Eksport pada Oktober 2022 meningkat sebanyak RM17.1 bilion atau 15 peratus berbanding bulan yang sama tahun sebelumnya, dengan Pulau Pinang menyumbangkan eksport tertinggi bernilai RM7.1 bilion.
Menurut Jabatan Perangkaan Malaysia (DOSM), jumlah dagangan Malaysia pada Oktober 2022 bernilai RM245.2 bilion, meningkat 21.1 peratus tahun ke tahun, dengan nilai eksport RM131.6 bilion dan import bernilai RM113.5 bilion.
Ketua Perangkawan, Datuk Seri Dr Mohd Uzir Mahidin berkata prestasi eksport mengikut negeri menunjukkan eksport lebih tinggi juga dicatatkan oleh Johor (+RM4.8 bilion), Sarawak (+RM3.7 bilion), Wilayah Persekutuan Labuan (+RM1.7 bilion), Sabah (+RM1.4 bilion), Kedah (+RM1.0 bilion), Negeri Sembilan (+RM453.2 juta), Perlis (+RM43.5 juta), Wilayah Persekutuan Kuala Lumpur (+RM41.8 juta), Melaka (+RM38.0 juta) dan Kelantan (+RM17.7 juta).
“Peningkatan import dipacu oleh import yang lebih tinggi oleh kebanyakan negeri iaitu Johor (+RM14.1 bilion), Selangor (+RM4.3 bilion), Melaka (+RM1.9 bilion), Kedah (+RM1.8 bilion), Pulau Pinang (+RM1.7 bilion), Sarawak (+RM929.3 juta), Negeri Sembilan (+RM353.0 juta), Wilayah Persekutuan Kuala Lumpur (+RM164.6 juta), Pahang (+RM144.6 juta), Sabah (+RM107.8 juta), Kelantan (+RM39.8 juta) dan Perlis (+RM26.3 juta),” katanya.
Kawan-kawan Pulau Pinang, adakah anda sedang mencari strategik yang paling efektif untuk akses ke industri Eksport dan menyumbang kepada nilai-nilai eksport yang tersebut di atas?
Berminat untuk meningkatkan pengetahuan tentang strategik Search Engine Optimization (SEO) dan Ecommerce bagi menambah baik nilai terhadap produk serta meningkatkan hasil jualan perniagaan B2B anda?
Dengan menyertai kursus ini, anda akan mendapatkan perkhidmatan semakan SEO percuma untuk laman web anda.
Tunggu Apa Lagi? Daftar Sekarang!
Melalui Bengkel ini, anda akan mendapatkan info-info seperti berikut:
1. Gunakan alat Kata Kunci dengan baik untuk membolehkan pelanggan anda menemui anda dengan lebih pantas
2. Susun data besar dengan berkesan dan gunakan data besar untuk susun atur perniagaan
3. Gunakan alat pemasaran data besar percuma untuk menjana wang yang banyak
4. Kuasai analisis strategik data besar dalam pasaran global, membolehkan anda memahami susun atur pasaran global
5. Tak payah tunggu pelanggan datang ke pintu anda, gunakan alat dalam talian untuk mencari pelanggan secara aktif dan membuat tawaran
Tunggu apa lagi? Daftar sekarang!
Siapa Perlu Sertai?
Pengilang / Pemborong: CEO / Pemilik Perniagaan / Pengarah Pemasaran / Pengarah Operasi yang berminat dan bercadang untuk memulakan perniagaan eksport.
Latar Belakang Penceramah:
1. Malek Muhammad Nafiz bin Anwar
Malek Muhammad Nafiz bin Anwar berpengalaman selama 5 tahun dengan pelbagai syarikat termasuk industri Halal sebelum beliau menyertai Exabytes sebagai Perunding Pemasaran Digital.
Hasil dari pengalaman kariernya, beliau telah menguasai kemahiran jualan yang berkesan bagi pasaran B2C dan B2B.
Kini, beliau bersama-sama dengan Exabytes berusaha untuk membantu pemilik perniagaan membuat jualan secara eksport dan meningkatkan hasil jualan perniagaan.
2. Martin Tang, Digital Marketing Manager, Exabytes
Martin mendapati minatnya untuk Search Engine Optimization (SEO) selama 6 tahun bekerja di Exabytes sebagai pemasar digital.
