Growing businesses online being a core of Exabytes, our partnership team is always on the lookout for weighty and valuable partnerships to further enhance our offers to clients.
Exabytes, known as Southeast Asia’ leading All-in-one Business Cloud, Digital and eCommerce solutions provider, we work diligently to ensure that we are always up-to-date with the industry and be able to offer a complete solution for our clients to grow their business online to greater heights.
Partnerships to Offer Better Together
An opportunity we did not miss this year in 2021 was to work with Visa, a world-known financial service corporation.
Offering a service that connects millions of people everyday, enabling how people move money around the globe, Visa’s digital payment network connects millions of people millions of people around the world everyday through electronic payments.
Being a digital company ourselves, Exabytes saw the connection between us and Visa. In this day and time, going digital is no longer a luxury, but a core necessity for both individuals and businesses.
The need to go digital has been further emphasised since the hit of the pandemic. The world has started to see a hike in the percentage of businesses going digital, and individuals regardless of age learning and starting to use digital.
Going Digital for Business Sustainability
We know that going digital is vital now for business survival and sustainability, but there are still many who are facing challenges to digitalise.
For businesses who have been operating from their brick and mortar store all these while, digitalising their businesses in a sudden matter may come as stressful and a step they feel uncomfortable to take.
As such, at Exabytes, we work diligently with a core focus, which is to help businesses embark on their digitalisation journey and grow their businesses online.
Offers Exclusive to Visa Business Cardholders
With our collaborative efforts between Visa and Exabytes, we have carefully crafted an offer Visa business card users cannot reject. Exabytes is offering 40% OFF all our web hosting services only to Visa business cardholders.
This offer is exclusively offered to this partnership with Visa as a support for more businesses to be able to go digital. This offer of up to 40% is offered across all Exabytes’ websites covering Malaysia, Singapore, Indonesia and .COM.
Only 2 weeks before we step into the brand new year and albeit the pandemic, we have a lot to be thankful for. 💕
Throwing you the biggest memory refresher to wrap up the year with loads of awesome “THE VERY FIRST” campaigns done across 2021.
#DigitalisePenang | #DigitaliseSingapore
Free Digital Resources to Support Youths 👩🎓👨🎓
Not only do we help SMEs to embark and grow digitally, nurturing the Youths is a step we leap further in in 2021. 1,000 youths supported with RM150,000 and S$150,000 of our sponsored services to help grow their online presence.
Free Website Built-up to support Women Entrepreneurs 👭
First Women-Empowerment Campaign
Launched in conjunction with International Women’s Day: Women Entrepreneurship With Exabytes aims to empower women entrepreneurs across Malaysia and Singapore. Their startup journey grew with the successful building of their online business.
With #WomenWeCan 2021, Exabytes empowered 200 women entrepreneurs with sponsorships of RM400,000 and S$400,000 in our products and services.
Free Website Built-up to Support Parents’ Home Businesses 👨👩👧👦
Launched in conjunction with parents’ day, #MamaPapaGoesOnline. An effort to help grow home businesses across Singapore and Malaysia and support them with an additional platform to generate sales during the pandemic.
With this campaign, we empowered 100 home businesses with sponsorships of RM150,000 and S$150,000 in our products and services.
To assist NGOs and NPOs in building an online presence and use their funds for saving lives. Exabytes has always made this offer available so they can be found and reachable online to receive and offer assistance. Let us, Exabytes do our part to support the community better.
This is a joint CSR initiative by Exabytes Group, EasyParcel,EasyWork, EasyStore, Pgeon Delivery, 91 app Malaysia and other donors and contributors where collaboratively we stepped ahead to offer assistance to those in need during hard times of this pandemic.
A total of 32,000 food boxes have been sent out to support families in Malaysia.
Free Workshops for Everyone to LEARN Digital 👨💻👩💻
As part of our ecosystem to support and nurture the community in growing digitally, Exabytes started to offer free workshops in digital-related subjects.
With this workshop, we empowered over 2000+ individuals and businesses to learn how to grow digitally step-by-step.
