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What Are Cloud Services? Everything You Should Know

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Xiao Hui
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What Are Cloud Services?

Cloud Services – An Overview

Cloud services are made available to customers through advanced internet tools and techniques, where the quality and interest of customers are given the utmost importance.

Cloud-based products are developed in a way as to ensure high-performance functions, which is integral for businesses.

Cloud services can be described as services that are offered to companies through the internet and are focused on providing access to different applications in an easy and affordable manner.

Most companies utilize cloud computing services for significant functions, which form a part of daily business routines.

Cloud services facilitate the effective utilization of infrastructure, platforms, and other such aspects which involves third-party providers and are connected through internet settings.

Cloud-based products can be used by customers through online means, which demands only a computer and network connection along with an operating system for accessing cloud services.

Cloud service providers also create cloud platforms by using hardware resources and through the incorporation of additional features and techniques.

Cloud computing services rely on hardware and software like other IT solutions where users are provided with the best means to access the same without any complications.

Cloud-based products which are managed by efficient service providers, help maintain the quality of services in every aspect.

Experts at Exabytes focus on providing fully resilient and secure cloud services through the incorporation of apt features and functions.

Types of Cloud Services Solutions

Cloud computing services are mainly divided into three types, where each service is categorized based on specific functions for a particular group of people.

Public cloud services that are made available to various customers through the web by service providers, include SaaS, IaaS, and PaaS.

There are other types of cloud services, like private cloud services, which have a narrow scope in comparison to the former.

Each kind of cloud service solution is put forward based on the customer needs and business functions required for providing apt services and solutions.

Important types of cloud services are the following:

Software as a service (SaaS)

SaaS is one of the most recognized cloud services which are made available to users and involves a variety of services like file storage, backup, project management tools, and so on.

In SaaS as a cloud service, users are free to access, store, share, and keep any information security in the cloud. Dropbox, G Suite, Slack, etc., are a few critical SaaS cloud service providers available in the technology sector.

Infrastructure as a service (IaaS)

IaaS is mainly focused on providing an infrastructure that is utilized by most cloud service providers for enhanced management of SaaS tools.

It can be described as a data center framework that does not demand any on-site installations which are resource intensive.

IaaS cloud service providers include Amazon Web services, Microsoft Azure and so on which helps in better storage services and networking aspects.

Platform as a service (PaaS)

This cloud service model can be described as a web-based environment in which the developers can create various cloud apps.

PaaS cloud service providers are focused on providing database, and operating systems along with programming language which can be used for further development.

Cloud-based products can be developed without many complications through the use of this cloud service.

The Best Benefits of Cloud Services

Cloud computing services are provided to customers as per business needs and requirements which helps in the enhancement of the overall process.

Exabytes focus on providing user-friendly and professional cloud services for better management and development of required cloud service products.

Different organizations consider the business environment and needs of customers before initiating the process concerning cloud service for better results.

Such observation and analysis of related aspects help understand customers’ needs better and provide apt services using advanced tools and techniques.

Important benefits of cloud services are the following:

1. Enhance ability to scale 

Cloud service providers are fully focused on providing essential infrastructure and software making it easier for companies when it comes to invest in their own resources.

The use of cloud service helps in better management of functions where quality solutions can be made available as per the needs of customers.

2. Lowered costs

Most cloud services are provided to customers based on subscriptions which are given through monthly or annual plans.

This helps in removing the troubles concerning payment for on-premises software licenses which makes the overall process complicated.

Maintenance and upgrades can be handled effectively through the use of such cloud services where high-performance cloud service products are developed.

Affordability is one of the attractive benefits of cloud computing services, encouraging customers to continue using the services whenever required.

3. Increased flexibility

One of the main reasons for the expansion of cloud services is its increased flexibility in different aspects of development.

Companies can obtain services based on an on-demand ground where businesses can act flexibly as per customer needs and changing functions.

Flexible processes and convenient methods for development help in the smooth functioning of businesses as it focuses on each aspect involved for better outcomes.

4. High-performance solutions

In addition to quality services provided to customers, high-performance solutions are also made available based on customers’ needs and requirements.

Cloud services are undergoing various changes based on the operation of a business and the method of business functions resulting in different outcomes.

As enhanced solutions are provided to users, they are inclined to utilize cloud services whenever there is a need.

Cloud services and solutions provided to customers using advanced tools and techniques, along with the help of efficient service providers, help in getting the desired results has a huge impact on different domains.

Exabytes offers various cloud services providing anything required for an effective cloud solution through enhanced security and business operation efficiency.

Everything you need for a cloud solution is made available at Exabytes with the help of experienced developers to ensure that any problems concerning customers is resolved without any delay.

Cloud-based products which are developed through cost-effective means under the guidance of technical experts help in providing top-level support and management as per the needs and requirements of customers.

Exabytes is Malaysia’s preferred cloud services provider with the widest range of web hosting services offered.

Contact our Exabytes professional for details and quick signup!

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How Do I Use Google Meet to Start a Video Conference?

By
Xiao Hui
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0

Google Meet to Start a Video Conference

Google Meet is a video conferencing service offered by Google. It is one of the two apps that has replaced Google Hangouts and Google Chat which is fully integrated with Google Workspace.

It replaced the consumer-facing Google Duo, renamed as Meet with the earlier Meet is set to be phased out.

Let Us Look at How Google Meet Works

For the no-cost version of Google Meet, all participants need to be signed into a google account to be able to join in.

A Google account can be created with a work or personal email address. For customers on the Google Workspace, once you have created the meeting, you can invite anyone to join in even if they do not have a Google account.

It is a great solution for both individuals and businesses to meet on audio and video calls. It was born from Google Hangouts, but has some very unique features.

Originally, it was only available for enterprise users, but now, everyone can use Google Meet for free.

Google Meet is available on phones, tablets that run Android and IOS. The importance of such video meetings increased ten folds during the pandemic where physical attendance at schools and offices were restricted.

The best way was for all the users to be connected to their classes and work via Video Conferencing applications like Google Meet and Zoom.

What works in favor of Google Meet from Google Workspace was that it is completely free to use.