Rekod prestasinya yang terbukti termasuk membantu mengekalkan lebih 100 kata kunci pada halaman pertama semua tapak web bahagian Exabytes.
Lebih-lebih lagi, dengan pengalaman mengurus lebih daripada 50 pelanggan SEO Exabytes , Martin adalah pakar sejati dalam membantu syarikat mengembangkan perniagaan mereka dalam talian.
Get a taste of our recent The Tech Pitch 2022 event with this exclusive extract.
The Tech Pitch 2022, Exabytes’ first pitching event, brought together more than 60 Penang tech startups, investors, funders and other collaborators to network and connect.
A business pitch is one of the most useful tools for every startup founder around the world. Whether or not an event gives funding to the startups, its value can’t be underestimated. A business pitch delivered at an event – whether a competition or solely networking event can catch the ears of a future employee, a key advisor, or even a potential investor.
Thankfully, The Tech Pitch 2022 is the best platform for like-minded entrepreneurs to attend and experience business pitches. This event is hosted and of high quality, with a strict 3-minute presentation for each startup.
Organised by InvestPenang and Exabytes, the event focuses on tech innovative projects, products and services with a social aspect. Besides, AWS was invited as a strategic partner to share about AWS Startups Programme to help startups scale their business’ infrastructure.
Furthermore, in conjunction with the 50th Anniversary of Industrialisation in Penang celebration, the event aims to encourage local startups to present their business ideas and gain investors’ recognition, funding and other benefits to empower further growth of their startup venture.
The event started with a welcoming speech by Mr Ken Tang, Senior Vice President of Exabytes group.
The speech was followed by Dato’ Seri Lee Kah Choon – Chairperson, 50th Anniversary of Penang’s Industrialisation Celebration Organising Committee
After Dato Seri’s speech, the startups were ready to start the game.
In total, we had 19 local tech startups who pitched at the event. They were separated into 5 different groups followed by a 5-minute Q&A session for each group.
To help the startups get a better experience at preparing their pitches, the startups were told to prepare a 3-minute presentation, surrounding:
Company Overview
Products and/or Services Offered
Business Model
Traction to-date
There was a timer, and the Exabytes team kept it strict when the pitcher hit its 3-minute mark.
Challenge on!
Startup Pitch – Youthopia
Startup Pitch – Riicycle Tech
Startup Pitch – EasyWork
Q & A Session
Startup Pitch – ADA Biotech
Startup Pitch – Nuowave Therapeutic
Startup Pitch – Stargaze labs
Although quite a number of startups did not manage to complete their pitches in the allocated 3 minutes, they gained great experience at last.
AWS’ Startups sharing session was up next.
“AWS is passionate about helping startups succeed by providing great technical support in building their business infrastructure.” – said Louis
Introduction to AWS Startups Programme
Scale Your Startup with AWS – AWS offers a broad range of programmes and events beyond their infrastructure services to support startups as they launch, grow, and scale.
Most startups have to manipulate huge amounts of data. Typically, the most efficient way to do this is to run it in the cloud. With Amazon Web Services (AWS) tools, startups can scale up and down when and where they need extra capacity, and run analytics rapidly.
With the AWS Startups Programme, startups can apply for up to $100,000 in AWS Activate Credits and get free tools, resources, content and expert support to accelerate their startup at every stage.
Benefits include more than 40 solution templates to build and deploy their products and services, AWS expert-curated tips for their business and technical needs, and best practices training from Learn on AWS.
Interested startups may reach out to Louis, Senior Account Manager – StartUps, AWS Malaysia at [email protected] for consultation.
Grow Your Business Online with Exabytes
Are you looking for digital experts’ guidance to transform your startup online? As a leading Business, Cloud, Digital and Ecommerce Solutions Provider in Southeast Asia, powering over 160,000 businesses worldwide, Exabytes is your trustable partner throughout your digital transformation journey. Your success is our mission.
Identify the Difference Between Hybrid Cloud vs. Hybrid IT
Effective information systems are now an integral and strategic need for organizations to manage business operations, transactions, and communications effectively.
Among the emerging changes in information systems management, businesses are inclined towards the usage of cloud infrastructure for scores of benefits.
However, one of the critical challenges imperatives to the transformation to cloud infrastructure is how one size does not fit all kinds of composition.
