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5+ Trend Perniagaan Terkini yang Harus Anda Perhatikan (Kemas Kini 2025)

By
Hidayah Ramli
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Trend Perniagaan Terkini yang Harus Anda Perhatikan

Tahun 2025 telah menjadi ujian bagi peniaga-peniaga, sama ada mereka menjalankan perniagaan yang besar, sederhana, atau kecil.

Oleh itu, tahun 2025 akan menjadi tahun evolusi yang berterusan bagi mereka.

Untuk membantu anda semua membuat persiapan menjelang tahun 2025, berikut merupakan beberapa trend perniagaan dan perubahan bisnes yang perlu diperhatikan menjelang 2025.

1. Revolusi Perdagangan Sosial: Alternatif menarik untuk beli-belah dalam talian

Perdagangan sosial seperti Instagram, Facebook, Pinterest, Alibaba dan TikTok akan menjadi alternatif pilihan yang lebih disukai berbanding dengan pembelian dalam talian biasa.

Pembelian dalam talian yang konvensional semakin menjadi usang.

Membaca deskripsi produk dan melihat gambar kadang-kadang tidak lagi cukup meyakinkan kita untuk membuat pembelian.

Sekarang, kita lebih tertarik apabila dapat melihat seseorang dengan pengikut yang ramai memamerkan produk dalam siaran langsung sambil memberikan diskaun dan promosi kepada kita.

Ini dikenali sebagai perdagangan sosial.

Perdagangan sosial boleh diterjemahkan sebagai konsep menjual produk melalui media sosial, dan ia boleh diwujudkan dalam pelbagai cara.

Satu perkara pasti, ia berbeza dengan perdagangan dalam talian.

Kita telah melihat platform perdagangan sosial tempatan mencuba untuk berkembang pada tahun 2024, dengan sebuah syarikat rintisan Malaysia merancang untuk melancarkan laman web perdagangan sosial sepenuhnya, tetapi kita tidak dapat mencari sebarang jejaknya dalam talian.

lazada homepage
Lazada Online Social Ecommerce / Perdagangan Social

Salah satu sebab mengapa ruang ini sukar untuk diganggu mungkin disebabkan Lazada, Shopee, dan TikTok sudah mendominasi sektor ini.

Tetapi kita tahu bahawa usahawan Malaysia bersemangat untuk menerima cabaran, jadi kita berharap akan melihat beberapa pemain cuba mengambil alih ruang ini pada tahun yang akan datang.

2. Percepatan Pendigitalan: Menuju transformasi digital yang lebih mendalam

Trend perniagaan yang mengalihkan operasional ke platform digital semakin meluas tahun ini, mencari alternatif baru untuk menarik pelanggan.

Namun, standar dalam perniagaan digital akan semakin tinggi pada tahun 2025.

Pelanggan tidak hanya mengharapkan kehadiran online yang lebih besar dari perniagaan, tetapi juga menginginkan pengalaman digital yang lebih lancar.

Pada tahun 2025, pelanggan akan lebih memprioritaskan kenyamanan yang ditawarkan oleh perniagaan daripada sekadar nama mereknya.

Oleh karena itu, penting untuk menciptakan pengalaman yang nyaman bagi pelanggan Anda di tahun 2025.

Berikut adalah beberapa langkah yang dapat Anda lakukan untuk meningkatkan pengalaman pelanggan Anda:

  1. Menyediakan aplikasi untuk pemesanan dan pengiriman tanpa kontak fisik.
  2. Menyediakan layanan self-pickup di toko atau di tepi jalan.
  3. Mengoptimalkan situs web agar ramah mobile.
  4. Menambahkan chatbot atau live chat sebagai layanan pelanggan di situs web Anda.

Dengan mendalamkan transformasi digital ini, Anda dapat memberikan pengalaman yang lebih baik kepada pelanggan dan memenuhi harapan mereka di tahun 2025.

Contoh penggunaan Tawk.to Live Chat di laman web Coolscarf
Contoh penggunaan Tawk.to Live Chat di laman web Coolscarf

tawk.to ialah sebuah aplikasi live chat percuma yang membenarkan anda untuk mengawasi dan chat dengan pelawat website anda.

Kajian dari American Marketing Association menunjukkan live chat dapat meningkatkan jualan di website.

Plan e-Commerce dari Exabytes turut membenarkan integrasi aplikasi live chat seperti tawk.to di laman e-Commerce anda

  • Bina platform e-Commerce untuk produk anda.

Exabytes menyediakan Plan e-Commerce Starter khas untuk peniaga yang baru mula menjinak dalam bidang pemasaran online.

Laman web e-Commerce dari Exabytes direka supaya mudah untuk anda gunakan walaupun anda tidak ada pengalaman dalam bidang IT.

Dengan bantuan dari Team Exabytes, laman web e-Commerce anda akan direka untuk kelihatan profesional.

Berikut merupakan antara laman e-Commerce yang telah dihasilkan oleh Team Exabytes.

zhee lyn website

Plan e-Commerce Starter dari Exabytes menyokong semua jenis bayaran online.

Anda boleh mengintegrasikan payment gateway pilihan anda dalam laman e-Commerce anda.

Berikut merupakan beberapa payment gateway yang tersedia dalam laman e-Commerce dari Exabytes:

  • PayPal
  • iPay88
  • eGHL
  • senangPay
  • Razer Merchant Services (sebelum ini dikenali sebagai MOLPay)
  • MPay Internet Payment Gateway (MPG)
  • 2Checkout
  • Midtrans
  • revPay
  • Billplz
  • Boost
  • Maybank2u Pay
  • Enable Alipay

3. Jenama Yang Diterajui oleh Pengasas

Anda boleh menjadi aset terbesar bagi perniagaan anda – ramai pelabur tertarik kepada syarikat yang dikendalikan oleh pengasas kerana kepakaran, kepimpinan, dan motivasi mereka untuk berfikir dalam jangka masa panjang.

Sebagai pengasas perniagaan kecil, anda telah melaburkan banyak masa, pengalaman, usaha keras, dan wang ke dalam syarikat anda.

Anda mungkin juga memulakan perniagaan anda sebagai projek bersemangat atau untuk menyelesaikan isu dalam sektor anda, memberikan anda tujuan dan visi yang jelas, serta tekad untuk mencapainya.

