Web Security: Challenges & Threats for Enterprises in Malaysia

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November 15, 2022

Virtual teams and remote work have become a new norm for businesses globally, and in Malaysia, too many businesses are preferring virtual teams and remote work environment weighing the benefits of the system.

However, to reap the potential benefits of remote work, the role of information and communication technology systems has a significant role.

Unlike the conventional work environment, the remote work environment has more threats to data security.

Unless there are robust information security practices followed in the remote work environment, the challenges remain high.

Post-pandemic, the quantum of cybersecurity breach has gone up significantly, and more such breach is reported in companies working in remote work environment.

The prime reasons for such challenges can be attributed to how the remote work teams need connectivity to information systems of the organization and there is a dependency on the internet technology for managing the operations.

The exposure of information systems to the internet connectivity and external environment compounds the scope of data security challenges.

Non-strategic and unplanned kinds of remote work conditions often end up in poor remote work infrastructure, wherein the vulnerabilities are high for information security conditions.

A coherent system in terms of data-access policy and working on awareness to the employees over the remote work-related IT infrastructure usage policy is important for data security.

Data Security in Remote Work Context

In the conventional workplace setup, businesses for their information security relied on the walled-garden approach.

Very restricted kind of access to the data servers, and limited exposure to the sensitive data over internet communications was the working model.

With the current trend changes, wherein businesses are focusing on digital enablement and are relying more on information systems and e-business solutions for business.

In addition to the digital enablement, when the remote work teams are combined with the systems, more resources of the organization are working from remote locations, and the need for data security is high.

For instance, businesses are working over the cloud solutions like SaaS platforms, the scope for remote work teams to access the systems from anywhere anytime, and business continuity is in place.

The intrinsic challenge in the process is that the traditional access control measures for data security in an office environment, will not be resourceful for information security practices in the remote work environment.

There is a certain element of risks integral to such remote work environment access to the cloud applications, for managing the data security.

Some of the best practices for managing the data security, that can help the businesses preferring remote work for the teams are as follows

Integrated Workplace Policy

In a conventional work environment, the workforce activity and the technology systems could be seen in classification, but in the case of the remote workers, the businesses are relying on the information and communication technology solutions heavily, and the information security in such scenarios are an integral part.

A strategic aspect of developing the long-term remote work environment is to develop a remote work policy.

Defining in precise terms the remote work policies and how every member of the organization adheres to such information security practices.

The policy framework should have detailed inputs on the acceptable work schedules, communication standards, the process, and standards to be necessarily followed by the remote work teams for accessing the information systems.

Devices, systems, and network compliance to certain standards play a vital role in information security in the remote work environment.

For instance, directions to the users not to rely on public computers or public Wi-Fi solutions for accessing, and the systems preventing any unsecured access to the systems can be a framework for data security.

The policies though could be broad range and should work on non-compliance, security practices, and data accessibility regulation rules, to help in managing the data security as part of the remote work environment.

Designing the Remote Working Environment

A remote work environment can be significant only when the concerns on information security practices are addressed properly.

On a macro front, businesses should have a strategic plan in place to secure the whole process of a remote work environment.

The focus should be on improving the communication interface, identifying the secured channels for communication, and ensuring there is authorized control access for the information systems is important.

Working on the onboarding process, providing orientation on the systems, policies, and technologies used as integrated systems for information security, the role of users on how they should be aware in using the information systems, working on secured networks like VPN, etc.

When the briefing and orientation to the remote works are evident, the scope for securing the data security increases.

Remote Access Infrastructure – Establishment and Management

Businesses must ensure there is a proper ecosystem of communication systems, information access controls integral to the remote work environment.

If the businesses fail to establish a secured system and insist the remote work teams be tight on the information access, there could be many challenges for the businesses towards achieving the remote work objectives.

It is important to understand that in addition to the human element, there are various aspects to information security.

The need for developing infrastructure designed as a proper ecosystem of security, accessibility, and reliability is important for having the successful engagement of remote work environment.

Information security Integration

Remote work teams can be potential development for businesses, however, there is a need for setting up the proper IT infrastructure, and periodically auditing the systems that can help in improving the information security and overall process efficiency.

Some of the key IT elements that can be helpful for remote work teams are

Developing VPN systems for the Information Access
Working on End Point Security solutions
Encryption tools and practices
Secured ICT infrastructure
IT security audits periodically

Following the above set of cybersecurity information security practices can help businesses in leveraging the remote work environment outcome.

To know more about the tools and techniques for cybersecurity in the remote work environment, reach out to Exabytes Malaysia for significant solutions.

Reasons Why Website Security Is Essential for Your Business

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November 15, 2022

Website security is one of the essential factors required for the enhancement of the functioning of a website.

Customers always focus on the tools and techniques used in a particular website for web security while choosing the apt website.

Website protection and security are enhanced through the use of apt web security features and methods based on the nature and functioning of the business.

The critical information and data belonging to customers need to be secured in high-performance systems having advanced features.

Business functions on an effective website that acts as the face of the business showing all aspects, functions, systems, and so on.

Customers choose a business based on certain factors in which website security is one of the top aspects considered.

As different kinds of issues continue to increase in this digital era; it is essential to have a web security system that can identify and provide apt solutions based on the particular case.