Free Holiday Camp to Spark Interest for Underprivileged Secondary Students 💻
Exabytes is partnering with South Central Community Family Service Center and Telebort, in support of Digital For Life to spark interest and create a channel for students to equip themselves with digital understanding, knowledge and skills.
We’re excited to announce our brand new partnership with MasterCard Easy Savings.
Mastercard now recommends that its business card users go digital with Exabytes.
In turn, Exabytes customers can now get a 5% Rebate for all products and services purchased on Exabytes website.
About Mastercard Easy Savings
Mastercard Easy Savings is a program that gets small business card users to receive an automation rebate, no coupons, no codes required.
If you’re already using your Mastercard for everyday business purchases — With the partnership between Exabytes and Mastercard Easy Savings, everything from supporting your businesses digital presence to travel and dining with clients can become an opportunity to save.
Every time you use your enrolled Mastercard Small BusinessCard for an eligible transaction at any of Mastercard Easy Savings’ participating program partners, you’ll get an automatic rebate.
Our new partnership means that business users will no longer need to worry about the high cost of investing in digital solutions, building an online store, or digital marketing advertising, which can be financially stressful, especially for small businesses.
This partnership helps them to ease their concern.
After these years of the pandemic, digitalisation is no longer a to-do list, it’s essential for the business must-have.
This pandemic completely changed consumer behaviors.
In the previous years, consumers had to accommodate what businesses offered, now, businesses have to accommodate consumer needs, if they don’t, they’ll fail.
In partnership with Mastercard Easy Savings, we tell you five reasons why you should get your business online.
Get Found
Whether it’s working on some SEO (Search Engine Optimisation) to get your business higher up the search results or making sure you appear on Google Maps, having an online presence is the first step to making sure customers can find your business.
Beat the competition
It’s highly likely that at least some, if not all, of your competitors, already have an online presence. Potential customers searching for your products or services could very well end up on your competitor’s website.
Gain credibility
Having an online presence gives your business instant credibility, customers are more likely to trust your business when they land on your business website or eCommerce website.
Being online also opens your business to a world of opportunities to further build on this trust, such as through online reviews and testimonials.
Reach your customers
Your business needs to be where your customers are – and that’s online for at least some of their customer journey.
Not only will it be easier for your customers to find you, you’ll be able to reach more of them and communicate more effectively when you create an online presence for your business.
Be open 24/7
Whether you like to check what time the shops open at 7am in the morning, or prefer to search for the perfect gift for your loved one in the evening, the internet allows us to shop outside normal opening hours.
Having a website allows customers to visit your business 24/7.
Check out our workshops on how eCommerce websites can help your business grow.
In partnership with Mastercard Easy Savings, digital transformation is no longer a luxury for your business.
Being a significant digital provider in the Mastercard Easy Savings program, business users can now go digital affordably and seamlessly.
Whether upgrading the web server, building their very first website or hiring a professional team to handle their digital ads, businesses can enjoy rebates by using business mastercard during checkout.
Wandering how much you can save with your Business Mastercard?
You can save as high as RM9,400 when you sign up for Dedicated Server. No cap, no limit.
Need professional advice on how we can help you to go and grow your business online?
You can get free consultation from our specialist and go digital with your business today!
A stunning product picture will be worth a thousand website visits if a picture is worth a thousand words.
As times have changed, most businesses are moving online and product images have become our best “salesperson” to sell customers our products.
A photo can trigger a customer’s interest and say a thousand words to them.
To reach your target audience who prefer buying online, especially on marketplaces such as Alibaba.com (For B2B business) and Lazada/Shopee (For B2C business), your product image must be able to give the audience a clear and eye-catching 360-degree view of your product.
In order to present the best set of product photos to your audience, there are a few photography tips you might need to take note of when you take pictures of your product for the marketplace.
Don’t be Afraid to Use a Smartphone Camera
When we talk about shooting product photos, most of us probably think that we need to have a professional photographer to get a set of professional product photos.
And it will be very costly for your business, especially for small and medium-sized enterprises (SMEs).
Over the past 20 years, we definitely needed a professional photographer to do shoots for our product.
With the development of technology, today, everyone can own a smartphone that can take very nice photos at a low cost.
