SEO Specialist (PG)

Research new opportunities to create content capable of generating organic traffic for the company.
Conduct research on search intent, keyword strategies, and develop content plans.
Craft content strategies aligned with the company's objectives and goals.
Stay updated with industry trends and news to inform content strategy.
Utilize content marketing techniques to increase traffic through blog posts.
Prepare and present reports with actionable insights, analysis of past results, recommendations, and next steps.
Understand how to use the target audience's language, tone, and voice to maintain reader engagement and encourage continued reading.
Organize and optimize the layout of blog posts for maximum visibility upon publication

Familiarity with WordPress for publishing articles on the website.
Knowledge of adding internal links within content or blog posts.
Basic understanding of SEO practices for publishing blog posts (In-house training available if needed).
Minimum 2-4 years of working experience as a content writer or copywriter.
On-site position based in Penang.