The camera and microphone features in the video conference could be enabled independently, which allowed the user for control during the meetings.

Using Google Meet of Google Workspace, adhoc calls could be made to friends and family. They could join by typing in the meeting code, or following the link that we would share with them.

One of the best things about Google Meet is that there is no need to install any software on the laptop or desktop that one uses. Everyone in the call, the organizer and the attender, would need a simple and modern web browser.

If you want to host a meeting for multiple people, use Google Meet. If you want to have a one-to-one conversation or video call with someone, either in a video call or text, then use Google Hangouts or Google Chat.

Google Meet Basic Features

Let us look at some of the features of Google Meet:

1. Stay Connected

The scheduling of a meeting is easy, the recording of the meeting is easy, the adaptive layouts help people stay engaged and connected.

2. Share the screen

Present documents, slides, and spreadsheets by showing your entire screen or just the window that you would want to share.

3. Host Large meetings

Much needed Team meetings, Town halls, where the meeting can take up to 250 internal or external participants to the meeting.

4. Join from your phone

The ease of joining the meeting, can be from the comfort of your mobile phone. This way you do not need to have a laptop or desktop to join into the meetings, giving us the much needed flexibility.

5. Take control

Owners of the meeting can decide who can join the meeting, and only members who are approved by the meeting owner, can join in.

6. Broadcast

Events such as town halls and sales meetings can be broadcast within your domain.

On the free plan, Google Meet supports meetings of up to one hour. One can create and join as many meetings.

So there’s nothing to stop one from hosting a second meeting if we hit the hour limit. Up to 100 participants can be in the same meeting. As a meeting organizer, we can mute other people, which we might want to do if the meetings reach that size.

Google Meet does its best to filter out any background noise that isn’t speech. It also has a live caption feature, which automatically captions what people say – it’s pretty reliable and great for accessibility.

Our screen shall be shared with everyone on the call. This can either be a specific window or the entire desktop, and it works the same on mobiles too.

From the security perspective, Google Meet claims that “video conferences are encrypted in transit” and that “our array of safety measures are continuously updated for added protection”. Business users get enterprise-grade security, but for the average user, the existing privacy settings are fine.

Paid users can have access to the gsuite subscription, that is more targeted for enterprise users. Some additional features that GSuite offers are:

  • 300 hours of video conference meeting length
  • 250 meeting participants
  • US or international Dial-in numbers
  • Meeting recordings saved on the Google Drive
  • 24/7 support

How Do We Start a Google Meet Call? 

  • Go to the Google Meet Website.
  • Click to start a new meeting. When prompted to enter the login, add in your Google Workspace account details, if we are not already signed in.
  • We can then see a waiting area.
  • The browser will ask if we should allow Google Meet to access the microphone and webcam. If we need them, then allow these. The Preview can give an idea of how the video would look.
  • A window pop-up will open with the link that can be shared with the others. Using this link, anyone can join into the call.

2 Ways to Join into a Google Meet Call

1. Use an invitation link

There should be a link to the video conference meeting that is shared by the organizer. If we are on the desktop, then the link will directly take us to the meeting where we need to login with the Google account details.

On the mobile or tablet, if there is a Google Meet app installed, tap the link to join into the meeting.

2. Use a Google Meet meeting code

The second method is to ask the meeting host to give us the meeting code. We can then enter this to join the meeting.

On desktop, go to the Google Meet website and input the code in the Enter meeting code field, then click Join.

On a mobile and tablet, launch the Google Meet app, tap Meeting code, input it in the field, then tap Join meeting.

For more information on Google Workspace collaboration tools, video conferencing and other digital tools, please visit Exabytes Malaysia.

Contact our professionals for technical support and quick sign-ups.

Contact Us

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Digital Marketing Agency vs. Freelancer: How to Choose?

By
Xiao Hui
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0

Digital Marketing Agency vs. Freelancer

Digital marketing has become an imperative need for businesses targeting effective online presence.

While the in-house management of the digital marketing teams is a possibility for large-scale businesses, in the case of certain small-scale businesses, there are challenges for managing the in-house teams, and thus they often rely on the digital marketing agency.  

Digital agencies in Malaysia are offering a distinct set of digital marketing services to SMBs in Malaysia and choosing the right digital marketing agency is important. 

The scope of work in digital marketing is wide, and there are many aspects like social network marketing, blog management, email newsletters, search engine marketing (SEM), and social media marketing integral to handling digital marketing requirements more effectively. 

The major question for businesses is about handling the services of digital marketing agencies using third-party service agencies or by using the professional services of freelancers offering the services of digital agencies. 

In Malaysia, few small-scale digital marketing agencies are relying on the expertise and services of third-party freelance professionals for digital agency Malaysia.

The crux for hiring the services of a digital marketing agency or a professional freelancer offering digital agency services is to understand the capability models, and how good the service provider is in understanding the objectives, and goals of the business, and can deliver the right kind of services as per the planned schedules. 

In this article, let us explore the key differences between hiring a freelancer or a digital marketing agency, and the key aspects that SMBs from Malaysia should consider in dealing with the challenges. 

Team Capability 

Firstly, in the case of the digital marketing agency, more often it could be a team of members with expertise in different skill sets related to the digital marketing agency. 

As a result, even in the case of the business getting multiple project requirements, the digital marketing agency can handle the projects.

But in the case of freelance professionals, the scope of workload one can manage is limited, and thus, they might be handling fewer projects at a time. 

Also, in the case of projects requiring multiple dimensions of digital marketing agency work, the digital agency can handle the requirements as a one-stop solution.

Whereas in the case of freelance professionals, if one professional does not have expertise in multiple aspects, it could be challenging for the business, and they might have to rely on multiple freelancers to support the services. 

Thus, unless there is clarity for the SMBs in the scope of work and well-defined objectives for the execution of work, it could be challenging to decide whether they choose the digital agency Malaysia or to choose the freelance professionals offering digital agency works. 

Service Costs 

The other key difference issue between a freelancer digital agency and a full-scale digital marketing agency is the cost of services. 

Considering the limited scale of work from the freelancers, the cost for the services could be competitive, but in the case of the digital marketing agency, there are a series of overhead costs integral to the process. 