Most smartphones today allow you to optimize your shots for the different types of lighting, tones and environments you might shoot in.
To make it more convincing, you can consider getting an iPhone to do photoshoots to achieve the naturalness of product photos.
Use a Tripod for Photo Consistency
When your business continues to grow, each of your product photos must stay consistent to have standard product orientation.
Using a tripod makes it easy to stabilize the angles without any shaking and to have a standard orientation with different products.
You can keep shooting your products without adjusting your camera unless you are shooting at different angles.
There are a few tripods you can consider based on your budget and purpose.
Traditional Tripod – A very common tripod available for both cameras and smartphones
Flexible Tripod (3-Section Tripod) – It provides more flexibility for the photographer to shoot at different angles.
Mobile Grip – Easy to get at any mobile accessories shop and allow you to operate the camera controls with the phone screen facing outward and toward you.
Traditional Tripod
Flexible Tripod (3-Section Tripod )
Mobile Grip
*There are also other kinds of tripods on the market. You can choose depending on your purpose.
Use Natural Light or Artificial Light
The light in a shot determines the shadow and outlines and can define the structure and texture of the product.
Never underestimate how certain types of light can improve (or hinder) your product photography.
There are two types of light you can choose as your main light source to make your product stand out.
Natural Light (Soft Light)
Natural light refers to sunlight and you can get it easily.
Your product can be shot in natural light if:
The product is shot outside
The product is used by, worn on, or shot with a person
You want to emphasize the product’s surroundings, rather than specific attributes of the products
Artificial Light (Hard Light)
Artificial light produces a smaller but more focused light surface. Artificial light includes candles, fire, light bulbs, etc.
This light is mainly to highlight products with physical details to impress online shoppers.
Different types of lights work for different purposes.
You can always do A/B testing to find out which types of light attracts more customers.
Set Up the RIGHT Background to Emphasize the Product
Set up the right background to help you to emphasize your product in the image.
Backgrounds should resemble how you want your buyers to perceive your product when viewing it.
You can consider a white plain background or a more dynamic, real-world background.
White Background
For the white background, you need to use a sweep instead of simply placing a table against white drywall.
A sweep is a large bendable piece of paper that functions as a surface beneath your goods and curls up into a white wall behind it.
On camera, the sweep’s curve is invisible, emphasizing key product details and allowing the item to hold website visitors’ attention
From the previous part of the guide, you understand what kind of marketing strategy you can apply in your B2B business. So, here are some tips to help you develop a successful marketing strategy based on the forecasted market trends in 2022.
Remember to jot them down!
Top 10 Tips for Creating Effective Marketing Strategy in 2022
Tip #1: Explore your customers’ pain points
Apart from understanding your customers’ needs and wants, you need to look into their pain points for the reason you think that they will buy but did not. Pain points are the specific problems that are faced by and may be experienced by the customers along their buying journey. However, not every customer will have the same pain points and it all depends on the products and services offered by your company.
For example, some customers might need to deal with the pain points like:
Financial pain point: Subscription plans that are extremely expensive
Support pain point: The problem of not getting immediate responses from the live support
Productivity pain point: Using the products is inconvenient
Thus, customers’ pain is the first thing that you need to discover, as that is what motivates them to purchase products and creates a sense of urgency to find a solution in the first place. This allows you to tailor the right marketing messages, which can help you to close more deals.
Tip #2: Generate social proof
Do not underestimate the power of social proof. Reviews, testimonials and case studies are important for a business to build a brand reputation. Most of the customers will look through the reviews and comments before they purchase any products and I guess you are one of them too! Reading through the reviews allows them to examine a seller’s credibility, to determine whether they are trustworthy and whether or not they deliver on their promise.
These reviews and testimonials can help your company increase organic reach by reaching a higher rank on Google. So, sellers often work hard to deliver the best services to their customers to avoid bad reviews, or even bury negative reviews purposely. But, do you know that bad reviews can also result in a positive?
As we know, everything has its good and bad sides and your website would look fake and untrustworthy with only positive reviews. In fact, poor reviews can provide depths and insights into a product. Responding to the bad reviews allows you to show your customers that you listen to them, genuinely care about them and you are willing to make improvements.
