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Best Practices to Against Common Cyber Attacks

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Best practices against common cyber attacks

[Latest Updates: 2023]

The modern world is an amazingly interconnected world.

However, these close-knit systems and software also create information security and computer security problems to solve for.

As part of daily life, from driverless cars to smart ACs and lights which can be controlled using an app, even the most basic services like electricity and water supply are “connected”.

This also means information security and computer security have to be top-notch to ensure all the information going around is safe and secure.

Such a hyper connected world is also extremely prone to cybercrimes including cyber attacks, hacking, phishing, malware and ransomware attacks among other things.

Cybersecurity problem

Five Important Cyber Attack Statistics to Consider:

  • 95% of security breaches are caused by human error. (World Economic Forum)
  • 68% of business leaders feel that the level of cybersecurity risks is now increasing. (Accenture)
  • On average, five percent of companies’ folders are properly protected. (Varonis)
  • 43 percent of all data breaches are insider threats, either intentional or unintentional. (Check Point)
  • A total of 22 billion records were exposed in data breaches in 2021. (RiskBased Security)

Businesses of all sizes will continue to face information security risks on a regular basis – the most prominent of which being phishing schemes and malware. Both may be disastrous for unprepared businesses.

What comes to mind is – how one can avoid cyber attacks on corporations, enhance computer security and secure networks from destruction.

9 Best Practices to Adopt Against Cyber Attacks

#1 Educate employees on cyber security.

What one can do to be compliant and safe?

It is recommended to provide regular updates on cyber security, offer training to all employees on how to handle in case of any doubts or risks and tighten up computer security norms internally.

Businesses which are secure, very often, have a dedicated and specialized team to take care of information security and computer security as a function.

Protection awareness training helps employees and IT staff become aware of contemporary computer security protocols.

The cyber protect system helps information security professionals in safeguarding a company’s assets.

When combined cyber security and cloud backup becomes a potent tool in the hands of computer security professional and information security specialists in fighting a battle against cyber criminals.

#2 Configure multi-factor authentication (MFA).

Multi-factor authentication is an effective method of preventing information security breaches and disallowing unwanted users from accessing sensitive data.

MFA, as it is called is also an effective computer security mechanism, for example – having a password and biometrics to lock / unlock a laptop.

One should employ a mix of biometrics, SMS/text messages, emails, and security questions for developing most secure user sign-ins in computer security.

Putting in place additional levels of information security, such as text verification, email verification, or time-based security codes.

#3 Backup and encrypt data

Information security and computer security have never played a more important role than in the last decade or so.

From Teslacrypt which attacked video games, to the infamous WannaCry virus, which brought NHS to a halt for several days while infecting over 200,000 systems in over 150 countries, there has always been a need for encryption, and data backup.

Tools like Veeam protection are preferred by information security professionals while configuring security protocols.

Acronis Backup not only detects, stops, and prevents assaults, but it also allows one to restore data across any environment, allowing their infrastructure to expand, adapt, and innovate without breaking the bank or incurring costly infrastructure changes.

Exabytes Malaysia is an accredited Acronis partner with advanced technical skills to support multiple services including disaster backup solution and cyber protection.

#4 Prevent and defend against cyber attacks

In 2021, there was a 1,885 % rise in ransomware assaults, with computer security vulnerabilities in the healthcare business seeing a 755 % increase.

To avoid such instances it is recommended to deploy cyber security solutions like Acronis protection.

Such tools help in preparing, anticipating and recognizing warning indicators when things don’t seen right.

Identified and learned patterns aid in the classification of threats into whitelist and blacklist categories and appropriate actions for the same would be taken.

The self-defense system of Acronis protection & Acronis Notary will not allow cybercriminals to disrupt the Acronis software, disaster backup solution manages the backup of file content along with the Master Boot Record of Windows-based PCs.

#5 Create a company culture that prioritizes security.

Having a cybersecurity solution may prevent attackers from coming through IT systems and protect against possible computer security breaches.

There are two important stats to consider:

  • More than 34% of businesses around the globe are affected by insider threats yearly.
  • Over the last two years, the number of insider incidents has increased by 44%.

These facts make it necessary to have a company culture that promotes information security and cybersecurity helps in shaping up the entire organization and creating awareness which helps immensely.

Acronis Education Services can help employees drive data protection, migration, disaster recovery service enablement, provide excellent customer support and easily integrate and run Acronis backup.

#6 Safeguard sensitive data first

Since 2021, business detection of cyber attacks cost companies more than £2.24 million per hour and more than £6 trillion per year.

The speed with which one can avoid and / or overcome cyber security breaches with Acronis protection and restore the data has become the need of hour for companies wanting to have robust information security and computer security protection.

Even a tiny exploit within a large IT setup has the ability to corrupt or destroy large-scale database setups and data stored in devices.

It is ideal to encrypt all sensitive data, including customer and employee information, as well as any corporate data with the help of disaster backup solutions.

#7 Conduct routine audits

Although one cannot completely eliminate the danger of cyber assault, one may implement procedures of regularly monitoring and analyzing the cyber security with tools like Acronis protection.

This tool guarantees that the computer security system in place is functional.

Acronis protection helps detect flaws if any and strengthens ironclad defense without causing considerable disruption to the business.

#8 Battle technology with technology.

According to Capgemini’s latest report on Reinventing Cybersecurity with Artificial Intelligence – 64 % of those surveyed said AI lowers the cost to detect and respond to breaches and reduces the overall time taken to detect threats and breaches by up to 12 percent.”

Acronis Backup is the only active, AI-based anti-ransomware solution in the market that overcomes bots with stronger bots.

It focuses on five layers of integration, safety, accessibility, privacy, and authenticity with the help of Acronis protection and disaster backup recovery mechanism. 

#9 Restriction of admin rights

In 2021, 6.2 billion records were leaked from corporations across the world.

One may minimize information security risks by limiting admin access to a small number of employees only.

In the near future cyber attacks are only going to increase and it is recommended to secure the data and apply best information security practices at one’s organization, use security software to increase the computer security.

Summary

Exabytes offers Acronis protection to protect data from cyber attack with a single solution.

It includes anti-malware, anti-virus, and anti-ransomware protection, as well as vulnerability assessment and one-click Acronis backup.

Connect with us to learn more.

Cyber Security Solution

How to Adopt Against Cyber Attacks

Best practices against common cyber attacks

#1 Educate employees on cyber security.
#2 Configure multi-factor authentication (MFA).
#3 Backup and encrypt data
#4 Prevent and defend against cyber attacks
#5 Create a company culture that prioritizes security.
#6 Safeguard sensitive data first
#7 Conduct routine audits
#8 Battle technology with technology.
#9 Restriction of admin rights

Related article: Ransomware Attacks – From A Malaysian Legal Perspective

Best eCommerce & Shopping Websites Ranking to Look in 2024 (Updated)

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Top eCommerce & Shopping Websites: Industry Ranking

The eCommerce industry is forecasted to grow from $3.3 trillion in 2019 to $5.55 trillion in 2022.

The figure below is estimated to grow over the next few years, showing that borderless eCommerce is becoming an increasingly profitable option for online retailers.