Therefore, the cost of operations is high, and essentially it could be evident in the professional charges, or the subscription packages offered for digital marketing. 

However, in the recent past, the number of digital marketing agencies in Malaysia are increasing, and thus, there are competitive price offerings for digital marketing.

The businesses must focus on the requirements effectively and choose the right kind of digital marketing agency with the competence and necessary understanding of the business aspects for managing the digital marketing campaign. 

On the other dimension, even in the case of the freelance professionals offering the services, the cost for the services might vary from one another, and the costs must align with the budgets planned by the business for its digital marketing agency. 

Taking into consideration the metric of pricing as an important criterion, both in the case of the freelancers and the digital marketing agency, the scope of competitive pricing is available, and one must choose the right option suitable for business requirements. 

Coordination and Management Issues 

In the current scenario, unless the freelancers are referred from known sources, businesses must rely on virtual assistance and freelance job portals for engaging the services of the freelancer. 

If the chosen professional freelancers can understand the requirement, then the process could be smooth. But more often, there could be challenges of too much communication, and extensive meetings to align to the project requirements.

More in the case of multiple freelancer professionals being hired for digital agency services, the communication and engagement complexities could compound.

The pro side of relying on freelancers for the digital agency process is about the scope of professional work taking place at a competitive price, once there is good sync on the expectations and deliverables. 

Whereas in the case of a digital agency Malaysia offering digital marketing agency services, the practice is about one account manager handling the correspondence, requisite communication, and deliverables management for each client.

Thus, the business can have a scheduled meeting to discuss the developments with the customer relationship executive. 

Creative Works

Creativity in planning the content, and digital agency campaigns is important, and in the case of freelance professionals, the scope for creativity is limited to one member’s ideas, whereas in the case of hiring a digital agency Malaysia offering digital marketing agency, the scope for brainstorming amongst the teams are high.

Thus, considering the emerging changes one must understand the need for a creative part, and accordingly choose the right kind of digital agency to support the projects. 

The other upper edge in the case of the digital marketing agency is about the pool of resources available in the digital agency, and access to multiple resources to handle the jobs.

Thus, disturbances to the workflow can be managed by the other members of the team in the digital agency. But in the case of the freelancers, any contingent issues creeping up could impact the digital agency efforts. 

Based on the above-mentioned factors, it is important for SMBs to choose a digital agency or a freelancer to execute their marketing campaigns.

To know more about the digital marketing requirements, reach out to the Exabytes Malaysia team for more input and assistance. 

Digital Marketing Services

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What is AWS (Amazon Web Services)? Basic Understanding

By
Xiao Hui
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0

AWS Amazon Web Services

AWS (Amazon web services) is among the pioneers in cloud computing platforms and is a flagship solution from Amazon.

Technically AWS (Amazon web services) can be defined as a systematic approach wherein a combination of services such as SaaS (Software as Service), IaaS (Infrastructure as a Service), and PaaS (Platform as a Service) product line from Amazon offered as a high-end system wherein the computing power, content delivery services, and database storage solutions are profound to the process.

AWS launched in the year 2006, by Amazon as a system for pay-as-you-go cloud computing model resourceful for clients to handle the computation requirements, storage, and throughput requirements as required.

Amazon web services offer a distinct set of solutions for businesses, and software development can happen on the AWS platforms and be deployed in the data centers established across the global locations.

AWS Operational Structure 

AWS is classified into different services, wherein the scope for customized configuration is possible as per the client’s business requirements.

Users can work on the configuration options and individual server maps as simple and easy-of-use structures available in AWS services.

AWS portfolio has more than 200 services constituting various facets like infrastructure management, security solutions, computation, and storage systems, monitoring, and control options.

Also, Amazon web services have a product line in terms of mobile development solutions, analytics solutions, and governance systems integral to the AWS system.

Availability 

AWS has established its data centers across global locations and has earmarked the regions as Availability Zones (AZ) of AWS.

Availability zones are technically a location wherein multiple physical data centers are available to service the clients. Using the low-latency network links multiple AZs in the region are connected.

For businesses operating global network systems, choosing multiple AZ for its hosting requirements in AWS can help in addressing the uptime and reliability requirements more effectively.

Termed EC2 (Amazon Compute Cloud) is a service offering virtual servers essential for the business requirements to manage its information systems’ computational capacity.

EC2 provides a distinct set of instance types wherein basis on the varying capacities and sizes, the specific workload types, applications, and memory-intensive acceleration solutions are offered for computing jobs using the AWS.

Storage 

S3, the other flagship solution from AWS is scalable object storage for data backup, analytics, and collation of data.

Appropriate application of S3 solutions can save significant costs for businesses in managing their data.

For ease of data migration from other platforms to AWS, usage of Snowball Edge from Amazon web services, Snowmobile or AWS Storage Gateway can be a potential solution.

Some of the other critical areas of services integral to the AWS services in different aspects are

Database Services integral to AWS offerings

  • Amazon relational database services
  • Amazon Aurora
  • Amazon DynamoDB

Migration and Cloud Options part of Amazon web services

Networking solutions in AWS are available as Amazon Virtual Private Cloud, Amazon Route 53, and Elastic load balancing conditions.

Subscription to Services 

Cloud computing in its early days was offered by a limited number of service providers, however, in the current scenario with the increasing number of service providers, even Amazon Web Services offerings have become competitive, and flexible.

For the cloud computing solutions from Amazon web services, the scope of choosing the specific range of services or using the complete service offerings is a possibility.

Also, in the subscription models for AWS, there is considerable flexibility in the system for the clients to upscale or downscale the subscription to the services as and how necessary.

The reliability of the systems in AWS environment is high, as there are multiple data centers deployed across the locations and is effectively monitored for the performance aspects.

The complete managed service offerings scale or do-it-yourself kind of solutions available for the users, helps the organizations to manage the IaaS requirements of the organization effectively in the AWS environment.

Competitive Pricing 

AWS offers pay-as-you-go kind of cloud services, wherein the users pay for the subscription on a per-hour or per-second basis.