A website security system can significantly impact the website’s overall functioning, where immediate solutions are provided based on the issue.

Exabytes is wholly focused on protecting data from any kind of cyber threats providing a single solution through enhanced tools and techniques.

Vulnerability assessment and other techniques utilized at Exabytes help protect from ransomware and other virus attacks.

6 Reasons Why Website Security is Essential for Business

There are various reasons why website security is essential for business, as it forms an integral part of the overall functioning of the website.

While dealing with the development of a website, it is important to incorporate quality web security features and systems based on the nature and purpose of the website.

Web security is an equally important aspect that needs to be strengthened along with other essential features of a website.

Here are the important reasons why website security is important for business are the following:

1. Secure your business reputation

Website security is integral for maintaining the longevity of your business as any kind of hacking or other attacks can result in a loss of reputation.

The increase in publicity can result in spreading the news concerning hacks and weak web security features in a faster manner which can have an impact on the reputation.

2. Reduction of hacking websites

Enhanced web security tools and features help to reduce the risk of hacking, where apt website security systems will provide the required website protection.

Malware attacks and other hacking issues can be prevented to some extent with the help of a strong web security system.

3. To protect sensitive information and data.

Protecting sensitive information and data is the main motive of web security systems, where any kind of information shared by customers is stored in separate systems.

Such protection guarantees more loyal customers who will continue to approach you for different services.

4. Cleanup is an expensive and complex process.

The recovery process is costly and complex, resulting in the overall alteration of the websites and other systems.

High-performance web security features will help in avoiding this issue and reduce any financial loss due to the same.

5. Protection of assets

Proper web security systems will also help protect your physical machines as hackers can install viruses that can affect the overall system.

Such protection to assets can be provided through well-functioning website security systems having an organized functioning.

6. Prevent the loss of sales

Hacking or any kind of malware attack on a website can result in loss of reputation and loss of customers, which will result in loss of sales.

Website protection and security systems is one of the mandatory features required for the system’s proper functioning.

Tips & Tricks to Enhance Website Security and Protect Required Information

Various tips for enhancing web security are put forward based on the nature and functioning of the business.

Customers prefer website security as it focuses on the protection of critical information of customers in various aspects.

Website developers give importance to web security for enhanced protection from any kind of attacks and other such threats.

Tips to enhance website security and protect sensitive information are the following:

1. Update your website regularly.

Web security can be enhanced through regular updates where features of new versions can be incorporated for faster and more effective functioning.

2. Keep a strong password.

A strong password that others cannot easily understand should be kept to increase website protection and security, giving double protection to documents and information.

3. Maintenance of a single server

Keeping separate servers for separate websites is essential to provide adequate services with enhanced web security and protection.

Get high performance servers for your growing business, Exabytes have everything you need for server hosting.

4. Limiting the user access

One of the easiest ways to improve website security is through proper website management, where limited access is provided to others.

When unnecessary permissions are not granted, the website can function in a better manner with enhanced web security.

There are some effective WordPress security plugins such as Sucuri Scanner Security, Wordfence Security and Malcare Security to strengthen your website security.

Wordfence interface — Example of WordPress Security Plugin: Wordfence

5. Alterations in CMS settings

While dealing with the concept of web security, it is crucial to prepare the website for any kind of attack which can come up at any time.

Changes in the CMS settings will ensure better website protection through enhanced control and visibility.

6. Selection of apt extensions

Apt extensions must be incorporated based on the business needs so that customers can effectively utilize the services.

The enhancement of web security can be done through extensions having a unique and distinct function.

7. Website backups whenever required

Website backups are crucial in the overall website security development process as recovery properly and at the right time needs to be done for better functioning.

8. Scanning & monitoring tools

Scanning and monitoring tools will help enhance website protection, where the evaluation of services is required to improve the existing conditions.

Malware scanners and removal tools such as Sucuri Scanner help detect security issues, clean up malware, and optimise your website’s performance.

Website security tools are used based on the nature of business for enhanced functioning.

While dealing with the significance of website security in a particular business, it is crucial to understand that a company’s web security significantly impacts its overall functioning.

Exabytes has various backup and recovery options for the enhanced functioning of the websites and to provide quality services to customers.

Contact an Exabytes professional to learn more. WhatsApp us for instant responses

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Malware Attacks: Do You Need an Anti-Malware Solution?

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November 15, 2022

Is Anti-Malware Software Necessary?

Cyber threats have become a challenge in IT infrastructure management, irrespective of the size of businesses.

Among the major cybersecurity challenges faced by businesses, one of the key issues the malware attacks.

The malware virus range is very wide, and the malware creators target distinct kinds of systems.

There are thousands of cyber-attacks happening on daily basis, and more often such cyber network challenges are about malware attacks leading to distinct other kinds of threats.

In addition to social engineering practices, the other major significant form that affects the information systems cybersecurity challenge is malware attacks.

The malware virus is about using the executable program wherein the hackers target the vulnerable systems or intended systems for malware attack and infuse the virus into the systems.

In the world of cyber crime, there are various ways of malware viruses like Trojans, spyware, worms, etc to attack the systems and their conditions.