Sebagai pengasas, anda dapat mewakili jenama anda dan bertindak sebagai pengaruh untuk menunjukkan bagaimana perniagaan anda unik dan berteraskan tujuan.

Salah satu cara untuk melakukannya adalah melalui pemasaran yang dikendalikan oleh pengasas.

Mulai dari berkongsi cerita dan misi anda sebagai pengasas, hingga memanfaatkan kepakaran anda dan menjadi pemimpin pemikiran dalam sektor anda, dengan menggunakan platform seperti web, media sosial dan podcast.

4. Empati itu emas

Selepas tekanan dan dugaan pada tahun 2020, pelanggan mencari lebih daripada sekadar produk dan perkhidmatan berkualiti dari perniagaan — mereka mencari belas kasihan dan empati.

Perniagann yang merangkumi nilai teras, amalan perniagaan, falsafah perkhidmatan pelanggan dan sokongan sosial kepada pelanggan mempunyai lebih banyak pembelian dari pelanggan.

Untuk menjalin hubungan dengan pelanggan, anda perlu menunjukkan rasa empati untuk memenuhi keprluan dan ketakutan pelanggan anda.

Untuk melaksanakannya, anda mungkin perlu menyesuaikan produk/perkhidmatan anda, mengkaji semula dasar perkhidmatan pelanggan anda atau menggunakan suara yang lebih penyayang dalam bahan pemasaran anda.

5. Tumpuan kewangan akan beralih dari pertumbuhan ke keuntungan

Apabila perniagaan sedang pulih dari kerugian pendapatan dan pemotongan anggaran pada tahun 2024, banyak pemilik perniagaan akan mengambil pendekatan yang lebih konservatif terhadap kewangan mereka pada tahun 2025.

Projek transformasi kewangan, dapat membantu mengurangkan kos dan memastikan aliran tunai tetap stabil.

Contohnya, mengautomasikan tugas pentadbiran, menyatukan sistem perisian, merundingkan semula kontrak vendor, atau perkhidmatan luar yang membosankan.

Dan banyak juga program bersubsidi atau geran dari kerajaan yang disediakan untuk membantu pemilik PKS mengharungi masa yang sukar ini.

Contohnya GKP 2.0 dan program CSR, #SamaSamaDigital dari Exabytes dan Ekuinas yang menyediakan subsidi bernial RM10,000 untuk PKS mendigitalkan perniagaan mereka.

6. Mengutamakan trend perniagaan kecil tempatan

Semenjak negara kita dilanda krisi ekonomi akibat covid-19, kesedaran rakyat Malaysia bertambah tinggi untuk menyokong perniagaan tempatan dan pertumbuhan ekonomi tempatan.

Sudah sedia maklum, ramai peniaga kecil persendirian, pengusaha kantin dan lain-lain lagi terjejas semenjak PKP bermula. Disebabkan ini, banyak pelanggan menukar keutamaan mereka.

Kini lebih ramai yang suka membeli dari peniaga kecil daripada syarikat besar untuk memupuk pertumbuhan ekonomi tempatan. 

Bagi pemilik perniagaan, memanfaatkan trend terkini ini memerlukan pelaburan dalam pemasaran tempatan dan pertumbuhan masyarakat.

7. Kerja jarak jauh telah menjadi perkara biasa

Bilangan peniaga kecil di Malaysia bertambah dari tahun ke tahun. Menurut statistik dari Suruhanjaya Syarikat Malaysia (SSM) lebih 39 ribu syarikat tempatan didaftar sejak Januari 2020.

Dan menurut tinjauan Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN) yang dilakukan terhadap 1,175 responden, 81% responden selesa bekerja dari rumah.

Kerja jarak jauh boleh mencabar ketika datang ke kolaborasi dan komunikasi, tetapi majoriti pekerja jarak jauh menghargai fleksibiliti bekerja dari rumah.

Tambahan, kerja jarak jauh bermaksud kos overhead yang lebih sedikit.

Tanpa ruang pejabat untuk membayar, anda dapat mengumpulkan simpanan syarikat anda atau melabur semula wang ke perniagaan anda dengan menaik taraf perisian anda atau meningkatkan pemasaran digital anda.

8. Integrasi Kecerdasan Buatan (AI) dalam Perniagaan

Integrasi kecerdasan buatan (AI) telah menjadi satu keutamaan yang semakin penting dalam dunia perniagaan.

Dengan teknologi yang semakin berkembang, perniagaan kini sedang mengambil langkah untuk memanfaatkan kekuatan AI dalam pelbagai aspek operasi mereka.

AI mempunyai potensi yang besar untuk membantu meningkatkan kecekapan, menguruskan data, dan mengambil keputusan berdasarkan analisis yang teliti.

Penggunaan AI dalam perniagaan membuka peluang baru untuk meningkatkan produktiviti dan inovasi. Contohnya, melalui penggunaan chatbot AI, perniagaan dapat memberikan sokongan pelanggan yang berkesan dan segera, meningkatkan pengalaman pelanggan.

Sistem AI juga dapat digunakan untuk menganalisis data pelanggan, kecenderungan pasaran, dan mengenal pasti peluang baru untuk pertumbuhan perniagaan.

Selain itu, AI juga boleh meningkatkan proses pengurusan stok dan rantai bekalan.

Dengan menggunakan algoritma AI untuk meramalkan permintaan dan mengoptimumkan persediaan, perniagaan dapat mengurangkan keperluan stok berlebihan dan kekurangan stok yang tidak diingini.

Integrasi AI dalam perniagaan bukan sahaja membantu meningkatkan kecekapan dan pengurusan, tetapi juga membuka potensi baru untuk penemuan dan inovasi.

Melalui pemahaman dan penggunaan yang tepat, perniagaan dapat memanfaatkan keupayaan AI untuk mencapai keunggulan kompetitif dan memenuhi keperluan semasa dalam era digital ini.

Business Sustainability
Business Sustainability

Bersiaplah sekarang, tidak kira bagaimana perniagaan anda berkembang pada tahun 2024, sangat penting untuk anda memulakan persiapan untuk tahun 2025.

Jangan takut untuk meminta pertolongan.

Sekiranya anda peniaga kecil yang memerlukan bantuan untuk memiliki platform digital anda sendiri, pertimbangkan #SamaSamaDigital.

Anda boleh upgrade perniagaan anda dengan kapital minima hasil bantuan subsidi dari kami. 