Tip #3: Maximize search engine optimization (SEO)
Before making a purchase, customers will browse through the search engine and check out the information about the products that they wish to purchase. Normally, customers will click through the results that are displayed on the first page of the search engine page results (SERP).
Hence, you need to put a certain effort into building SEO so that the visibility of your business and your products can be increased. If you don’t do this, searchers will not notice your company and you will never get an opportunity to have them evaluate you. Getting seen can be accomplished by creating informative content that matches the users’ search intent and inserting the keywords that have high rankings on SERP. For more details and tips on optimising your website on SERP, you can take a look at this article.
Tip #4: Use social media for business
Social media like Facebook, LinkedIn, Instagram, Twitter and others are the free online platforms. More and more businesses are creating a public profile on these social media platforms to allow their potential customers to express their interest in the products in a simple and low-commitment way.
Moreover, these social media platforms have built-in analytic tools for businesses. These analytics tools provide you insight into how your posts and content are performing and help you understand the attitudes and behaviours of your audience, as well as study the marketing strategies used by your competitors and more. They save you a lot of time analysing the data as these analytic tools will convert the data into comprehensive charts and tables that are easier to read.
Tip #5: B2B Advertising
The strategies that we discussed previously, like content marketing and SEO, are free of charge but they can only be taken as long term marketing strategies. This is because they take time to build. If you wish to see faster results with better performance, you can allocate some budget to advertising, such as B2B advertising. If you do this right, you are able to get an impressive return on investment for your business.
B2B advertising focuses more on paid search, which is able to capture leads rapidly and effortlessly. Compared to traditional offline advertising, online B2B advertising is affordable and cost-saving. You will have more control over who sees your advertising, how much you pay, how they are formatted and more.
All you have to do now is figure out which social media channels your target audience uses the most and meet them there.
Tip #6: Word-of-mouth advertising
Word-of-mouth (WOM) advertising is an effective way to build positive feelings about your company’s products and services. Due to it being spread by referral from one person to another, it is also often known as a referral system. These customers help you promote your business to their network, either in person or via social media for free. It is not only cost-effective but also extremely valuable.
You will never know how big of an impact a single recommendation from someone can have on a company. Customers tend to prioritize personal recommendations given to them rather than other sources of information. The viewpoints given by the influencers, brand-generated content, friends or family can be very persuasive to them as they give them assurance about your company’s credibility. It can work very well with reviews, testimonials and case studies to ensure that your customers are satisfied with your company.
Tip #7: Influencer marketing
If you wish to promote your business through word-of-mouth marketing, one suggestion is to adopt influencer marketing. It should be a key component for your social media marketing strategy to raise brand awareness and drive traffic to your new sales funnel.
When an influencer’s viewpoints about your products are shared by viewers, your product message will be placed in front of a highly engaged audience. This can help get people’s attention and they will share the content as well. The recommendations given by the influencers tend to be respected and accepted by the public easily as they have already developed relationships and trust with their followers.
However, you need to select the right influencers for your marketing campaigns to convey the right brand message. Otherwise, you will not obtain the desired results. Instead, you will put your business reputation at risk.
Tip #8: Automate your marketing efforts
Based on the survey conducted by MarketingProfs in 2019, 92 per cent of marketing agencies are investing more time, resources and budget into marketing automation. With the help of marketing automation technology, you no longer need to rely on manpower to nurture leads for your business in 2022. Marketing automation can help you to manage all aspects of each campaign on a single platform, including email and social media marketing, mobile messaging, ad management and so on.
Marketing automation is time-saving as it will help you structure your duties and workflows by running all the automation activities itself, for example, sending the right messages to the right customers at the right time depending on the factors, such as website user behaviour, social media behaviour, email engagement metrics and more. With this, you are able to devote more time to more important tasks.
Besides that, you may also use marketing automation to construct a database that stores all the marketing data. It can serve as a focal point to connect all your marketing platforms and optimise the overall sales process.