Though there are other variations to the cybersecurity breach like phishing attacks, physical intrusions, identity theft, and other such categories, the malware virus into the systems is potential harm.

More often the role of the malware attacks is to support the cybercriminals in ransomware attacks or towards snooping the infected devices and relaying the sensitive information access from the computer to the creators.

There is a need for the systems to be secured from all kinds of malware virus attacks, and any kind of security breach with malware needs to be managed effectively.

Businesses or at the user level the need to focus on anti-malware solutions is imminent, and the businesses must ensure there is appropriate kind of systems in place for managing the resources.

The cyber threats of malware attacks on the systems are in various forms and sources.

For businesses to focus on their core work propositions, it is important to have some secured systems in place for securing the systems and data from malware viruses.

Thus, the need for a proper anti-malware system is essential for the business.

Some of the potential sources wherein the malware virus creators target the systems are systems with a lack of proper application and hardware level securities are prone to malware attacks.

Malware virus is linked to spam emails and targets the public, and in case of the emails are opened, the malware gets downloaded into the respective system.

Get a SpamExperts Anti-Spam Solution to secure your network by filtering all inbound emails before they flood your mail box

Web application firewalls are essential, and in the absence of such firewalls to protect the web systems, the malware virus creators shall target the web applications.

Also, any access to such unsecured web applications can lead to the devices getting infected.

Accessing the untrusted source of URL links or the vulnerable websites intendedly having malware virus infusions is a threat.

When the users click on such websites, there is the potential scope of malware viruses being downloaded to the systems.

External drives being used in the public domain are a potential source of malware attacks.

The malware virus often is not seen as a visible file, and when external drives like USBs are used for data transactions, the scope of such malware virus crawling into other systems is possible.

People are relying highly on smartphone devices and use smartphones as multi-purpose devices, having downloaded many mobile apps.

More often the mobile apps from untrusted sources work as potential carriers of malware viruses and launch malware attacks on the intruded devices.

Public Wi-Fi networks are generally not secured effectively, and in such networks, the anti-malware solutions are not managed properly, and such networks are potential grounds for the malware virus creators to target random user devices.

Unless it is robust and updated anti-malware solutions are used for securing the systems environment, data monitoring for security is a challenge.

In the current scenario, apps and software downloads are among the major avenues for malware virus creators to target the systems.

Unlike the conventional malware virus from the past, the new age malware virus targeted malware attacks are capable of more than corrupting the files or shutting down the devices.

The complete network can be compromised by the new age malware virus and such malware attacks on the system’s network can be brutal.

There are many instances of such malware attacks compromising and interrupting the systems performance and business continuity disruption significantly.

Few malware viruses are capable of hijacking even the secured information systems network if the cyber systems deployed for the purpose are not updated regularly.

Thus, the need for ensuring that the systems are highly secured for the anti-malware solutions has become a significant need for businesses to counter any kind of malware attacks, intending to harm the business systems and the end-user systems.

Conventional anti-malware systems depend on various signature styles of the malware virus for the detection of specific kinds of malware virus types and to prevent attacks.

But the new age anti-malware systems are generally non-signature-based anomalies, wherein the detection of anomalies that were not detected earlier as the labeled malware virus is possible.

Choosing the right kind of anti-malware software supports broader protection of the business in terms of monitoring the data transfers and the holistic screening and monitoring of the systems environment, to avoid any potential threats, and prevent malware attacks.

Usage of some generic kind of antivirus systems or applications for securing from malware attacks is not feasible, and there is a need for a trusted and premium range of anti-malware solutions for ensuring the security of information systems from malware viruses.

Malware attacks are a serious threat to business progress, and businesses could suffer issues of ransomware attacks or identity theft from the malware leading to financial transaction fraudulence, etc.

Specific to some set of industries, the issue of malware attacks can lead to violation of compliance practices too.

Thus, the proper range of anti-malware solutions like Acronis Protection, must be used for securing the systems.

To know more about Acronis Cyber Protect solution and website security scanner – contact a professional from Exabytes Malaysia.

Acronis Protect Solution

How to Safeguard Your Online Data Security?

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November 15, 2022

Online data security has gained a lot of importance in recent times with the developments in the digital sector, where security measures have become a need of the hour.

Internet security is provided to customers using advanced technology and tools with high-performance features.

Security of online databases and other information is vital for companies and developers, focusing on the overall development of business functions.

Safeguarding and security measures taken for various issues and challenges help in better data security and the development of business.

Database security is one of the main aspects considered by customers while dealing with a particular business, as the security and privacy of data is integral for the smooth functioning of the same.

Developers and service providers utilize enhanced internet security features where customers’ interest is always considered.

Exabytes focus on providing data security from any cyber threats and attacks where immediate solutions are equipped for any problem.

Quality services are available to customers considering business functions with better security measures and techniques.

How to Safeguard Your Online Data

Online data and information stored in different systems need to be provided with data security due to increased cyber-attacks and threats in society.

Top tips on how to safeguard your online data security and internet security are the following:

1. Install an antivirus

Installing an antivirus is one of the best internet security mechanisms which can be used for the smooth functioning of the system.

While dealing with database security, it can be seen that loss of data happens due to different virus and malware attacks which need to be appropriately regulated.