Related article:

Support Small Business and Home Based Business During Pandemic

Kongsikan Bisnes Berpotensi Besar Dan Profitable in 2021

Geran Pendigitalan PKS Yang Boleh Anda Mohon

Success Stories: Coolscarf Excelled After Digitising Their Business

By
Janice Kua
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0

Success Stories: Coolscarf Excelled After Digitising Their Business

Helping SMEs digitalise is one of the core principles of Exabytes.

We appreciate all success stories of our customers, and it gives us the drive to help more SMEs in bringing them online. 

We spoke to Coolscarf to hear their success story on how digitising their business has helped them compete in the intense areas of business, and at the same time brought growth to their sales.

Can you please share with us some details on the business nature of Coolscarf?

Coolscarf is a hijab business prioritising in comfort and high quality fabric. The fabric used in our hijabs are made from special jerseys and chiffon. These are our most popular products.

We prioritise in the comfort of our customers, making sure that each and every single piece of our hijabs are made to ensure utmost comfort.

Other than ready made hijabs, we also sell soft cloth veils and accessories for hijabs, such as magnetic pins for simple stylish hijabistas.

Which package did you choose from Exabytes’ #SamaSamaDigital program?

As our objective is to bring our business online, building an online store, we chose the All-In-1-Ecommerce Solution plan from the #SamaSamaDigital program.

We felt that this is the best suited plan for a new business like ours, and the most cost-effective. With the subsidies from Exabytes and Ekuinas, we managed to have our online store built at an affordable price.

What was your biggest challenge during MCO?

The hijab industry in Malaysia is considered huge, with fierce competition around. To make sure that our business does not get drowned by the many other brands around, we need an exclusive platform and great brand awareness to market our products and be seen.

How did Exabytes’ service help your business to grow?

With our online store, it is now much easier for us to manage our business and close sales. Our products are nicely displayed on our website with a real-time catalogue. Customers can now browse through our catalogue and make a purchase at any time of the day, wherever they are.

Though the stiff competitiveness of the industry, we managed to achieve an increase of more than 20% in our sales after transforming our business digitally, operating with our website. With our online store, we can now operate 24 hours a day, 7 days a week. 

What we found to be an important feature is the Live Chat function on our website. With the Live Chat function, we are able to respond to customers’ enquiries immediately, gaining trust and credibility for our business.

The immediate response has also helped in increasing conversion rate.

What are your thoughts after joining #SamaSamaDigital?

In our opinion, the #SamaSamaDigital program is one of the best initiatives to encourage bumiputera entrepreneurs who want to digitalise their business with minimal capital.

We have come to realise that we need our own online platform if we want to compete in this stiff industry.

By having an online store, it has brought our business credibility, which in turn, gained customers’ trust for the company.

This campaign came at the right time and we are very grateful to have come across with the #SamaSamaDigital program.

How did you hear about Exabytes?

We got to hear about Exabytes through our friends who are entrepreneurs themselves.

They’ve embarked on the #SamaSamaDigital journey to take their business online and have recommended this program to us, to help our business grow, and survive through this pandemic.

One of the advantages of this program is the subsidy of up to RM10,000 for bumiputera companies. This is a great opportunity for us and we didn’t want to miss a good chance. 

The service we received from the team at Exabytes is of great satisfaction from the start. We are very happy with the end product of our website.

Would you recommend #SamaSamaDigital / Exabytes to your family and friends?

Yes, I highly recommend the #SamaSamaDigital program to all entrepreneurs out there.

We have seen a rise in our sales even during the MCO period and this proves that every business has its own opportunities provided that efforts are put in.

We hope that more entrepreneurs are aware of the importance in having their own online store.

Summary

We thank the team at Coolscarf for sharing their success story with us.

Exabytes is very proud to be a part of the digitisation process of Coolscarf and we hope that you will continue to grow in the future.

Success Stories: ToyPanic Achieved Over 80% Growth in Revenue After Digitalising

By
Janice Kua
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0

ToyPanic.com Success Stories

Every success story received is a pat on our shoulders for the team at Exabytes. Success stories keep us going, and motivates us to go further in helping our customers grow.

We spoke to the fun and exciting ToyPanic, a Penang-based online store specialising in hobbies, toys, figures, collectibles & games.

ToyPanic is one of the most sought-after specialised toy stores in Malaysia, and with the demand they’ve been receiving, they decided to grow their business further, bring it online, and make it available for a wider audience to get hold of what they’re looking for.

They got into contact with Exabytes for some advice and the possibilities of growing their business online. 

Tell us a little bit about your ToyPanic

ToyPanic is based in George Town, Penang, Malaysia. We have been in the figures, toys and collectibles market since 2010. 

In 2018, we started to console gaming as one of our products. We can be found in one of the top spots in Google search – when a search on “toy store Malaysia” is performed, and our website has attracted a huge traffic of 200K visitors averagely per month. 

What was your purchase with Exabytes? 

When we decided to upgrade our business and take it online, we were looking for a company who can help and advise us on our next step, or how we can go about with doing this. 

We came across Exabytes while doing our research online, and got in contact with them straight away.

After having received their valuable advice and detailed explanation, we decided to get onboard with Exabytes, trusting in them to help us with setting up our dedicated server, and registering for our domains.

How has Exabytes’ products and services helped your business?

After having made the decision to upgrade our business with Exabytes’ recommendations, we have received a tremendous increase in our monthly sales, seeing over 80% of growth is our revenue and productivity.

On top of this, we must emphasise that we have received one of the best technical support from the team at Exabytes when we encountered some issues on our dedicated server.

Their technical team has been very professional in handling and settling one of the major issues we had faced this year, which is the bot attack on our website. 

We are grateful that we have embarked on this journey, working together with Exabytes to grow our business online, and bring it to a different level.

We are very pleased with the outcome we’ve achieved thus far, and will definitely continue working with Exabytes to grow our business further.

How did you hear about Exabytes and are you likely to recommend Exabytes and its services to your family and friends?

When we wanted to improve and grow our business, we did some research and found Exabytes on Google search. After doing our research, the products and services offered by Exabytes attracted our attention, hence leading to our engagement with them, and our amazing results today.

One of the initial reasons that we’d first engaged with Exabytes back in 2010 was because it’s a local Penang company. Another ‘wow’ factor when we first engaged with Exabytes is due to the fast email response.