Tip #9: Study your campaign analytics and use the reports you get
Tracking your campaign analytics and reports is the step you should not skip! Many businesses fail to achieve their goals because they lose sight of their business objectives. So, do study your campaign analytics on a regular basis.
By obtaining your campaign analytics results, you can know whether your B2B marketing strategies are effective or not, figure out the weakness of your strategies and improve them. These analytics can help you make the right business decision based on the current market trend and demand. As we know, customer behaviour has changed significantly since the beginning of the pandemic. Hence, we have to use these analytics tools to find out and carry out segmentation based on their interest and demographic profile.
There are a lot of free marketing analytics tools that you can use, such as Google Analytics, Facebook Business Suite, Instagram for Business and more. These tools can help you to track your return on investment (ROI) to check whether your profits are equivalent to your efforts.
Tip #10: CHOOSE THE RIGHT PLATFORM to market your products!
When we talk about marketing, there are three things that every business needs to get right, which is serving your customers with the RIGHT PRODUCTS in the RIGHT PLACE at the RIGHT TIME. Thus, the channels that you market your products on play a crucial role in B2B marketing strategy.
Marketing channels can be divided into two sections, which are offline channels, including in-person, over-the-phone and print advertisements, as well as online channels, which involve a digital connection between a seller and their target audience. So, what is the right place for B2B to sell their products? Online channels or offline channels?
Well, you can apply the hybrid marketing strategy, combining both online and offline channels and working on them simultaneously. You might wonder which online channel is the best for you to carry out your B2B business in 2022, I would say Alibaba.com is the platform that you can go for.
Why are we suggesting selling on Alibaba.com in 2022?
I guess you know it is hard to plan a B2B marketing plan compared to a B2C marketing plan. This is because the target audiences of B2B and B2C are so different. In addition, B2B has a limited market. It has a smaller pool of buyers compared to B2C, which can make it difficult for B2B sellers to reach a wider audience.
As you know, Alibaba.com has been a famous B2B platform for years. It has already been at the forefront of popularizing B2B eCommerce. As aforementioned, choosing the right channel is very important. If you market your products on platforms that are less known by the people, your products will definitely have a smaller chance of being viewed by anyone, unless you have a really great marketing strategy and brand reputation for your B2B business.
By selling your products on Alibaba.com, you are able to connect with millions of international business buyers and access a larger consumer base. In addition, your sales activity is no longer constrained by your sales team’s availability in 2022. You can even operate it for 24 hours to allow customers from different countries and time zones to purchase your products!
Besides that, Alibaba.com also has built-in analysis tools that can turn all the data into useful information which can help you get a clear picture of the current and future global market trends of 2022, customer profiles, and can also help you examine whether your marketing strategy is effective or not.
In fact, there are more benefits provided by Alibaba.com. To learn more, book a free consultation with us by filling in the form here. Our export experts are ready to assist you along your export journey!
Swoosh! Time flies and we have even completed the first week of 2022!
2021 may have affected some but we are happy to share that Exabytes, with the resources we have, successfully supported and grew many individuals and businesses to enable growth and sustainability for their business.
#KitaJagaKita
With the support from you as our customer, we are able to give back to society and help those in need through various corporate social responsibility programs.
Thank you for being with us and let us go through the highlights of 2021 together!
To further express our gratitude towards your support throughout the year of 2021, here is a small gift to you.
First, thank you for reading Exabytes’ complete B2B Marketing Guide for 2022.
Many businesses are familiar with the term ‘B2C marketing, but not so with ‘B2B marketing’. It does not matter if you are running a B2C or B2B business, this marketing guide will be useful to you.
For those who are running a B2B business now, use this guide to improve and expand your existing business. For those who are running a B2C business now, it’s high time to explore and venture into B2B and expand your business globally.
Since the Covid-19 pandemic, Malaysia’s export has recorded significant growth. If you are still focusing on the local market only, we hope you can make full use of this guide to see the vast potential and opportunities in international markets.
There is a misconception that what works in B2C will also work in B2B. In fact, there are some major differences between B2B and B2C. The target markets and audiences for these two business models are very different. Therefore, it is not advisable to apply the same marketing strategies to them.