2. Explore the security tools

While using data security tools, it is important to know how it has to be used to maximize protective power from such high-performance tools.

Enhanced exploring of internet security tools helps to choose the apt one based on business functioning.

3. Get a VPN and use it.

A virtual private network (VPN) is a data security tool that can be used when you are uncertain about the security of a particular connection.

Such situations arise in Wi-Fi connections where security measures must be properly employed for better functioning.

4. Use of multi factor authentication

Data security can be enhanced multiple times through this security measure, where sensible and valuable data or information can be protected efficiently.

Gmail, Dropbox, and so on are a few examples of online services which provide multifactor authentication.

5. Apply passcode lock wherever required

A passcode lock is an efficient security measure that can be done for any app or website, which doubles data security.

It helps in the efficient functioning of the overall system, which is one of the most preferred database security methods.

6. Smartphone payments

Payments done through credit card is less secure when compared to smartphone payments as there is more risk in the former.

Smartphone payments are one of the security measures that users can take to use various services with minimal risks.

10 Ways to Improve Data Security

Data security can be improved using apt tools and techniques where advanced features are incorporated based on the business needs and surrounding circumstances.

Security measures taken by each business not only help improve security systems but also focus on the overall development of the business.

Essential ways to improve data security are the following:

1. Pay attention to insider threats.

Enhanced data security can be provided only through proper analysis and management of different threats and other attacks.

Security measures must be taken to deal with insider threats where advanced features and the latest developments must be incorporated.

2. Encrypt your data

Data encryption also contributes to internet security and data security which can be carried out through simple steps resulting in quality outcomes.

Such data security techniques and methods ensure better performance and enhanced development.

3. Delete any redundant data

Deletion of user data will help to provide better data security and protection where further use of the same can be prevented.

Data privacy can be maintained through this security measure, where data security is strengthened to provide advanced protection.

4. Enhance cyber security systems

The cyber security system has become a mandatory tool for maintaining data security where advanced features are included to reduce any risks and issues.

Cyber threats in this digital era can be reduced through internet security operations for better results.

5. Use of strong passwords

Strong passwords will help in preventing the loss of any kind of useful data by a third party which is required for enhanced data security.

Having a unique and difficult password is one of the simplest security measures that can be adopted to ensure database security.

6. Constant update of programs

The latest innovations and advanced features are incorporated through updates, and successful system administration can increase data security.

Customers are encouraged to keep utilizing the services as needed by database security.

7. Regular back-up of data

By regularly performing proper backups, the issues that could occur from any data loss due to an unforeseen event could be minimized.

The use of backups is a crucial aspect of data security that helps guard against any data or information loss.

8. Use of a firewall

Firewall mainly provides enhanced data security through high-performance monitoring and filtering using advanced methods.

This database security methods such as Sucuri Web Application Firewall and Cloudflare WAF are used to ensure that unauthorized access is not provided to any third party without valid permission.

9. Snapshots

Backups and snapshots have similar applications as restoring data are done along with data security and protection.

Security measures with advanced recovery help ensure that no data is lost during the process.

10. Authentication and authorization

One of the important data security methods which helps in enhanced protection is efficient authentication and authorization using quality devices.

Such data security tools need to be used for faster identification of the problem to provide better solutions immediately.

Quick Summary

The data security of any kind of online data or information can be ensured through efficient security measures with enhanced features.

Exabytes is one of the established data security service providers focusing on preventing or reducing cyber threats and attacks.

The tools and techniques used for the efficient functioning of a business through enhanced data security focusing on managing different security measures help in better growth.

Given the latest developments in technology, it is highly crucial for businesses to safeguard their online data security.

Exabytes provides the best solutions for safeguarding your online data security.

Get in touch today!

Retail Hero Chapter 4: Miniso

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November 15, 2022

During the pandemic, where production costs skyrocketed, many businesses had no choice but to increase their product prices just to break even.

However, in the past two years, MINISO has successfully maintained the price of its products while launching more than 200 new products every two weeks. The secret behind this is big data!

In this series of Exabytes Retail Heroes, we will give you an in-depth understanding of how MINISO, a brand with more than 6,000 stores in 107 countries around the world, uses big data strategically to get closer to their customers.

Miniso Malaysia, General Manager, Ben Lee

Filled with Fun and Happiness
MINISO: Life is for fun

Most people’s impressions of MINISO are that it has all kinds of products, ranging from children’s toys, electronic products, snacks, hygiene products, perfumes, and even lipsticks! You can find them all in MINISO stores! What’s more, these items are exquisite and affordable.

But price and quality alone are not all the advantages MINISO has. Another advantage of their products is that every single product they produce, even as a simple table lamp, has a pleasing and interesting giraffe shape.

Therefore, walking into such a store, whether it is an elderly person in their 70s, a 45-year-old adult, or a 5-year-old child, the store would never fail to surprise them with their products and let them have their fair share of fun.

Ben Lee, the General Manager of MINISO Malaysia, told the Exabytes New Retail team that the company doesn’t just sell products, but promotes a way of life that emphasizes “life is for fun” to make sure the entire product experience is fun, aesthetically pleasing, and easy to use.