Retail ecommerce sales Worldwide
Source from https://www.insiderintelligence.com/

If one is into ecommerce and is into selling products on online shopping websites, one would be able to understand how critical it is to have a website that accurately portrays the company’s business.

An online website is a virtual shop where the first impression or connect with the potential consumers are made.

Types of E-Commerce Business Models

First, let’s go through the different types of eCommerce business models based on who the company sells to.

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)
  • Business to Administration (B2A)
  • Consumer to Administration (C2A)

Understanding the various types of e commerce business models might be useful when beginning an eCommerce website.

It can give insights into how everyday operations might differ from one model to another, what possibilities lie ahead, and what problems to anticipate.

Business to Business (B2B)

When one business sells to another business, it is termed to be a B2B model.

Typically, most sales of the items and services are solely for commercial use, such as supporting productivity, cooperation, office needs, or the manufacturing process.

B2B eCommerce websites are trending now because of everything being online.

Business to Consumer (B2C)

A B2C business sells directly to customers. Personal products or services include groceries, apparel and t-shirt enterprises, gadgets, and streaming services.

Alibaba, Amazon, JD, Pinduoduo, Shopify, and eBay are some examples of B2C e commers websites.

Consumer to Consumer (C2C)

A C2C eCommerce companies provides an online platform for customers to purchase and sell from one another.

eBay, Etsy, Craigslist, Ali Express, and Amazon Marketplace are some examples of C2C e commers websites.

Consumer to Business (C2B)

Individuals give their abilities and skills to businesses in C2B eCommerce.

Freelancing, affiliate marketing, and user testing are popular examples of goods or services under this approach.

Business to Administration (B2A)

This sort of eCommerce website company provides online resources to government organizations.

The application is typically used by the body to handle its services, such as processing citizen requests or preserving official documents.

Consumer to Administration (C2A)

The C2A model is used to describe eCommerce transactions between individuals and the government.

These are often payments for government administrative expenditures such as health care, social security, or taxes.

Top 10 best eCommerce website and shopping websites ranked in 2024

1# AMAZON

Amazon

In most nations, Amazon is the main eCommerce website. It is one of the largest American online shopping websites, with about 3 billion monthly visits.

Amazon began as an e Commerce website in 1994, initially selling solely books.

However, it currently includes categories such as books and literature, computers and electronics, fashion and accessories, sporting goods, tools and hardware, music, and even TV and movie streaming.

2# eBay

Ebay

It is a worldwide American eCommerce website firm headquartered in San Jose, California, that was founded in 1995.

It enables both C2C and B2C sales. It is one of our top online shopping websites since it offers a wide range of products such as electronics, art and collectibles, car parts and accessories, sporting goods, and more.

3# WALMART

Walmart

Walmart is a supermarket as well as a major online shopping website in the United States. 

Since its inception in 1992, It has acquired a lot of respect from its consumers. This has helped Walmart generate US$572.8 billion in the first 7 months of 2022 alone.

4# Posters from Space

Space Posters sells minimalist posters of you guessed it, space. 

The e commers website is beautifully basic, which complements the store’s merchandise well.

Space Posters understands that individuals who are interested in their minimalist posters are unlikely to be misled by bright, strong colors, and this e commers website comes with a plethora of design features.

5# ETSY

Etsy

Etsy is an American online shopping website that sells craft materials, antique things, and handcrafted items.

Clothing, bags, jewelry, toys, furniture, home décor, art, as well as craft supplies and tools are available on this e commers website from a variety of suppliers.

Etsy was created in 2005 by Rob Kalin, Jared Tarbell, Haim Schoppik, and Chris Macguire. Its headquarters are in Brooklyn, New York, USA.

6# Bliss

Bliss is a cruelty-free, spa-powered skincare company with an e commers website that transports you to the interior of a unicorn. The colors are vibrant and lively yet tend towards soft pastel colors.

One of our favorite features of this online shopping website, though, are two small words in the upper right-hand corner: “enable accessibility.”

This modifies the site’s colors slightly to increase visual accessibility.

7# AliExpress

Aliexpress

AliExpress is a Chinese online shopping website operated by the Alibaba Group.

It was founded in 2010 and is comprised of small firms in China and other countries, such as Singapore, that sell to worldwide online shoppers.

8# TaoBao

TaoBao is a Chinese online shopping platform. Alibaba owns it and has its headquarters in Hangzhou.

As the biggest C2C marketplace in China, TaoBao faced early headwinds from international brands such as eBay.

These development years helped prepare the site for growth and success in 2005 when it become the country’s largest online marketplace.

One of the two primary payment solutions in China, AliPay was launched by the e-commerce marketplace TaoBao.

According to Alexa, Taobao is the most visited ecommerce website in the China in 2021.

TaoBao has been around for a long time and is one of the leading platforms for e-commerce in China.

You can buy incredible deals and look your best from head to toe, especially during their “ Single Day 11.11”

9# Flipcart

Flipkart is an Indian e commerce website located in Bangalore and registered as a private limited company in Singapore.

The firm began by selling books online before branching out into other product categories such as consumer electronics, fashion, home needs, food, and lifestyle items.

It’s now India’s biggest online shopping website.

10# Revelry

Revelry

Revelry is a bridal online website that specializes in bridesmaid dresses. Visitors are prompted to shop or purchase samples by the scrolling hero photos at the top of the page.

The menu offers multiple options, but it is less intimidating because the options are broken up on both the left and right sides of the page.

The product photos are really gorgeous, as is typical of the greatest ecommerce websites people encounter, showcasing the items in an interesting and attractive manner.

Conclusion

The best ecommerce website combine design and functionality, and there are so many wonderfully designed websites on the internet these days, so if you want to develop an e commers website, you will need help from experts like Exabytes, who can help you build your online ecommerce website.

Contact an ecommerce sales professional today for a consultation.

Related articles:

Best Practices for E-Commerce Websites 2022

Start Your eCommerce Business Now To Drive Revenue Online

Adopting Cloud Computing Among Enterprises in Malaysia: Here’s Why

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Adopting cloud computing

Digital transformation for businesses is imperative to sustain global developments, business in Malaysia is in the transformation phase to a holistic digital environment

New age developments like cloud computing have scores of benefits for organizations, in terms of infrastructure cost, scalability, and reliability.

In the conventional information systems network, irrespective of the size of the business, organizations require a wide range of IT infrastructures like servers, network systems, application security solutions, and another set of tools for managing the in-house systems environment. 

Whereas in the cloud computing solutions, the service providers help the clients in choosing the right kind of cloud service offerings.

The main advantage of choosing the cloud computing model is about easing many complexities integral to the conventional Information systems network

Cloud service providers in Malaysia are offering great value propositions for businesses eying the digital transformation to cloud computing

Cloud computing in Malaysia is in its nascent stages, and when the digital transformation of businesses adapts cloud computing solutions, it can lead to a paradigm shift in industry 4.0 Malaysia and digital transformation in Malaysia

Cloud computing technology can be summarized as a systematic approach wherein enterprises use third-party data centers, servers, or application networks to host their respective information systems.