I’d dealt with a few big international names prior to this, but their response takes about two business days. The real time response from the Exabytes team is what convinced me to engage Exabytes 10 years ago. And it has never disappointed us ever since.

We will definitely recommend Exabytes and pass on their details to anyone who wants to grow their business online. As mentioned, their technical support is amazing. One of the best!

Summary

To learn that Toypanic has grown by 80% in their sales and productivity after upgrading their business and growing it online with Exabytes, this has come as a big motivation to the team.

Exabytes exists on the principle of providing the best digital transformation solutions to help businesses grow.

We want to introduce to you a platform that is sure to ease your daily tasks, and on top of it, increase your monthly revenue.

Maximizing Business Impact with the Right Domain Name

By
Janice Kua
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0

How can a domain name help your business

Websites are common nowadays but do all businesses believe in it? What is a domain name and how can it help your business grow?

The word “domain” may or may not be a common one, depending on how tech-savvy one is. What is a domain and why should businesses get a domain?

A domain is the name to your website, eg. company ABC may have a website with this domain: www.abc.com. A domain is almost your business’ name in the virtual world. 

Nowadays, the internet is the most go-to place for help, whether they are looking for information or a certain product. When customers are looking for something, they will do a search online.

And if your business has a website, your website will pop up when a search is being carried out on items relating to what you sell.

One of the main objectives in getting a domain is to build a website. To get the most out of your business, you will first need a website, which cannot be created without you registering a domain name.

After securing your domain, start working on building a website for your business. Having a domain and a website is branding for your company. It is when you have a professional presence online that you will gain customers’ trust. 

It is important to make sure that you choose a good domain name. Your domain name and a presentable website will add professional credibility to your business and it separates you from the millions of spam-like websites.

When you are visible online, it broadens your business’ brand awareness and visibility. Like a storefront window, a good domain will attract customers.

how can a domain name help your business

Choosing a Domain

When you are choosing your domain, look into the details of spelling, pronunciation and length. Getting one of these wrong could decrease the chances of people discovering your website.

Also to take note is to understand the importance of getting the right extensions. eg. a dot-com or dot-my domain – depending on your business nature and location. This will come as an indicator of business credibility for your business. 

Once you’ve decided on a domain name, try to grab all available extensions so that it is no longer available for your competitors.

As Andrew Rosener of MediaOptions.com said, “Basically the domain has to be easy to say to someone in conversation, It should be something they can easily remember, something they can jot down or enter into their phones without any problem.

Long URLs will most likely be forgotten. Words with weird spellings often get confused or mixed up. If you can’t pronounce it, you might have not only a domain problem, but a branding problem in general.”

How to Obtain a Domain Name?

You can register a domain name for yourself (if you’re familiar with the procedures), or you can get a hosting provider to register it for you.

Often enough, people will look for web hosting companies to help with the whole set up of this, including building their website or online store, ensuring good SEO ranking and retargeting ads to contribute towards increasing sales figures.

SEO practices should always be kept in mind as they create and launch your online presence. 

Engaging in a hosting company will be more convenient as they would already have approved registrars to work with, thus having the essential information for the process.

Hosting companies may also have hosting packages that will come with a free domain registration. This value-added extra will be on top of all other services that come with the package.

At the same time, you save some resources in the form of cash by not having to pay for your domain name registration.

What Does Your Domain Name Represent?

Your domain name will serve as a memorable representation of the content that one can find on a certain website. A short, original and catchy domain name can make a big difference in a business’ future success.

Note that new domain names are being registered by the second. The competition is fierce. This is why you need to make sure that your domain name is creative and catchy if you want your business to be a success.

The catchier your domain name is, the easier it’ll be remembered, giving it a better chance to be popular. Remember, simple spelling and pronunciation will help too.

Gain Trust and Loyalty

When you have a presence online using your own domain name, you will automatically look professional, and at a click, gain the trust of your potential or existing customers. Your website comes in place as your company ambassador.

It is the first representation of your whole company, and the image of your business. With a presentable website serving information customers need, your website will create a level of confidence for viewers, gaining their trust for the company.

Once you’ve ticked this box and your products and services appeal to them, their loyalty is on the way.

Set User Expectations

Expectations are always there when users have to judge to ensure their own safety. You need to make sure that expectations are met in the most beneficial way for the success of your business.

Choosing the right domain name will make your brand popular. If your domain name matches your company name, it strongly reinforces your brand, and clients will remember it easily.

When your website is an easy to remember one, the likeliness of it being shared to friends are very high. This is when your brand awareness will increase tremendously, bringing in bigger flow into your website.

After Getting a Domain Name

Once you’ve registered and gotten your domain name, start building your website with the necessities. There are many areas and elements to a website and business, that will in time, help towards the growth of your business.

Once your website is live and running, you will need a good backup of customer service. Being responsive to customers plays a big part in whether they buy from you, or will ever return to your website. 

Next, comes advertising, and having your website ranked or be seen when people search on Google. Performing retargeting ads and Meta Ads will help you to achieve detailed targeting on your audiences.

This is one of the ways you can reach out to potential customers. On top of these, engaging in SEO services will help your business to be seen on Google.

When a keyword related to your business is searched, you would want your website to be listed first. Awareness is important in driving traffic to your website.

The above information are tips and proven scenarios for a business to grow in this day and time.

Having a website or online store is almost crucial for the visibility of your business, and there have been success stories told, showing rapid growth in their sales and revenue after they took their business online.

Effective Ways to Get Export Sales Leads through Ecommerce in 2021

By
Nicole Chang
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0

The pandemic shifted global business buyer’s behaviours from traditional ways of buying to now sourcing online, as international travel remains restricted and the absence of presence of offline trade fairs. How can SMEs seize opportunities and adapt quickly to meet this growing demand?

Register to this webinar to discover how!

Event details:

Agenda:

3.00pm-3.30pm| Session 1: F&B and Agriculture Market Trends and B2B Export Opportunities in Ecommerce

This session will share the latest F&B and Agriculture Market Trends and B2B Export Opportunities in E-commerce during this pandemic. Join Nianci’s sharing session to get to know the useful tips and insights. Register now.

3.30pm-4.00pm | Session 2: Opportunity In Export Via Cross-Border eCommerce

This session will share the overview of the eCommerce Landscape in Malaysia for all companies who are exporting and MATRADE’s assistance. Register now.