It is also an option for the users to pre-pay for the services, wherein the scope of discounted price offerings is available.

Also, the scope of volume-based discounts is a reality with AWS wherein customers can get more discounts for higher sign-up for data storage space.

Free AWS Services options 

For small-scale businesses or businesses that would like to understand the service capability of Amazon web services, there are around 60 products of AWS offered as free-of-cost services.

Free Tier services are offered as trial period services, some of them as a one-year free option, and a few of the services as always free-to-use options.

The price estimation calculator available in the AWS is available for the clients to estimate the service cost for the combination of services.

Businesses can have assistance from some of the AWS-Certified third-party experts in terms of managing the on-demand help for customers choosing a pricing plan.

Currently, among the major cloud service providers, AWS has more than 33% market share and has better service capability in comparison to the other service providers.

Resources for AWS Deployment 

Amazon web services is a wide ecosystem of cloud computing solutions and services as a package.

For businesses to adopt cloud computing solutions, the businesses must choose competent teams to handle the right kind of AWS implementation.

If there are concerns about the in-house team management for AWS services deployment, there are certified AWS service providers to assist the businesses in the effective implementation of the Amazon web services for the cloud computing requirements of the business systems.

To know more about how AWS services can be helpful for your business information systems, and choose the premium solutions from Amazon web services, reach out to the Exabytes Malaysia team for more assistance.

Contact Us

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Is LinkedIn Advertising Effective? Make Your B2B Business Work

By
Xiao Hui
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0

LinkedIn Advertising for B2B business

Is LinkedIn Advertising Effective?

As the world becomes more digital, marketing and advertising dynamics too are changing.

Businesses are no longer confined to traditional forms of advertising, such as print, radio, or television.

With the rise of social media, businesses can now use digital channels to reach a larger audience as part of their B2B marketing or B2C marketing dynamics.

Social advertising is one of these kinds of digital channels wherein promoting and selling products or services on social media sites like Facebook, Twitter, and LinkedIn is planned to reach out to the target market.

Even though the idea of social advertising is new, it is quickly becoming a popular and effective way for businesses to reach their target audiences both in the case of B2B marketing or B2C marketing or even in the case of C2C marketing.

When we talk about the B2B marketing business, focusing on the professional community where you can showcase your products or services resourceful for their business stands significant.

And this is where LinkedIn comes into the picture in the form of LinkedIn marketing.

Prepare for LinkedIn Advertising 

LinkedIn ads basis the LinkedIn Marketing platform is different from social media marketing platforms.

For one thing, LinkedIn ads is made for businesses that sell to other businesses, as a B2B marketing solution.

This means that the targeting options and ad types are designed with B2B businesses in mind.

LinkedIn ads also has some unique features that other marketing channels don’t have, like the ability to target very specific audiences based on their professional background.

There are different types of ads you can use to market business in LinkedIn marketing.

Each LinkedIn ad type has its features and abilities, so it’s important to choose the one that fits your B2B business goals the best.

LinkedIn has four main types of ad campaigns

  • Sponsored Message
  • Sponsored Content
  • Lead Generation Form Text
  • Dynamic Ads

Sponsored Message

The Sponsored Message Campaign is the first kind of ad campaign on LinkedIn Marketing. With this kind of campaign, businesses can leverage the option of sending a direct message to a list of chosen LinkedIn members, the profiles that fit the business market segment.

Businesses can promote the product or service in a more personal way with this kind of LinkedIn marketing campaign.

Sponsored Content

Sponsored content campaigns are the second kind of ad campaign on LinkedIn.

With this kind of campaign, businesses can display LinkedIn ads on the LinkedIn feeds of the target markets by choosing this segment of LinkedIn Marketing.

This is a great way to get the message out to a lot of people using an effective medium like LinkedIn Marketing.

Lead Generation Form Text

The Lead Generation Form campaign is the third type of LinkedIn ad campaign. With this type of campaign, businesses can get good leads from LinkedIn ads by using pre-filled forms.

And this kind of LinkedIn Marketing is an effective call-to-action setup in B2B marketing.

Dynamic Ads

The Text and Dynamic Ads campaign is the fourth type of LinkedIn ad campaign. Businesses can run text ads (PPC), spotlighted ads, and the most common follower ads with this type of campaign. This is a great way to make a lot of money back (ROI).

Before you start advertising on LinkedIn, a distinct set of actions for planning LinkedIn marketing is necessary.

Business can limit their spending any money until the objective and the planning is in place strategically.

LinkedIn Marketing can be more effective when there are definitive plans in place and with more detailed customer profiling practices for B2B marketing.

Businesses can find guides for different kinds of content on LinkedIn marketing over the help pages.

Once the teams are sure about the rules and scope for each type of ad, there are a few more things businesses need to do before reaping the benefits of dealing with LinkedIn ads for B2B marketing.

LinkedIn gives you many ways to target your ads, such as by language, location, company, education, gender, age, job experience, interests, and more.

Start by deciding what language the LinkedIn ads will be in and positioning the ads for getting more traction in B2B marketing.

Businesses can choose something as big as a continent or something as small as a city.

Also, one can choose to leave out places that might not be as important as the planned LinkedIn Marketing campaign’s goal.

There are scores of solutions and options available in LinkedIn marketing to deal with LinkedIn ads.

It is paramount for the business to focus on the kind of LinkedIn ads they choose and the kind of advertising nature like the video message or audio message, etc.

send video in LinkedIn message

Some of the advanced features in LinkedIn can help businesses in having forecast details for the LinkedIn marketing campaigns planned.

Also, the lead conversion tracking solutions and other similar features of LinkedIn Marketing can help in developing concrete plans for B2B marketing using LinkedIn ads.

However, even in the case of B2B marketing, choosing to rely only on LinkedIn Marketing might not deliver the desired results.

Though the authentic and professional outlook of the LinkedIn platform is phenomenal for B2B marketing, still exploring the other avenues is equally important to reap potential benefits from the process.

Any B2B marketing combining its focus on other social media options like Facebook, or SEO campaigns can have an upper edge in comparison to choosing only LinkedIn marketing.

The key advantage of using other social media platforms and the SEO process is to ensure there are synchronized efforts toward focusing on B2B marketing.