A key advantage of such engagement is reduced workload on the enterprises to manage IT infrastructure, and related challenges

In parlance to coworking spaces wherein a huge workplace infrastructure is shared between multiple resources, wherein few sets of facilities are private access, and few resources are common sharing among the users, cloud computing exhibits the same phenomenon. 

In the digital transformation of Malaysia, if every small business Malaysia must set up in-house digital and information systems infrastructure, it is non-pragmatic for near future achievement. 

Whereas, when massive data centers and cloud service providers in Malaysia are offering plug-ins and ready-to-deploy infrastructure, it helps the small businesses host their applications in a more secure environment with economic and flexible pricing approach. 

Some of the prime reasons why the enterprises in Malaysia should consider cloud computing for digital transformation in Malaysia‘s vision are:

Optimal Utilization of Resources 

One of the profound reasons why cloud computing has gained traction globally among users is the scope of optimal utilization of resources. 

For instance, when a huge data center is supporting many enterprises to deploy and manage their information systems and business applications in a more secured and maintenance zone, it helps all the stakeholders integral to the system. 

In an illustrative scenario, rather than every enterprise managing a network and IT engineer in their premise and its relative cost, in the cloud computing scenario, it’s the cost of operations for a small group of network and IT engineers are apportioned to the businesses.

This directly cuts the operational costs and uses the available resources for organizational objectives. 

Security and Reliability

data security

Ransomware attacks, phishing attacks, cyber security threats, botnet attacks, and scores of other such issues are always a persistent threat to the information systems network.

Constant monitoring of the system’s network, working on firewall updates and applying multiple scales of antivirus solutions, all require massive efforts. 

Any kind of vulnerability in the systems management can lead to a distinct set of challenges and setbacks.

However, when a cloud service provider in Malaysia is chosen for the service offerings, the team in a cloud computing environment uses high-scale monitoring solutions and deploys robust firewalls and resources essential for the security of the whole network.

Also, the service level agreement from the cloud service providers Malaysia offering commitment for server uptime is a value-added benefit. 

Scalability 

One of the profound reasons enterprises prefer a cloud computing environment is attributed to the ease of scalability.

Depending on the organizational requirement, the server space or bandwidth or the user license for accessing the software applications can be scaled up or scaled down.

The scope for flexibility is high in the cloud computing environment.

Unlike the conventional in-house set-up wherein the IT resource available is fixed, irrespective of underutilization or overutilization, cloud server providers in Malaysia offer flexibility.

Depending on the need of the enterprises, digital transformation in Malaysia can take place in a flexible environment.

Shared Resources

From the environmental sustainability perspective too, adoption of the cloud computing among enterprises in Malaysia can benefit a lot for society. 

Imagine every small and large enterprise having multiple servers, operating the necessary air conditioning units, power consumption for accessory systems of data servers, and quantum of energy consumption is exponential. 

Whereas when few sets of large-scale data centers are managed with limited human resources, optimal infrastructure can do scores of benefits for society.

The drop in energy consumption, and reduced human efforts in monitoring and controls, benefit all the stakeholder’s part of digital transformation in Malaysia

Interoperability 

As most of the global information systems are moving to cloud computing solutions, digital transformation in Malaysia should be over cloud computing solutions, wherein the enterprises from Malaysia should align with the global trends.

Aligning to global developments with IT infrastructure could be hampering the progress and quality of digital transformation Malaysia envisioned.

While there are scores of benefits and reasons discussed above assuring as right decision to choose cloud computing as the future ahead, some of the critical factors that enterprises in Malaysia should consider in the process are

Reputed and competent cloud service provider Malaysia must be chosen for the process of migration to a cloud computing environment.

Service Level Agreements with the cloud computing service provider for the services must be adequate and cover all the critical elements. 

Data migration to and from the cloud computing service environment needs special attention, and deliberation on the process, tools, and techniques integral.

25 Best-Selling Online Products in Malaysia

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Best-Selling Online Products in Malaysia

One of the most promising strategies to run a profitable business is to sell things online that are currently popular.

Product acceptance, as usual, swings wildly as new fads come and go every month.

Go eCommerce is gaining popularity because these products that are now popular are always evolving.

Keeping up with consumer preferences may be a time-consuming and potentially frustrating endeavour. 

A customer engagement strategy should be developed before you start selling products online.

It will help you understand your target audience and provide them with the information they need.

Fortunately, a lot of ground work and investigation has already been completed. 

Here is a list of the top 25 items trending in Malaysia to assist you in making a business decision and start sell online. 

Fashion Clothing

1. Athleisure

Athleisure

Athleisure is a top-selling goods category once again with no slowdown in its growth since it began to rise in 2015.

The expansion of online clothing retailers like Lululemon, Uniqlo, and Unbridled Apparel may prove the market’s viability. It is classified as best-selling product online at this time.

2. Blazers

A minor decline in popularity occurred in 2020 when the epidemic was at its height.

On the other hand, blazers are making a comeback in the world of fashion.

3. Crop Tops

Crop tops are another item that was previously popular that is now making a comeback in the athleisure market and the rest of the clothing industry.

The sales of this item peak in the summer and then recover in the spring. 

Popular and Up-and-Coming Infant Clothes and Accessories

4. Baby Bottles

With the advent of online product store or businesses working in an ecommerce mode as well as traditional, more and more first-time parents in several countries (including the United States, Canada, the United Kingdom, Australia, and South Africa) are choosing to buy e commerce rather than at a physical store.

5. Baby High Chairs 

Whether you’re a company that sells all-natural goods, such as an adjustable wooden baby chair, or a company that sells baby technology with a completely new, innovative design, the market is yours to explore.

An ecommerce store making these available has added to their popularity

6. Breast Pumps 

Adding breast pumps to your baby accessory shop is a safe bet because they are always in demand from new moms and dads.

Due to their widespread recognition, they are a good choice for businesses with international distribution networks. It is a bestselling product online.

Latest and Greatest in Cosmetics and grooming products

7. Hair Scrunchies

Hair scrunchies are worth trying as an upsell item that’s not so expensive for any store selling hair accessories, cosmetics, or clothing accessories.

Most ecommerce stores are selling hundreds of this which makes it one of the best-selling product online.

8. Fake Eyelashes

In 2022, false lashes will be a hot commodity to sell online.

The market for false eyelashes is so large that specialized shops have sprung up to serve the demand.

In products to sell online, fake lashes site at the top.

When selling trending health and beauty products, focus on visual platforms like Instagram, TikTok and YouTube.

You can team up with influencers in the space and run sponsored content on Instagram to hype products and make sales quickly.

Additionally, creating your own Instagram account and publishing content that triggers discussions on makeup, brows, and tutorials is a more sustainable way of marketing.

Hottest Products & Top Sellers in Automotive Accessories

9. Car Phone Holders

A car phone holder is one of the best-selling product online. As a practical and safety-enhancing accessory, car phone holders are quickly becoming a must-have for today’s motorists.

10. Car Air Purifiers 

Air purifiers are one of the leading products to sell, which assist drivers in reducing their exposure to air pollution and second-hand smoking.

11. Dashcams

Dashcams

There is a growing market for dashcams, making them a great alternative for brick-and-mortar and online retailers selling tech and auto parts.