2. What Is B2B Marketing?
B2B marketing is known as business to business marketing. It can be defined as marketing the products or services to other businesses for use in production, general business operations, or resale to other consumers.
B2B is about satisfying the needs of other businesses. B2B buyers purchase with the intention to maintain and improve their operations by adding value, moving down the supply chain and finally reaching the end-users. Hence, it is also known as promoting products and services to other businesses in huge quantities. The characteristics of B2B include long sales cycles, greater complexity compared to B2C, and the process usually involves multiple decision-makers.
3. How Does B2B Marketing Work with the Right Practices?
Before we move on to discussing the B2B marketing strategies, let’s take a look at the right practices that can make B2B marketing work efficiently in 2022.
Target your audience smartly
As we know, the target audience of B2B and B2C is different. As such, the marketing messages, pricing and overall marketing strategies should be different too. To get started, it is important to understand your existing customers before you identify your target audience.
Start by looking at the profile of your loyal customers and segment them into groups based on their similarities. It is important to identify: (a) customer groups that contribute to higher gross revenue with the least amount of effort (b) customer groups that are loyal and keep the business running although they might not contribute to high gross revenue. This allows you to plan well to reach a larger portion of your target demographic in 2022. By segmenting your customers, you can also find out which customer groups require a higher cost to convert and decide whether to continue promoting to them or not.
Moreover, you can obtain useful data and insights about your existing customers from social media platforms such as Facebook’s Audience Insights and Google Analytics. This is another excellent approach to learn more about your prospective audience so that you can narrow it down to target those who are “ready to buy right now.”
Done right, B2B marketing can get potential customers interested in your products or services. Next, nurture them and turn them into real customers.
Understand the needs and wants of your potential customers
After you have a clear picture of your target audience, you must identify their needs and wants. Learning what is essential to them, what keeps them operating their business and recognising the support they require to succeed can help you convert potential customers and retain your existing consumers.
Most B2B buyers are looking for partners who can play a role in their operations and show a commitment to helping them to develop and create a win-win situation for both parties. Therefore, it is important to ensure that your potential customers understand who you are, the way you operate your business and the values you can deliver to them. This can be done by clearly stating your goals, demonstrating how the unique selling point (USP) of your products or services can help improve their business both now and in the future. In other words, show them you are a trusted business partner that can deliver value.
Keep your prospective buyers engaged
Establishing a trust-based relationship is not enough. Bear in mind that attracting customer attention and interest is important too. If you want your potential customers to read more about your business and products, get started by engaging their interest. This can be done by creating B2B marketing campaigns that are tailored to your current customer base and constantly provide them with extra values.
Besides, keeping your brand current and fresh can help your business attract new customers and retain existing customers. You can better adapt your products and services for your customers by learning what is trending and applying it to your outward-facing content. As a result, customers’ genuine interest will increase and they are encouraged to return for more.
4. 6 Most Effective B2B Marketing Strategies That Will Work in 2022
There are over 50 types of marketing strategies you can implement to acquire new customers and build your B2B business. However, you may be unsure of which marketing strategy to apply and how to include it into your overall marketing strategy.
In this marketing guide, we are pleased to show you the top six most effective B2B marketing strategies that work in 2022. They are as follows:
Strategy #1: Email marketing
According to the report generated by Content Marketing Institute in 2020, 87% of B2B marketers stated that email is one of the top free organic distribution methods. Since the pandemic, more than 40% of marketers’ email budgets have been reduced.
Without a doubt, B2B email marketing is an essential tool in any marketer’s toolbox. You not only get to engage directly and personally with your customers, but you also get to know which customers opt-in to hear from you and interact with your message. Emails can feature special offers, new products, or valuable content to keep readers engaged with your company.
Furthermore, because you do not have to pay for printing, shipping, and ad space, it is one of the most cost-effective methods of advertisement. You can simply contact all of your customers from your contact lists.
Strategy #2: Content marketing
People nowadays are more likely to be drawn in by informative content than by promotional messages disseminated by traditional marketing. As a result, content marketing is crucial for social networking. It is one of the strategies for attracting visitors to your website, social media platforms, and blog.