4.00pm-4.30pm | Session 3: Effective Ways For Manufacturers and Traders To Generate Sales via Marketplace and Digital Marketing

This session will share the strategies and actions that can be taken by the manufacturers to adapt to the new normal in B2B and generate sales via the online platform effectively. Register now.

4.30PM-5.00PM | [Panel] Effective Ways to Get Export Sales Leads through Alibaba in 2021

Moderator: Raymond, Digital Marketing Consultants, Exabytes

Panelists:
(i) Nianci Phang, Regional Marketing and Business Development Alibaba.com
(ii) Asnor Vidya Nor Azmi, Deputy Director, Digital Trade Section, MATRADE
(iii) Keith, Digital Marketing Assistant Manager, Exabytes

This panel will discuss ways to increase your export sales lead through Ecommerce effectively. Don’t miss this panel to know more tips and opportunities to expand your business.

Who should attend:

  • Manufacturers who are keen to explore more channel to generate sales enquiry
  • Export managers/leaders who are looking for a different market segmentation

Register for this webinar now

Success Stories: KIMMU (Group of Companies)

By
Janice Kua
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0

Success Stories: KIMMU (Group of Companies)

Success stories from our customers are always a big motivation for the team at Exabytes to work harder, move on further and serve better. 

We spoke to KIMMU (Group of Companies), a company originating from Batu Pahat, Johor, who has now expanded into the main city of Malaysia, Kuala Lumpur and Selangor, as well as internationally, in Singapore and Bangkok.

KIMMU got in contact with Exabytes to learn about the possibilities of how Exabytes can help KIMMU in growing their business digitally.

Tell us a little bit about your company

KIMMU Group is a group of companies specialised in manufacturing and trading building materials.

We are well known in the domestic market as a material supplier for various industries including hardware retail, trading house, private & public sector construction.

Our strength in custom made & OEM service make us a preferred partner for international customers from SEA, Australia & USA.

What was your purchase with Exabytes? 

We wanted to upgrade our business, and the systems that run our daily operations.

We realised that an online store is almost vital now, as well as SEM services for us to gain exposure online, and get quality leads from domestic and international customers.

An online store is also a channel to help our business grow.

After detailed advice and recommendation from Exabytes, we got a domain name, an Email Hosting, started Bulk SMS Service and an e-Commerce website.

What is your success story with Exabytes? How has Exabytes’ products and services helped your business?

We engaged Exabytes to get our domain registration, set up email hosting, start a bulk SMS service, build an online store as well as SEM service.

All services we received are up to our company’s satisfaction. We are happy with the workflow, timelines and responsiveness from Exabytes’ service when it comes to getting support.

Each time we faced an issue, we were responded to in a short period of time.

This is important for us as we cannot afford to have our systems paused for a long period of time each time when an issue arises. 

After having the above services set up for our company, we could see that there has been an increase in our sales and productivity.

The Bulk SMS Service has alleviated the tedious task from our colleagues, where they used to have to contact our customers one by one. 

What has helped us lessen our operations process is having our online store built.

With this online store, we no longer need to process our orders manually, or compile our daily sales record physically.

All data and transaction details are made available on our online store backend system, with useful customer data.

Getting a domain has helped us gain awareness, and in turn, driving traffic to our website.

We believe that with a domain name relating to our company and a website, we have also gained trust from potential and our existing customers.

When purchase confirmation is sent from a company email, with a domain relating to our company name, this enhances the assurance of us as a valid company to customers. 

How did you hear about Exabytes and are you likely to recommend Exabytes and its services to your family and friends?

I got to know about Exabytes through a colleague.

Yes, I will definitely recommend Exabytes to my family and friends.

Their products and services have amazed me, and come as a huge help to our company. Things are much more in place now for our company.

We are very happy with what Exabytes have recommended us and set up for us. 

Summary

Exabytes is more than happy to learn that our products and services have managed to ease KIMMU’s production process.

It is always nice to hear that our recommendations and service have managed to alleviate some burden on company staff.

We wish KIMMU all the very best, and anticipate the growth in your business, especially now with an online store.

Managing Your Metrics: 9 Email Marketing Metrics & KPIs To Boost Conversions

By
Dmytro Spilka
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0

9 Email Marketing Metrics & KPIs To Boost Conversions

Email marketing can certainly be a tricky skill to master. Marketers need to keep their most effective practices in mind for every campaign they embark on, learn from their mistakes, and optimize the emails they send for maximum engagement. 

Sadly, keeping these things in mind don’t necessarily guarantee success. It’s also important to measure the effectiveness of your efforts. 

Before you brush up on all the insider information regarding email marketing, it’s worth taking a step back to determine your goals and to figure out exactly how you can measure your success. 

Each email campaign can be entirely different, especially if you have different goals – such as generating more leads for your business, growing a mailing list etc. However, there are some universal and basic metrics that every email marketer should learn to track. 

With this in mind, let’s take a look into nine of the most significant email marketing metrics and KPIs that you should be tracking in order to boost your conversions. 

1. Deliverability

You may have a mailing list that consists of over 1,000 recipients, but this doesn’t mean that your messages are actually being delivered. 

According to Maropost, the notion of a 100% deliverability rate is actually impossible. For instance, if 85% of your emails make it to the inbox of their intended recipient, it means that the remaining 15% are rendered entirely useless.

If you have 1,000 names on your mailing list – only 850 would have actually received your outreach. 

Furthermore, it’s important to know if there’s any hindrances to your deliverability. Occasionally, a marketer may find themselves blacklisted by an ISP. This may happen more commonly if you use a shared IP, as opposed to a dedicated one.

If you’re suddenly unable to email anyone with a Gmail address, it’s imperative that you act fast in addressing the problem. 

When it comes to deliverability, it’s vital to remember that there’s a significant difference between an email being listed as ‘delivered’ and it actually arriving in the inbox of its intended reader.

For example, it could well have been delivered and automatically sorted into the junk folder of a recipient. This tends to be the reason behind marketers adopting Inbox Placement Rates (IPR) as a KPI.

This enables them to accurately measure the level of emails that make it into the inbox of the people who matter. 

2. Open Rates

It’s fair to say that open rates account for the simplest email marketing KPI for marketers to interpret. Its importance can’t be underestimated, however, and monitoring your open rates is key to understanding whether your emails are being appreciated by their intended recipients. 