Dash cams are an ecommerce hot selling product and they are also used by law enforcement and insurance experts to support their cases.

Popular and Up-and-Coming Goods for Health and Well-Being

12. Electric Toothbrushes (Seasonal Product) 

One of the best-selling product online is an electric toothbrush. They top the charts especially during the gifting seasons.

13. Matcha Tea

With more and more businesses adopting a go-ecommerce strategy, one more common sight on top-seller and trending-item lists is matcha tea.

As the country’s most searched green tea, matcha has accumulated a cult-like following for its purported health benefits and versatile taste.

Consumers can now find matcha in lattes, mochi, cocktails and more.

“While there’s no silver bullet for weight loss, green tea is a powerful weapon against obesity and other related health problems,” says Mary Murphy, R.D., author of Eat Your Way to Weight Loss.

14. Pulse Oximeters 

Pulse oximeters are another device to watch in 2021.

Compared to the best-seller above, an oximeter’s popularity is significantly newer and directly tied to the epidemic.

15. Neck Massagers

Be it an online product store, a physical store or an ecommerce portal – the popularity of neck massagers has been on the rise for a while, but 2024 was their peak year.

16. Trail Shoes 

From 2021 onwards, many types of footwear have seen a significant increase in demand. Trail shoes are one amongst those.

Most ecommerce stores stock these to increase their sales.

17. Exercise Mats 

Exercise Mats 

It’s no secret that mats were big sellers in 2017 if you’re familiar with the fitness accessory market.

It is the best-selling product online.

Yoga mat sales alone are estimated to reach $17 billion by 2025, making the exercise and yoga mat market a steady and lucrative one even without the new home workout trend growth.

Most Popular and Up-and-Coming Home Goods

18. Blankets (Winter Product) 

One of the best selling products online in winter that consistently does well in sales is blankets.

For retailers, the high margins they bring in make them a must-have for any shop specializing in home furnishings and accessories.

19. Desk Chairs

Home office furniture sales have increased as more people start working from home.

Despite a decline in 2021, they have become a reliable best-seller because of their continual rise from the era just before the peak.

20. Rugs

Rugs

For several years now, rugs have consistently outsold all other products.

It is the best-selling product online. 

Exabytes understands the importance of go e commerce and guides businesses to build their own websites 

Top-Selling and Up-and-Coming Accessory and Jewelry Items

21. Men’s Rings 

The popularity of men’s rings as one of the best selling products online, which went from being a fad to a mainstream staple in a matter of months, is expected to spike again in 2022.

Popular and Up-and-Coming Kitchen and Household Accessories

22. Air Fryers

Air fryers have become one of the popular products to sell considering its convenience in preparing less oily foods for the health conscious.

23. Broom Holders

Customers care most about how simple it is to install a broom holder, how many slots and hooks it has, how much weight it can hold, and how versatile it is to define your marketing language for these goods.

24. Can Openers 

Can openers be another hot item that will sell well online in 2022 in an online kitchen appliance and accessory business.

25. Measuring Cups 

Before the popularity of baking at home skyrocketed in 2020, measuring cups were a tried-and-true best selling products online.

Start an Online Business & Sell Online

Exabytes care about your business, experience, and satisfaction and with our 91APP, we help retail and online businesses grow. 

Contact the Exabytes team now to know more.

We also provide a powerful and easy-to-use ecommerce platform that enables individuals and small business owners to sell everything online.

Related articles:

eCommerce Websites vs Marketplaces: Which Is The Best

How To Start an eCommerce Business in Singapore

Purple Cane – Success Story Sharing

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91APP starts your retail transformation journey today

Exabytes, a 21 years old company being a South East Asia powerhouse in the digital transformation landscape was selected as the only exclusive partner of 91APP OMO Transformation Solution in Malaysia.

Such strategic partnership has seen exponential growth in the local OMO market since 2021, especially when the local retail businesses who have been badly affected by the COVID-19 pandemic reopened their retail stores to the consumers who have adopted online shopping as part of their daily life during the pandemic.

How does OMO Function?

1. Clarity in Data

Achieved by integrating both data of online and offline, such OMO datas were more complete and can generate meaningful insights for the businesses to understand how to serve their customers better.

2. Mitigate the Risk of Ineffective Digital Marketing Spend

Over the years many start to realize their ROI in digital marketing dropped tremendously.

Instead of just continuing to roll out ineffective online ads campaigns, retailers who have deployed OMO can start utilizing their offline stores traffic to achieve their objectives, at a much lower cost.

3. Personalized Shopping Experiences

With accurate data, businesses are able to offer much more personalized experiences to their customers across different touchpoints, which also means selling the right products to the right customers at the right time through a right channel.

4. Improved Customer Lifetime Value

We have conducted numerous studies on CLTV and realized your customers who have experienced both your online and offline channels (OMO) eventually contribute more to your business, compared to pure online and pure offline customers.

5. Customer Shopping Behavior

It’s the experiences of your customers that matters the most at the end of the day.

They are more demanding in terms of shopping experiences today, such as requesting to pick up from your store for their online purchase, or requesting to send their orders home after payment is done offline.

There should be only one customer profile and more customers are expecting their loyalty points and vouchers to be integrated and is redeemable both online and offline.

omo drives omni-channel growth

The Success Case Study: Purple Cane Malaysia

Challenge

There are several challenges faced by Purple Cane which led them to deploy 91APP OMO transformation.

a. Lack of Connection Between Online & Offline

Purple Cane like any other traditional retail business who facing the challenges on driving exceptional tea experience to online members.

b. Incomplete data

Prior to deploying 91APP OMO, data of online webstore and offline retail POS were not integrated, causing the management team to not be able to see the real picture and analyze further for insights.

The ability of integrating Purple Cane’s Online and Offline data brings so much business clarity to the company now.

purple cane tea cuisine shoplot front view

c. Difficult to Serve Customers Right

Especially true when one VIP customer walked into their store but the promoter could not identify or remember the preferences of these VIP customers.

d. Low Digital Ads Return

Similar to many other retailers in Malaysia, Purple Cane has been facing this issue since last year and it is getting harder for the online team to justify the online ads spending.

How We Assist Purple Cane to Achieve OMO?

Build the Database

We as an OMO solution service agency, assist Purple Cane to integrate retail store POS members and online (official app/web) members into the ecosystem.

We develop the “Frontline” App also allow the offline promoters to collect the consumers information with immediate reward.

For consumers prospective, we also simplified the registration procedure with only 3 steps. Else, we increase the accuracy rate of customers information via SMS verification code or Facebook Login.

With such functions, Purple Cane can receive the consumers information with efficiency and reliable way.

The more complete and unbiased data generated from both online and offline opened up new dimensions of how Purple Cane can serve their customers better, what kind of products they should prepare more and what campaign works better.

As the result, Purple Cane has successfully transforms 4 times of active members into the database with hundred over staffs within 4 months (more than 60% of total from online ads or organic signup), lowering half of the time spend to collect the consumers information and increase the credibility of consumers information.