There could be some software applications or systems which is not integrated into any of the cloud infrastructures, and in some scenarios the scope of implementation is high.
With significant numbers referring to positive developments in cloud infrastructure adoption, this article explores the difference between hybrid IT and hybrid cloud kind of cloud infrastructure management.
Hybrid IT
It is a kind of information systems architecture wherein the hardware, applications, and services are located on-premises within the enterprise data center, in combination with one or more of the applications being hosted on the private or public cloud infrastructure.
In simple terms, it is about the structure of hosting wherein some sections or segments of the information systems are accessible only as on-premises systems, and few of them are accessed over the cloud infrastructure.
As an illustrative scenario, if the organization can manage its online store’s host on the private cloud infrastructure and use its internal MIS system as an on-premises hosted application, with limited user accessibility.
This kind of combinational approach used in the information systems infrastructure is termed Hybrid IT.
Hybrid Cloud
A hybrid cloud is a kind of cloud infrastructure wherein the applications, services, and systems are managed either on the combination of public or private cloud infrastructure.
When there are multiple modules of the system, a few of the sensitive modules could be hosted on the private cloud infrastructure, and the general information systems could be managed over the public cloud infrastructure.
The hybrid cloud infrastructure could have the scope of the applications or systems being hosted with multiple service providers and could be used in an integrated manner using the cloud infrastructure.
Among the prime reasons for the selection of the hybrid cloud kind of cloud infrastructure, the economies of scale, and reducing the costs of cloud infrastructure management are the critical reasons.
A hybrid cloud creates a single platform that blends on-premises private resources with remote public clouds such as those offered by AWS, Microsoft, and Google.
This, in turn, has many benefits as well as disadvantages, and it’s up to you to choose which strategy is best for your enterprise.
Technically, the core difference between the Hybrid IT and the Hybrid cloud setup models of the cloud infrastructure is the on-premises data center component.
But from the functional viewpoint, if the on-premises environment is managed as a cloud service within a data center environment, it can be attributed as the private cloud and not as the Hybrid IT.
On the other hand, hybrid IT can be termed as a superset of the hybrid cloud, and the possibilities of a business managing the hybrid cloud environment in hybrid IT are possible.
The Benefits of Hybrid IT and Hybrid Cloud
In the hybrid IT architecture, businesses can select the environment that supports the deployment of specific applications.
One can leverage the internal security practices, policies, and infrastructure towards handling the on-premises setup for the applications not being hosted on the cloud infrastructure.
The key advantages of such an approach are the flexibility, scalability, and agility with which the systems are being handled by the businesses.
The major benefit observed for the hybrid IT environment is the complete control over the data possible with the on-premises environment deployment, unlike the cloud infrastructure wherein the data is a host on third-party servers.
Controls on application accessibility and segmentation are possible in the hybrid IT environment.
However, one of the challenges for the on-premises management setup in hybrid IT, is the security controls are complex and the need for resources to manage the infrastructure.
The flexibility and agility of the cloud infrastructure in terms of creating dynamic levels of server instances are not effective in the hybrid IT environment.
While the security aspect for sensitive information is high in the hybrid IT environment, the agility and the backup for business continuity could be a challenge in the hybrid IT kind of cloud infrastructure.
From the cost of operations for the cloud infrastructure, the scope wherein the cost savings for the IT infrastructure could be tactically managed over the hybrid IT model.
For instance, any capital costs incurred in the deployment of IT infrastructure can be used for launching the sensitive applications secured and utilizing the available resources optimally.
The other benefit of the hybrid IT structure is the costs of the cloud are paid only for the capacity used in the structure.
In the other dimension, many of the key benefits are available in the hybrid cloud environment.
Some benefits of cloud infrastructure like the flexibility and scalability for the systems and applications deployment managed service offerings like the security monitoring and controls, scheduled backups, integral to service level agreements are the critical benefits from the hybrid cloud.
With this type of infrastructure in place, you can more effectively control risks and reduce the likelihood that damaging data leaks will take place.
By adopting a hybrid cloud model, you can rest assured of both the prospects for cost savings in the future and additional opportunities.
For instance, a business that only uses public cloud storage might have a tough time migrating their data to an internal system they don’t use if they ever make any changes.
While the pros and cons of hybrid IT and hybrid cloud are detailed above, the crux for the organizations is about choosing the right kind of infrastructure services that can help the organization optimize resource utilization and have a better kind of operational structure in place to secure the information systems.