Open rates provide insights into how many subscribers are opening the emails that you’re sending and can provide insights into certain outreach variables like your subject lines. 

On this topic, Campaign Monitor notes some examples of how open rates can be transferred into marketing insights.

For instance, studies have shown that subject lines using the first names of subscribers are 26% more likely to be opened, while the act of using emoticons and keeping subject lines short and sweet can also improve open rates. 

On average, email campaigns feature an open rate of around 24%. For many marketers, this percentage represents the target to surpass.

These types of marketing stats are brilliant in monitoring the quality of your campaigns, and alerting you to faltering strategies if open rates begin falling. 

3. Click-Through Rates (CTR)

An email’s Click-Through Rate tells marketers the number of recipients who clicked on embedded links within an email. 

Unlike with open rates and deliverability, these metrics require a little bit more digging. For each campaign you undertake, you’ll need to know not only which links recipients were most keen on, but also where each link is located. 

If, for example, the majority of clicks took place above the fold, then it’s clear that your emails are passing the blink test. 

Also, if you were to offer the same link but worded in different ways and one performed better than the other, it’s possible to optimize the text surrounding your links accordingly.

It’s also possible to change other factors like the style of button-based or text-based links and how they’re presented to users. 

email Clickthrough Rate
(Image: HubSpot)

As we can see in the chart above, different industries feature different average CTRs, with this in mind, it’s clear that marketers will need to adapt their efforts based on their company’s area of expertise. 

Be sure to keep in mind the context in which your links have been gained. You may find that more subscribers are choosing the click on an unsubscribe link. While this may count for your CTR it’s definitely not a good sign. 

4. Learning From Conversions

While your CTR measures the number of people who clicked on your link, the conversion rate monitors how many recipients completed a specific on-site action following on from clicking a link.

For instance, if you added a link in your email that invites subscribers to take part in a flash sale, your conversion rate can tell you the percentage of visitors who clicked a link to make a purchase. 

Conversion rates can offer up fresh insights into your ROI. When you have access to a quantifiable figure that relates to how much you’ve spent on marketing while seeing how many subscribers are making conversions, it’s considerably easier to figure out whether or not the amount of budget you’re dedicating to your campaign is actually leveraging some revenue. 

Use platforms like Google Analytics and Finteza to monitor the conversion rates resulting in email campaigns and how subscribers are interacting with your sales funnels. These tools allow you to evaluate sources, such as channels, campaigns and medium and analyse which pages/campaigns bring more email subscribers. 

Finteza Funnel data report(Image: Finteza)

5. Bounce Rates

When undertaking an email campaign, it’s important to track your bounce rates. The bounce rate shows how many subscriber email addresses failed to receive your email.

Soft bounces cater to temporary problems within email addresses while hard bounces monitor long-term and permanent problems with recipient email addresses. 

Analysing bounce rates against open rates can give marketers a solid idea of the quality in their subscriber lists.

If you find that you possess a high rate of hard bounces, it’s possible that your mailing list could be full of fake email addresses, old addresses, or addresses with typos present. 

email Conversion Funnel
(Image: Chartio)

As we can see, email campaigns behave as sales funnels themselves, and limiting bounce rates can create a more broad volume of recipients making a click and progressing towards making a purchase. 

Hard bounces can be mitigated by a more concrete mailing list call-to-action which asks for email addresses to be verified.

There are plenty of software packages available for marketers to fully get to grips with their bounces and to get to work on remedying them. One of which is Mailgun, but there are lots of alternatives available. 

6. Keeping Track of Unsubscribes

One of the simplest KPIs to track when it comes to email campaigns is measuring the number of recipients who wish to unsubscribe.

Email providers can be on-hand to inform you of how many recipients decided to unsubscribe after receiving an email, and this metric can typically be found in your main dashboard or within your campaign metrics. 

While it’s certainly not a good thing to receive a large number of unsubscribes, many marketers view the unsubscriptions as an effective way of optimizing subscriber lists – leaving only high-quality prospects. 

It may be tempting to remove any option for recipients to unsubscribe from a mailing list, but in adding a link to unsubscribe, it lets them know that they have a choice as to the kind of content that they can receive from your brand – helping to build trust. 

7. Limiting Spam Complaints

Furthermore, on the topic of trust, it’s important to monitor your spam complaints alongside your unsubscribes because there can often be cases of recipients who simply report unwanted emails as opposed to going to the effort of making a click and filling out a short form to unsubscribe. 

If both KPIs are beginning to trend in the same direction, this could be an alarming sign that your outreach campaign has become abrasive for subscribers, and that it could be time to act quickly to change your approach before it starts to cost more potential conversions. 

8. Watching Out For Forwards and Shares

Forwarding rates and email sharing metrics can display the volume of recipients who either share your posts on social media or forward its content to friends and contemporaries. 

This is a useful metric to keep track of because it helps to show how many brand advocates your business has. By working out the percentage of subscribers that are recommending your content to others, you can better chart the success of your campaigns. 

Creating brand advocates via email marketing is one of the greatest measures of success for a marketing campaign. This is especially the case when considering the fact that 81% of consumer purchasing decisions are directly influenced by social advocacy among friends. 

9. Total ROI

Total Return on Investment is undoubtedly the most important metric to track when it comes to marketing campaigns. This will provide insights into your overall levels of investment and the costs of each campaign you create. 

This metric can be calculated by taking the money you’ve generated in sales as a result of the campaign and subtract the money spent on setting up the campaign in the first place.

This can then be divided by the money invested in the campaign and finally multiplied by 100 to get the result. 

When performed right, email marketing boasts the best ROI within marketing, and the approach can be highly rewarding for businesses.

However, the most effective results can only be achieved when marketers take into account the various marketing metrics listed throughout this document and incorporate them into their strategies.

By listening to your subscribers, it’s possible to reap the benefits for them and your own endeavour.

5 Bisnes Berpotensi Besar dan Profitable

By
Hidayah Ramli
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0

5 bisnes berpotensi besar

Sejak negara kita dilanda musibah Covid-19 dan Perintah Kawalan Pergerakan yang dimulakan sejak Mac 2020 lalu, menyaksikan peralihan trend perniagaan.

Lebih ramai usahawan mengubah platform berniaga mereka dari offline ke online.