To apply OMO two-way transmission

We assist Purple Cane to apply “buy online and pickup in-store” function that could drive the online consumers traffic to offline retail. There have more than 6 outlets available to Pick Up in Klang Valley

All our customers need is just our mobile APP so that they can buy seamlessly in APP, earn points from their offline purchase, receive the exclusive promotion notification, learn more about tea knowledge content in APP, manage their orders, points, vouchers and delivery status.

Under the Purple Cane App, we add on the voucher code redemption function that allows Purple Cane’s consumer to redeem a series of promotion codes like certain discount vouchers, gift vouchers and reward points that can be redeemed online & offline.

The Purple Cane app is being designed and allow to send personalized app push notifications to the app user through “My message” function, that could increase the engagement of the members via different campaigns and drives the traffics among online and offline.

The push notification function has helped Purple Cane save the digital advertisement fees like CTA and CPL in other digital advertising platforms.

In the results, customers who appreciate Purple Cane’s brand value, contents and products quality always choose to buy directly through the mobile APP of the company, resulted in much lower cost-of-sale compared to email/ sms marketing last time.

explore 91app starts your retail transformation journey today

With a series of execution, buy online pickup in store consumers is the second largest consumers based, right after Selangor outlet consumers.

The initiative has helped to double the pick-up % in store. Also, the exchange rate of “RM10 welcome coupon” and “RM10 point redemption coupon” is more than 75% and 90%; the ROI is 19:1 and 16.9.

Increase customer’s engagement and remain customer life time value

CRM program is one of the important tools to help Purple Cane to increase the customer loyalty. There have 4 main categories of membership.

Star – Silver – Gold – Platinum

Each category can upgrade into another tier by accumulating the expenses and reward.

The Frontline App” allow the outlet promoter to have a better understanding of each walk-in member, through their online & offline purchase history, preferences, any add to cart/ Wishlist items, soon expire vouchers and etc.

There has a significant rise in the basket size and recurring frequency of loyal members can be seen within 6 months of OMO transformation, we foresee this trend to continue to grow and eventually makes Purple Cane the no.1 tea brand in Malaysia.

According to the table, we found that there have a high-level members’ stickiness and loyalty reflected from their purchase frequency and sales contributions where the Platinum member (loyal / existing users) has contributed 51% of sales.

Also, the Star member (new/ members) accounted for 27% of sales. This has proven OMO has led to new growth engine to Purple Cane.

average customer lifetime value chart

With a series of campaign, Purple Cane keeps a very healthy growth of average customer life time value by months.

 

91APP‘s complete OMO retail solution enables brands to fully tap into the power of eCommerce and accelerate brands’ omnichannel transformation.

It has been adopted by many well-known, leading brands. 91APP provides a complete system and connectivity, OMO coaching, thereby reducing the cost of entry.

Feel free to make an appointment with our helpful OMO consultants who will be more than happy to provide you with the most suitable solution.

3大要素成就B2B出口生意知多少? 商家齐聚Exabytes8月25日工作坊槟城中文场!

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exabytes penang hq lobby event photo

B2B生态是什么?其中包含哪些关键因素?这些因素如何帮助B2B电商出口生意成长?

Exabytes团队成立21年至今,在电商与数码化这条路上,与商家们携手共进,迄今陪伴超过200家企业在B2B出口电商生意上蜕变成长。

正所谓“知己知彼,百战不殆”,为了让商家们更深入了解B2B生态体系,Exabytes团队在8月25日举办一场工作坊,与商家们一同探讨学习,从根本处打下坚实的基础,从而在出口生意的道路上更稳健永续。

Transcargo Worldwide董事王振强

活动上,Transcargo Worldwide董事王振强分享本身物流的专业知识,并向听众展示了出口生意在物流方面须留意的细节与条例,包括出口货品时选用包装材质所应该注意的事项、运输保险的重要性、海关等知识。

期间,他也特别强调国际贸易术语解释通则(Incoterms)的重要性,并提醒做出口生意的商家们须对有关项目有基础的了解和掌握,以提高本身品牌的信誉和交易机会。

UOB第一副总裁Catherine李凤莺

另一方面,UOB第一副总裁Catherine李凤莺告诉观众,该银行所推出的UOB BizMoney,是一个以负担得起的利息利率,在无需抵押的情况下,可以借到最高100万令吉的贷款。

她在现场讲解了这个贷款的借贷资格,也强调贷款对生意资金周转的重要性及好处。

Raymond何超杰

与其守株待兔,不如主动出击

活动上,经过Exabytes阿里巴巴全球交易账户经理Raymond何超杰深入浅出的讲解后,与会者们也深刻地意识到B2B出口电商背后无可限量的庞大商机。

期间,Raymond也现场展示如何善用大数据与科技,来加速成长B2B出口电商的业绩。

Raymond分享了数名成功案例,一再提醒商家,与其守株待兔,不如主动出击。

凭借Alibaba.com平台超过200个国家/城市、兼全球1.6亿以上日活跃买家的庞大市场,商家能更轻松且更有效率地将自己的商品,推向全世界。

event photo

在这场工作坊上,商家们除了学习并了解当前B2B跨境电商的最新资讯外,也能与来自商界不同领域的专才互相交流,开拓商机与人脉,进一步拓展本身的事业版图,让生意更上一层楼。

在交流环节期间,与会者也借机与分享者进行更进一步的讨论,以了解更多有关B2B电商出口,以致阿里巴巴的资讯。

观众们与嘉宾们分享本身在生意上面对的难题和亲身经验,而他们的咨询都获得Exabytes、Transcargo Worldwide和UOB的热情解答。

欲更深入了解Alibaba.com如何帮到你的出口生意,欢迎点击此连接,与我们Alibaba顾问们接洽,以获取一个免费咨询时间。

要获取更多Alibaba.com相关资讯,请浏览我们的网站

同时,加入我们的Telegram群组,掌握我们的最新动态!

7 Incredible Domain Names Suitable for Businesses in Malaysia

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Incredible domain name for business Malaysia
Consider these incredible Domain Name

Adapting to emerging trends is an important phenomenon to embrace to align with global trends.

Remember one important rule old-age businesses have given importance to, it’s about proximity and accessibility of the business outlets or offices to its target customer segments.

More categorically in small-scale businesses and enterprises, choosing strategic locations that are in a marketplace or tactical locations for access to the customers is seen as a profound thing.

In the contemporary, the domain names and their extensions are playing the identity and virtual address for businesses.

What is a Domain Name - Domains: Best Beginner's Guide 2022

What is a Good Domain Name for Beginners?

It is paramount that the most appropriate kind of domain names are chosen that fit right to the business, and have proper and great domain extensions like .my, or org. my, edu.my, name.my, biz.my, or others that reflect the business attributes.

For instance, rather than choosing a simple “.com” domain name for your global business, opting “.my” can communicate with your global customers about the pride of your business from Malaysia.

Some of the key things to remember for choosing the domain names and extensions are discussed here. 

Related article: Ultimate Guide Before Registering a .MY Domain Malaysia

Catchy Domain Names 

One of the important aspects to follow in the selection of the domain names is to select the right kind of domain names that are simple to remember and catchy.

Too lengthy or complex kind of domain names, irrespective of their extension, shall be tough for memorizing, and the customers might not recognize the web address of the entity.