B2B customers are looking for content and information that will be useful to them. The more beneficial your content is to your potential customers, the more likely it is that they will engage with your business. On your B2B blog and other outward-facing content, you should consider using a mix of informative articles and advertisements. Informative articles and blog posts have been proven to increase engagement.
Slowly, people will begin to trust and rely on your business, and it will become an opportunity to convert them into buyers. This is because the content you offer, whether in the form of blog posts, social media postings, or emails, demonstrate who you are and what you offer. As a result, they will ultimately learn something new and be convinced that you are an expert in your field.
Strategy #3: Social media marketing
Social media has changed how people communicate with one another and has become an essential element of modern life. When it comes to marketing and engaging with potential customers, social media marketing is a powerful tool that can assist you in building brand recognition by humanizing and giving your company an online personality.
You may combine social media marketing with content marketing to reach out to your customers wherever they are on social media, such as LinkedIn, Facebook, Twitter, or YouTube. Content that keeps customers interested not only generates leads for your organization but also serves as a link between you and your customers. A long-term commercial alliance can also be formed.
Strategy #4: SMS marketing
The majority of companies believe that SMS (or Short Message Service) marketing is no longer relevant in B2B. In truth, it is an important digital marketing strategy that can still produce remarkable results.
SMS marketing is a quick method for communicating a brief message to customers. You can send notifications regarding specials, early release invites, marketing campaigns that your company will hold, and more. People are increasingly embracing mobile devices for regular tasks such as texting, shopping, and browsing. It’s difficult for them not to read the messages. These messages, unlike emails, will not end up in a spam folder. As a result, individuals are more inclined to read the texts that they receive.
Strategy #5: Web push marketing
Web push marketing is a new digital marketing strategy that will be extremely effective in 2022. It is a type of notification that displays basic information about deals, sales, and other events in a desktop or mobile browser window. It seeks to reduce the time between when a potential customer sees a product advertisement and when they decide to buy it as much as possible.
Web push notifications can commonly be seen while you are visiting an online store, education websites, and so on. Based on the statistics published recently in 2021, the click-through rate of highly targeted push notification campaigns can be as high as 30%. This means you have a high chance to turn your visitors who are interested in your products or brands into subscribers and include them in your B2B journey. But you have to make sure that you have obtained their permission to send the notifications.
Strategy #6: Messenger marketing
The emergence of social media has unmistakably altered today’s business world. Messenger marketing has unquestionably become an important marketing technique. Facebook, WhatsApp, WeChat, and other mobile messaging networks allow you to access millions of people all over the world, comfortably, and quickly.
These mobile messaging networks now have a larger user base than social networking apps. They are excellent platforms for your company to enhance lead generation, drive conversions, and engage with customers. You can send marketing communications in text, audio, photo, and other formats.
Furthermore, the use of chatbots in messaging can help you enhance your customer service by giving consumers quick replies via automated messages. With this, you can give live support to your customers 24/7, and they won’t have to wait as long, especially during peak hours or during emergencies.
大企业偏向于Nice to Have，而导致介入互联网的机率较低
多数的大企业拥有非常好的线下能力与实力，让他们可以去参与全球各大型的展会，去拓展最大的店铺，最大的展位，去跟卖家展示他的实力。甚至他们具备品牌高知名度的优势，认为成熟的买家会直接跟他们进行交易，沟通等。所以他们会把互联网作为一个 Nice to Have 过于 Must Have 的管道拓展他们的业务
Exabytes, one of Southeast Asia’s leading cloud, eCommerce and digital solutions providers organised the MY SME Export Forum, which took place from 1 December 2021 to 2 December 2021. The first-ever Malaysian SME B2B eCommerce exporting forum was conducted virtually, free of charge.
Targeting SMEs, entrepreneurs, and potential market entrants who are interested in foreign markets, the forum discussed the eligibility requirements, procedures and the new development in international markets, Malaysian government initiatives, digitalisation of the exporting business, and the exporting ecosystem as a whole.