Bagi menggalakkan social distancing, usahawan perlu meneroka strategi baru untuk berinteraksi dengan pelanggan dan memudahkan proses urus niaga.

Tahun 2021 dah semakin hampir, apa pula jangkaan kita untuk tahun hadapan?

Di sini saya nak kongsikan 5 bisnes yang ada potensi untuk maju tahun 2021.

Ecommerce / E-Dagang Bisnes

Sekarang makin ramai usahawan sedar kepentingan memiliki ecommerce platform mereka sendiri untuk mempromosi perniagaan mereka.

Melalui platform edagang, usahawan dapat meningkatkan perkhidmatan perniagaan mereka.

Apa istimewanya e-Commerce ni?

Dalam e-Commerce website, ada 4 elemen yang penting ni:

  • Katalog Produk
  • Order Form
  • Payment Gateaway
  • Servis Kurier
coolscarf.my
Contoh website e-Commerce dari coolscarf.my

e-Commerce platforms dapat membantu memudahkan perjalanan pelanggan dari awal nak beli barang sehingga barang sampai di rumah mereka. Sekarang banyak syarikat yang offer servis untuk membina website ecommerce dengan pelbagai harga.

Tapi nasihat saya, kalau nak buat website e-Commerce, pastikan payment gateway anda tak ada masalah untuk buat transaksi.

Dan sejujurnya kos untuk buat e-Commerce website ni mahal sedikit dari website biasa yang tak ada payment gateway. 

Jangan risau kalau korang rasa tak mampu, sebab sekarang Exabytes ada melancarkan kempen #SamaSamaDigital dimana diorang menyediakan subsidi RM10,000 untuk pemilik SMEs yang nak digitalkan perniagaan mereka.

Nak website e-Commerce? Exabytes akan urus dari domain sehingga ke hosting untuk anda. Website design dan content pun sekali ya, anda cuma tunggu untuk siap dan guna je.

Taknak lagi ke peluang baik macam ni? Dari harga beribu tinggal RM199 je selepas subsidi. Kalau nak mohon, klik sini.

Foodtruck Bisnes

Bisnes foodtruck mendapat sambutan yang menggalakkan dalam kalangan rakyat malaysia. Apa yang menarik, industri trak makanan ini di dominasi oleh golongan muda.

Perniagaan trak makanan sangat menjimatkan kerana anda tidak perlu membayar sewa premis. Anda hanya perlu fokus bagimana untuk memasarkan perniagaan trak makanan anda.

Modal hanya dikeluarkan untuk minyak kederaan, bahan mentah dan lain-lain lagi.

Perkara yang penting dalam memasarkan trak makanan ialah menggunakan sosial media. Memandangkan perniagaan trak makanan ini selalu menarik perhatian golongan muda, penggunaan media sosial sebagai platform marketing adalah sangat sesuai.

Dan dalam situasi sekarang yang menggalakkkan social distancing sesama kita, perniagaan trak makanan mungkin menjadi pilihan ramai orang di masa depan.

Anda boleh berniaga dari lokasi ke lokasi dan dalam masa yang sama mematuhi SOP yang ditetapkan kerajaan.

Digital Marketing Agency

Digital Marketing Service antara servis yang mendapat permintaan tinggi pada masa sekarang. Apa yang digital marketing agency buat?

Agensi seperti ini menawarkan servis seperti pemasaran digital (FB Ads/Google Ads/SEO), servis membuat website e-Commerce, dan lain-lain lagi.

Sesetengah agensi mempunyai pakej perkhidmatan pakar yang lengkap termasuk digital marketer, pereka grafik, web designer, web programmer dan motif utama mereka ialah membantu pemilik SME yang ingin mempromosikan  perniagaan mereka melalui platform digital. 

Dalam situasi sekarang, banyak bisnes yang sudah mula untuk mendigitalkan perniagaan mereka dan salah satu caranya ialah mengupah Digital Marketing Agency.

Menurut Gartner’s Digital Marketing Spend Report,  28% pengusaha kecil akan berpindah ke digital kerana terbukti lebih efektif. 

Servis Penghantaran Barang / COD Bisnes

Untuk mematuhi SOP semenjak PKP bermula, banyak rakyat Malaysia memilih untuk #StayAtHome. Justeru itu, ramai yang membuat pilihan untuk menggunakan khidmat penghantaran barang ke rumah.

Lebih ramai yang memilih untuk membeli barang secara online. Trend ini dapat dilihat berterusan semenjak PKP bermula. Apabila barang yang perlu dihantar banyak, permintaan servis penghantaran turut meningkat.

Dari sini dapat dilihat banyak peluang pekerjaan baru terbuka. Contohnya menjadi runner untuk menghantar barang. Ramai yang mencari duit sampingan dengan menjadi part time runner untuk servis kurier seperti J&T. 

Dropship Bisnes

Surirumah sekarang pun berniaga dah mula untuk bantu support perbelanjaan family.

Ramai yang mula buat dropshipping servis.

Antara manfaat dropship ini ialah anda tak perlu simpan stok di rumah, anda cuma perlu submit order dan terima komisen.

Antara dropship yang popular ialah:

  • Produk kecantikan
  • Pakaian wanita 
  • Pakaian bayi
  • Home decoration

Sebelum anda join mana-mana dropship, pastikan bakal supplier anda sentiasa update stok produk, tahu jumlah untung yang anda akan dapat dan ada platform yang mudah untuk anda order produk seperti order form.

Related article: Cara Mudah Mulakan Dropship

Berikut merupakan jenis-jenis bisnes yang berpotensi besar untuk tahun 2021.

Semoga informasi ini bermanfaat untuk semua.

Songket Republik’s Growth After Taking Their Business Online – Success Stories

By
Janice Kua
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0

Songket Republik from brick and mortar to an online store

Success stories are one of our motivations. A success story from Songket Republik, a local songket supplier that aims to transform their brick and mortar store to an online store through Exabytes’ #SamaSamaDigital campaign.

As they get online through this campaign, Exabytes helped Songket Republik in building an online store, as well as providing SEO services for the business’ digital marketing. Exabytes’ is very pleased to be a part of Songket Republik’s digital transformation and its results seen thus far.

Can you please share with us some details on the business nature of Songket Republik?

Songket Republik is a registered brand under Songket World Sdn Bhd. We are a manufacturer of Songket Tenun for the markets of Malaysia, Singapore, Thailand and Brunei. To date, we have released over 100 types of Songket and Sampin.