Thus, ensure the name is short and easy to remember and has some association with your business.

Extensions play a major role in ensuring you reach out to the right target audience and speak volumes about your category of business.

In an illustrative scenario, an educational institution rather than choosing “.com”, can have “. edu.my”, which communicates a lot about the institution and its origin.

With one simple extension name, communication to the public about the entity, its origin, and many other factors.

Pick Your Domain Names for Long Term

Purchasing the domains and managing though seems simpler on the surface, but it needs thorough research and long-term vision.

Planning on a catchy or more popular kind of catchphrase domain name, register them as early as possible, the good domain names are usually in high demand.

For instance, the domain availability with the extension of “.my” could be highly competitive whereas “. org.my” or “.net.my” could be easier and economical.

However, the facts to remember in choosing the right domain names should be the relevance of the extension to your business nature and availability.

It is always recommended that the businesses choose the best domain names for the long term to reduce the cost incurred for registration, and any chances of competing for the same domain name.

Exabytes Malaysia offers quality services to its customers in choosing the right domain names that can create the digital identity and digital address of the business.

Using the business name generator kind of application system, more appropriate and ease of remembrance kind of domain name extensions can be planned for the organizations.

Incredible Domain Names Which Are The Right Fit For Malaysia Businesses 

Malaysia domain name

.my domain 

Citizens and residents of Malaysian individuals and organizations preferring to have neutral info about their businesses can opt for “.my” domain extension to their domain name which can signify a good digital address for the individuals.

Though people prefer using Gmail, Rediff, or other kinds of email servers, for those preferring to have a personal identity or have email and digital address on their trade names, “.my” extension can be profound.

Related article: Own a Funny Malaysia Website URL with .MY Domains

.com.my domain 

As the extension reads, .com is more about indicating the commercial element of the business.

For businesses engaged in trading, enterprises, and commercial transactions in any form, “. com.my” domain name in Malaysia is appropriate.

While the simple “.com” extension might be difficult availability, “. com.my” can be much easier and incredible to explain your target market and the pride of being a Malaysian business entity.

Related article: 5 Advantages of .COM.MY & .MY Domains

.net.my domain

Businesses engaged in networking, distribution process, or managing layers of businesses like multi-level marketing, etc. can consider .net.my as a potential domain extension framework.

The key advantage of using the .net extension in combination with .net.my is about creating euphoria about the business being a local entity in Malaysia and offering services to its domestic and global markets.

.org.my domain 

A .org.my is more appropriate to the organizations that have many subsidiaries, or the ones that are more into the non-profit kind of activities.

Anything to do in the form of a charity business, organization involved in some social engagements, private associations, open-group networks, and NGOs considering domain Malaysia can check domain name availability with the extension of .org.my for easy availability of the domain name.

.edu.my domain

Exclusive to the educational institutions, and academies engaged in the education sector it is one of the more in-demand domain names in Malaysia.

The .edu.my extension of a domain name often might require submission of some proof of operating an education institution or incorporation.

However, availing of this extension shall create a remarkable impression for the brand among the domain names in Malaysia.

.gov.my domain

This is something exclusive to the applications, governance systems, and other public engagement digital mediums of the government of Malaysia.

Choosing this domain name extension, leads to exclusivity and trust in the source application, as emphasis.

.mil.my domain

This .mil.my is available for Malaysian military organization only, and it helps the public having more demarked classification on any source of digital information emerging with .mil.my address as the pride of Malaysian Military organizations.

Emerging demand for the common domain extension names with .my extension, some contemporary extension repositories available are .name.my which is resourceful for individuals to maintain their blogs, journals, or one of the digital interface mediums to reach out to the public.

While .my domain could be a highly competitive and costlier domain name, another comprehensive solution for small and medium enterprises is in .biz.my extension.

Reach out to our customer support team in Exabytes Malaysia to have domain names Malaysia researched using a domain name generator and register your domain names with .my extensions, at special price offerings.

Contact Us

Related articles:

Register .MY Domain for Your E-business Before Too Late

How to Secure Your Company Brand with Malaysia Domain

7 Best WordPress Security Plugins to Keep Your Website Safe

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WordPress Security Plugins

What are WordPress Security Plugins?

WordPress websites are created with different types of WordPress plugins and themes for enhanced website protection.

The companies use the best WordPress Security Plugins to keep away any kind of malicious threats and other issues that can affect the website. 

Some of the security threats faced by the WordPress website include malware, backdoor attacks, hacks, etc.

The use of effective WordPress Plugins ensures an alarm system for website protection in any circumstances. 

WordPress Plugins like Sucuri Security, Wordfence Security, Malcare Security are the ones that are most preferred by the industry.

Sucuri website security - WordPress Security

It often gets difficult to choose the best WordPress Security Plugins for WordPress websites due to competition in the market and availability of number of WordPress Plugins

While creating a WordPress website, it is important to ensure that WordPress Plugins are used for effective website protection.

Many organizations and businesses prioritize website protection as the most important factor in WordPress website development using the best security plugins.

The security of the WordPress website is equally important as the functioning of the website.

In addition to choosing the best WordPress Plugins, a WordPress hosting platform also needs to be selected for website protection.

WordPress Plugins need to be used in a way where performance issues are prevented during the functioning of the WordPress website.

Security of the website can be enhanced by using the best WordPress Plugins which not only ensure the overall website protection but also focus on scanning, hiding files, hack repairing, etc. 

Enhanced website protection can be ensured by providing the apt WordPress Plugins which is suitable for the security of the WordPress website through active monitoring and observation.

7 Best WordPress Security Plugins

The use of effective WordPress Plugins has a huge impact on the whole WordPress website which helps in enhanced functioning of business operations.

The 7 best WordPress Security Plugins include:

  • Sucuri Security
  • iThemes Security
  • Wordfence Security
  • Bulletproof Security
  • SecuPress
  • WPScan
  • Security Ninja.

Sucuri Security is one of the best WordPress Plugins used by most WordPress websites for auditing, malware scanning, and security hardening.

Comparison of Sucuri Security vs. Wordfence

Wordfence interface

The functioning of the WordPress website is entirely dependent on WordPress Plugins used for ensuring the security of the WordPress website.

These security Plugins are selected keeping in mind the nature of the WordPress website.

Sucuri Security is one of the best WordPress Plugins focused mainly on firewall protection through enhanced auditing and monitoring.

Wordfence is used in various WordPress websites for the overall protection and security of the website.

Furthermore, Sucuri is a cloud-based WordPress website security tool used for website protection and filters all the traffic to your website through effective features.

Wordfence is a free WordPress security plugin that has an endpoint firewall and a malware scanner for enhanced website protection.

Quick Summary

  1. While dealing with WordPress Plugins, it can be seen that Sucuri and Wordfence are used commonly in WordPress websites for specific and overall functions.
  2. The presence of effective WordPress Plugins helps businesses keep their content safe and secure, without any lapses in the efficiency of websites.
  3. The security of a WordPress website determines the development of each website with advanced features.

Comparison of Sucuri vs. SecuPress Security

SecuPress Security

Most users are often confused as to what to choose for WordPress websites for their purposes.