In many instances wherein the B2B marketing is planned in distinct platforms, the results are more promising than relying on one specific platform.

In the case of LinkedIn Marketing alone being used for targeting B2B marketing, the probability of the people watching the LinkedIn ads is limited to the platform, whereas when the ads are planned for cross-platform options, the scope of reach and conversions are much higher.

To know more about the strategic ways of relying on LinkedIn ads for B2B marketing and to focus on other social media platforms, reach out to Exabytes Malaysia for assistance.

LinkedIn Advertising

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Cloud Computing Trends for 2026

By
Xiao Hui
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0

Cloud Computing: Key Trends for the Future

To look at the trends, it is important to understand what cloud computing means.

In technicality, cloud computing is the on-demand availability of computer system resources like data storage and computing power, without active direct management by the user.

The user management activities, to ensure the working status of the computer, have been eliminated for the users of cloud computing and cloud services.

The past decade has seen cloud computing and services, become an integral part of our daily work life. When we look ahead, we can see that cloud computing has now started to scale higher.

Let us now look at the trending offerings for Cloud Computing and Cloud Services, forecast for 2026.

1. Hybrid / Multi-Cloud Solutions

The term “hybrid cloud computing” is the use of both a private cloud and a public cloud service, together or in silos for various functional applications, provided by a third party.

Workloads can be shared between both the private and the public cloud service using this hybrid technology. This allows the users to have more control over their resources.

Related: Hybrid Cloud Trends to Accelerate Enterprise Cloud Transformation

2. Backup and Disaster Recovery

Businesses can come to a stand-still if there are natural disasters, cyber attacks, system failures which result in loss of data.

It is always sensible to have backups of the data that are based on the cloud.

Such cloud services also provide backup as a service that will help keep your data backed up which can be recovered in case of an incident.

The cloud computing and cloud services also provide Disaster Recovery services, where the business applications along with the data are up and running in the minimal time possible.

Cloud services that offer backup, saves loss of data. These cloud services and cloud computing also have data recovery techniques that help to retrieve the deleted or lost data.

3. Server Less Architecture

The limitations imposed by a traditional IY infrastructure is eliminated in a server less architecture offered by these cloud services and cloud computing.

Users would not need to buy or rent servers to store and process the data.

The cloud services cum cloud computing entity will take care of these thereby saving cost to the user and time to focus on the business aspects.

With server less architecture offered by these cloud services, the operations can be managed easily, along with system administration.

The liability for the user, is reduced and hence cloud services along with cloud computing that offer server less architecture are more dependable owing to the lower price.

4. Increased Investment in Cloud Security and Resilience

Migrating the applications and data to the cloud services along with cloud computing gets huge opportunities, improved efficiency, and comes at a great convenience.

But this also exposes companies and organization data to a new range of cybersecurity threats.

The growth of the legislation around how businesses can store and use personal data means that the risk of fines or (even worse) losing the trust of their customers is a real problem.

As a result of this paradigm shift, the spending on cyber security and building resilience against everything from data loss to the impact of a pandemic on global business, has become more of a priority during the years to come.

5. The AI and Ml-powered Cloud Computing and Cloud Services

Artificial intelligence (AI) and machine learning (ML) are provided as cloud services because some businesses have the resources to build their own AI infrastructure.

Gathering data and training algorithms require huge amounts of computing power and storage space. This computing power is generally more cost-efficient to rent as-a-service rather than have it in-house.

Cloud service providers are increasingly relying on AI for a number of tasks. This includes managing the vast, distributed networks needed to provide storage resources to their customers, regulating the power and cooling systems in data centers, and powering the cyber security solutions that keep their data safe.

6. Low-code and No-code Cloud Services

Till today, we felt that writing software codes to create applications was extremely difficult if you were not aware of the code logic and was never interested.  

Nowadays, tools and platforms that allow anybody to create applications and to use data to solve problems without getting their hands dirty with writing computer code are increasingly popular.

This category of low-code and no-code solutions includes tools for building websites, web applications and designing any kind of digital solutions that companies may need.

Cloud services have made it easy for businesses to adopt these techniques.

Low-code and no-code solutions are even becoming available for creating AI-powered applications, drastically lowering the barriers to entry for companies wanting to leverage AI and ML.

Many of these services are provided via the cloud – meaning users can access them as-a-service.

This way they do not need to own the powerful computing infrastructure needed to run them themselves.

7. Cloud Streaming Services

The streaming of movies and web series over the internet through channels like Netflix and Spotify, have revolutionized the way we consume Music, and TV.

Streaming of video games is definitely on the way, but will take a little longer to adapt. This is because of the immense requirement of bandwidth for these services. 

However, the ongoing rollout of the 5G and the ultra-fast networking technologies, will solve this problem and will get cloud gaming a more favourable reality. 

The next level of trends that we’re going to see as we move through 2025 and into 2026 is organizations getting ahead of the challenges of compliance and security, and partnering with smart, innovative external solutions.

These companies will already have a deep understanding of the new hybrid reality. This allows forward-thinking customers to see an immediate benefit from their targeted skills and expertise.

The cloud computing and cloud services have started to reach its full potential, as a result organizations of all sizes have started to realize huge amounts of value.

The first step is already here, as businesses can now utilize infrastructure that has resources that they could never have achieved on their own.

At Exabytes, we focus on the cloud services and cloud computing to host your applications. 

Visit Exabytes Hosting Services to know more about the various services and plans on offer. Talk to our experts or send us a message for additional information and sign-ups!