Both models have their own set of benefits, and if the right models can be chosen the businesses can leverage the performance of the system.
Accessibility of the systems, security controls, maximum usage of the available on-premises infrastructure, and cost-benefit analysis is some of the key metrics significant to the decisions on the selection of hybrid cloud or hybrid IT.
Irrespective of what is choosing the hybrid IT or hybrid cloud, one needs to ensure there is a structured and periodical assessment of the security aspects and operational efficiency.
To know more information on the best suitable options for your cloud infrastructure, reach out to our 24×7 technical support team Exabytes Malaysia for more guidance on the systems.
Local businesses sometimes have a limited marketing budget to deal with, making online marketing strategies difficult.
However, with smart planning and optimum usage of available budget, any enterprise – be it ecommerce or traditional, can run online marketing campaigns to gain visibility and attract customers.
It might be challenging to develop efficient advertising methods for local businesses.
There are times when a local business is growing, and the online marketing strategy budget has a lot of additional money.
At other times, people need to refine their digital marketing strategies to make the most of their available resources.
For this, all one has to do is explore low-cost advertising methods and the will to put them to good use.
Low-cost online marketing strategies do not necessarily imply scraping the bottom.
There are many inexpensive or free choices for online marketing strategies, and digital marketing has been proven efficient for local businesses of all sizes.
Here are some low-budget online marketing strategies that will have a significant return on your brand’s investment (ROI).
1. Create a website to control your online reputation.
One of the most significant things one can establish for their local business is a professional-looking website.
There, one will describe the company’s background, services, location, and methods of communication with customers.
It has organic traffic in addition to having a location to generate traffic via advertising methods and other online marketing strategies, and it will always be owned by one person (unlike other platforms that may change regulations or become outdated).
Get started with a WordPress hosting plan to create a website for as low as RM17.99 per month and enjoy a free lifetime domain name, unlimited email accounts, and other benefits.
The Google Business Profile has emerged as one of the best free advertising methods available, particularly for small firms and local businesses.
With the help of this free listing, the local businesses may be highlighted on Google Maps, in the Local part of Google Search, and in the Knowledge Panel to the right of sponsored searches.
However, in order to personalize the company profile and ensure that it ranks highly in local search results or on Google Maps, one must first confirm ownership of the local business profile.
However, it goes much beyond merely selecting the appropriate keywords. Building your brand’s identity, personality, and authority via the creation of relevant, helpful, and entertaining content.
Planning and publishing blogs, articles, news, videos, and any other sort of content that speaks directly to the audience is all part of online marketing strategies.
Information is one aspect of this style of advertising methods, but timing and presentation are equally important.
The most advantageous aspect of Google’s algorithm is that it is designed to deliver the most precise, excellent, and pertinent material for each given search query.
Because it does not pay to play, the playing field is leveled and local businesses may contend with established rivals for page one.
Local business SEO is free, but it might take some time, so starting now and continuing to work can provide significant rewards over time.
The popular social networking platform, LinkedIn, is underutilized. Engage in conversation with the connections you build, share blog articles and offers, join and participate in forums, and share valuable material from others.
Allowing other specialists to educate and grow your potential clients can help you establish your brand, gain credibility in your local business, and educate and grow your potential clients.
6. Create an email marketing strategy.
Email marketing is a fantastic method to keep in touch with your current customers and engage new clients in your brand.
Email marketing is also a tried-and-true method for getting a good return on your advertising methods spending, if not the most trustworthy one. The following will guarantee that:
Consider and be imaginative while writing your online marketing strategies and topic lines.
Ensure that online marketing also includes email marketing with information, promotions and offers that motivates the readers to take subsequent action.
Analyze your results and conduct A/B testing to see which offers and texts are more effective for your local businesses with your list.
7. Make infographics using a lot of data.
Information graphics are an incredibly effective advertising method. It is an excellent technique to increase referral traffic and links since they are shareable, easy to understand, and visually appealing.
It might be expensive to hire a designer to create an infographic for you, but you can create your own on the cheap using free resources like Canva, Adobe Free, or vector kits.
8. Get free advertising credits
Massive advertising methods and campaigns could be out of your price range, but there are frequent deals and reductions available for Google or Facebook ads.