Sucuri Security is one of the powerful WordPress Plugin used for all-around website protection providing customer service at all times.

While dealing with SecuPress, it can be seen that it is a perfect WordPress Plugin that can be used to block various threats like malware and viruses. It has a great UI and easy-to-use interface with a lot of free version features.

Let’s understand the features of both the WordPress Plugins in detail to enable us to decide on the apt one.

Sucuri Security Features Wordfence Security Features
Enhanced web application firewall providing website protection. Maintains a WordPress website-specific malware database.
Effective scanning of malware to take immediate solutions for WordPress websites. Real-time notifications are provided to the users.
The security alerts and reporting are done quickly and without any delay. An active tracking system helps in taking measures immediately when there is any trouble
Provides real-time user monitoring where every aspect and function is carefully observed and analyzed. Enhanced integration helping in advanced development of WordPress website.

The extensive features available with the WordPress Plugins help to extend the usage of particular WordPress websites.

The features preferred by the target customers are made available through customized WordPress website creation using effective WordPress Plugins and themes.

Using the best and most appropriate WordPress Plugins is essential for providing quality service to the users.

The business needs have to be analyzed properly to use suitable WordPress Plugins and themes for the particular WordPress websites.

How Much Does a WordPress Security Plugin Cost?

WordPress Plugins costs vary from one Plugin to another based on the features and usage in different circumstances.

In website protection, the estimation and allocation of the WordPress Plugin costing are maintained as per the business needs. 

The cost management of a WordPress website depends on various factors like WordPress Plugins, themes, templates, and so on.

Such tools used in the development of a WordPress website determine the final outcome of the whole development process.

The functioning and scope of a WordPress website have an impact on the website costing and it varies based on each tool used in it. 

The methods adopted for WordPress website development also have an influence on the cost where the use of WordPress hosting method is cheaper in comparison. 

Exabytes provides WordPress hosting services using high-performance WordPress Plugins and themes. 

If you are unsure of the right security plugin for your WordPress website, it is recommended to get in touch with our team at Exabytes whom you can consult for the technical guidance to choose the best for your website.

Connect now to learn about offers and packages available

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Top 5 Google Workspace Apps Frequently Utilized by Successful Companies

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Google Workspace Apps

Google Workspace apps for business offers a collection of applications email, calendar, notes, storage, documents, presentations, video calls and more to make the business successful and productive at all costs. 

According to reports, Google Workspace plans were in use by 3 billion users in 2021 and the subscription is increasing in 2022 as well.

Membership plans of GWS include all the collaborative tools and productive applications to conduct business in 2022, which makes companies successful. 

G suite customer segregation data suggests that Google Workspace has been integrated by large businesses from the United States (69.4%), Australia (3.9%), United Kingdom (5.1%) and Canada (2.9%), where most of the businesses are from the manufacturing, educational, retail, real estates and professional services.

Let’s see in this blog post about the 5 Google Workspace apps that successful companies use to schedule meetings, make presentations, track projects, communicate and more. 

Google Calendar

Google Calendar

Google Calendar is a scheduling tool used by enterprises to track their work and allot work for a specific day or time.

Managers use Google Calendar to set reminders, meeting alerts and develop tasks for the team members.

Make the best use of Google Calendar with the following tips

  • Sync Google Calendar with marketing software and CRM 
  • Schedule meeting time and work allotment with Google Calendar, and share it with team members for them to figure out employees’ free and work time
  • Add documents or google hangout to a specific event 
  • Advanced appointment setting using Google Planner

Google Calendar app is beneficial for managers to organize the tasks for each event and add the documents of the respective event to save time on sharing and communicating.

Google Planner sets the daily agenda, and work hours and uses appointment tools for better appointment setting. 

Therefore, create a Google schedule for a business to increase productivity and time management.

Contact any Google Workspace providers for a suitable Google Workspace plan.

Related: How to Take Your Meeting Notes or Minutes Effectively

Gmail

Google Gmail

Gmail is one of world’s most popular email service by Google, used by professionals, businesses, institutes and personal individuals. 

Google business email offers 15GB space with their free email service.

However, businesses need much more than that for their daily operations and communications, especially ecommerce business.

It is therefore in the best interest of a business to subscribe to Google business email’s paid service to get access to additional enterprise grade storage.

A little more persuasion is required in case a business is still using personal email id instead of adopting the Google business email of Google Workspace plan.

The advantages of using email:

  • Synchronization with MS Outlook 365 with free POP and IMPAP (internet protocols)
  • Custom google business email
  • Advanced Spam and phishing protection
  • Cloud storage from 30GB, increased storage space than personal google email
  • Integration with Google hangouts to send instant text messages and voice calls
  • Organized email replies as conversations

Exabytes offers free domain after purchase of any Google Workspace plans – business starter, business standard or business plus.

Related: Discover The Differences Between Gmail Personal and Business Versions

Google Drive

Google Drive Interface

Small businesses to Fortune 500 companies use Google Workspace apps for their business productivity and collaboration.

One of the crucial GWS apps is Google Drive – a storage service by google to store, share and create files in the cloud.

Google Drive storage provides 15 GB space with a free google account.

This quota increases when a business opts for GWS plans as they get access to large size storage starting from 30GB to 5TB as per the selection of plans.

It may be worthwhile to check some google workplace plans offered by Exabytes

Google Workspace is fast emerging as a preferred online collaboration and agile project management tool for growing SMEs, small businesses and developed businesses. 

Google Drive uploads could be data in any form – be it documents, presentations, images, audio or video of a business.

What’s more, all this is done seamlessly too with ease.

Given below are steps to be followed to perform a google drive upload.

  • On a browser, go to drive. google.com to access Google Drive storage
  • Go to the top left corner, click ‘NEW’ > ‘File Upload’
  • Choose the file, folders, images or audio for uploading
  • Click ‘upload’

Google Drive uploads also supports drag-n-drop of files into the drive.

Google drive is also available for desktops with offline access to files and folders.

When a business opts for Google Workspace plan, it is essential to backup Gmail, drive and calendar to ensure business continuity.

Related: Best Google Drive Alternatives to Consider (Free + Paid)

Google Chat 

Google Hangouts or Google Chat

Instant messaging platforms like Google Chat are attracting business professionals to minimize the communication gap or delay in communication.

Google Chat app boosts efficiency of teams by allowing people to exchange and receive messages instantly and get work done.

Google live chat is the enhanced version of classic google handouts, and it operates on the web as well as on mobile in support of Android and iOS versions.

Google Workspace ecosystem is diverse and with applications like Google Chat, meetings and communication are easy to conduct in large organizations.

Related: What Is Google Chat (Formerly Google Hangouts)?

Google Meet 

Google Meet

A video-conferencing application is indispensable in today’s world with businesses connecting with people globally.

Google meet minimizes the distance among team members spread across countries and brings together for a professional video session from 100-500 participants.

Google Workspace plan allows for up to 500 participants to join video meetings, attendance tracking and recordings.

The Google meet app is downloadable on iOS and Android with the option of joining in meetings, a dial-in phone option, an unlimited number of meetings, live captioning during meetings and more with Google Workspace plans.