Contact Us

Congrats! New Retail Workshop: 槟城零售品牌齐聚Exabytes新零售工作坊:1214【解码“新”零售】

By
Ren Jie Oong
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0

New Retail Workshop: 槟城零售品牌齐聚Exabytes新零售工作坊:1214【解码“新”零售】

对于新零售，或者OMO，相信国内大部分的零售业者都时有所闻。然而对于新零售的全貌，众人却又众说纷纭，说不清道不明。为了让槟城的零售品牌经营者能更透澈地了解新零售，Exabytes在12月14日在Bayan Lepas的EasySpace举办了一场工作坊，与大家一同解码新零售。

Exabytes凭借着本身超过21年的数码转型经验，致力推广新零售，以期透过数码科技，让商家们在业务成长的道路上无往不利。

对于新零售一词，其实它最早是由马云提出。马云在 2016 年的云栖大会的演讲中提出了 “新五通一平”的概念 —— 新零售、新制造、新金融、新技术和新能源将会是引领未来的五大趋势，而 “新零售” 目前在商业界扮演了重要的角色。伴随着经济、社会和科技的发展，零售业态也在不断地演进。这也意味着电子商务的时代很快会结束。

马云之所以会有此论述，主要是因为中国的电子商务，相比其他国家发展得更早更成熟，并在2016年达到饱和点。纯粹的线上购买，已无法满足当时中国的消费环境，大家都在追求更好的消费体验。在此语境下，新零售的概念于2016年应运而生。

有鉴于此，新零售模式，说白了，就是大家所熟悉的零售不断演化而来，将线下实体店与线上网店进行整合与连接，让消费者整体的购物流程与体验变得更精致美好。

为了让这场工作坊事半功倍，Exabytes新零售团队特别邀请了Vistage CEO 教练黄家建老师，他也是前余仁生资深总经理。他于2000 年加入余仁生，最后一次担任高级总经理是在 2016 年。他是三位核心高层管理人员之一，团队将这家传统公司转变为现代化的零售商品牌，16 年间销售额增长了 5.5 倍（超过 2 亿）。

活动当天，黄总将本身零售领域闯荡多年的实战经验与宝贵知识，浓缩成了1小时的精华，与槟城的零售经营者分享，让与会者了解国内零售的发展走向。

此外，我们还安排了从台湾远道而来的91APP资深总监黄俊义与众人分享。他在电子商务及零售业服务逾 30 年的经验，致力于推动零售品牌虚实融合（OMO）转型。黄俊义长期关注全球零售科技发展趋势，具深厚的第一线实战策略及市场经验。当天他分享了对全球零售发展趋势的洞见，让观众们获益匪浅。

当然，新零售再好，如果没有实例，那么终究只是纸上谈兵。为此，我们也找来了在新零售方面深有心得的槟城品牌——AGift With Care，他们的CMO Jason汪均铕慷慨地分享了他们如何透过新零售取得4倍业绩成长的历程。

另一方面，91APP,客户成功副总裁李伟嵻也深入浅出地讲解客户关系管理 (CRM) 工具对于培养客户关系、建立信任和忠诚度以及增加收入的重要性。

这场工作坊，不仅让许多第一次接触到新零售的槟城观众了解到它的特点，也让他们意识到新零售对品牌长远经营的重要性。

短短3小时的分享，让大家意犹未尽。即将迈入2023年，Exabytes New Retail团队将继续推广新零售，将会为国内零售品牌举办更多工作坊。

如果不想错过我们的活动，请点击以下链接，加入我们的新零售Telegram群组吧！

立即加入:https://t.me/+atxtaguuDVs4ZWU1

Impacts to the Economy in 2021 – What Have We Learnt?

By
Jin Shan
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0

Due to the increasing vaccination rates, the reopening of the economy during the second half of 2021 brought a significant impact to the national economy, business and the lives and livelihood of Malaysians. In other words, industries can revert to full-scale operations to fulfil the market demand and workers can now resume work at their office.

Consequently, this return to a new normal successfully stimulated the national economy which gained economic growth of 3.1% in 2021 by ramping up exports, jacking up domestic consumption and fuelling employment.

Below are the factors that have supported or dampened the recovery.

Global Economy

The World Bank stated that the global economy recovered from its recession by a negative by -3.3% in 2020 to achieve growth by 5.7% in 2022.

The revival of Malaysia’s national economy fuelled growth by dramatically increasing both domestic and external demand. Nevertheless, the disruption of the global supply chain caused by the pandemic-related closure of national borders and other factors has hampered significant development and financial recovery.

Foreign Labour Shortage

Industries were allowed to operate at full speed when the COVID-19 restrictions were relaxed. However, production was constrained by a severe shortage of foreign workers who returned to their home countries during COVID-19 pandemic and were unable to return due to closed borders.

Furthermore, the Government forcibly stopped hiring foreign professionals in 2021 and this restriction was only relaxed in February 2022. Indonesians, Bangladeshis and Myanmarese are the majority migrant workforce in Malaysia.

Commodity Prices

Malaysia’s economy remains reliant on commodity prices since Malaysia is a net exporter of crude oil and the world’s largest producer of crude palm after Indonesia.

Chart 1 and Chart 2 demonstrated that the price of both commodities dramatically increased in 2021. The prices of crude oil rose slowly from a low average of US$ 55 per barrel in January 2021 to a high average of US$ 74 per barrel in December of the same year, with a gain of 34.5%. For the entire year, the average price hit a high at US$84 (Oct 2021). Besides, the average price of crude palm oil rose by 28.3% during the same time frame, from US$ 990 per metric tonne in December 2020 to US$ 1,270 per metric tonne in December 2021.

Chart 1: Average Monthly Crude Oil Prices (Brent) (US$) Jan 2021- July 2022


Chart 2: Average Monthly Palm Oil Prices (US$) Jan 2021-June 2022

Interest Rates

BNM had lowered the Overnight Policy Rate (OPR) from 2.50% to 2.00 in May 2020 and lowered another 25 basis points to 1.75% in July 2020 in attempt to boost the economy and reduce the financial burden on Malaysians suffering from the COVID-19 pandemic’s effects. This low rare was kept throughout 2021.

On the other hand, fiscal and financial policies will keep reducing the negative economic effects on business and households, along with providing support to economic activity. The stance of monetary policy will continue to be influenced by updated data and information and their implications on the overall outlook for inflation and domestic economy due to uncertainties surrounding COVID-19 pandemic. The Bank is still dedicated to using its policy levers as needed, to establish the best circumstances for a long-term economic recovery.

Click HERE to read more!

Bravo! 2nd Hokkien Workshop in Penang:【Exabytes最Tokong! 拼进全球$11兆美金出口大市场】圆满举行!