Some web hosting companies provide promotional coupons for advertising methods as a benefit of membership.
Check to see whether yours does. Getting the promotion is simple, but for the greatest outcomes and audience insights, you’ll still want to brush up on your PPC advertising methods.
9. Make staff members brand ambassadors
Word-of-mouth advertising methods are one of the most effective ways to increase sales for many local businesses.
Consider the value of referrals from friends and family. According to a study, consumers are more likely to buy a product or service if they hear about it from a stranger.
10. Use your previous content
Utilize your previous efforts to their fullest potential. Re-post successful content to different channels!
Create an ebook from a collection of related local business blog articles or other website material that one can use for advertising methods via site pop-ups or email marketing.
Conclusion
Never assume it’s the end of the world if your local business has a tight budget. One may use a variety of digital marketing strategies to improve the success of a local business.
Malaysia’s retail and industrial markets improving
As Malaysia transitions to the endemic phase of Covid-19, signs of economic recovery and growth have been apparent. According to the Knight Frank 1H2022 Real Estate Highlights report, the economy grew 5%, primarily supported by improved domestic and external demand, as well as continued policy support.
Malaysia began moving to the endemic phase on April 1 this year, leading to the normalisation of economic activities.
Klang Valley Retail to See Overall Improvement
In the Klang Valley, the retail market rebounded in 2021, following the gradual easing of strict containment measures in the four-phase National Recovery Plan (NRP).
In 1Q2022, higher footfall at shopping malls plus the Chinese New Year festival created a positive outlook for the retail market, with a promising growth rate of 18.3%.
“For the entirety of 2022, the country’s retail sales growth has been revised upwards from 6.3% to 13.1% following the transition to the endemic phase earlier this year,” the report said.
The completion of Mitsui Shopping Park LaLaport and Malaysia Grand Bazaar in Bukit Bintang in 1H2022 offered a combined one million sq ft of net lettable area (NLA) of retail space.
Both retail spaces are part of an integrated development comprising serviced residences, hotels, offices, retail and entertainment outlets, and transit hubs.
The report also indicated that as at 1H2022, the retail space supply was 18.38 million sq ft in KL fringe, 13.6 million sq ft in KL City and 34.11 million sq ft in Selangor.
The next half of the year (2H2022) will see the scheduled completion of four new shopping centres and retail components with a combined retail space of about 2.15 million sq ft; namely, KSL Esplanade Mall in Klang, IOI City Mall (phase two) in Putrajaya, Datum Jelatek’s retail component in Taman Keramat and EcoHill Walk in Semenyih, the report said.
Besides that, rising consumer demand for convenience and accessibility has hastened retailers’ initiatives to increase footfall at malls and retail outlets.
“Shifting consumer behaviour coupled with the acceleration in digital transformation amid the Covid-19 pandemic have led retailers and mall operators to increasingly adopt omnichannel strategies to improve sales and engagement,” the report said.
AEON Co (M) Bhd has accelerated its digital transformation by merging offline and online channels via various platforms including myAEON2go, AEON loyalty programme, iAEON app and AEON Living Zone.
IPC and MyTOWN have created mobile apps with integrated mobile reward programmes and adapted to social commerce by introducing shoppable live streams, personal shopping services and campaigns with food delivery services, GrabFood and foodpanda.
Atlas, one of Malaysia’s largest vending machine operators, has implemented Braille-enabled vending machines and Atlas TryBot for automated sampling.
As for sales transactions and rental rates, the report noted that occupancy rates have held steady while the revenue of shopping mall owners is improving. This is due to the lower rental rebates and discounts to tenants amid the rising foot traffic.
The rental rates of many retail spaces have gone down in 2021 compared to 2020. According to Knight Frank, the estimated rental rates were derived from the gross revenue of respective annual reports.
“Shopping icons in the Kuala Lumpur city centre, namely Suria KLCC and Pavilion Kuala Lumpur, command average monthly gross rentals of RM29 and RM25 psf (2020: RM33 and RM26 psf) respectively. The malls enjoyed commendable occupancy rates of 93% and 90.2% respectively.
“In KL fringe, Mid Valley Megamall and The Gardens Mall command average monthly gross rental of about RM13 and RM12 psf (2020: RM15 and RM14 psf) respectively.