So, every product made by MINISO must have a close connection to people’s lives and offer customers surprises and fun. For example, MINISO’s “Blind Box” series, which is popular all over the world, not only creates surprises for consumers but also makes them feel happiness and a sense of accomplishment.

Big Data: The Secret of Offering Your Customers Great Value

But from the merchants’ point of view, how can they really understand what customers want and make sure their products always surprise them? According to Ben Lee, the answer lies in big data.

Ben Lee added that MINISO has 6,000 stores in 107 countries around the world. Through big data, the company is able to study the culture, appearance, and buying habits of people in different countries so it can make accurate decisions about how it develops and sells its products.

“Basically, we have nearly 200 new products added to the shelf every two weeks. Big data technology allows us to track the status of each product in real time, and the production line can also make the most timely response according to the sales status, which could maximize the profit of the company.”

“In this way, we can ensure that products are sold at the most affordable price without compromising quality.”

He pointed out that the pandemic has brought earth-shaking changes to the domestic retail environment in the past two years. During this period, the prices of freight and raw materials have increased. But with the help of big data optimization, MINISO was able to retain the prices, so customers could still buy high-quality products at prices they could afford.

Ben Lee said that using big data technology not only improves MINISO’s supply chain and sales strategy but also helps the company improve its management and set up better, clearer internal communication.

“At present, our stores in each country, from the head office to the local manufacturers, have data monitoring, so we can make accurate judgments based on the data in purchasing, logistics, and other aspects of decision-making.”

MINISO Stores: Come in Happily, Leave Happily
Life Is for Fun

Another benefit that big data management brings to MINISO is that it helps the company strengthen its membership system and build a more efficient communication channel with its customers, allowing them to access product information more conveniently.

“MINISO believes that life is full of fun. Therefore, we also hope to bring this concept to our consumers’ hearts, so that consumers can come in and leave happily.”

According to Ben Lee, the strategy of MINISO’s “interesting life” concept can be divided into three directions. One is the store layout. The store staff at MINISO always welcome people with a smile. At the same time, the decoration of the store creates a happy and relaxing atmosphere so that customers who walk into the MINISO store can feel joy and happiness.

In addition, MINISO also holds “MINISO Day” every Wednesday of the week in all its stores around the world. This event happens simultaneously around the globe, allowing consumers who become members to buy their favorite products at a special offer every Wednesday. This way, MINISO also successfully extended the time customers spend in the store.

Ben Lee added that when it comes to Corporate Social Responsibility, MINISO also upholds the belief of ‘Life Is for Fun’. This is clearly seen in one of its CSR projects, PenPen与你“童”行, which makes charitable donations to children in need.

Never compromise. Present the best and happiest things to everyone on earth.

– Ben Lee (General Manager, MINISO Malaysia)

Post-interview

In traditional business, answers to questions such as ‘what products do you want to sell?’ and ‘how much materials should I buy?’ are all decided based on experience and feelings.

But from what MINISO told us, we can see that through big data, we can get a better idea of how products are selling and what can stop people from stockpiling products and cutting down on losses.

In fact, the power of big data goes far beyond that. With the first year of new retail coming up in 2022, the best way for Malaysian retailers to move forward is to use big data to integrate offline and online stores.

Be our retail hero now

Every retail brand has a great story behind it. Let’s be our Retail Hero and your experience now. Preview the Retail Hero official website for more Retail Hero Stories and nominate the retail brand you love.

Miniso 名创优品 – 零售英雄 Chapter 4

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November 15, 2022

面对疫情期间生产成本大幅上涨，一些商家不得不提高商品售价，来保证营收持平。

然而名创优品在过去两年，成功维持商品售价不变，还固定每两周都会有200多个新品上架。而当中的秘诀，就是大数据！

本期Exabytes零售英雄将带大家深入了解名创优品，这家在全球105个国家，拥有超过5000个门市的品牌，如何运用大数据进行战略性布局，拉近客户关系。

趣味十足, 幸福满分 | 名创优品：好看、好玩、好用

大部分人对名创优品的印象，就是它应有尽有的商品选项。无论是儿童玩具、电子产品、零食、卫生用品，甚至香水、口红，这家店都能找得到。更重要的是，这些商品都非常精致，价格却平易近人。

但单以价格与品质，并不足以论述名创优品的优势。他们家产品的另一个过人之处，在于他们所生产的任何一件单品，哪怕是再简单不过的一盏台灯，也有着讨喜有趣的长颈龙造型。

所以，走在如此的一家店里，无论是70几岁的长者，45岁的壮年人，还是5岁的孩童，都能在这里探索到惊喜和乐趣，并享受这番乐趣。

名创优品马来西亚总经理李文强告诉Exabytes新零售团队，该公司卖的不仅仅是产品，而是一种生活方式，并强调“趣味生活”(life is for fun)体验，确保它们好玩、好看、好用。

因此他们所生产的每一个产品，都与人们的生活息息相关，同时要求能够为顾客带来惊喜和趣味。好比早前名创优品风靡全球的“盲盒”系列，为消费者不断创造惊喜的同时，也能够让他们感受到幸福与成就感。