By
Ren Jie Oong
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0

Hokkien Workshop:【Exabytes最Tokong! 拼进全球$11兆美金出口大市场】福建话工作坊圆满举行

2022年的最后一个月，Exabytes齐聚槟城SME商家，在12月13日假Bayan Lepas的EasySpace举办了福建话的Export工作坊。

实际上，这已经是第二次Exabytes在槟城举办福建话工作坊，通过槟城商家最熟悉的方言，深入浅出地讲解如何为本身的生意网站妥善经营SEO，鉴定关键词让出口电子商务事业更有效率地成长。

槟城在出口方面想来保持着领头羊的姿态，在今年10月的时候，马来西亚10月出口按年上升15%至1316亿令吉，其中槟城以出口71亿令吉，高居全国冠军。槟城从事出口的大老板们持着本身天时、地利、人和等种种优势，在有关领域上发光发热。

然而，正如思科CEO钱伯斯的名言，如今已经是”快鱼吃慢鱼“的时代，纵然槟城从事出口的商家们已取得亮眼成绩，但却不能固步自封，必须尽快掌握数位工具，才能让事业更上一层楼。

Exabytes作为东南亚主要的网络、云端服务、数码解决方案提供商，深知数位转型的重要性。

然而我们也明白，数位科技日新月异，日理万机的SME老板们，没有办法在短时间内消化各种复杂深奥的数位知识。

有鉴于此，Exabytes将我们21年的数位经验，浓缩成短短两小时的精华，让商家们能够快速地吸收有关电子商务的知识，让他们的生意在网络时代扎稳脚步，放眼全球。

当天活动的一开始，我们首先安排了Exabytes资深的SEO行销经理Martin Tang和大家进行分享。

Martin深耕于SEO领域，同时也对社群媒体操作非常娴熟。他超过7年的实战经验，帮助了国内100多家企业实现SEO优化，让他们的企业网站时时刻刻保持在Google搜寻的第一位。

他在会上也强调，速食年代的网民，在搜寻产品资料时，往往只会停留在搜寻页面的第一页。

有鉴于此，商家务必做好SEO，确保消费者搜寻产品时，自己的网页能够第一个显示在消费者眼前，由此一来才能在这个竞争激烈的语境下弯道超车。

然而他也强调，要做好SEO，不能只停留在理论上。

经营者须更深入地去了解本身的客户群，掌握产品定位，进而透过各种关键词搜寻工具，为本身的企业网站设定关键词，如此才能有效地发挥出SEO的功效。

Martin当天也分享数个免费且易于操作的关键词搜寻工具，并让与会者尝试自己搜寻。

另一名分享嘉宾，也就是Exabytes的数码行销副总裁Cheong Peng也告诉与会者，如今“00后”被称为数字时代的“原住民” Digital Native，他们从一出生就生活在一个数字化的世界，数字生活对于他们来说就是一种原初生活、日常生活。

”因此，00后遇上没听过、看过的东西，他们都会问Google。现在00后已经出社会工作了，如果你还没在网上做买卖，手机上Google不到你的商品，你觉得你的生意会怎样呢？ “

Cheong Peng在销售与行销领域上拥有超过18年的经验，当天她将本身对市场的洞见及扎实的销售经验与槟城商家们分享，让商家在学习出口电子商务新知识的同时，也认识到本身需要加强的部分。

在Cheong Peng分享的最后，她为出口电子商务制定了4大战略，教导与会者如何能在3个月的时间内，突破地域限制，用最哟效率最低成本的方式，将生意拓展到30多个国家。

为时3小时的工作坊，获得槟城多家SME商家支持，现场观众除了有机会学习最前端的电子商务知识，也能结识来自不同领域的品牌，缔结合作关系。

Exabytes致力协助国内SME们拓展线上生意，我们明年将会继续带来更多更精彩的工作坊。立即加入我们的Telegram群组，获取我们的最新活动消息吧！

Telegram链接：https://t.me/+riq9FlJkVDViODBl

Case Studies: How Do Global Brands Market Successfully During the FIFA World Cup Qatar 2022?

By
Xiao Hui
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0

Fifa World Cup Qatar 2022

Argentina vs. France in the FIFA World Cup Qatar 2022 Final: Lionel Messi shines as Argentina defeats France 4-2 on penalties to win the tournament.

Watch Here: Final World Cup 2022 Highlights

In the ever-evolving branding arena, be it a local enterprise or a global behemoth, almost every business focuses on enhanced marketing during significant events like the World Cup by connecting with the Gen Z audience utilizing advanced technology. 

If one looks at all the advertisements in cyberspace and on physical billboards, marketers have taken a particular liking to events like the FIFA World Cup, as it is one of the most significant sporting events on earth.

Any marketing activity would get traction from prospects, target audiences, and customers. It can be seen that football audiences are big consumers who are approachable to a great extent and are open to new experiences.

During events such as the FIFA World Cup, where loyal fans of the game become inclined towards businesses, it is easier to gain loyal fans of the brand.

how do global brands market successfully during the FIFA World Cup Qatar 2022?

Best World Cup Marketing Campaigns – Case Studies 

The World Cup is one sporting event watched by people across the globe, with a worldwide viewership of 3.5 billion. Marketers and companies focus on marketing successfully during the World Cup, as football viewers are highly engaged throughout the game. 

Check out the best world cup marketing campaigns done by global brands during the FIFA world cup.

1. Visa and Crypto.com 

Crypto.com, the cryptocurrency platform partner for the FIFA World Cup, which is focused on engaging fans and providing them with a unique experience of the games, collaborated with Visa for an enhanced digital experience. 

Fans of football have the opportunity to place bids on five NFT digital artworks that were produced by XK Studios with the assistance of AI algorithms and were inspired by the goals scored by renowned football players as part of Visa’s Masters of Movement auction.

The successful bidders will have their NFT delivered to the wallets they have created on Crypto.com. Moreover, during the month-long FIFA Fan FestivalTM in Doha, football fans will have the opportunity to create a unique piece of NFT artwork based on their own individual football moves.