Songket Republik have gained trust of various formal bodies, such as schools, corporate companies and offices, where we supply Songket and Sampin as their formal attire. We promise to do our best in fulfilling all orders according to the promised time.

MISSION

  • Our company strives to supply sufficient Songket for the Malaysian market and Southeast Asian countries.
  • We are committed to supply quality Songket products according to our customers’ budgets.

VISION:

  • Our vision is to become the largest Songket producer in Malaysia and re-elevate the patterns of Malaysian woven Songket in the international stage.
  • This vision can be achieved through improving the quality of our Songket designs and fabrics in order to compete with the quality of world famous brands.

Which package did you choose from Exabytes’ #SamaSamaDigital program?

We chose the All-In-1 Digital Solutions from #SamaSamaDigital program, mainly focusing on SEO. We wanted our brand to be better known and reach more people online.

Through the #SamaSamaDigital progarm, we have built our own online store. To ensure our online store is well known, we chose SEO services from Exabytes to increase the ranking of our online store on Google search site.

What was your biggest challenge during MCO?

Since the government imposed the movement control order in March, we have lost many customers. We had to temporarily close our store to comply with the country’s MCO SOPs, which resulted in a decline in our sales in the months after.

For business continuity, we decided to digitise our business through Exabytes’ #SamaSamaDigital program. There are a variety of packages offered by Exabytes, you just have to choose the ones that are suitable for your business.

In addition, with the help of subsidies from MDEC and Ekuinas of up to RM10,000, we are more confident in our decision to go digital.

How did Exabytes’ service help your business to grow?

We were looking for opportunities to introduce our physical store business to the online world. Through #SamaSamaDigital, we managed to achieve our dreams at an affordable price.

Exabytes handled the construction of our online store right from the beginning till the day we went live. With their expertise and professional services, they also manage SEO strategies for our website, analysing keywords to increase our website’s ranking on google pages. 

As you may know, SEO is free and it’s suitable for long-term marketing, suitable for all types of businesses. Given the current uncertainties, it is best to be assured that all our plans and implementation will contribute towards the sustainability of our business.

You do not need to worry if you’re not proficient in technology, the experts from Exabytes will be able to help you from A-Z. A tip to take on is to be ever-ready to learn new knowledge if you want to enter the digital world.

What are your thoughts after joining #SamaSamaDigital?

I am very satisfied with the service provided by Exabytes. After joining the program, Songket Republik’s sales activity increased by 40%, as well as the number of our new customers.

We started to receive requests from customers even during RMCO. This is a proven fact that the move to take our business online has brought us forward and saved us.

With an online store, our operation process has also gotten simpler. We no longer need to communicate every transaction through Whatsapp, or wait for our customers to send us their payment receipt.

Our online store can now manage and arrange everything with a payment gateway that accepts all payment methods. Things have been made much easier and convenient now.

As our online store has been set up, we can now focus on marketing our online store to attract new customers, as well as our regular customers. SEO optimization is the right choice for us to market our online store at no cost.

How did you hear about Exabytes?

To be honest, in times of uncertain economic situations, we are looking for a grant that we can use to help save our business. Through #SamaSamaDigital, we entrepreneurs can apply for grants and subsidies for us to upgrade our business.

Would you recommend #SamaSamaDigital / Exabytes to your family and friends?

Yes, I have recommended the #SamaSamaDigital program to my other business partners. To me, this program helps small and medium traders to bring our physical businesses to the online world.

This will help our business to get more awareness. In this day and time, if we do not follow the passage of time, we will be far behind. Hence, I would like to share this out to all SMEs to participate in this #SamaSamaDigital program and digitise your business.

Summary

Exabytes is very pleased with the achievements of Songket Republik. They are a good example for businesses out there who want to digitise their business. We wish Songket Republik all the very best and may their business continue to be successful.

Success Story: Digitization Journey of Lion File

By
Justin Chong
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0

Exabytes Case Studies Lion File

Lion File had a mission to reach out internationally.

Digitalisation has enabled them to reach potential clients efficiency, but find out how they kicked-started their exporting journey easily with Exabytes.

Exabytes is proud to be part of the Digitization journey of Lion File.

Can you tell us about Lion File?

Lion File is a manufacturing company, and we’re now the leading manufacturer and exporter of filing stationeries, envelopes and other PP stationery products in Malaysia.

Today, a full range of products under our registered name of LION FILE, ALBA RADO and ENVELORD have achieved a high level of quality and standard, and, since 2000, have been the popular brands in the Malaysian market and are also exported to over 30 countries, such as the Middle East and Europe.

What are the biggest challenges prior to using Exabytes Digital products & services?

Traditionally, before we got into digitalisation, in order to reach out to traders for export markets, we had to visit our distributors and wholesalers, in every part of the regions.

It took a lot more effort to visit each distributor and wholesaler, and it’s very time consuming as well.

How has Exabytes Digital impacted Lion File?

As we turn our business into digitalisation, we have launched our own website (to target international clients), started an e-commerce store (to serve the local market) and created an Alibaba account thru Exabytes Alibaba Global Gold Supplier (to reach out to the export markets).

Going digital has really helped us to more efficiently reach out to our potential clients and customers.

We have two websites serving different types of customers, and we also recorded a 30% growth month on month.

With the versatility of digital ads, we have the opportunity to understand, in more detail, our potential customers’ profile and also to reach out to the right target audiences.

What would be your advice for businesses to go digital?

Although there are a lot of tools we can use to digitize our business, learning to use them skillfully would require time, and this could mean omitting or losing a lot of potential business opportunities.

Thus I think it’s wise that businesses leave it to the expert, such as Exabytes Digital.

When we first started, we aimed very, very high. To achieve our goals, we did it step by step.

We started off with a professional SEO friendly website, a powerful e-commerce store with features such as an e-commerce shopping cart and payment gateways, online security, and then moved on to digital marketing.

Would you recommend Exabytes Digital?

By engaging Exabytes Digital, you will have a full-service spectrum, from domain names, website hosting and even shopping cart – they have a team to assist you, to analyse the data and provide advice based on your business needs.

Also, they’re able to tailor a plan for your marketing strategy, from digital marketing to SEO and SEM.

Related article: Success Story of ISLEE Fashion

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