The occupancies of these malls remain high at around 97.8% and 90.7% respectively,” the report said.
Knight Frank highlighted that the resumption of economic activities in the endemic phase will bring overall improvement. However, rising inflation and the ongoing Russia-Ukraine war have caused a supply chain bottleneck, which may impede consumer spending.
Due to the change in consumer purchasing habits, omnichannel strategies — which integrate online and offline sales — are still essential for companies to continue in business.
E-commerce is moving into a new phase in which on-demand services are assuming a significant role. Trends brought on by the pandemic will continue to exist as long as customers’ need for speed, convenience and safety exists.
Let our specialist provide you the best solution.
NewRetail is here! 2022 is the first year of new retail in Malaysia. Wish to find out more?
Contact the Exabytes new retail team now to learn how to provide your customers with a unified and seamless shopping experience through powerful, automated new retail solutions!
Exabytes, Southeast Asia’s leading All-in-one Business Cloud, Digital and eCommerce solutions provider has successfully completed the “3rd MySMEExport Forum” with an astonishing outcome.
The event mentioned above was held in Taylor’s University on 23 Noveber 2022 and gathered dozens of Malaysian SMEs and representatives from well-known Brands together in person to learn the knowledge of B2B Ecommerce.
On the event day, the event hall was jam packed; everyone was busy exchanging information and bouncing new ideas.
The forum had presented four solid discussion sessions, and representatives from different industries were invited to share and clearly describe the outline of the B2B Ecommerce Ecosystem to the audience.
The event ended with a networking session where the business owners had the chance to have personal one-on-one consultation with the speakers to explore their Ecommerce transformation journey & challenges.
Through this insightful event, the participants have gained knowledge on how to in-still awareness on the usage of online technology to achieve business goals.
Exabytes is committed to promote the digitalization of SMEs and the whole ecosystem. Hence, we will continue to organize more events in future to educate and nurture our SMEs industry to access the Global Export Market and step out of their comfort zone.
Once again, it has been our pleasure to work with everyone from different organisations.
Riding on the momentum of 3rd MySMEexport FORUM, Exabytes is going to organize an Exclusive Food & Beverages B2B Group Connect Session to facilitate exchange of ideas, connections and collaborations among Malaysian F&B traders and manufacturers.
Participants can raise and discuss the issues facing and exchange experience and knowledge to each other’s. Besides, there’ll be also representative from MATRADE, Global Ecommerce Experts, International Certification Experts, as well as Digital Marketing Experts who joining this event.
So, if you are looking for ideas or opportunity for your business, grab this chance and register now!
Date: 1 December 2022
Time: 9.30am – 12pm
Venue: Exabytes, Setia walk, Puchong
Registration Fees: RM50.00 per pax
Digital marketingis fast evolving and businesses can strategically adapt to the emerging digital marketing trends, which can help them reap the benefits of the digital trends more effectively.
The pace at which marketing trends have evolved more into digital trends is impeccable from the time the pandemic has impacted global nations.
Digital marketing has become a more integral need for businesses, and the marketing trends are here to stay.
Voice search, email marketing, and omnichannel digital marketing are some of the trending digital marketing strategies you should not miss out on.
Some of the new-age digital trends could be resourceful for businesses in Malaysia to manage their marketing trends.
Take your digital marketing to the next level by checking out these few trends for 2025.
1. Increased use of the Chatbots
Online purchases and online engagement of consumers towards product research have gained prominence.
Thus, to have better levels of customer engagement, the digital trends of chatbot usage are in momentum.
More than managing the digital trends demand the use of chatbots is leading to a more realistic kind of communication engaged in the marketing trends over the digital marketing platforms.
Adapting to the new age developments like AI-powered chatbot systems can perform better in terms of communication, and response appropriately which is resulting in the digital trends delivering the potential outcome.
Chatbots were reportedly improving the customer service experience over the digital trends, and the businesses working on such marketing trends are having better process outcomes.
More of online engagement, and customers spending adequate time over the digital medium to research the product or services they look forward to, digital marketing has become an imperative need for businesses.
It is paramount that businesses ensure they focus on customer experiences in the marketing trends.
Customer experience could be termed as how elated the customers are feeling with the available content online, and how precise and effective the brand can make impression on the customers as a strategic marketing trend.
The call-for-action in any of the digital marketing strategies for the organization depends on how effectively the business thru its digital trends is creating an impression with the customers.