Related: Use These Awesome Google Meet Keyboard Shortcuts & Tips

 

Roundup of These Google Workspace Apps

Google Workspace apps has countless features for productivity and collaboration which successful businesses use to provide smart solutions for their customers.

After seeing the top 5 GWS apps and its features that can help a business to become successful, deciding to subscribe to a Google Workspace plan is a no-brainer.

At Exabytes, professionals help businesses select the best suitable Google Workspace plan for their operational use, online collaboration and agile project management.

Contact us today over email and / or WhatsApp to know more and come onboard the world of collaboration apps.

Contact Us & Order Now

Related articles:

Best Google Workspace Productivity Tools (Enterprise Used)

Complete Guide to Google Workspace Business Collaboration Tools

7 Best Ideas for Small Business Marketing Strategies [Malaysia]

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Small Business Marketing Strategies

Malaysia is one of the fast-growing countries in the eCommerce industry.

In fact, Malaysia’s eCommerce has grown extensively in the past decade.

A report by the Department of Statistics Malaysia (DOSM) shows that Malaysia had a total of RM 1.09 trillion in eCommerce transactions in 2021- a whopping 21.8% growth compared to RM 896 billion in 2020.  

But when is the best time for online merchants to tap into this opportunity and accelerate their growth?

The straightforward answer is festive occasions such as Online Shopping Days, Women’s Day, Valentine’s Day, Black Friday Sale, and other eCommerce events.   

With good ideas and promotions, you can align your marketing strategies with events and festivals that are specific to a country.

A good example is Malaysia’s Independence Day.  

To get started, create a seasonal marketing calendar that includes the hottest sale periods.

Now the next question is how to stand out among your competitors.  

Let’s check out the three major types of online sale periods:

Online Shopping Days in Malaysia

  • 11.11
  • 12.12
  • Mega Sale 9.9 and 10.10

Culture-driven Shopping Spree

  • Chinese New Year
  • Ramadan
  • Christmas Eve

Other Noteworthy eCommerce Events

  • MYCyberSALE
  • Black Friday
  • Cyber Monday

Marketing Strategies to Stand Out Among Competitors & Drive Sales

exabytes homepage screenshot

1. Overcome Your Target Market’s Challenges with Solutions

A great way to engage more consumers is to identify and solve their challenges.

By mapping out the challenges faced by your audience and really satisfying or resolving these thorny issues, you can stand out from the competition. 

Let’s take the Mid-Autumn Festival (Mooncake Festival) as an example. 

Most Malaysians love durians for their powerful aroma, distinctive taste, and custardy texture.

DURIA addressed the challenge of raising demand for durians by producing durian mooncakes in 2012.

By using pure Musang King durian as the main ingredient, each mouthful of their durian mooncakes is an indulgence—eating it is just like eating the whole durian in your mouth. 

To understand their customers’ needs, businesses should always put themselves in their customers’ shoes. 

By the way, if you are a big fan of durian mooncakes, you should consider DURIA, one of the best mooncake brands in Malaysia.

2. Discover Your Unique Selling Points

Finding your Unique Selling Points (aka USPs) involves understanding the features and benefits that are unique to your products and services.

USPs are what make you stand out from your competition. 

For example, the unique selling point of Starbucks is “Love your beverage or let us know. We’ll always make it right”.

Starbuck "Love your beverage or let us know. We’ll always make it right”

To become one of the most recognized brands in the world, Starbucks makes your drinks according to your standards.

3. Be Innovative and Creative

Although being innovative and creative in your products or services can be risky, it is one of the best ways to differentiate yourself.

Today, customer experience is of utmost importance. So it’s worth it for small businesses to try being innovative and creative in customer experience. 

Moreover, creativity in marketing can encourage customers to purchase not just a Coke but a personalized bottle.

Coca-Cola has emphasized “sharing” Coke with our loved ones to encourage us to purchase not just one but many bottles. 

Share a coke

Coca-Cola even tours the country to meet its customers and distribute customized cans.

These happy customers share their excitement on social media and indirectly advertise for Coke.

4. Use a Mobile-Friendly App/Channel

Malaysia’s eCommerce market has a medium level of competition because there are only a few big players.

As more and more local and international brands enter the eCommerce market in Malaysia, competition becomes stiffer. 

The following are the major eCommerce brands in Malaysia. By using a mobile-friendly app/channel, online merchants can sell their products better and drive more sales. 

  • Shopee
  • Lazada Group
  • Lelong
  • Zalora
  • Astro GS

For example, TikTok has announced the launch of its eCommerce platform known as TikTok Shop.

TikTok Application

The company makes it possible for Small and Medium Enterprises (SMEs) to conduct their business without a brick-and-mortar store.

5. Provide a Wide Range of Payment Options

Malaysians prefer to buy online because it is easy to do so.

When compared to COD, choosing online payment means less physical contact.

Moreover, 20% of buyers who shop online do so because they can buy what they want with zero interest.

Also, young people who don’t have a credit card can use online banking or an e-wallet, and most of them do.

Therefore, it’s wise for online merchants to offer a wide range of payment options to their customers to drive more sales.  

6. Stand Out Visually

You can solidify your brand values into imagery and visual marketing graphics using your logo, mission statement, and marketing materials. 

Whether you run a fashion boutique, a jewellery shop, or a small, style-focused business, it’s important to have a creative custom logo design for your marketing materials. 

For example, if you own a boutique, your boutique logo should be used everywhere, from signage to product packaging and social media accounts.

Therefore, it’s important to have a custom logo design that aligns with your product aesthetics and the other related products.  

Design custom graphics that match your brand and promote your new products.

Additionally, you can update older graphics to create some attention for the new products in glamourous graphics, adding them to your marketing schedule. 

7. Video Marketing

Video marketing should be a big part of how you promote your brand and products. Why? People love videos, plain and simple.

Video Content on IG is On Fire

Exabytes Instagram

Instagram started out as an app for sharing instant photos taken with your phone’s camera.

Today, it’s all about Instagram Stories. In fact, Instagram’s own data shows that 500 million people look at Stories every day.

These numbers tell us a lot. This is especially true for small businesses, whose stories make up a third of Instagram’s most-viewed ones.

But that’s not the end of it. Think about what goes viral. What medium spreads the most? Why do pet videos and dance challenge videos get shared so quickly?

Video Marketing Made Easy! 

Don’t know anything about video marketing? Check out Exabytes’ Creative Video Marketing services!

Our expert team creates mobile-driven, impactful video content for you so that your brand stands out from the competition.

From TikTok to IG Reels, Facebook, YouTube and video advertising, we make out-of-the-box video content for your small business that will get a lot of attention and help you drive more sales. 

Roundup

With Exabytes’ 360 Managed eCommerce Solution, you can leave your marketing and online business to us!

Let us help you run your small and medium business online.

Backed by a team of eCommerce experts, this solution covers everything your business needs – Website Management, Product Management, Marketing Activities, eCommerce Platform Operation, Digital Advertising, Order Processing, Customer Service, Data Analysis, Brand Consultant, Logistic Arrangement, Delivery Service, and more. 

Moreover, you will be served by an experienced account manager who has extensive experience in marketplaces and marketing platforms.

For further information, get in touch with us today. 

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