Campaign Backgrounds
According to multiple reports, Malaysia’s trade increased by 25.5 percent to RM195.54 billion in September, with exports remaining above RM100 billion for the fourth consecutive month, after it increased by 24.7% to RM110.83 billion in September 2021. The 2022 Budget provided RM25 million to the trade and investment mission to investigate high-impact investments and new export markets in order to boost the country’s economic recovery.
Campaign Objectives
To connect SMEs with the export ecosystem for better understanding and growth in B2B export
To equip SMEs with the skills to improve their business digitally for future challenges in B2B export
To share the good practice, trends, opportunities and success stories in export (by industry practitioners)
Exciting Topics Discussed at MySmeExport
Cross-border eCommerce
Malaysian major trade export and market access
Funding Opportunities
Supply Chain and Logistics
Trade Compliance matters
And many more
Founder and CEO’s Words
“We would like to invite all SME business owners to grab the opportunity to attend this event as we believe that the forum will help you grow your business to achieve broader awareness as well as to reach out to wider sales possibilities. We are inviting notable key industry players from Alibaba.com, MATRADE, MDEC and more to give their valuable insights on the exporting industry. At the B2B eCommerce workshops we conducted previously, our audiences also responded to similar difficulties and challenges in their efforts to export their products internationally. As a nationwide digital solutions provider with 20 years of experience, we want to help more Malaysian SMEs become global exporters,” said Mr. Chan Kee Siak, founder and Chief Executive Officer of Exabytes Network Sdn Bhd.
“Many exporters are currently confronted with challenges and constraints in the exporting business, such as a lack of qualified team to develop, support, and maintain the system, a lack of appropriate target market contacts, a need for financial assistance, and difficulties with foreign standards and certification. We hope that by attending MY SME Export Forum, business owners can further understand the exporting ecosystem and enhance their growth in the B2B exporting business and industry,” added Chan.
WordPress plugins are a must-have tool for improving the functionality of your WordPress site.
You’ve probably read a slew of articles regarding WordPress plugins if you’re a web developer, designer, or WordPress expert.
However, the majority of the articles only present and suggest the usual, popular plugins that are commonly used on most WordPress sites.
If you’ve mastered the basic WordPress plugins but still want to improve and optimize your WordPress site performance, we’ve got your back!
This 2-hour webinar will uncover amazing WordPress plugins that go beyond the basics and will take your website to the next level!
What will you learn?
We went through the plugins that can secure and protect your WordPress site from hackers in the last two WordPress webinars, as well as how to design a high-converting WooCommerce store.
In the forthcoming webinar, the speakers will share more amazing plugins that will give you a better-performing WordPress site.
Event Details:
Date: 16 December 2021 (Thursday)
Time: 2:00pm – 4:00pm
Venue: Zoom Webinar
Agenda
[2.00pm – 3.00pm: How Google supports WordPress site performance & better experience: Site Kit & Google Listings & Ads]
by Ian Hung, Web Ecosystem Consultant, Google & Shu Hirasaka, Strategic Partner Development Manager (Chrome & Web), Google
Site Kit
Site Kit gives you access to Google tools straight from your WordPress admin dashboard, providing you with a one-stop-shop experience that saves you time and helps you succeed online. It is built, actively maintained, and supported by Google.
Google Listings & Ads
Google Listings & Ads makes it simple to showcase your items to Google shoppers. Whether you’re new to digital advertising or a seasoned pro, you can use advertisements to broaden your reach and build your business.
The speakers will discuss how these plugins can assist you in growing your business more effectively.
[3.00pm – 4.00pm: Intro to the GraphQL API for WordPress]
by Leonardo Losoviz, Developer
The GraphQL API for the WordPress plugin allows you to retrieve data from your WordPress site using GraphQL, an increasingly popular API that has various advantages over the WP REST API.
We can decouple the site’s architecture by controlling its content on the back end using WordPress and printing the HTML with any tool of our choosing, such as React, Vue, Svelte, or any other.
Leo will cover all there is to know about the plugin in this presentation.
Growing businesses online being a core of Exabytes, our partnership team is always on the lookout for weighty and valuable partnerships to further enhance our offers to clients.
FOREWORDS