大数据：物超所值的秘诀

但站在商家的角度，要怎样精确掌握消费者的需求，又如何确保产品能带来惊喜？李文强说，答案就在大数据中。

李文强补充，名创优品在全球105个国家，拥有5000家门市。通过大数据，该公司能够分析各个国家消费者的文化、面貌和习性，从而为产品销售进行精准部署。

“我们基本上每两周，就会有将近200个新品上架。大数据技术让我们能够实时追踪每个商品的状态，生产线也能根据销售状态做出最及时的反应，为公司盈收带来最大程度的优化。”

“透过这种方式，我们便能确保商品，在无需向品质妥协的情况下，以最实惠的价格出售。”

他指出，过去两年疫情对国内零售大环境带来天翻地覆的改变。期间，货运、原材料都纷纷涨价。然而凭借着大数据的优化，名创优品成功压制售价，让消费者能购获物超所值的高品质商品。

李文强补充，大数据技术不仅优化了名创优品的供应链和销售策略，也帮助公司进行精细化管理，建立起更有效率的内部沟通。

“目前我们每个国家的门店，从总端到当地生产厂家，都有数据监控，因此我们在采购、物流等各方面的决策上，能够按照数据精确判断。”

开心地进来，开心地离开 Life is For Fun

大数据管理带给名创优品的另一个好处，就是协助他们加强会员系统，与顾客建立起更有效率的沟通桥梁，让顾客更便捷地接触产品信息。

“名创优品相信，生活是充满乐趣的。因此我们也希望把这个理念带给我们的消费者，让消费者开开心心地进来，开开心心地离开。”

根据李文强的说法，名创优品“趣味生活”理念的策略大略可分为三大方向。其一是门市布局，名创优品店员总是笑脸迎人，同时门市装潢也尽可能营造欢乐轻松的氛围，让走进名创优品门市的顾客，能感受到浓浓过的愉悦和幸福感。

此外，名创优品也在全球每家门市，每周举办“周三名创日”（Miniso Day）。这个全球同步进行的活动，让成为会员的消费者能够在每周三，以特优售价购买心仪的商品。透过这样的方式，他们也成功延长了顾客在店内逗留的时间。

李文强说，在企业社会责任项目（CSR Project）方面，名创优品也同样秉持着Life is for Fun的信念，举办PenPen与你“童”行活动，为需要帮助的孩童进行慈善捐款。

永不妥协，把最好，最开心的东西，呈献给每位地球人 – 名创优品，总经理，李文强

访谈后记

传统做生意，要卖什么商品？该进多少货？这些决策统统都是靠经验和感觉判断。

然而从名创优品的分享，我们可以了解，透过大数据，我们能更精确地掌握商品的销售状态，从而能够有效避免货品囤积，减低亏损。

实际上大数据的威力远不止与此，随着2022新零售元年的到来，善用大数据融合线下门市和线上网店，已成为大马零售商的未来。

成为我们的零售英雄吧！

每一个零售品牌，背后都有一段伟大的故事。成为我们的零售英雄，让更多人知道你的经历。

想了解如何成为我们的零售英雄，现在就预览零售英雄官方网站，阅读其他零售英雄的故事吧！

Export Tips: 3 Key Advantages of Incorporating eCommerce into Your Export Business

By

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November 14, 2022

There’s no doubting it – the opportunity of selling online has helped several businesses earn more and grow successfully.

Like any other business strategy, there are many plus points and the benefits of ecommerce can help one to excel.

We couldn’t agree more and have compiled some information to explain the plus points and help you with business decisions.

What is eCommerce?

Ecommerce can be defined as the buying and selling of goods electronically online. Its popular because of the many benefits of e-business -internet marketing, electronic funds transfer, mobile commerce – this is broken up into two parts.

Online retail shopping that goes directly to consumers through mobile apps, websites and even voice assistants, chats, chatbots etc. Sellers being a part of online marketplaces where many third-party sales take place.

Understanding the Advantages of eCommerce

This article was made to help you know more about the benefits of e-business. The online marketplace is a good platform for you to expand your business.

We are going to explain what kind of advantages there are by sharing what we know about online selling.

Here are 3 key advantages of incorporating eCommerce into your export business❗

1. Comprehensive Technologies

E-commerce draws on comprehensive technologies, including supply chain management, mobile commerce, electronic fund transfers, etc.

These might make it easier for your company to export your business to the global trading environment

2. Access to multiple new marketplaces

E-commerce can help you to reach a large number of potential customers from all over the world and access new markets in a low-cost manner through the Internet.

You can customise your product and services based on the different target markets.

3. Lower Set-up Costs

You can export your business with minimal investment through e-commerce as setting up a physical store can be replaced with product listing on the Internet.

This can help to reduce the physical store installation and maintenance costs.

3rd MALAYSIAN SME B2B E-COMMERCE EXPORTING (MySmeExport) FORUM

We are inviting you to learn more about how you can export online in 2023. Join us at the 3rd Malaysian SME B2B eCommerce Exporting Forum on the 23rd November 2022, 9am to 6pm at Taylor’s Lakeside Campus.

Date: 23 November 2022
Time: 9am-4pm
Venue: Taylor’s University
Register Now:

Who Should Join Us?