The digital trends followed in digital marketing should focus necessarily on the customer experience elements.
You may believe on Freshworks, an easy-to-use sales and marketing solution to help support great customer experience and engage with your customer easily.
3. Voice Search
Source: Think with Google
More than a quarter of the world’s online population is already using voice search on their mobile devices.
Digital trends like Siri, Alexa, and Hey Google becoming the medium for product search and recommendations, businesses should focus on this segment of voice search as an important medium in their digital marketing plans.
Sending simple voice-over messages over the social communication medium has become a good marketing trend, and for many brands, such a process is yielding good results in the process.
The voice search also works similarly to the search engine process, wherein the algorithms pick up the sponsored or high-ranked websites or product information from the digital trends and populate them in the voice search.
As a result, in the digital marketing strategy plans of the organization, there should be enough emphasis on the marketing trends using voice search.
Finetuning digital marketing trends like the SEO strategy to be optimized for the voice search alone can improve the results for the marketing trends planned by the businesses over the digital marketing platforms.
4. Omnichannel Digital Marketing
Brands are realizing the importance of how an effective campaign covering the range of digital marketing channels can reap benefits.
Effective marketing trends planned and implemented strategically over digital marketing platforms help organizations reach out to a wider audience.
Customers do not rely on one of the digital trends for their social time or any product research.
Consequently, focusing more on one of the marketing trends like Facebook marketing, SMS marketing or Twitter marketing as a digital trend might fail to yield good results.
The key to omnichannel marketing is about use of all the channels for creating a unified experience for every customer.
An effective omnichannel marketing process does not restrict the process to only digital marketing and uses other conventional marketing trends too as an integral process for reiterating the communication to the market planned for the campaign.
Across the channels used for digital marketing, and other marketing trends platforms, there is a unified voice and message for the brand.
5. Metaverse Impact
Meta is the rebranding effort from Facebook, and the metaverse environment is about the conglomeration of user-generated content, technology infrastructure, live entertainment, and social networks.
As a shared virtual space, the megatrends converge in the metaverse, and it is a new-age marketing trend for businesses to pay attention to the evolving phase of the metaverse.
The digital marketing strategies of the organizations must be aligned to the metaverse impact, and accordingly, the digital trend of the brand must be strategized.
Unlike the past wherein the specific algorithm-based systematic ranking of the page happens, the new age SEO process relies on the marketing trends used by the organization, the page experience delivered to the customers, and the user experience factors in the digital marketing of the web pages.
Therefore, for the adapting SEO process to improve the rankings of a web page, the digital marketing teams must focus on improving the overall marketing trends, and the page experiences, and align to the emerging digital trends.
7. Integrating the EDM marketing
From simple email marketing as the marketing trend, the set-up is fast emerging wherein the businesses shall focus on EDM marketing, wherein the businesses can have a more comprehensive range of the email marketing process in place for its digital marketing strategy.
Having the right kind of communication plan for the emails, and classification of the email list using some filters can help the business plan the usage of the digital trends for its advantage.
Relating to product launches, it’s beneficial to use e-mail client lists to get to existing clients as well as those that have perhaps subscribed but denied anything yet.
In addition to following the above set of digital trends, the brands should have relentless efforts to be part of the emerging marketing trends over digital and other mediums.
Working on unified communication developments is generating significant results for the business.
8. Collecting zero-party information through practices
Big data has actually come to be dramatically more vital to companies than in the past. Nonetheless, the method we gather information has needed to change because of personal privacy legislations in place around the world.
When it comes to digital marketing, a rising trend in 2025 will likely entail companies being a lot more proactive in collecting intel through various methods.
For instance, kind structure can aid figure out details from your customers that might affect your following item launch or service.
9. Much more creative thinking comes through advertising and marketing software.
There are a great deal of applications and software available that can aid with creative thinking when it comes to advertising.
Creative thinking is what will definitely become much more prevalent as we go into 2025.
With so much competitors and also material to compete with, every item of advertising you put out as a service has to have the most effective chance of getting noticed as well as involved.
Optinmonster is an archetype of utilizing creativity through email advertising. There are likewise plenty of alternatives as an option to Optinmonster, so it’s always excellent to compare systems and rates to get the best offer for your budget.
Exabytes Malaysia is a one stop digital marketing partner.