Participants will be given the opportunity to stand on a one-of-a-kind digital LED pitch while striking various football stances that will later be incorporated into a one-of-a-kind NFT keepsake. 

It is one of the best examples of interactive technology providing high-performance services to engage fans. 

2. FOX Soccer 

FOX SPORTS - World Cup Qatar 2022

The high-quality commercials developed by the FOX soccer channel can be considered one of the best world cup marketing campaigns during the FIFA world cup. 

The FOX Soccer channel is currently airing humorous commercials with the actor Jon Hamm. It is always entertaining to watch Hamm perform for the cameras.

He poses as Santa Claus, who now has to compete for people’s attention with the largest sporting event in the world.

These advertisements have a lot of laughs, are entertaining to watch, and in some mysterious way get you in the mood to party it up on both fronts.

The strategies and techniques utilized in such advertising mechanisms help improve marketing, providing a clear idea of business functions to football fans and customers. 

3. Kia 

The official mobility partner of the FIFA World Cup is Kia, which is going with a multi-faceted campaign that promotes global marketing with the involvement of various people across the globe.

The social media campaigns based on Kia encourage more people to create quality content and share the same to show their interest in their team. 

The word “Inspiration” serves as the overall campaign concept, and the brand reminds us that for billions of people all around the world, football is about much more than just a sport.

Every four years, the Games motivate all of us to achieve more of our potential. People are encouraged to produce and share content on social media using the hashtag #KiaInspireTogether, which shows their enthusiasm for the team that they support. Kia will select the content that is deemed to be of the highest quality and put it into videos that will be played on electronic boards throughout the stadiums.

Moreover, Kia is also spreading awareness about the personal experiences and aspirations of the sixty-four children who are serving as Official Match Ball Carriers at the World Cup.

During the course of the games, a fleet of almost 500 passenger cars, buses, and electric vehicles owned and operated by Kia will be used to transport the players, officials, and staff.

Kia is focused on promoting various events where the best content is chosen and incorporated into specific videos to enhance the overall marketing efforts. 

Read more: Official ground transportation provider – HYUNDAI • KIA

4. Frito-Lay 

Frito-Lay sponsor world cup

Frito-Lay’s World Cup campaign is entirely focused on soccer and snacking, with limited-edition flavors displayed to enhance game celebration.

It is known for its interactive campaign, where digital advancements and the latest trends are incorporated based on the evolving techniques in the digital sector. 

The brand is releasing three limited edition flavors to the North American market to honour the games. Additionally, the company is also participating in an interactive marketing campaign, further embracing the digital spirit.

A unique QR code may be found on the packaging of each of the Lay’s World Cup-themed product varieties. Customers can take a photo of themselves and have it shown on a massive digital soccer ball by scanning the code and registering on the platform.

People are able to view which team each individual supports by clicking on any photo in the gallery. The first three hundred and fifty thousand people to register will each receive a one-of-a-kind artwork created by NFT using their photo.

User-generated content (UCG) is the focus of the Frito-World Lay’s Cup celebrations this year, in addition to, of course, tasty food.

Read more: www.fritolay.com

5. Hisense 

Hisense World Cup Sponsor

Hisense is an electronics and appliance brand with a marketing concept where exciting prizes and offers are made available for various products and services. 

The company organized a contest with some fantastic prizes as incentives. Fans who buy a Hisense product from a retail store or online and then upload their receipt to a dedicated website are entered into a drawing for a wide variety of exciting and premium prizes.

These prizes include tickets to semifinal and group match World Cup games, 100-inch laser TVs, side-by-side refrigerators, and other appliances.

Read more: Hisense Becomes Official Sponsor of FIFA World Cup Qatar 2022

6. Hyundai 

Hyundai FIFA world cup

Hyundai is one of the best global brands that has come up with the idea of a sustainable football jersey as part of the FIFA World Cup 2022, one of the top sporting events the world has witnessed. 

The brand has started a campaign called “Goal of the Century,” which focuses on the company’s sustainability goal of becoming carbon neutral by the year 2045.

Hyundai, an official sponsor of the games, has the goal of inspiring conversations and ideas revolving around the concept of environmentally sustainable practices, drawing motivation from the community and passion that football offers.

This is where the topic of fashion enters the discussion. Hyundai has selected a number of individuals to serve as ambassadors for “Team Century,” and during the year 2022, they will be supporting a variety of programmes and projects centred on the concept of sustainability.

One such ambassador is the American fashion designer Jeremy Scott, who has created a more environmentally friendly version of the classic football jersey by fashioning it out of bottles that have been recycled from other products.

As such events bring different global partners together for various marketing collaborations, it becomes easier to balance marketing and circumstances. Hyundai has been focused on promoting other initiatives and projects based on sustainability, considering the current digital sector changes. 

7. Aldi 

One of the essential grocery chains, Aldi, is another significant brand utilizing the FIFA World Cup for enhanced marketing. 

Innovative techniques are used along with quality commercials to make customers and fans utilize the services effectively.

As the benefit of companies and customers is considered equally important, a proper balance is established to provide the necessary services and solutions to customers. 

Final takeaways 

In what was an exciting match, Argentina defeated France 4-2 on penalties to win their first ever FIFA World Cup.

Argentina won their third FIFA World Cup title on Sunday, with a victory in the penalty shootout after drawing 3-3 in the extra 30 minutes.

Google CEO Sundar Pichai has confirmed that the World Cup final accomplished what Google has never seen before – reaching the highest search volume in 25 years. It was like the entire world was glued to their screens.

In this changing era, various developments can be seen in the digital sector, where companies have been incorporating different features into the existing system for enhanced marketing.

New methods and marketing tools have helped provide the required services and solutions to customers. 

The World Cup campaigns by different companies utilizing innovative techniques to provide apt services to customers considering their interests and needs.

Do you wish that your brand could do the same?

Exabytes offers Fully Managed Marketing Services, including managed eCommerce, Creative Video Production, SEO, Digital Marketing for Enterprises, and more.

Our powerful marketing tools can also help companies improve their marketing strategies, get more quality leads and sales, and collaborate better.

Get in touch with our marketing specialists today for a full consultation.

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Event & Activities

Event & Activities