Manufacturers/Wholesalers: CEOs/Business Owners/Marketing Directors/Operation Directors who are ready (or still considering) to start an export business.

Speaker Background

Mr. Nordin, Marketing Director, Kugpis Sdn Bhd

Having generated a whopping 1.9mil sales on Alibaba.com in 2019, En Nordin is the award recipient of eTrade eXporter MATRADE 2019, Malaysia, and an active trader of Alibaba Malaysia eCommerce Program.

Moreover, he is an experienced trainer of B2B & B2C business platforms in collaboration with various government agencies and ministries of higher education.

Ms. Cheong Peng, Vice President, Digital Sales, Exabytes
Cheong Peng was in the media industry for more than 16 years. Prior to joining Exabytes, she gained immense experience at Star Radio and Astro Malaysia.

With her vast experience in serving hundreds of SMEs and global brands, she now leads a team to provide digital marketing, eCommerce, New Retail, and Alibaba solutions to local SMEs, helping brands in growing their businesses across different verticals.

Ms. Nianci Phang, Head of Marketing, South East Asia, Alibaba.com

Highly experienced marketing professional in integrated marketing strategy within a diverse range of industries, especially in tech and e-commerce companies.

Specialist in branding, lead generation, performance marketing, business development, and government partnerships. Presently the Marketing and Business Development leader for Alibaba Group’s leading B2B e-commerce platform in growing our SME customer segments in Thailand and Malaysia.

Ms. Cecilia Teh, E-commerce Global Trade, EE-Lian Enterprise (M) Sdn Bhd
Cecilia started her exploration in the E-commerce industry when she joined Ee-Lian Enterprise (M) Sdn Bhd three years ago.

Under the guidance of Exabytes, Cecilia has gained extensive experience on how to manage the minisite on Alibaba.com, handling enquiries from buyers from different countries, dealing with logistics companies and closing sales on Alibaba.com.

Mr. Bryan Kee Head of Ecommerce, EE-LIAN ENTERPRISE (M) SDN BHD

Bryan begin his E-Commerce industry journey with B2C market at Ee-Lian Enterprise (M) Sdn Bhd since 2019 and then continue explore on B2B field – Alibaba.com.

Bryan responsible on managing data analysis and marketing campaign reviewing with the guidance of Exabytes to ensure fully utilize for their shop on Alibaba.com.

Before joining Alibaba.com thru Exabytes, the company have no idea on how to startup the digitalisation journey especially in export market and then they started to appoint Digital marketing agency to guide them.

Company then have the honour to work with Exabytes together to explore export market widely by using their services.

Ms. Claire Hu, Channel Manager, Alibaba.com

Alibaba GGS head merchant service consultant, person in charge for supporting domestic trade enterprises to obtain export orders as well as responsible for European and American channels.

Mr. Martin Tang,Digital Marketing Manager,Exabytes Digitial

Martin found his passion for Search Engine Optimization (SEO) during his 9 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.

Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.

Ustaz Mohd Jabal Bin Abdul Rahim，Head, Halal Centre of Excellence

Mohd Jabal Bin Abd Rahim has had significant involvement in Halal training and consultancy these recent years where he develops halal entrepreneurs and professionals in their businesses.

His highly practical workshops has benefitted participants locally and internationally. His strategic partners include SMEs, MNCs, hotels, manufacturers, universities and colleges, government departments, certification body and many others.

Ms. Yeap Hooi Kim General Manager (Northern Region) of SQC Consulting Group

Drive continuous improvement in SME through assisting companies in obtaining international certifications.

Manage and maintain diverse project engagement spanning different geographically dispersed industries, not limited to: Industrial& manufacturing, Food, Healthcare& medical, Pharmaceutical, Trading, Retail, Construction, Education, Service, Advertising

Ms. Esther Yeoh Sales & Business Consultant, Business Development of Sealnet Sdn Bhd

Esther is responsible for user engagement, enrolment, and support. She is part of the marine cargo insurance and regulatory declaration projects, servicing stakeholders in the Business-to-Government as well as Business-to-Business segments for trade facilitation.

Mr. Ong Chin Keong,Director of Transcargo Worldwide

Ong Chin Keong as the Director of the Transcargo Worldwide (M) Sdn Bhd , he oversees the continuing expansion of the logistics network and service offerings.

He has led the company’s strategic growth program to increase its footprint for greater reach and value for customers by connects the executive unit Air & Sea Logistics to the worldwide procurement markets and consumers.

Ms. Hasziah Mohd Yazid,Digital Trade Section (eCommerce Ecosystem and eTRADE)

With early working experiences in the private sector specifically in the O&G industry and reaching 20th years in MATRADE serving different sections, Ms. Hasziah currently is leading the Digital Trade Section and responsible in steering MATRADE’s digitalisation efforts towards encouraging Malaysian SMEs in exporting digitally.

