes Digital

Call Tracking

Call tracking is a technology for tracking the origins of your phone calls to be associated with your digital marketing campaigns. This gives you deeper insights for business decision making to allocate more budget to the best channel.

 

Digital Marketing ConsultationExabytes Digital logo

Most SMEs already converted their business approach from offline to online operations. The real question is: How do you get more traffic? Which tactic is more suitable for your business? We can advise and give valuable suggestions to grow your business online.

 

This is just the beginning – we’re committed to further expand our services to cover every facet of online marketing in the near future.

The ultimate goal of Exabytes Digital is to become a full online marketing and branding solution provider that assists its clients to achieve their online goals with the power of a variety of digital marketing services.

Make every cent in your marketing budget count! Sit back and be found by the right customers. Contact us now at www.exabytes/digital!

Exabytes Digital - Drive Constant Digital Revenue to Your Business

In the meantime, do follow our social media channels for tips and information about digital marketing:

 

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