Your digital marketing is too important to wing it. Exabytes has been helping brands meet their customers’ needs by providing them with the best in digital marketing solutions with more than 5 years of experience in the market.
Engage with an Exabytes professional today to know more about taking your business to the next level with impactful digital marketing strategies.
For more information and assistance in strategic digital marketing plans and marketing software for your business, reach out to the Exabytes Malaysia team.
SMS marketing has been around for a long time since a rudimentary mobile phone could receive text messages.
However, the phenomenal growth of smartphones in recent years has made it possible for customers to purchase much more from the palm of their hands with creative SMS marketing.
Promotional, communicational, and transactional uses all exist for SMS marketing. When used effectively, SMS is a very powerful marketing tool, with an average text message open rate of up to 98%.
When messaging is required, SMS marketing campaigns are a great addition to email.
Timely – The average individual may check their phone over 80 times per day, compared to the many others who only check their email one to three times each day.
Interactive – Text messages have a 134% higher response rate from customers than emails.
Personal- Consumers are more likely to see text messages as being individualized than they do email.
Here are the Top SMS Marketing Case Studies.
Some of the best case studies come from companies that have used this strategy for years. They have found success by connecting with their customers on a personal level and by making sure that their messages are tailored specifically to them.
1# Game of Thrones
HBO wanted to provide Game of Thrones (GOT) viewers with a far more wonderful experience than what could be produced by conventional TV advertisements and social media posts.
They made the decision to use the Three-Eyed Raven campaign to deliver customized text messages by using the capabilities of creative SMS marketing.
Subscribed fans received notifications, links, and hints that hinted at impending episodes via the text messages service.
Within the first two months of the campaign’s introduction, 70,000 members had signed up, which contributed to a record-breaking amount of excitement for each episode of the season.
Airbnb allows customers to post, find, and book rooms that meet their vacation needs.
Once visitors have selected a suitable location, they may get in touch with the owner via the Airbnb app or website to complete the reservation details.
Airbnb automates its mobile communications by informing hosts through text messages about potential guests who may be attempting to book their lodgings.
When a visitor makes a reservation request, hosts automatically receive text messages and may immediately accept or reject the request on their phone.
In order to safeguard both parties’ privacy, Airbnb’s text messages platform also enables hosts and guests to contact each other directly about reservation specifics using disguised phone numbers.
Customers have the option of rapidly returning to the website to enter an alternative payment method or calling their credit card issuer to address the problem.
The company was able to keep customers informed since up to 98% of text messages are read within 4-6 minutes of delivery (compared to 22% for email).
5# Pizza Hut
Pizza Hut desired a better approach to enable local consumers to interact with certain restaurants to:
Offer discounts exclusive to the store.
Inform clients about charitable events.
Customers should be encouraged to pick up pizza for nearby activities.
Customers may receive a free big pizza from Pizza Hut by simply text messaging the word FREEPIZZA to their shortcode and then according to a few straightforward instructions.
They used social media to promote the campaign, with a six-day creative SMS marketing ad spend and a cap of 100,000 free pizza vouchers.
Pizza Hut was able to collect email addresses because the vouchers could only be redeemed online, expanding both its SMS marketing and Email Marketing as a result.
6# Law Office of Ross and Pines
The legal practice of Ross and Pines wanted to improve the effectiveness and client-friendliness of its communications.
They were particularly worried about clientele who did not use email regularly.
The business built up creative SMS marketing and advertised it on its website. They discovered a few text message use cases, including
Sending reminders for appointments
Directions to their office or the court have been given.
Seeing pictures of accidents and injuries
Addressing client inquiries
The business saved a lot of time by using SMS marketing because there were fewer phone calls to make.
Cases moved forward more quickly with business SMS marketing as a consequence, and the ability to monitor chat history resulted in less duplication of work.
SMS marketing isn’t simply something of the future; it now exists.
Your brand runs the danger of falling behind and failing to profit from the greater reach and higher engagement rates that come with catering to mobile devices if text messages are not a key component of your marketing plan.
Does your company now incorporate SMS into a larger marketing plan? Exabytes can assist you with your SMS marketing campaigns by providing a Bulk SMS Marketing Solution.
Send bulk text messages to begin communicating with your consumers right away.
To know more about the SMS Marketing Solution, contact us now.