Nice! 5分钟看懂CRM系统如何经营顾客关系

By

Melvin

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November 11, 2022

CRM系统如何经营顾客关系？

随着数位隐私权意识抬头，数位行销逐渐进入 cookieless 时代，品牌须建立第一方数据资产，透过 CDP 数据平台掌握消费者全通路历程、搭配Customer Relationship Management深度经营会员，以维系会员终身价值（Customer Lifetime Value）。

以下将推荐不同产业的Customer Relationship Management系统应用，并针对零售产业，分享Customer Relationship Management如何帮助品牌转型OMO 虚实融合。

Customer Relationship Management顾客关系管理系统是什么？

Customer Relationship Management 系统的目的，是帮助品牌有效经营与顾客和潜在顾客间的关系，以促成销售、并进一步提升顾客终身价值。品牌导入 Customer Relationship Management有以下三大目的：

整合营销、渠道、销售与服务，提供顾客高品质的体验
累积品牌方的数据资产，掌握顾客与品牌互动的过程，找出最有消费潜力的名单以提供精准且个性化的沟通，最后帮助销售快速结单
提升顾客对品牌的黏着度，顾客忠诚度和复购率

透过 Customer Relationship Management系统，品牌能更有效率地经营顾客关系，从获取新客户、顾客与品牌互动、购买/下单、购买后的顾客去留…等各阶段，都需要Customer Relationship Management统整销售端、行销端、客服端的资讯，让各部门共同服务客户，为企业带来最终销售价值。

Customer Relationship Management 系统产业应用

虽然目的都是管理顾客关系，但 Customer Relationship Management系统的功能会因产业、企业个别需求而异。以下简介三种不同的 Customer Relationship Management系统功能：

零售、电商Customer Relationship Management系统：经营品牌会员

零售 Customer Relationship Management系统的目的是管理、经营会员，功能包含：

会员资料管理	纪录会员加入、消费纪录、累计消费金额…等资料
会员制度	会员分级、升降等、会员礼、红利点数等权益
会员行为、分类	收集会员在官网、APP、门市的活动纪录、商品偏好、活跃程度等多种指标
会员分众沟通	品牌可在系统筛选出特定条件的会员，进行一对一或一对多联系
成果报表	让品牌掌握会员行为模式以及销售成效

B2B Customer Relationship Management系统：管理客户关係

B2B Customer Relationship Management 系统主要是协助业务管理客户资料、销售进度的工具，常用在软体业、金融业、制造业等。

Customer Relationship Management系统会记录各客户名单的负责业务、开发进度、销售纪录…等资料，用来管理各组业务的进度和绩效。

有些Customer Relationship Management系统还可串接前端的业务销售和后端的售后服务，让整体服务流程更顺畅。

行销类 CRM 系统

行销类 Customer Relationship Management系统具备多种行销工具，例如：EDM、客制化Landing Page、聊天机器人、行销自动化流程…等功能，帮助品牌透过多种管道将潜在客户转化为付费客户，带来营收成长。

零售 Customer Relationship Management需帮助品牌掌握消费者全通路旅程、深度经营品牌会员，进而提升顾客消费贡献。

因此，品牌的 Customer Relationship Management会员系统，也应该串接到门市POS/ERP、CDP数据平台、以及其他更多的客接触点，提供会员线上线下无断点的购物体验，也让企业得以掌握全通路数据，制定更精准的销售策略

如何让Customer Relationship Management为你的公司所用

打造以会员为核心的全通路购物体验

当 Customer Relationship Management系统整合了会员在全通路的浏览、消费数据、商品喜好，让品牌能更精准地提供客制化服务。

应用品牌第一方数据，锁定高价值顾客并执行精准沟通

Customer Relationship Management系统能完整收集顾客和品牌的互动行为，提供会员轮廓分析、顾客分群、会员流失预测、购买意图预测…等资讯，帮助品牌筛选出高购买机会的顾客分众沟通，提升行销投报率。

CDP + CRM 助品牌实现数据驱动运营

Customer Relationship Management为品牌收集会员资料，而 CDP （Customer Data Platform）则可收集顾客在全通路的行为，例如浏览/收藏哪些商品、参加过哪一项优惠活动等，将这些数据资料统整成分析报表，让品牌得以了解会员“跨”通路的消费行为、线上线下营销业绩、各消费者的名单分群 & 沟通成效，也可以分析商品销售状况。并找到最高效率的进货策略。

系统打通后的Customer Relationship Management，将会是品牌推动 OMO 的最佳利器。《91APP零售研究》分析了多家导入 OMO 的品牌会员Customer Relationship Management数据后发现，线上线下都购物的“OMO会员”，年平均消费金额是纯门市会员的 3.6 倍、纯线上会员的 6.8 倍。

根据Google官方公布的研究数据也显示：全通路消费者消费力是单一通路消费者的 7 倍。

（图片来源：《91APP零售研究》）

零售Customer Relationship Management 系统整合｜深度经营顾客关係实现OMO全通路增长

跨通路消费已成主流，让现今 Customer Relationship Management 的价值远超过“管理”顾客关係，而是协助品牌提供以会员为中心的体验旅程，会员数据搭配贴心服务，让顾客无论在线上、线下，都离不开品牌。

Exabytes正全力协助马来西亚各大门市品牌打通系统、会员、数据，达成全通路生态圈。欢迎预约我们的零售顾问谘询，我们将提供最适合你的解决方案

Congrats! 《Exabytes最劲冇得顶；Export翻倍赚到飞！》11月09日粤语电商出口工作坊圆满圆满结束!

By

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November 10, 2022